Counts
Counts is a privacy-focused web analytics platform providing real-time insights and essential tracking metrics without using cookies or compromising your website visitors' personal data security.
Improvado
Improvado is a marketing data aggregation platform that automates the entire ETL process by connecting disparate marketing sources to your preferred data warehouse or visualization tool.
Quick Comparison
| Feature | Counts | Improvado |
|---|---|---|
| Website | counts.pro | improvado.io |
| Pricing Model | Freemium | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2020 | 2017 |
| Headquarters | null | San Francisco, USA |
Overview
Counts
Counts provides you with a lightweight, privacy-first alternative to complex analytics platforms. You can track your website traffic in real-time while ensuring total compliance with GDPR, CCPA, and PECR regulations. Because the script is significantly smaller than traditional trackers, your pages load faster, which helps improve your search engine rankings and user experience.
You get a clean, intuitive dashboard that shows you exactly where your visitors come from and what content they engage with most. There are no cookies to manage and no annoying consent banners required for your users. It is designed for website owners who want actionable data without the ethical or technical baggage of invasive tracking scripts.
Improvado
Improvado is a sophisticated data pipeline solution designed to handle the complex reporting needs of large marketing teams and agencies. You can eliminate manual data collection by connecting over 500 marketing and sales platforms directly to your data warehouse or BI tool. It handles the heavy lifting of data normalization and mapping, ensuring your cross-channel reports are accurate and ready for analysis without requiring help from your engineering team.
You can manage your entire marketing data ecosystem from a single interface, making it easy to track performance across social media, search ads, and CRM systems. The platform is built for scale, supporting massive data volumes while providing the flexibility to create custom metrics and transformations. It solves the common headache of fragmented data, allowing you to focus on optimizing your ad spend and proving ROI rather than wrestling with spreadsheets.
Overview
Counts Features
- Cookie-less Tracking Monitor your traffic without using cookies so you can skip the annoying consent banners and respect visitor privacy.
- Real-time Analytics Watch your website traffic as it happens with live updates on active visitors, page views, and referral sources.
- Lightweight Script Keep your website fast with a tiny tracking script that loads in milliseconds and won't slow down your pages.
- Privacy Compliance Stay fully compliant with GDPR, CCPA, and PECR automatically since no personal data is ever collected or stored.
- Referrer Tracking Identify exactly which websites, social media platforms, or search engines are driving the most traffic to your pages.
- Device Insights See which browsers, operating systems, and device types your audience uses to optimize your site's design and performance.
Improvado Features
- 500+ Data Connectors. Connect all your marketing, sales, and CRM platforms with pre-built integrations that sync your data automatically.
- Automated Data Mapping. Unify disparate naming conventions across different platforms into a single, cohesive dataset for easier cross-channel reporting.
- Data Transformation Engine. Clean and prepare your data for analysis using a no-code interface that handles complex calculations and filtering.
- Custom Attribution Modeling. Build your own attribution models to understand exactly which touchpoints are driving conversions and revenue for your business.
- Real-time Data Sync. Keep your dashboards updated with the latest information by scheduling automated data refreshes at your preferred frequency.
- Enterprise Data Security. Protect your sensitive marketing information with SOC-2 compliant infrastructure and advanced encryption protocols for all data transfers.
Pricing Comparison
Counts Pricing
- Up to 1,000 monthly views
- Unlimited websites
- Real-time statistics
- No cookies used
- GDPR/CCPA compliant
- Email support
- Everything in Free, plus:
- Up to 50,000 monthly views
- Priority email support
- Detailed historical data
- Custom domain tracking
- Data export options
Improvado Pricing
Pros & Cons
Counts
Pros
- Extremely easy to set up on any website
- No cookie banners required for legal compliance
- Minimal impact on website loading speeds
- Clean dashboard focuses on essential metrics
- Affordable entry point for small publishers
Cons
- Lacks advanced funnel and goal tracking
- Not suitable for complex e-commerce attribution
- Limited integrations with third-party marketing tools
Improvado
Pros
- Extensive library of marketing-specific data connectors
- Saves hundreds of hours on manual reporting
- Excellent customer support for complex technical setups
- Handles high data volumes without performance lag
Cons
- Higher price point than basic ETL tools
- Initial setup requires significant time and planning
- Custom pricing makes budget planning difficult initially