Gupshup
Gupshup is a conversational engagement platform that helps you create seamless customer experiences across messaging apps, voice, and web using AI-powered chatbots and communication APIs.
Interakt
Interakt is a comprehensive WhatsApp Business solution that helps you manage customer communication, automate sales notifications, and run marketing campaigns directly through the WhatsApp Business API.
Quick Comparison
| Feature | Gupshup | Interakt |
|---|---|---|
| Website | gupshup.io | interakt.shop |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $15/month |
| FREE Trial | ✓ 0 days free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2004 | 2020 |
| Headquarters | San Francisco, USA | Mumbai, India |
Overview
Gupshup
Gupshup helps you transform how you interact with customers by moving beyond one-way notifications to meaningful two-way conversations. You can build, deploy, and manage AI-powered chatbots across more than 30 messaging channels, including WhatsApp, Instagram, and RCS. Whether you need to automate lead generation, handle customer support inquiries, or drive conversational commerce, the platform provides the tools to create personalized journeys at scale.
The platform caters to businesses of all sizes, from startups to global enterprises, across industries like retail, banking, and healthcare. You can use their low-code tools to launch bots quickly or leverage robust APIs for deep technical integrations. By centralizing your messaging strategy, you reduce friction in the buying process and provide instant support whenever your customers need it.
Interakt
Interakt is a powerful WhatsApp Business API platform designed to help you transform how you communicate with customers. Instead of managing messages on a single phone, you get a shared team inbox where multiple agents can handle queries simultaneously. You can automate entire sales cycles by sending automated abandoned cart reminders, order updates, and shipping notifications directly to your customers' favorite messaging app.
The platform allows you to build high-converting marketing campaigns with green-tick verification and broadcast messages. You can also integrate your product catalog to enable seamless shopping experiences without customers ever leaving the chat. It is particularly effective for e-commerce brands looking to increase retention and recovery rates through personalized, real-time engagement.
Overview
Gupshup Features
- Omnichannel Messaging Reach your customers on WhatsApp, SMS, Instagram, and 30+ other channels through a single unified interface.
- Conversational AI Build intelligent chatbots that understand intent and provide natural responses to resolve customer queries automatically.
- No-Code Bot Builder Create and deploy sophisticated conversational workflows using a visual drag-and-drop editor without writing any code.
- Conversational Commerce Enable your customers to browse products, add items to carts, and make secure payments entirely within messaging apps.
- Click-to-Chat Ads Convert your social media ad traffic directly into WhatsApp or Messenger conversations to increase your lead conversion rates.
- Agent Assist Dashboard Transition complex queries from bots to live agents seamlessly with a unified dashboard for your support team.
Interakt Features
- Shared Team Inbox. Manage all your customer conversations in one place with multiple agents handling queries simultaneously from different devices.
- WhatsApp Broadcasting. Send bulk marketing messages and newsletters to thousands of opted-in customers to drive instant engagement and sales.
- Automated Notifications. Set up automatic alerts for abandoned carts, order confirmations, and shipping updates to keep your customers informed.
- WhatsApp CRM. Organize your contacts with tags and filters so you can send highly targeted messages based on customer behavior.
- Click-to-WhatsApp Ads. Create and manage Facebook and Instagram ads that drive prospects directly into a WhatsApp conversation with your team.
- Smart APIs & Webhooks. Connect your existing tech stack and trigger automated messages based on specific actions taken on your website.
Pricing Comparison
Gupshup Pricing
Interakt Pricing
- Shared Team Inbox
- Unlimited Agent Seats
- WhatsApp Business API access
- Basic Campaign Management
- Contact Management (CRM)
- Standard Support
- Everything in Starter, plus:
- Advanced Campaign Analytics
- Automated Workflows
- Partial Order Notifications
- Priority Email Support
- Custom Domain for Short Links
Pros & Cons
Gupshup
Pros
- Extensive support for global messaging channels
- Reliable API documentation for technical teams
- Strong WhatsApp Business API integration capabilities
- Scalable infrastructure handles high message volumes
Cons
- Pricing structure can be complex to calculate
- Technical support response times can vary
- Initial setup for WhatsApp requires official approval
Interakt
Pros
- Easy integration with Shopify and popular e-commerce platforms
- Centralized dashboard for multiple support agents
- Effective abandoned cart recovery via automated messaging
- Official WhatsApp Green Tick application support included
- User-friendly interface requires very little technical knowledge
Cons
- Additional Meta conversation charges can add up
- Mobile app performance can be inconsistent occasionally
- Limited customization options for advanced chatbot flows