Curate
Curate is a specialized floral business management software that provides florists with automated tools for creating proposals, managing stem counts, and streamlining wedding and event workflows.
Splash
Splash is an event marketing platform that helps you create branded event pages, manage guest lists, and measure the impact of your in-person, virtual, and hybrid event programs.
Quick Comparison
| Feature | Curate | Splash |
|---|---|---|
| Website | curate.co | splashthat.com |
| Pricing Model | Subscription | Freemium |
| Starting Price | $99/month | Free |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2015 | 2011 |
| Headquarters | St. Louis, USA | New York, USA |
Overview
Curate
Curate is a dedicated platform built specifically to handle the complex workflows of floral designers and event professionals. You can move away from manual spreadsheets and sticky notes by using a centralized system that connects your creative vision with your business backend. The software allows you to build visual proposals that impress clients while automatically calculating the exact stem counts and wholesale costs you need to stay profitable.
You can manage every stage of an event, from the initial inquiry and mood board creation to final invoicing and flower ordering. It solves the common headache of over-buying or under-pricing by linking your recipes directly to live pricing and inventory requirements. Whether you are a solo studio florist or a high-volume event company, the platform helps you reclaim hours spent on administrative tasks so you can focus on design.
Splash
Splash is an event marketing platform designed to help you execute high-impact event programs at scale. Instead of struggling with disconnected tools, you get a centralized system to build beautiful, mobile-responsive event pages, automate email communications, and manage guest registrations for any event type. Whether you are hosting a small VIP dinner or a massive global conference, you can maintain brand consistency across every touchpoint without needing a developer.
The platform solves the common headache of data silos by syncing attendee information directly with your CRM and marketing stacks. You can track real-time performance metrics to see which events drive the most pipeline and revenue. It is built for fast-moving marketing teams who need to launch events quickly while ensuring every detail—from the initial invite to the post-event follow-up—looks professional and stays on brand.
Overview
Curate Features
- Visual Proposals Create stunning, image-rich proposals that allow your clients to visualize their event arrangements and sign contracts digitally.
- Automated Stem Counting Calculate the exact number of stems needed for every arrangement automatically to ensure your wholesale orders are perfectly accurate.
- Real-Time Profitability Track your profit margins as you build recipes so you can see exactly how much you are making on every centerpiece.
- Smart Shopping Lists Generate organized wholesale ordering lists based on your event recipes to simplify your communication with flower suppliers.
- Payment Processing Accept credit card payments and set up automated billing schedules so you can get paid faster without chasing invoices.
- Recipe Library Save your favorite floral combinations as reusable templates to speed up the quoting process for future weddings and events.
Splash Features
- Branded Event Pages. Create stunning, mobile-responsive event websites using a library of customizable templates that stay perfectly on-brand every time.
- Email Marketing Automation. Design and schedule personalized invitations, reminders, and follow-up emails to keep your audience engaged throughout the event lifecycle.
- RSVP & Ticketing. Manage guest lists and sell tickets easily with flexible registration forms that capture the specific attendee data you need.
- On-Site Check-In App. Streamline guest entry with a dedicated mobile app that allows you to check in attendees and print badges instantly.
- Virtual Event Integration. Host seamless digital experiences by connecting your event pages directly to major streaming and webinar platforms.
- Real-Time Analytics. Measure your event's success with visual dashboards that track registrations, attendance rates, and overall marketing ROI.
Pricing Comparison
Curate Pricing
- Unlimited visual proposals
- Digital contract signatures
- Basic payment processing
- Client inquiry forms
- Mood board creation
- Initial recipe builder
- Everything in Proposals, plus:
- Automated stem counting
- Wholesale ordering tools
- Inventory management
- Advanced profitability tracking
- Multi-event management
Splash Pricing
- Unlimited personal events
- Basic event page themes
- Online RSVP management
- Email invitations
- Standard registration forms
- Everything in Free, plus:
- Custom branded templates
- Advanced registration logic
- Ticketing and payouts
- CRM & Marketing integrations
- Dedicated account support
Pros & Cons
Curate
Pros
- Drastically reduces time spent on manual stem counting
- Professional proposals help increase booking conversion rates
- Centralizes all client communication and event details
- Excellent customer support tailored to the floral industry
Cons
- Initial setup of flower libraries takes significant time
- Higher price point than generic small business tools
- Mobile experience is less robust than the desktop version
Splash
Pros
- Exceptional design flexibility for branded event pages
- Intuitive user interface for non-technical team members
- Seamless data syncing with Salesforce and HubSpot
- Robust mobile app for smooth on-site check-ins
Cons
- Learning curve for the advanced design editor
- Custom pricing can be high for small teams
- Limited reporting customization on lower-tier plans