Air
Air is a visual asset management platform that helps creative teams organize, collaborate on, and distribute their digital content through automated tagging, smart search, and integrated feedback tools.
Hunch
Hunch is an automated creative production and media buying platform that helps you scale personalized ad campaigns across Meta, Google, and TikTok using data-driven creative workflows.
Quick Comparison
| Feature | Air | Hunch |
|---|---|---|
| Website | air.inc | hunchads.com |
| Pricing Model | Freemium | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2017 | 2017 |
| Headquarters | New York, USA | Belgrade, Serbia |
Overview
Air
Air is a visual workspace designed to help you manage your brand's entire library of photos, videos, and creative assets. Instead of digging through messy folder structures in generic cloud storage, you get a visual-first interface where you can instantly preview files and organize them into flexible boards. You can automate the tedious parts of your workflow with AI-powered auto-tagging and smart search that finds exactly what you need in seconds.
The platform streamlines your entire creative process by bringing feedback and approvals directly into your asset library. You can share assets with external partners via secure links, collect files from contributors through upload portals, and track version history without losing track of the final edit. It is built specifically for marketing teams and creative agencies who need to move fast and keep their brand assets accessible to everyone who needs them.
Hunch
Hunch is an automated creative production and media buying platform designed to help you bridge the gap between creative assets and performance marketing. You can transform static product feeds into thousands of personalized video and image ads that automatically update based on real-time data like weather, price changes, or inventory levels. This eliminates the manual work of creating individual ad variants for different audiences.
The platform enables you to manage the entire campaign lifecycle from a single interface, combining creative testing with automated bidding and budget optimization. You can launch complex, localized campaigns across major social channels while ensuring brand consistency. It is particularly effective for mid-market agencies and e-commerce brands that need to manage high-volume creative output without increasing their design headcount.
Overview
Air Features
- Smart Search Find any file instantly by searching for colors, objects, or text within images thanks to automatic AI-powered tagging.
- Visual Boards Organize your assets into flexible, Pinterest-style boards that let you preview high-res videos and images without downloading them.
- Creative Feedback Leave time-stamped comments directly on video frames and images to speed up your creative approval process.
- Version Control Stack multiple iterations of a file in one place so your team always uses the most up-to-date brand assets.
- Public Share Links Create professional galleries to share assets with external partners or clients while maintaining full control over permissions.
- Asset Collection Set up secure upload portals to collect content from influencers or freelancers directly into your workspace.
Hunch Features
- Automated Creative Production. Generate thousands of personalized image and video ad variants automatically using your existing data feeds and brand templates.
- Dynamic Creative Templates. Build flexible ad designs that automatically pull in product names, prices, and images to keep your creative fresh.
- Multi-Channel Media Buying. Launch and manage your ad campaigns across Meta, Google, and TikTok from one centralized dashboard to save time.
- Third-Party Data Triggers. Trigger specific ad creatives based on external factors like local weather, sports scores, or real-time inventory levels.
- Automated Rules & Bidding. Set custom rules to automatically adjust your budgets and bids based on performance metrics you define.
- Creative Analytics. Track which visual elements drive the most conversions so you can double down on winning creative strategies.
Pricing Comparison
Air Pricing
- Up to 3 guests
- 5GB of storage
- Unlimited boards
- Smart search and filtering
- Basic image and video previews
- Everything in Free, plus:
- Unlimited guests
- 100GB of storage included
- Advanced search capabilities
- Custom branding for share links
- Version history tracking
Hunch Pricing
Pros & Cons
Air
Pros
- Visual-first interface makes finding creative assets intuitive
- AI auto-tagging saves hours of manual data entry
- Smooth video playback and frame-accurate commenting features
- Easy to share professional galleries with external clients
Cons
- Storage costs can scale quickly for high-volume video teams
- Mobile app experience is less robust than desktop
- Initial upload and indexing of large libraries takes time
Hunch
Pros
- Drastically reduces time spent on manual ad versioning
- Excellent support team helps with complex technical setups
- Powerful dynamic video creation capabilities for social ads
- Seamless integration with various product feed formats
Cons
- Initial technical setup requires a significant time investment
- Learning curve for mastering the creative studio editor
- Pricing may be prohibitive for very small advertisers