G2 is a software marketplace and review platform that helps you discover, review, and manage the technology your business needs to reach its full potential.
GetApp
GetApp is a comprehensive software discovery and comparison platform that helps you find the right business applications through interactive tools, detailed user reviews, and data-driven software insights.
Quick Comparison
| Feature | G2 | GetApp |
|---|---|---|
| Website | g2.com | getapp.com |
| Pricing Model | Freemium | Free |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✘ No product demo |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2010 |
| Headquarters | Chicago, USA | Barcelona, Spain |
Overview
G2
G2 is a comprehensive software marketplace that helps you make smarter buying decisions by providing access to over 2.5 million verified user reviews. Instead of relying on marketing materials, you can see how real peers use and rate specific tools across thousands of categories. This transparency allows you to compare products side-by-side based on satisfaction scores, feature sets, and market presence.
For software vendors, the platform offers a way to manage your brand reputation and capture buyer intent data. You can identify which companies are researching your product or your competitors in real-time. This helps your sales and marketing teams reach out to prospects exactly when they are in the market to buy, shortening your sales cycle and improving conversion rates.
GetApp
GetApp is your go-to resource for discovering and comparing business software. Instead of searching blindly, you can use interactive tools to filter thousands of applications based on your specific needs, budget, and industry. You can read verified user reviews, compare features side-by-side, and view detailed software integrations to ensure your new tools work with your existing tech stack.
The platform serves small to mid-size business owners and IT decision-makers who need to make informed purchasing decisions quickly. You can explore categories ranging from CRM and project management to specialized industry tools. By providing data-driven insights and trends, it helps you stay ahead of the curve and choose software that actually grows with your business.
Overview
G2 Features
- Verified User Reviews Read authentic feedback from real software users to understand the actual pros and cons before you buy.
- G2 Grid Reports Compare products visually on a quadrant based on user satisfaction and market presence to find the leaders.
- Buyer Intent Data Identify which companies are actively researching your product or category so you can target high-fit prospects.
- Review Generation Automate your review collection process with built-in campaigns to build social proof and improve your ranking.
- Competitor Comparison Generate side-by-side comparison tables to see exactly how your features and pricing stack up against rivals.
- Content Syndication Display your G2 badges and reviews directly on your website to build trust with your own visitors.
GetApp Features
- Side-by-Side Comparison. Compare up to four different software solutions at once to see exactly how their features and pricing stack up.
- Verified User Reviews. Read honest feedback from real users to understand the actual pros and cons before you spend a dime.
- AppScore Ratings. View data-driven rankings based on user reviews, integrations, mobile availability, and security to identify top-performing tools.
- Integration Search. Check if a new software will talk to your current tools like Slack or QuickBooks before you buy it.
- Personalized Recommendations. Answer a few questions about your business to receive a curated list of software tailored to your specific requirements.
- Category Leaders. Browse monthly rankings of the top 10-15 software players in various categories to see who leads the market.
Pricing Comparison
G2 Pricing
- Claim your profile
- Basic product description
- Upload product screenshots
- Respond to user reviews
- Basic category listing
- Everything in Free, plus:
- Review generation tools
- Custom profile CTA buttons
- Advanced profile analytics
- G2 badge usage rights
- Lead generation forms
GetApp Pricing
Pros & Cons
G2
Pros
- Massive database of reviews across every software niche
- Highly trusted by B2B buyers for authentic feedback
- Powerful buyer intent data for sales teams
- Easy-to-use comparison tools for software evaluation
Cons
- Paid plans for vendors are quite expensive
- Review moderation can sometimes feel inconsistent
- Steep learning curve for intent data integration
GetApp
Pros
- Completely free for software buyers to use
- Extensive database covering thousands of niche applications
- Highly detailed filtering options for specific features
- Clean interface makes comparing complex data easy
Cons
- Search results often prioritize sponsored vendor listings
- Review volume varies significantly between software categories
- Some pricing data may be outdated for niche tools