ChowNow vs Square Payroll Comparison: Reviews, Features, Pricing & Alternatives in 2026

Detailed side-by-side comparison to help you choose the right solution for your team

Updated May 2026 8 min read

ChowNow

0.0 (0 reviews)

ChowNow is an online ordering and marketing platform that helps independent restaurants build their own branded digital storefronts to take commission-free orders directly from their customers.

Starting at Free
Free Trial NO FREE TRIAL
VS

Square Payroll

0.0 (0 reviews)

Square Payroll is a full-service payroll software that automates tax filings, employee payments, and benefits management for small businesses using integrated time tracking and point-of-sale data.

Starting at Free
Free Trial NO FREE TRIAL

Quick Comparison

Feature ChowNow Square Payroll
Website chownow.com squareup.com
Pricing Model Freemium Subscription
Starting Price Free Free
FREE Trial ✘ No free trial ✘ No free trial
Free Plan ✓ Has free plan ✘ No free plan
Product Demo ✓ Request demo here ✓ Request demo here
Deployment cloud mobile saas mobile
Integrations Square Toast Clover Revel Systems NCR Aloha Oracle MICROS Google Maps Yelp Instagram Mailchimp Square POS QuickBooks Online Xero Homebase Deputy TSheets 7shifts Guideline SimplyInsured AP Intego
Target Users small-business mid-market solopreneur small-business
Target Industries restaurant hospitality retail restaurant professional-services
Customer Count 0 0
Founded Year 2011 2009
Headquarters Los Angeles, USA San Francisco, USA

Overview

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ChowNow

ChowNow provides you with the tools to take control of your restaurant's digital presence and eliminate high third-party delivery fees. You can launch your own branded ordering system across your website, social media profiles, and a custom-built mobile app. This allows you to keep 100% of your profits on every order while capturing valuable customer data that third-party apps usually keep for themselves.

The platform focuses on sustainable growth by providing you with automated marketing tools and a dedicated success manager to help increase your order volume. Whether you run a single local eatery or a growing regional chain, you can manage your entire digital menu and track sales performance through a centralized dashboard. It integrates directly with your existing POS system to keep your kitchen operations running smoothly without manual data entry.

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Square Payroll

Square Payroll simplifies how you pay your team by automating the most complex parts of business ownership. You can pay employees and contractors in just a few clicks, whether they are hourly or salaried. The platform automatically calculates, files, and pays your federal and state payroll taxes, ensuring you stay compliant without manual paperwork. Because it integrates directly with Square POS, your team's hours sync automatically, eliminating the need for manual data entry or messy spreadsheets.

You can manage everything from a single dashboard, including workers' compensation, health insurance, and 401(k) plans. The system supports flexible payment options like Instant Payments, allowing you to send funds to employees the same day they work. Whether you are running a single coffee shop or managing multiple retail locations, you get a straightforward tool that handles the back-office heavy lifting so you can focus on growing your business.

Overview

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ChowNow Features

  • Commission-Free Ordering Keep every dollar you earn from your online orders instead of paying 15-30% in fees to third-party delivery platforms.
  • Branded Mobile Apps Launch your own custom-branded iOS and Android apps so your customers can order directly from their home screens.
  • OrderBetter Network Get discovered by new diners through a network of high-traffic sites like Google, Yelp, and TripAdvisor with integrated ordering.
  • Automated Marketing Send automated email campaigns and push notifications to your customers to drive repeat business and increase order frequency.
  • POS Integrations Sync your online orders directly with your existing point-of-sale system to eliminate manual entry and reduce kitchen errors.
  • Customer Data Ownership Access your own customer database including email addresses and order history to power your personalized marketing efforts.
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Square Payroll Features

  • Automated Tax Filings. Let the software calculate, file, and pay your state and federal payroll taxes automatically to ensure total compliance.
  • Time Card Sync. Import employee hours directly from Square POS or the Team App to eliminate manual data entry errors.
  • Instant Payments. Access your funds immediately and pay your team the same day they work using your Square Balance.
  • Benefits Integration. Offer and manage health insurance, 401(k) plans, and workers' comp directly through your payroll dashboard.
  • Contractor Payments. Pay your independent contractors via direct deposit and let the system generate and file 1099-NEC forms.
  • Employee Mobile App. Give your team a dedicated app to track their hours, view pay stubs, and manage their tax forms.

Pricing Comparison

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ChowNow Pricing

ChowNow Free
$0
  • Commission-free ordering
  • Ordering on your website
  • Google Search & Maps ordering
  • Digital menu management
  • Standard payment processing
S

Square Payroll Pricing

Contractors Only
$0
  • $5 per person paid monthly
  • No monthly base fee
  • Direct deposit included
  • 1099-NEC generation and filing
  • Self-service contractor account

Pros & Cons

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ChowNow

Pros

  • Eliminates expensive per-order commissions entirely
  • Provides full ownership of customer contact data
  • Responsive customer support and dedicated success managers
  • Easy-to-use interface for updating menus quickly

Cons

  • Initial setup fees can be high
  • Requires your own staff for local delivery
  • Limited customization options for the mobile app
A

Square Payroll

Pros

  • Seamless integration with Square Point of Sale
  • Automatic tax filing saves hours of manual work
  • Simple and transparent per-employee pricing model
  • Easy setup process for new business owners

Cons

  • Customer support can be difficult to reach
  • Limited advanced HR features for large corporations
  • Account freezes can occasionally delay payroll processing
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