Capterra
Capterra is a free online marketplace vendor that helps you find the right software for your business by providing verified user reviews, feature comparisons, and research tools.
G2 is a software marketplace and review platform that helps you discover, review, and manage the technology your business needs to reach its full potential.
Quick Comparison
| Feature | Capterra | G2 |
|---|---|---|
| Website | capterra.com | g2.com |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✘ No product demo | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 1999 | 2012 |
| Headquarters | Arlington, USA | Chicago, USA |
Overview
Capterra
Capterra is a comprehensive software discovery platform that helps you navigate the complex world of B2B technology. Instead of guessing which tools fit your team, you can browse over 100,000 verified reviews and compare thousands of products side-by-side. You can filter software by industry, pricing model, and specific features to create a shortlist of solutions that actually solve your business problems.
For software vendors, the platform serves as a powerful lead generation engine. You can list your product to reach millions of active buyers who are ready to purchase. By collecting and showcasing authentic user feedback, you build trust with potential customers and improve your brand's visibility in a crowded marketplace. It simplifies the entire software procurement process for both buyers and sellers.
G2
G2 is a comprehensive software marketplace that helps you make smarter buying decisions by providing access to over 2.5 million verified user reviews. Instead of relying on marketing materials, you can see how real peers use and rate specific tools across thousands of categories. This transparency allows you to compare products side-by-side based on satisfaction scores, feature sets, and market presence.
For software vendors, the platform offers a way to manage your brand reputation and capture buyer intent data. You can identify which companies are researching your product or your competitors in real-time. This helps your sales and marketing teams reach out to prospects exactly when they are in the market to buy, shortening your sales cycle and improving conversion rates.
Overview
Capterra Features
- Verified User Reviews Read honest feedback from real users to understand the actual pros and cons of any software before you buy.
- Side-by-Side Comparison Compare up to four different products at once to see how their features, pricing, and ratings stack up.
- Category Filtering Narrow down your search by industry, deployment type, or specific functionality to find your perfect match in seconds.
- Software Shortlists Save your favorite products to a personalized list so you can review them later with your team members.
- Vendor Lead Generation List your own software to capture high-intent leads from a global audience of active business software buyers.
- Review Collection Tools Use automated tools and incentives to gather authentic reviews from your customers and boost your online reputation.
G2 Features
- Verified User Reviews. Read authentic feedback from real software users to understand the actual pros and cons before you buy.
- G2 Grid Reports. Compare products visually on a quadrant based on user satisfaction and market presence to find the leaders.
- Buyer Intent Data. Identify which companies are actively researching your product or category so you can target high-fit prospects.
- Review Generation. Automate your review collection process with built-in campaigns to build social proof and improve your ranking.
- Competitor Comparison. Generate side-by-side comparison tables to see exactly how your features and pricing stack up against rivals.
- Content Syndication. Display your G2 badges and reviews directly on your website to build trust with your own visitors.
Pricing Comparison
Capterra Pricing
- Free for all software buyers
- Basic product profile
- Collect user reviews
- Inclusion in category listings
- Access to vendor portal
- Everything in Basic, plus:
- Pay-per-click lead generation
- Priority placement in search
- Conversion tracking tools
- Competitor insights
- Dedicated account support
G2 Pricing
- Claim your profile
- Basic product description
- Upload product screenshots
- Respond to user reviews
- Basic category listing
- Everything in Free, plus:
- Review generation tools
- Custom profile CTA buttons
- Advanced profile analytics
- G2 badge usage rights
- Lead generation forms
Pros & Cons
Capterra
Pros
- Completely free for buyers to research products
- Massive database covering almost every software niche
- User reviews are verified for authenticity
- Easy-to-use interface for comparing multiple tools
Cons
- PPC costs can be high for vendors
- Sponsored listings often appear above organic results
- Some niche categories have limited review data
G2
Pros
- Massive database of reviews across every software niche
- Highly trusted by B2B buyers for authentic feedback
- Powerful buyer intent data for sales teams
- Easy-to-use comparison tools for software evaluation
Cons
- Paid plans for vendors are quite expensive
- Review moderation can sometimes feel inconsistent
- Steep learning curve for intent data integration