Chartbeat
Chartbeat provides real-time content analytics and insights to help digital publishers and media organizations grow their audience engagement and loyalty through data-driven editorial decisions.
HockeyStack
HockeyStack is an analytics and attribution platform that helps B2B companies track the entire customer journey from first touch to closed-won revenue to optimize marketing spend.
Quick Comparison
| Feature | Chartbeat | HockeyStack |
|---|---|---|
| Website | chartbeat.com | hockeystack.com |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $1399/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2009 | 2020 |
| Headquarters | New York, USA | San Francisco, USA |
Overview
Chartbeat
Chartbeat is a real-time analytics platform designed specifically for digital publishers and media organizations. You can monitor how your audience interacts with your content across desktop, social, and mobile platforms the moment it goes live. Instead of waiting for end-of-day reports, you see exactly which headlines are performing and where readers are dropping off in real-time.
The platform helps you optimize your homepage and article pages through automated testing and historical trend analysis. You can identify high-performing content that deserves more promotion and adjust your editorial strategy based on actual reader behavior. It is widely used by editorial teams, growth hackers, and newsrooms to turn raw data into actionable engagement strategies.
HockeyStack
HockeyStack gives you a unified view of your entire B2B go-to-market engine by connecting your website, CRM, and ad platforms. You can finally stop guessing which campaigns drive revenue and start seeing the exact path your customers take, from their first ad click to the final contract signature. It eliminates the data silos between your marketing and sales teams, providing a single source of truth for your growth metrics.
The platform is built specifically for B2B companies with complex, multi-touch sales cycles. You can build custom dashboards, run multi-touch attribution models, and identify which content pieces actually influence deals. By surfacing these insights, you can double down on what works, cut wasted ad spend, and align your entire organization around revenue goals rather than just vanity metrics like clicks or impressions.
Overview
Chartbeat Features
- Real-Time Dashboard Monitor your website traffic and reader engagement as it happens to make immediate editorial adjustments.
- Heads-Up Display See click-through rates and scroll depth directly on your homepage to optimize story placement and longevity.
- Headline Testing Run automated A/B tests on your headlines to discover which versions drive the most clicks and engagement.
- Social Dashboard Track how your content is performing across social platforms and identify which stories are going viral.
- Image Testing Test different article images in real-time to see which visuals capture your audience's attention most effectively.
- Historical Reporting Analyze long-term trends and benchmarks to understand how your content strategy performs over weeks and months.
HockeyStack Features
- Multi-Touch Attribution. Assign revenue credit to every interaction across the funnel so you know exactly which channels deserve your budget.
- Unified Customer Journeys. View the complete history of every account by stitching together website visits, CRM activities, and ad impressions.
- Custom Dashboard Builder. Create personalized reports with a drag-and-drop interface to track the specific KPIs that matter to your stakeholders.
- Revenue Forecasting. Predict future pipeline and revenue based on historical conversion data and current marketing performance trends.
- Account-Based Analytics. Track engagement at the company level rather than just individual leads to better support your ABM strategies.
- No-Code Tracking. Capture every button click and form submission automatically without needing to write custom Javascript or tracking code.
Pricing Comparison
Chartbeat Pricing
HockeyStack Pricing
- Up to $10M tracked revenue
- Unlimited users
- Multi-touch attribution
- CRM & Ad integrations
- Customer journey mapping
- Standard support
- Everything in Accelerate, plus:
- Up to $25M tracked revenue
- Advanced revenue forecasting
- Custom properties & events
- Priority Slack support
- Dedicated success manager
Pros & Cons
Chartbeat
Pros
- Real-time data updates provide immediate feedback on content
- Intuitive visual interface is easy for non-technical editors
- Excellent tools for testing headlines and homepage layouts
- Deep focus on reader engagement rather than just clicks
Cons
- Pricing is high for smaller independent blogs
- Mobile app functionality is limited compared to desktop
- Requires custom implementation for complex single-page applications
HockeyStack
Pros
- Fast implementation compared to traditional attribution tools
- Excellent customer support via dedicated Slack channels
- Intuitive interface makes complex data easy to visualize
- Automatic tracking captures data without manual tagging
Cons
- Higher starting price point for smaller startups
- Initial setup requires careful CRM data mapping
- Learning curve for building complex custom reports