Datawrapper
Datawrapper is an intuitive data visualization tool that helps you create professional charts, maps, and tables for digital stories and reports without requiring any coding or design skills.
Google Looker Studio
Google Looker Studio is a free business intelligence tool that lets you turn your raw data into fully customizable, interactive dashboards and reports to make better business decisions.
Quick Comparison
| Feature | Datawrapper | Google Looker Studio |
|---|---|---|
| Website | datawrapper.de | lookerstudio.google.com |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2016 |
| Headquarters | Berlin, Germany | Mountain View, USA |
Overview
Datawrapper
Datawrapper helps you transform raw data into polished, interactive visualizations in minutes. You can upload your data from Excel, Google Sheets, or CSV files and choose from a wide variety of chart types, including bars, lines, and scatter plots. The tool handles the design heavy lifting for you, ensuring every graphic is mobile-responsive and follows high-quality data visualization principles automatically.
You can also build detailed choropleth, symbol, and locator maps to give your data geographical context. Whether you are a journalist, researcher, or business analyst, you can embed your finished charts directly into your website or export them as high-resolution images and PDFs. The platform scales with your needs, offering a powerful free tier for individuals and robust white-label options for large newsrooms and organizations.
Google Looker Studio
Google Looker Studio helps you transform your data into compelling, visual stories without needing to write a single line of code. You can connect to a vast array of data sources—including Google Ads, Analytics, BigQuery, and social media platforms—to create real-time dashboards that update automatically. It simplifies the complex process of data analysis by providing a drag-and-drop interface where you can build charts, maps, and tables that are easy for your team to understand.
You can collaborate with your colleagues in real-time, just like in Google Docs, allowing multiple people to edit the same report simultaneously. Whether you are a small business owner tracking website traffic or a data analyst at a large corporation, the platform provides the flexibility to share insights across your organization securely. It removes the technical barriers to data exploration, ensuring you spend less time formatting spreadsheets and more time acting on insights.
Overview
Datawrapper Features
- Interactive Charts Create 20 different chart types that allow your readers to hover over data points for deeper insights and details.
- Responsive Maps Build beautiful locator, symbol, and choropleth maps that automatically adjust their layout to fit any screen size perfectly.
- Live Data Links Connect your charts to external CSVs or Google Sheets to ensure your visualizations update automatically whenever your data changes.
- Colorblind Check Use built-in vision simulators to ensure your charts are accessible and readable for people with various types of colorblindness.
- PNG and PDF Export Download your visualizations as high-resolution images or vector PDFs for use in print reports and slide presentations.
- Team Collaboration Organize your work into shared folders where you and your colleagues can edit and manage visualizations together.
Google Looker Studio Features
- Built-in Data Connectors. Connect instantly to over 800 data sources like Google Ads, BigQuery, and LinkedIn to pull your metrics into one place.
- Drag-and-Drop Editor. Create professional reports by dragging charts and components onto a canvas, allowing you to customize layouts without any coding.
- Real-time Collaboration. Work together with your team on the same report at the same time and share links with specific permissions.
- Interactive Viewers. Give your audience the power to filter data, change date ranges, and drill down into specific metrics within your live reports.
- Custom Branding. Apply your own logos, colors, and fonts to reports so they match your company's brand identity for client presentations.
- Calculated Fields. Create custom metrics and formulas on the fly to transform raw data into specific KPIs that matter to you.
Pricing Comparison
Datawrapper Pricing
- Unlimited charts, maps, and tables
- Unlimited visualization views
- Export as PNG
- Live-updating charts
- Slack & Microsoft Teams integration
- Everything in Free, plus:
- Remove Datawrapper branding
- Export as PDF and SVG
- Shared team folders
- Custom design themes
- Priority email support
Google Looker Studio Pricing
- Unlimited report creation
- Access to 800+ data sources
- Report sharing and collaboration
- Embedded reports
- Standard Google community support
- Everything in Free, plus:
- Organizational ownership of assets
- Team workspaces for collaboration
- Automated report delivery via email
- Mobile app access
- Enterprise support services
Pros & Cons
Datawrapper
Pros
- Extremely fast learning curve for beginners
- Excellent mobile responsiveness for all charts
- High-quality default design and typography
- Generous free plan with unlimited views
Cons
- Significant price jump for branding removal
- Limited customization for advanced layout tweaks
- No offline version available for use
Google Looker Studio
Pros
- Completely free to use for most standard business reporting needs
- Seamless integration with the entire Google Marketing Platform ecosystem
- Very low learning curve for users familiar with Google Drive
- Large library of community templates speeds up report creation
- Reports update automatically when the underlying data source changes
Cons
- Performance can slow down when handling very large datasets
- Limited visualization options compared to high-end enterprise BI tools
- Technical support is limited for users on the free tier