Captello
Captello is a comprehensive lead retrieval and event engagement platform providing customizable lead capture forms, interactive games, and automated CRM integrations to streamline your event marketing and sales follow-up.
ZoomInfo
ZoomInfo is a comprehensive go-to-market platform that provides detailed business intelligence and contact data to help your sales and marketing teams identify, engage, and close their ideal customers faster.
Quick Comparison
| Feature | Captello | ZoomInfo |
|---|---|---|
| Website | captello.com | zoominfo.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✓ 0 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2017 | 2007 |
| Headquarters | Southlake, USA | Vancouver, USA |
Overview
Captello
Captello is an all-in-one event lead management platform designed to help you capture, qualify, and convert leads at trade shows and activations. Instead of relying on fragmented tools, you get a unified system that combines lead retrieval with interactive engagement features like digital games and rewards. You can build custom lead capture forms that match your specific sales criteria and sync data instantly to your existing CRM.
The platform solves the common problem of delayed follow-ups by automating lead routing and personalized messaging the moment a badge is scanned. Whether you are managing a small boutique event or a massive international trade show, you can track performance across your entire team in real-time. It eliminates manual data entry and ensures your sales team receives high-quality, enriched lead data immediately after every interaction.
ZoomInfo
ZoomInfo gives you access to a massive database of verified business contacts and company insights to fuel your sales pipeline. You can identify high-intent prospects using real-time behavioral data and reach decision-makers directly with accurate mobile numbers and email addresses. The platform integrates your sales and marketing workflows by automating outreach and keeping your CRM data clean and updated automatically.
You can also track when target companies are researching specific solutions, allowing you to engage them at the exact moment they are ready to buy. Whether you are a small team looking to scale or a large enterprise optimizing complex global territories, the platform provides the granular data and automation tools you need to hit your revenue targets more efficiently.
Overview
Captello Features
- Universal Lead Capture Scan badges and business cards at any event using your own smartphone to collect lead data instantly.
- Custom Qualifying Forms Create your own lead qualification questions and mandatory fields to ensure your sales team gets actionable data.
- Interactive Event Games Attract more visitors to your booth with customizable digital games like spin-to-win, memory match, and digital raffles.
- Real-Time CRM Sync Connect your lead data directly to Salesforce, HubSpot, or Microsoft Dynamics to trigger immediate sales follow-up sequences.
- Digital Gift Gallery Reward your prospects instantly with digital gift cards and incentives delivered directly to their email after an interaction.
- Multi-Event Dashboard Monitor performance across all your global events from a single interface to compare ROI and team productivity.
- Offline Data Capture Continue scanning leads even without a reliable internet connection and sync your data once you are back online.
- Lead Enrichment Automatically append social media profiles and company details to your leads to give your sales team more context.
ZoomInfo Features
- Buyer Intent Data. Identify companies actively researching your products so you can reach out to prospects exactly when they are ready to purchase.
- Contact & Company Search. Filter through millions of profiles to find your ideal customers using specific criteria like industry, revenue, and technology stack.
- Automated Sales Flows. Build multi-channel outreach sequences that trigger automatically based on prospect behavior to keep your sales pipeline moving constantly.
- Website Visitor Tracking. See which companies are visiting your website in real-time and identify the specific pages they are viewing to personalize your follow-up.
- Data Enrichment. Keep your CRM records accurate by automatically updating missing or outdated contact information with the latest verified business data.
- Conversation Intelligence. Analyze your sales calls and meetings to identify winning patterns and coach your team to close more deals effectively.
Pricing Comparison
Captello Pricing
ZoomInfo Pricing
Pros & Cons
Captello
Pros
- Works seamlessly across different event lead retrieval providers
- Highly customizable lead forms and qualifying questions
- Excellent gamification options to increase booth traffic
- Reliable offline mode for spotty convention center Wi-Fi
- Fast and responsive customer support during live events
Cons
- Initial setup of complex games requires some time
- Pricing can be high for very small events
- Interface has a slight learning curve for new users
ZoomInfo
Pros
- Highly accurate direct-dial phone numbers for decision-makers
- Extensive filtering options for building very specific lead lists
- Seamless integration with popular CRMs like Salesforce and HubSpot
- Real-time alerts when target accounts show high buying intent
Cons
- Premium pricing requires a significant annual budget investment
- Occasional inaccuracies in data for smaller, private companies
- Interface can feel overwhelming due to the high volume of features