Apollo.io
Apollo.io is an all-in-one sales intelligence and engagement platform that helps you find, contact, and close your ideal customers using a massive database of verified business contacts.
Captello
Captello is a comprehensive lead retrieval and event engagement platform providing customizable lead capture forms, interactive games, and automated CRM integrations to streamline your event marketing and sales follow-up.
Quick Comparison
| Feature | Apollo.io | Captello |
|---|---|---|
| Website | apollo.io | captello.com |
| Pricing Model | Freemium | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2015 | 2017 |
| Headquarters | San Francisco, USA | Southlake, USA |
Overview
Apollo.io
Apollo.io is a comprehensive sales intelligence and engagement platform designed to help you streamline your entire outbound sales process. You can access a database of over 275 million contacts to find your ideal prospects and use built-in engagement tools to reach out to them directly. It eliminates the need for multiple disconnected tools by combining lead sourcing, email sequencing, and task management into a single interface.
You can automate your outreach with personalized email sequences and track every interaction to see what resonates with your audience. The platform also provides AI-powered insights to help you prioritize high-value leads and improve your conversion rates. Whether you are a solo founder or part of a large enterprise sales team, you can use these tools to build a predictable pipeline and hit your revenue targets faster.
Captello
Captello is an all-in-one event lead management platform designed to help you capture, qualify, and convert leads at trade shows and activations. Instead of relying on fragmented tools, you get a unified system that combines lead retrieval with interactive engagement features like digital games and rewards. You can build custom lead capture forms that match your specific sales criteria and sync data instantly to your existing CRM.
The platform solves the common problem of delayed follow-ups by automating lead routing and personalized messaging the moment a badge is scanned. Whether you are managing a small boutique event or a massive international trade show, you can track performance across your entire team in real-time. It eliminates manual data entry and ensures your sales team receives high-quality, enriched lead data immediately after every interaction.
Overview
Apollo.io Features
- B2B Contact Database Access over 275 million verified contacts and 73 million companies to build highly targeted lead lists for your outreach.
- AI Writing Assistant Generate personalized cold emails in seconds using AI that adapts to your brand voice and prospect's specific pain points.
- Automated Sequences Create multi-step outreach campaigns across email, phone, and LinkedIn to stay top-of-mind with your prospects automatically.
- LinkedIn Extension Find direct phone numbers and verified email addresses while browsing LinkedIn profiles without ever leaving your browser tab.
- Lead Scoring Use AI-driven insights to rank your leads based on their likelihood to buy so you focus on the best opportunities.
- Built-in Dialer Make calls directly from the platform with local presence numbers and automatic call logging to keep your CRM updated.
Captello Features
- Universal Lead Capture. Scan badges and business cards at any event using your own smartphone to collect lead data instantly.
- Custom Qualifying Forms. Create your own lead qualification questions and mandatory fields to ensure your sales team gets actionable data.
- Interactive Event Games. Attract more visitors to your booth with customizable digital games like spin-to-win, memory match, and digital raffles.
- Real-Time CRM Sync. Connect your lead data directly to Salesforce, HubSpot, or Microsoft Dynamics to trigger immediate sales follow-up sequences.
- Digital Gift Gallery. Reward your prospects instantly with digital gift cards and incentives delivered directly to their email after an interaction.
- Multi-Event Dashboard. Monitor performance across all your global events from a single interface to compare ROI and team productivity.
- Offline Data Capture. Continue scanning leads even without a reliable internet connection and sync your data once you are back online.
- Lead Enrichment. Automatically append social media profiles and company details to your leads to give your sales team more context.
Pricing Comparison
Apollo.io Pricing
- 10,000 email credits/month
- 60 mobile credits/year
- Basic sequence automation
- LinkedIn extension
- Gmail and Outlook integration
- Everything in Free, plus:
- Unlimited email credits
- 900 mobile credits/year
- No limit on sequence records
- Advanced filters and saved views
- HubSpot and Salesforce integration
Captello Pricing
Pros & Cons
Apollo.io
Pros
- Massive database with high contact accuracy
- Excellent browser extension for LinkedIn prospecting
- Combines data and engagement in one tool
- Very generous free tier for new users
Cons
- Occasional bugs in the sequence automation
- Customer support response times can be slow
- Learning curve for complex filtering options
Captello
Pros
- Works seamlessly across different event lead retrieval providers
- Highly customizable lead forms and qualifying questions
- Excellent gamification options to increase booth traffic
- Reliable offline mode for spotty convention center Wi-Fi
- Fast and responsive customer support during live events
Cons
- Initial setup of complex games requires some time
- Pricing can be high for very small events
- Interface has a slight learning curve for new users