Counts vs Smarten Comparison: Reviews, Features, Pricing & Alternatives in 2026

Detailed side-by-side comparison to help you choose the right solution for your team

Updated May 2026 8 min read

Counts

0.0 (0 reviews)

Counts is a privacy-focused web analytics platform providing real-time insights and essential tracking metrics without using cookies or compromising your website visitors' personal data security.

Starting at Free
Free Trial NO FREE TRIAL
VS

Smarten

0.0 (0 reviews)

Smarten is an augmented analytics platform that provides self-service business intelligence tools like assisted predictive modeling and data preparation to help you make data-driven decisions without technical expertise.

Starting at --
Free Trial 0 days

Quick Comparison

Feature Counts Smarten
Website counts.pro smarten.com
Pricing Model Freemium Custom
Starting Price Free Custom Pricing
FREE Trial ✘ No free trial ✓ 0 days free trial
Free Plan ✓ Has free plan ✘ No free plan
Product Demo ✓ Request demo here ✓ Request demo here
Deployment saas cloud on-premise mobile
Integrations WordPress Ghost Webflow Squarespace Wix Microsoft Excel Google Drive SQL Server Oracle MySQL SAP Salesforce PostgreSQL
Target Users solopreneur small-business mid-market enterprise
Target Industries
Customer Count 0 0
Founded Year 2020 2017
Headquarters null Ahmedabad, India

Overview

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Counts

Counts provides you with a lightweight, privacy-first alternative to complex analytics platforms. You can track your website traffic in real-time while ensuring total compliance with GDPR, CCPA, and PECR regulations. Because the script is significantly smaller than traditional trackers, your pages load faster, which helps improve your search engine rankings and user experience.

You get a clean, intuitive dashboard that shows you exactly where your visitors come from and what content they engage with most. There are no cookies to manage and no annoying consent banners required for your users. It is designed for website owners who want actionable data without the ethical or technical baggage of invasive tracking scripts.

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Smarten

Smarten is an augmented analytics platform designed to simplify how you interact with complex data. Instead of relying on data scientists for every report, you can use self-service tools to visualize trends, prepare data sets, and perform advanced predictive modeling through a user-friendly interface. It focuses on 'Augmented Analytics,' which uses machine learning to guide you through data discovery and help you find hidden patterns automatically.

You can connect various data sources to create personalized dashboards and share insights across your entire organization. The platform is built for business users in finance, sales, and operations who need to move beyond basic spreadsheets into sophisticated forecasting. By automating the more technical aspects of data science, Smarten allows you to focus on the strategic implications of your data rather than the underlying code.

Overview

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Counts Features

  • Cookie-less Tracking Monitor your traffic without using cookies so you can skip the annoying consent banners and respect visitor privacy.
  • Real-time Analytics Watch your website traffic as it happens with live updates on active visitors, page views, and referral sources.
  • Lightweight Script Keep your website fast with a tiny tracking script that loads in milliseconds and won't slow down your pages.
  • Privacy Compliance Stay fully compliant with GDPR, CCPA, and PECR automatically since no personal data is ever collected or stored.
  • Referrer Tracking Identify exactly which websites, social media platforms, or search engines are driving the most traffic to your pages.
  • Device Insights See which browsers, operating systems, and device types your audience uses to optimize your site's design and performance.
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Smarten Features

  • Smarten Insights. Use machine learning to automatically identify trends and patterns in your data without writing complex queries.
  • Self-Service Data Prep. Clean, shape, and blend data from multiple sources yourself using an intuitive interface designed for non-technical users.
  • Assisted Predictive Modeling. Build and run predictive use cases like churn analysis or sales forecasting using guided workflows and algorithms.
  • Key Influencer Analytics. Discover exactly which factors are driving your business results and see how different variables impact your goals.
  • Natural Language Processing. Ask questions about your data in plain English and receive instant visual answers and detailed reports.
  • Mobile BI. Access your dashboards and track your key performance indicators from any mobile device while you are on the move.

Pricing Comparison

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Counts Pricing

Free
$0
  • Up to 1,000 monthly views
  • Unlimited websites
  • Real-time statistics
  • No cookies used
  • GDPR/CCPA compliant
  • Email support
S

Smarten Pricing

Pros & Cons

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Counts

Pros

  • Extremely easy to set up on any website
  • No cookie banners required for legal compliance
  • Minimal impact on website loading speeds
  • Clean dashboard focuses on essential metrics
  • Affordable entry point for small publishers

Cons

  • Lacks advanced funnel and goal tracking
  • Not suitable for complex e-commerce attribution
  • Limited integrations with third-party marketing tools
A

Smarten

Pros

  • Simplifies complex data science tasks for average business users
  • Strong automated data discovery features save significant time
  • Flexible deployment options including both cloud and on-premise
  • Comprehensive support for various data source integrations

Cons

  • Initial setup requires careful data mapping and planning
  • Advanced predictive features have a slight learning curve
  • Public pricing is not available without contacting sales
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