Dub.co
Dub.co is an open-source link management platform that helps modern marketing teams create, share, and track short links with custom domains and advanced analytical insights for better engagement.
RedTrack
RedTrack is an ad tracking and conversion attribution platform that helps media buyers and e-commerce businesses unify their marketing data to optimize campaign performance and accurately measure ROI.
Quick Comparison
| Feature | Dub.co | RedTrack |
|---|---|---|
| Website | dub.co | redtrack.io |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $149/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✘ No product demo | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2022 | 2017 |
| Headquarters | New York, USA | Vilnius, Lithuania |
Overview
Dub.co
Dub.co is a modern link management platform designed to help you take full control of your brand's short links. Instead of using generic domains, you can connect your own custom domains to create professional, trust-building links that drive higher click-through rates. You can manage everything from simple redirects to complex marketing campaigns through a clean, intuitive dashboard built for speed and collaboration.
The platform solves the problem of fragmented link tracking by providing deep analytical insights into every click, including geographic data, device types, and referral sources. Whether you are a solo creator or part of a large marketing department, you can use Dub.co to personalize your links with OG image generation and password protection. It offers a generous free tier for individuals and scalable paid plans for growing teams.
RedTrack
RedTrack is a privacy-friendly tracking and attribution solution designed to help you make sense of your marketing data. Instead of jumping between different ad managers, you get a single dashboard that consolidates clicks, costs, and conversions from all your traffic sources. It uses server-side tracking to bypass browser restrictions and ad blockers, ensuring your data remains accurate and actionable.
You can manage complex multi-channel campaigns, track the entire customer journey, and automate your optimization rules to pause underperforming ads instantly. Whether you are running a high-volume affiliate operation or scaling an e-commerce brand, the platform provides the granular insights you need to lower your customer acquisition costs and increase your return on ad spend.
Overview
Dub.co Features
- Custom Domains Connect your own branded domains to create short links that build trust and increase your click-through rates significantly.
- Advanced Analytics Track every click with detailed reports on geographic location, device types, browsers, and referring websites in real-time.
- Dynamic QR Codes Generate and customize QR codes for your links that you can update even after they have been printed or shared.
- Personalized Redirects Set up device-based or location-based targeting to send your visitors to the most relevant landing page automatically.
- OG Image Generation Create custom social media preview cards for your links to ensure your content looks perfect when shared on platforms.
- Team Collaboration Invite your teammates to shared workspaces where you can manage links together and track performance across different campaigns.
RedTrack Features
- Conversion Attribution. Track every click and conversion across multiple channels to see exactly which ads are generating revenue for your business.
- Server-Side Tracking. Bypass cookie restrictions and ad blockers using server-to-server integration to ensure 100% accuracy in your marketing data reports.
- Automation Rules. Set custom rules to automatically pause losing campaigns or scale winning ads based on real-time performance metrics you define.
- Multi-Touch Attribution. Analyze the entire path to purchase by assigning value to every interaction a customer has with your brand before buying.
- Real-Time Reporting. Access instant updates on your campaign performance so you can make data-driven decisions without waiting for manual data uploads.
- Affiliate Management. Launch and manage your own affiliate or referral programs with built-in tracking, white-label portals, and automated payout calculations.
Pricing Comparison
Dub.co Pricing
- 25 new links per month
- 1,000 tracked clicks per month
- Up to 3 custom domains
- 30 days of analytics history
- Standard support
- Everything in Free, plus:
- 1,000 new links per month
- 50,000 tracked clicks per month
- Up to 10 custom domains
- 1 year of analytics history
- Priority support
RedTrack Pricing
- Up to 50,000 conversions/month
- Unlimited tracking domains
- Real-time statistics
- Basic automation rules
- Email support
- 1 year of data retention
- Everything in Grow, plus:
- Up to 250,000 conversions/month
- Advanced automation & scaling
- Multi-touch attribution models
- Publisher/Affiliate management
- Priority support
Pros & Cons
Dub.co
Pros
- Open-source transparency allows for high trust
- Extremely fast and modern user interface
- Generous free tier for personal projects
- Beautifully designed analytics dashboards
- Easy integration with modern developer stacks
Cons
- Lower click limits on free plan
- Higher starting price for Pro tier
- Fewer third-party integrations than older competitors
RedTrack
Pros
- Highly accurate server-side tracking bypasses ad blockers
- Consolidates all ad spend and revenue in one view
- Powerful automation rules save hours of manual work
- Responsive technical support team helps with complex setups
Cons
- Initial technical setup has a steep learning curve
- Interface can feel overwhelming for beginner marketers
- Pricing is higher than basic entry-level trackers