Glia vs Surfly Comparison: Reviews, Features, Pricing & Alternatives in 2026

Detailed side-by-side comparison to help you choose the right solution for your team

Updated May 2026 8 min read

Glia

0.0 (0 reviews)

Glia provides a unified digital customer service platform that combines co-browsing, video, and voice to help you support customers directly within your website or mobile application.

Starting at --
Free Trial NO FREE TRIAL
VS

Surfly

0.0 (0 reviews)

Surfly provides a universal co-browsing and collaboration platform that allows you to interact with customers in real-time on any website or application without requiring downloads or installations.

Starting at $19/mo
Free Trial 14 days

Quick Comparison

Feature Glia Surfly
Website glia.com surfly.com
Pricing Model Custom Subscription
Starting Price Custom Pricing $19/month
FREE Trial ✘ No free trial ✓ 14 days free trial
Free Plan ✘ No free plan ✘ No free plan
Product Demo ✓ Request demo here ✓ Request demo here
Deployment saas mobile saas mobile
Integrations Salesforce Zendesk Microsoft Dynamics 365 Jack Henry Q2 Alkami Genesys Five9 Twilio HubSpot Salesforce Zendesk Intercom Microsoft Dynamics 365 HubSpot Slack Genesys Freshdesk LiveChat Talkdesk
Target Users mid-market enterprise small-business mid-market enterprise
Target Industries banking insurance financial-services finance insurance healthcare
Customer Count 0 0
Founded Year 2012 2012
Headquarters New York, USA Amsterdam, Netherlands

Overview

G

Glia

Glia helps you transform how you interact with customers by bringing the human touch to digital channels. Instead of forcing customers to leave your website to call a support line, you can meet them exactly where they are using integrated voice, video, and chat. This unified approach eliminates the friction of traditional support and keeps your customers engaged within your digital property.

You can guide customers through complex processes in real-time using high-precision co-browsing, allowing your team to see what the customer sees without compromising privacy. The platform is specifically designed for high-stakes industries like banking, insurance, and credit unions where security and trust are paramount. By consolidating all communication tools into a single representative desktop, you can reduce handle times and significantly improve your customer satisfaction scores.

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Surfly

Surfly is a high-performance collaboration platform designed to help you provide instant, visual support to your customers. Unlike traditional screen sharing, its proxy-based co-browsing technology lets you jump onto any website or web app with a customer to navigate together in real-time. You can highlight elements, fill out forms, and even sign documents digitally without asking your customers to download software or install browser extensions.

The platform is built with a security-first approach, allowing you to mask sensitive data like credit card numbers while you assist. It is ideal for financial services, insurance, and retail companies that need to bridge the gap between digital self-service and human interaction. You can easily integrate it into your existing tech stack to improve first-contact resolution and boost your conversion rates.

Overview

G

Glia Features

  • Dual-Sourced Co-Browsing Guide your customers through complex forms and websites in real-time by seeing exactly what they see on their screen.
  • Digital Voice and Video Transition instantly from a chat to a voice or video call to resolve sensitive issues with a personal touch.
  • Unified Desktop Manage all your customer interactions—from chat to phone—in one single interface to keep your workflow organized and efficient.
  • Conversational AI Deploy intelligent virtual assistants that handle routine queries automatically and hand off complex issues to your live team.
  • On-Screen Collaboration Draw on your customer's screen or highlight specific elements to provide clear, visual instructions during a support session.
  • Secure Messaging Exchange sensitive documents and messages within a secure, encrypted environment that meets strict financial and insurance compliance standards.
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Surfly Features

  • Universal Co-browsing. Interact with any website or web app instantly with your customers without requiring them to download or install anything.
  • Video & Voice Chat. Communicate face-to-face with built-in video and audio while you navigate pages together to build stronger customer relationships.
  • Document Interaction. Review PDFs and documents together in real-time and use integrated e-signature tools to close deals faster during a session.
  • Field Masking. Protect customer privacy by automatically hiding sensitive information like passwords or payment details from the agent's view.
  • Action Control. Choose exactly what your agents can do, from view-only mode to full interaction control during a collaborative session.
  • Session Recording. Record your collaborative sessions for quality assurance, training purposes, or to maintain a clear audit trail of interactions.

Pricing Comparison

G

Glia Pricing

S

Surfly Pricing

Pro
$19
  • 1 Host seat
  • Unlimited co-browsing sessions
  • Video and audio chat
  • Document sharing
  • Basic customization
  • Standard support

Pros & Cons

M

Glia

Pros

  • Seamless transition between chat, voice, and video
  • Industry-leading co-browsing accuracy and security
  • Reduces customer effort by staying on-page
  • Excellent reporting on representative performance and metrics
  • Strong focus on compliance for financial institutions

Cons

  • Initial setup requires technical resources for integration
  • Higher price point than basic chat tools
  • Learning curve for managing multiple simultaneous channels
A

Surfly

Pros

  • No downloads required for customers makes joining sessions effortless
  • Extremely fast performance with minimal lag during co-browsing
  • Robust security features like field masking protect sensitive data
  • Easy to integrate into existing websites with a simple snippet

Cons

  • Pricing can be high for very small teams
  • Initial setup of advanced masking requires technical knowledge
  • Mobile browser support can occasionally vary by device
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