iCapture
iCapture is a versatile lead capture software that helps you automate data collection at trade shows and events by instantly syncing scanned leads directly into your CRM system.
ZoomInfo
ZoomInfo is a comprehensive go-to-market platform that provides detailed business intelligence and contact data to help your sales and marketing teams identify, engage, and close their ideal customers faster.
Quick Comparison
| Feature | iCapture | ZoomInfo |
|---|---|---|
| Website | icapture.com | zoominfo.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✓ 0 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2011 | 2007 |
| Headquarters | Boise, USA | Vancouver, USA |
Overview
iCapture
iCapture is a dedicated lead retrieval solution designed to help you maximize your return on investment at trade shows and live events. Instead of relying on manual data entry or fragmented lead lists, you can use your own mobile device to scan badges and business cards instantly. The platform works offline, ensuring you never lose a prospect's information due to poor venue Wi-Fi, and automatically syncs data once you are back online.
You can create custom lead qualification forms that allow your sales team to rank prospects and trigger immediate follow-up actions. By integrating directly with major CRM and marketing automation platforms, it eliminates the delay between meeting a lead and entering them into your sales funnel. It is ideal for mid-market and enterprise organizations that attend multiple events and need a standardized, automated way to handle high-volume lead generation.
ZoomInfo
ZoomInfo gives you access to a massive database of verified business contacts and company insights to fuel your sales pipeline. You can identify high-intent prospects using real-time behavioral data and reach decision-makers directly with accurate mobile numbers and email addresses. The platform integrates your sales and marketing workflows by automating outreach and keeping your CRM data clean and updated automatically.
You can also track when target companies are researching specific solutions, allowing you to engage them at the exact moment they are ready to buy. Whether you are a small team looking to scale or a large enterprise optimizing complex global territories, the platform provides the granular data and automation tools you need to hit your revenue targets more efficiently.
Overview
iCapture Features
- Universal Badge Scanning Scan any attendee badge at any trade show using your own smartphone or tablet to capture lead data instantly.
- Business Card Transcription Snap a photo of a business card and let the automated transcription service turn it into a digital contact.
- Custom Qualification Flows Build your own lead forms with skip logic to ensure your team asks the right questions every time.
- Offline Data Capture Capture leads anywhere without worrying about internet connectivity—your data syncs automatically once you reconnect to a network.
- Real-Time CRM Sync Send your captured leads directly to Salesforce, HubSpot, or Eloqua the moment you finish a conversation.
- Automated Follow-Ups Trigger personalized 'nice to meet you' emails immediately after a scan to keep your brand top-of-mind.
ZoomInfo Features
- Buyer Intent Data. Identify companies actively researching your products so you can reach out to prospects exactly when they are ready to purchase.
- Contact & Company Search. Filter through millions of profiles to find your ideal customers using specific criteria like industry, revenue, and technology stack.
- Automated Sales Flows. Build multi-channel outreach sequences that trigger automatically based on prospect behavior to keep your sales pipeline moving constantly.
- Website Visitor Tracking. See which companies are visiting your website in real-time and identify the specific pages they are viewing to personalize your follow-up.
- Data Enrichment. Keep your CRM records accurate by automatically updating missing or outdated contact information with the latest verified business data.
- Conversation Intelligence. Analyze your sales calls and meetings to identify winning patterns and coach your team to close more deals effectively.
Pricing Comparison
iCapture Pricing
ZoomInfo Pricing
Pros & Cons
iCapture
Pros
- Reliable offline mode ensures no data loss
- Direct CRM integrations save hours of manual work
- Consistent user interface across all different trade shows
- Fast business card transcription with high accuracy
Cons
- Initial setup for custom forms takes time
- Pricing is higher than basic scanning apps
- Requires a learning curve for complex logic
ZoomInfo
Pros
- Highly accurate direct-dial phone numbers for decision-makers
- Extensive filtering options for building very specific lead lists
- Seamless integration with popular CRMs like Salesforce and HubSpot
- Real-time alerts when target accounts show high buying intent
Cons
- Premium pricing requires a significant annual budget investment
- Occasional inaccuracies in data for smaller, private companies
- Interface can feel overwhelming due to the high volume of features