Cloudinary
Cloudinary is a comprehensive media management platform that provides automated image and video optimization, transformation, and delivery to help you create fast and engaging visual experiences across all digital channels.
Contently
Contently is a comprehensive content marketing platform that combines enterprise-grade technology with a managed marketplace of creative talent to help you create, manage, and optimize high-performing content.
Quick Comparison
| Feature | Cloudinary | Contently |
|---|---|---|
| Website | cloudinary.com | contently.com |
| Pricing Model | Freemium | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2011 | 2010 |
| Headquarters | Santa Clara, USA | New York, USA |
Overview
Cloudinary
Cloudinary is a centralized hub for managing your entire media library. You can upload, store, and organize images and videos in the cloud while automating the technical heavy lifting of formatting and optimization. Instead of manually resizing files for different devices, you use dynamic URLs to transform media on the fly, ensuring your website or app always loads quickly for every visitor.
The platform solves the headache of slow page loads and broken layouts by automatically delivering the best file format and quality based on the user's browser. Whether you are a developer looking for robust APIs or a marketer needing a searchable asset library, it provides the tools to scale your visual content without increasing your manual workload.
Contently
Contently provides you with a centralized platform to manage your entire content lifecycle from ideation to distribution. You can streamline your production workflows, manage internal and external contributors, and ensure brand consistency across all your global marketing initiatives. The platform is designed to solve the complexity of scaling high-quality content creation for large organizations.
You get access to a vetted network of over 160,000 freelance creatives, including writers, editors, and videographers, directly within your dashboard. By using their proprietary data insights, you can identify content gaps and predict which topics will resonate most with your specific audience. It effectively replaces fragmented tools with a single system of record for your brand's stories.
Overview
Cloudinary Features
- Dynamic Transformations Resize, crop, and apply effects to your media instantly by simply changing parameters in the file URL.
- Automatic Optimization Reduce file sizes without losing quality by automatically delivering the most efficient format for every user's browser.
- AI-Powered Tagging Organize your library faster with automated object and facial recognition that tags your assets for easy searching.
- Video Transcoding Convert videos into any format or resolution automatically to ensure smooth playback across all mobile and desktop devices.
- Digital Asset Management Collaborate with your team in a structured environment with folders, version control, and advanced access permissions.
- Global Content Delivery Speed up your site by serving media through multiple integrated CDNs that deliver content from the closest server.
Contently Features
- Smart Talent Matching. Find and hire the perfect freelance experts from a vetted network of 160,000+ creatives based on your specific industry.
- Visual Editorial Calendar. Plan your entire content strategy and track production status across teams with a drag-and-drop visual interface.
- Customizable Workflows. Build automated approval paths that match your internal processes to ensure every piece of content meets your standards.
- Content Value Analytics. Measure the actual ROI of your content by tracking engagement metrics and calculating the cost-per-click equivalent of your organic reach.
- Global Brand Governance. Store all your brand guidelines and assets in one place to ensure every contributor stays on-brand and compliant.
- Strategy Suite. Use data-driven insights to identify high-opportunity topics and plan your content calendar based on what your audience actually wants.
Pricing Comparison
Cloudinary Pricing
- 25 monthly credits
- 25,000 monthly transformations
- 25 GB managed storage
- 25 GB monthly bandwidth
- Community support
- Everything in Free, plus:
- 225 monthly credits
- 225,000 monthly transformations
- 225 GB managed storage
- 225 GB monthly bandwidth
- Email support
Contently Pricing
Pros & Cons
Cloudinary
Pros
- Extensive API documentation makes integration simple
- Automatic format selection significantly improves site speed
- Generous free tier for small projects
- Powerful URL-based image manipulation saves hours
Cons
- Credit-based pricing can be difficult to predict
- Steep learning curve for non-technical users
- Advanced add-ons can increase costs quickly
Contently
Pros
- Access to high-quality vetted freelance talent
- Centralized view of all content projects
- Robust analytics for measuring content performance
- Excellent customer success and strategic support
- Streamlined payment processing for external contributors
Cons
- High price point for smaller teams
- Steep learning curve for advanced features
- Platform interface can feel occasionally sluggish
- Limited flexibility in some automated workflows