AlphaPoint
AlphaPoint provides white-label exchange software and digital asset infrastructure that enables you to launch and operate secure cryptocurrency exchanges, brokerage platforms, and asset tokenization services.
HollaEx
HollaEx is an open-source white-label crypto exchange software that allows you to launch your own digital asset trading platform with built-in liquidity and automated cloud management tools.
Quick Comparison
| Feature | AlphaPoint | HollaEx |
|---|---|---|
| Website | alphapoint.com | hollaex.com |
| Pricing Model | Custom | Freemium |
| Starting Price | Custom Pricing | Free |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2013 | 2017 |
| Headquarters | New York, USA | Seoul, South Korea |
Overview
AlphaPoint
AlphaPoint provides the backend infrastructure you need to launch and operate a digital asset exchange or brokerage. Instead of building complex trading engines from scratch, you can use their white-label technology to create a secure platform for trading cryptocurrencies, tokens, and fiat currencies. The software handles the heavy lifting of order matching, liquidity management, and wallet integration so you can focus on growing your user base and brand.
You can also use the platform to tokenize real-world assets like real estate or private equity, making them tradable on your own secondary market. The system is designed for institutional-grade security and high-volume performance, supporting millions of transactions per second. Whether you are a startup launching your first exchange or an established bank entering the crypto space, the platform provides the regulatory compliance tools and technical stability required for modern digital finance.
HollaEx
HollaEx provides you with a comprehensive toolkit to launch and manage your own cryptocurrency exchange in minutes. Instead of building from scratch, you use an open-source stack that includes a matching engine, web interface, and secure wallet system. You can customize the look and feel of your platform to match your brand while maintaining full control over your users and data.
The platform solves the complexity of exchange development by offering a simplified setup process through the HollaEx Kit. You can easily add new trading pairs, manage deposits and withdrawals, and access global liquidity pools immediately. Whether you are a startup looking to enter the crypto space or an established business adding digital asset services, this software scales with your trading volume and user base.
Overview
AlphaPoint Features
- White-Label Exchange Launch your own branded cryptocurrency exchange with a fully customizable front-end and a high-performance matching engine.
- Liquidity Solutions Connect to a global liquidity network to ensure your users always have tight spreads and deep order books.
- Asset Tokenization Digitize real-world assets like real estate or gold to create new investment opportunities and secondary market liquidity.
- Wallet Management Secure your digital assets with integrated cold storage and multi-signature wallet architectures designed for institutional safety.
- Regulatory Tools Automate your compliance workflows with built-in KYC and AML integrations to meet global financial regulations.
- Yield & Earn Offer your customers interest-bearing accounts and staking rewards directly within your platform to increase user retention.
HollaEx Features
- White-Label Customization. Change logos, colors, and layouts to match your brand identity using the built-in dashboard editor.
- Automated Liquidity. Connect to the HollaEx network to access instant liquidity for major trading pairs from day one.
- Asset Manager. Create and list your own custom tokens or stablecoins on your exchange with just a few clicks.
- Cloud Console. Manage your entire exchange infrastructure through a simplified web interface without touching a single line of code.
- Built-in Wallets. Provide your users with secure multi-currency wallets that support automated deposits and withdrawals across multiple blockchains.
- User Management. Track user activity, manage KYC verification levels, and set custom trading fees for different user groups.
Pricing Comparison
AlphaPoint Pricing
HollaEx Pricing
- Self-hosted infrastructure
- Standard exchange features
- Access to HollaEx Kit
- Community support
- Full branding control
- Everything in DIY, plus:
- Fully managed cloud hosting
- Automated software updates
- Basic liquidity access
- Email support
- Custom domain support
Pros & Cons
AlphaPoint
Pros
- Highly scalable engine supports millions of transactions
- Extensive experience with institutional-grade security protocols
- Flexible white-labeling allows for complete brand control
- Strong global network for shared order book liquidity
Cons
- Higher entry cost compared to basic scripts
- Significant technical knowledge required for full implementation
- Custom pricing makes initial budgeting difficult without sales calls
HollaEx
Pros
- Fast deployment allows you to launch in minutes
- Open-source core provides high transparency and security
- Built-in liquidity solves the empty order book problem
- Intuitive dashboard makes exchange management very simple
Cons
- Advanced customization requires some technical knowledge
- Cloud hosting costs can scale with high volume
- Limited third-party plugin ecosystem currently available