AnyTrack
AnyTrack is a conversion tracking and attribution platform that connects your marketing stack to ad networks to optimize your ad spend and scale your performance marketing campaigns with ease.
Voluum
Voluum is a cloud-based ad tracking software that helps you track, manage, and optimize all your advertising campaigns in one place using real-time data and AI-powered automation tools.
Quick Comparison
| Feature | AnyTrack | Voluum |
|---|---|---|
| Website | anytrack.io | voluum.com |
| Pricing Model | Subscription | Subscription |
| Starting Price | $50/month | $199/month |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2018 | 2014 |
| Headquarters | Tel Aviv, Israel | Krakow, Poland |
Overview
AnyTrack
AnyTrack is a plug-and-play tracking platform designed to bridge the gap between your website, affiliate networks, and ad platforms. You can automatically sync your conversion data with Facebook CAPI, Google Ads, and TikTok, ensuring your pixel stays fed with accurate data even when cookies fail. It eliminates the technical headache of manual tagging by providing a single line of code that tracks every interaction across your entire funnel.
You can manage multiple data streams in one dashboard to see exactly which campaigns drive revenue. Whether you are running an e-commerce store or a complex affiliate marketing business, the platform helps you recover lost conversions and improve your return on ad spend. It works silently in the background to match your offline and online events, giving you a complete picture of your customer journey.
Voluum
Voluum is a performance marketing platform designed to help you track every click, conversion, and impression across all your advertising channels. Whether you are running native, display, or search ads, you can monitor your entire funnel in real-time. It eliminates the need for manual spreadsheets by centralizing your data and providing deep insights into which placements and creatives are driving the most profit.
You can use the platform to automate your optimization process through built-in AI features that redistribute traffic to the highest-performing offers. It is built to handle high volumes of traffic without latency, making it a reliable choice for professional affiliate marketers and internal media buying teams. By integrating directly with major ad networks, you can pause underperforming campaigns or adjust bids directly from your dashboard.
Overview
AnyTrack Features
- Server-Side Tracking Bypass ad blockers and browser restrictions by sending conversion data directly from your server to ad platforms like Facebook and Google.
- One-Click Integrations Connect your Shopify store, ClickBank account, or affiliate networks instantly without writing complex code or managing multiple tracking scripts.
- Real-Time Attribution See your sales and leads appear in your dashboard the moment they happen so you can make faster optimization decisions.
- Audience Building Create highly targeted custom audiences based on actual purchase behavior to improve your retargeting efficiency and lower your acquisition costs.
- Auto-Tagging System Automatically append tracking parameters to your outbound links to ensure every click is accounted for across your entire marketing funnel.
- Multi-Channel Reporting View all your performance data from different ad networks in a single unified interface to compare channel effectiveness side-by-side.
Voluum Features
- Real-Time Reporting. Access your campaign data instantly with over 30 metrics available for every click and conversion you generate.
- Automated Optimization. Set up custom rules to automatically pause campaigns or change bids based on your specific performance benchmarks.
- Anti-Fraud Kit. Identify and block bot traffic in real-time to ensure your budget is spent on real human engagement.
- Direct Tracking Pixel. Track your organic and paid traffic without the need for initial redirects to improve your page load speeds.
- AI Traffic Distribution. Let the built-in AI analyze your performance and automatically send traffic to the highest-converting landing pages.
- Mobile App Alerts. Monitor your campaign performance on the go and receive push notifications when your conversion rates change significantly.
Pricing Comparison
AnyTrack Pricing
- Up to 5,000 sessions/month
- 1 Web property
- Unlimited conversions
- Facebook Conversion API
- Google Ads API integration
- 24-month data retention
- Everything in Personal, plus:
- Up to 30,000 sessions/month
- 3 Web properties
- TikTok Events API
- Bing Ads integration
- Priority email support
Voluum Pricing
- Up to 1,000,000 events
- 6 months of data retention
- Automizer for 10 campaigns
- Anti-Fraud Kit included
- BigQuery integration
- Dedicated onboarding
- Everything in Profit, plus:
- Up to 5,000,000 events
- 12 months of data retention
- Automizer for 30 campaigns
- Shared reports via URL
- Additional user seats
Pros & Cons
AnyTrack
Pros
- Extremely fast setup with one-click affiliate network integrations
- Reliable server-side tracking bypasses iOS 14 tracking limitations
- Consolidates multiple ad network pixels into one script
- Excellent data accuracy compared to standard browser tracking
Cons
- Monthly session limits can be reached quickly during scaling
- Interface has a slight learning curve for beginners
- Higher tiers are required for TikTok and Bing integrations
Voluum
Pros
- Extremely fast reporting with zero data latency
- Robust automation rules save hours of manual work
- Clean interface makes complex data easy to read
- Reliable uptime even during massive traffic spikes
Cons
- Higher starting price than some competitors
- Steep learning curve for technical setup
- No free trial available to test features