Fundly
Fundly is a versatile crowdfunding and social fundraising platform designed to help individuals, non-profits, and organizations raise money for any cause through highly customizable and mobile-optimized campaign pages.
Kickstarter
Kickstarter is a global crowdfunding platform that helps you bring creative projects to life by connecting you with a community of backers who fund your ideas in exchange for rewards.
Quick Comparison
| Feature | Fundly | Kickstarter |
|---|---|---|
| Website | fundly.com | kickstarter.com |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✘ No product demo | ✘ No product demo |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2009 | 2009 |
| Headquarters | Larkspur, USA | Brooklyn, USA |
Overview
Fundly
Fundly is a social fundraising platform that helps you raise money for virtually any cause, from personal medical expenses to large-scale non-profit projects. You can create highly visual campaign pages that tell your story through photos and videos, making it easier to connect with potential donors. The platform is designed to be social-first, allowing you to sync your Facebook account and broadcast updates directly to your network to gain momentum quickly.
You can manage your entire campaign from your computer or via a dedicated mobile app, giving you the flexibility to thank donors and post updates on the go. Whether you are a solo fundraiser or part of a global charity, the platform provides the tools to track donations, manage donor data, and process payments securely. It eliminates the technical hurdles of web design so you can focus entirely on reaching your financial goals.
Kickstarter
Kickstarter is a specialized crowdfunding platform designed to help you fund creative projects through community support. Whether you are an independent filmmaker, a board game designer, or a tech innovator, you can launch a campaign to raise the capital needed for production. The platform operates on an all-or-nothing model, meaning you only receive funds if you reach your initial financial goal, which protects you from the risk of being underfunded for a large-scale project.
You can manage your entire campaign lifecycle from a single dashboard, from drafting your project story to communicating with your backers. The platform provides tools to offer tiered rewards, track funding progress in real-time, and manage post-campaign fulfillment. It is ideal for creators who want to validate a product idea and build a dedicated community before a full commercial launch.
Overview
Fundly Features
- Social Media Integration Connect your Facebook and OpenGraph accounts to automatically share campaign updates and reach a wider audience instantly.
- Visual Campaign Builder Create beautiful fundraising pages by adding unlimited photos and YouTube or Vimeo videos to tell your unique story.
- Mobile Fundraising App Manage your campaign, view real-time donation alerts, and thank your supporters directly from your smartphone anywhere.
- Facebook Alpha Integration Embed your entire fundraising campaign directly into your Facebook page so supporters can donate without leaving the social network.
- Automated Email Reporting Receive daily summaries of your fundraising progress and donor activity directly in your inbox to stay organized.
- Secure Payment Processing Accept credit card donations safely through integrated processors like Stripe, ensuring your funds are handled with industry-standard security.
Kickstarter Features
- Project Editor. Build your campaign page with images, videos, and text to tell your story and showcase your creative vision.
- Tiered Rewards. Create multiple support levels with unique incentives to encourage backers to contribute different amounts to your project.
- Backer Management. Communicate directly with your supporters through project updates and private messages to keep them engaged during development.
- Funding Dashboard. Monitor your funding progress and backer demographics in real-time with built-in analytics and tracking tools.
- Add-on Rewards. Offer extra items to your backers during the checkout process to increase your total funding and provide more value.
- Promotion Tools. Generate custom referral links and use social sharing features to track where your backers are coming from.
Pricing Comparison
Fundly Pricing
- No setup or monthly fees
- 4.9% platform fee per donation
- Credit card processing fees apply
- Unlimited photos and videos
- Mobile app access
- Social sharing tools
- Everything in Standard, plus:
- Custom branded donation pages
- Advanced donor management CRM
- Automated gift acknowledgments
- Peer-to-peer fundraising modules
- Contact sales for custom quote
Kickstarter Pricing
- No upfront costs
- Access to all creator tools
- Project page hosting
- Community support access
- Mobile app management
- 5% Kickstarter platform fee
- 3% + $0.20 payment processing
- Funds transferred after 14 days
- Backer report exports
- Post-campaign update tools
Pros & Cons
Fundly
Pros
- Extremely fast setup process for new campaigns
- Excellent social media sharing and integration features
- User-friendly interface requires no technical or design skills
- Mobile app makes managing donations very convenient
Cons
- Platform fees are higher than some competitors
- Limited customization options on the free tier
- Customer support response times can be slow
Kickstarter
Pros
- Massive built-in audience of active backers
- All-or-nothing model reduces financial risk
- High brand trust increases backer confidence
- Simple and intuitive campaign setup process
Cons
- No funds received if goal isn't met
- Platform fees can impact tight margins
- Limited customization for project page layouts