EveryWidget
EveryWidget helps businesses easily display customer reviews from over 30 platforms on their website to build trust and increase sales without needing any coding skills.
Okendo
Okendo is a customer marketing platform that helps Shopify brands grow by capturing high-quality reviews, zero-party data, and customer insights to build trust and increase conversions.
Quick Comparison
| Feature | EveryWidget | Okendo |
|---|---|---|
| Website | everywidget.com | okendo.io |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $19/month |
| FREE Trial | ✓ 14 days free trial | ✓ 14 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✘ No product demo | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 0 | 2017 |
| Headquarters | null | Miami, USA |
Overview
EveryWidget
EveryWidget is a platform that simplifies displaying customer reviews from over 30 different sources directly on your website. You can aggregate reviews from popular platforms like Google, Yelp, Facebook, and Trustpilot into a single, customizable widget. This helps you build trust with visitors and can lead to increased sales by showcasing genuine social proof.
The platform offers various widget layouts and a visual editor to match your website's design. It also includes smart features like negative review interception and AI-powered summaries and tags to help you manage your online reputation effectively. EveryWidget works on any website platform, including Shopify, WordPress, and Wix, and new reviews sync automatically every 3-4 hours.
Okendo
Okendo is a customer marketing platform built specifically for Shopify brands to turn shoppers into advocates. You can capture high-quality product reviews, photos, and videos that build immediate social proof on your storefront. Beyond just stars and text, the platform allows you to collect valuable zero-party data through automated post-purchase surveys and customer profiles, giving you a deeper understanding of who your buyers actually are.
You can use these insights to create highly personalized marketing campaigns and loyalty programs that keep customers coming back. By integrating directly with your existing tech stack, you can trigger review requests at the perfect moment and display them in beautiful, customizable widgets. It helps you bridge the gap between simple feedback and actionable growth data to scale your e-commerce business effectively.
Overview
EveryWidget Features
- Multi-Platform Review Aggregation Combine reviews from Google, Yelp, Facebook, Trustpilot, and over 30 other platforms into one widget.
- Customizable Widget Layouts Choose from 8 layout types like slider, grid, or carousel, and customize colors and fonts to match your site.
- Negative Review Interception Direct unhappy customers to private feedback channels before they leave public negative reviews.
- AI Review Summaries & Tags Condense all reviews into a highlight card and automatically categorize them by topic using AI.
- Google Rich Snippets Automatically inject schema markup so your star ratings can appear in Google search results, boosting click-through rates.
- Fast Review Syncing Display new reviews on your website quickly with automatic syncing every 3-4 hours.
- No-Code Setup Embed review widgets on any website in minutes by simply pasting a single line of code, no coding skills required.
- Review Filtering Filter reviews by minimum star rating, exclude keywords, or hide text-less reviews to showcase your best feedback.
Okendo Features
- Review Generation. Automate your review requests via email and SMS to capture high-quality ratings, photos, and videos from your customers.
- Zero-Party Data Surveys. Deploy post-purchase surveys to collect specific customer attributes and preferences that help you personalize future marketing efforts.
- Customizable Widgets. Display your best reviews and customer photos using beautiful, mobile-responsive widgets that match your brand's unique look and feel.
- Referrals and Rewards. Encourage repeat purchases by offering coupons and loyalty points in exchange for reviews and successful friend referrals.
- Google Shopping Integration. Push your product ratings directly to Google Search and Shopping ads to increase your click-through rates and visibility.
- Advanced Analytics. Track your performance with detailed reports on review sentiment, conversion impact, and customer satisfaction trends over time.
Pricing Comparison
EveryWidget Pricing
- 1 widget
- 500 views/month
- All review sources
- 6 layouts
- EveryWidget branding
- Everything in Free, plus:
- 5,000 views/month
- 8 layouts
- Ad-free
- Basic support
Okendo Pricing
- Up to 200 orders per month
- Automated review requests
- Photo and video reviews
- Basic review widgets
- Email support
- Shopify integration
- Everything in Essential, plus:
- Up to 1,000 orders per month
- Google Shopping integration
- Advanced widget customization
- Klaviyo and Gorgias integrations
- Attribute-based reviews
Pros & Cons
EveryWidget
Pros
- Generous free plan with no view cap for evaluation.
- Affordable paid plans compared to alternatives.
- Fast review syncing, updating every 3-4 hours.
- Smart review flow helps manage negative feedback.
- Easy no-code setup for any website platform.
- Comprehensive support for many review platforms.
Cons
- No video testimonial collection or display.
- Limited template variety compared to some generalist tools.
- Free plan includes EveryWidget branding.
- No PayPal payment option available.
Okendo
Pros
- Deep integration with the Shopify ecosystem
- High-quality visual review displays and widgets
- Excellent customer support and onboarding assistance
- Powerful automation for collecting zero-party data
Cons
- Pricing scales quickly with order volume
- Learning curve for advanced CSS customizations
- Limited functionality for non-Shopify platforms