Cognism
Cognism provides premium international sales intelligence with compliant mobile numbers and B2B emails to help your revenue teams connect with the right decision-makers and close more deals.
Popupsmart
Popupsmart is a no-code popup builder designed to help you increase e-commerce sales, grow your email list, and engage visitors through targeted overlays and interactive conversion elements.
Quick Comparison
| Feature | Cognism | Popupsmart |
|---|---|---|
| Website | cognism.com | popupsmart.com |
| Pricing Model | Custom | Freemium |
| Starting Price | Custom Pricing | Free |
| FREE Trial | ✘ No free trial | ✓ 7 days free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2015 | 2016 |
| Headquarters | London, UK | Miami, USA |
Overview
Cognism
Cognism is a premium sales intelligence platform designed to help you identify and connect with your ideal customers. It provides access to a vast global database of B2B contacts, specifically focusing on high-quality mobile numbers and verified email addresses. You can use the platform to build highly targeted lead lists based on firmographic data, technographics, and real-time intent signals that show you which companies are actively looking for your services.
The software solves the common problem of outdated or inaccurate contact data by providing human-verified mobile numbers and ensuring strict compliance with global data regulations like GDPR. Whether you are a sales representative looking to book more meetings or a marketing leader aiming to improve campaign deliverability, the platform gives you the tools to reach decision-makers directly and reduce time wasted on dead-end leads.
Popupsmart
Popupsmart is a no-code conversion tool that helps you turn website visitors into customers without slowing down your site. You can create various overlays, including lightboxes, floating bars, and full-screen takeovers, to capture emails or promote special offers. The platform focuses on simplicity, allowing you to launch a campaign in minutes by picking a template and customizing it to match your brand's aesthetic perfectly.
You can target specific audiences using advanced triggers like exit-intent, scroll depth, or site duration. It integrates seamlessly with popular platforms like Shopify, Wix, and Mailchimp, ensuring your leads flow directly into your existing marketing stack. Whether you run a small boutique or a high-traffic e-store, you can use these tools to reduce cart abandonment and boost your overall engagement rates.
Overview
Cognism Features
- Diamond Verified Mobile® Connect with prospects directly using human-verified mobile numbers that bypass gatekeepers and increase your connect rates significantly.
- Intent Data Identify which companies are actively researching your solution right now so you can prioritize your outreach to ready-to-buy prospects.
- Global Data Coverage Access a massive database of B2B contacts across EMEA, NAM, and APAC to scale your international sales efforts effectively.
- Salesforce Integration Sync high-quality contact data directly into your CRM to keep your records updated and your sales pipeline moving smoothly.
- Browser Extension View contact details and export leads directly from LinkedIn or company websites without leaving your browser window.
- Compliance Engine Run your outreach with peace of mind using a platform that prioritizes GDPR and CCPA compliance and checks 'do not call' registries.
Popupsmart Features
- Smart Exit-Intent. Detect when a visitor is about to leave your site and show a targeted offer to keep them engaged.
- No-Code Editor. Customize every element of your popups with a simple drag-and-drop interface that requires zero technical or coding skills.
- Advanced Targeting. Show different messages to new versus returning visitors or target users based on their specific geographic location.
- Gamified Popups. Boost engagement by adding interactive 'spin-to-win' wheels or scratch-card elements that reward your visitors with instant discounts.
- Multi-Step Campaigns. Create sequences that guide users through multiple questions or choices to collect better data and segment your leads.
- Shopify Integration. Connect directly to your Shopify store to display dynamic product recommendations or offer unique discount codes automatically.
Pricing Comparison
Cognism Pricing
Popupsmart Pricing
- 5,000 pageviews per month
- 1 website limit
- Unlimited campaigns
- All popup types included
- Basic targeting rules
- Everything in Free, plus:
- 100,000 pageviews per month
- Unlimited websites
- Remove Popupsmart branding
- Advanced targeting & triggers
- Integrations with CRM tools
Pros & Cons
Cognism
Pros
- Exceptional accuracy for European and international mobile numbers
- Strict adherence to GDPR makes it safe for global outreach
- Seamless integration with major CRMs like Salesforce and HubSpot
- Intent data helps prioritize leads that are actively searching
Cons
- Premium pricing makes it a significant investment for startups
- Credit-based systems can feel restrictive for high-volume teams
- Learning curve for mastering advanced filtering and search features
Popupsmart
Pros
- Extremely fast setup with no coding required
- Minimal impact on website loading speed
- Wide variety of modern, high-quality templates
- Generous free plan for small websites
- Excellent customer support responsiveness
Cons
- View limits can be reached quickly
- Learning curve for complex targeting logic
- Branding removal requires a paid subscription