EasyPost
EasyPost is a flexible shipping API that allows you to integrate real-time tracking, address verification, and label generation from hundreds of carriers directly into your existing e-commerce application.
Lob
Lob is an automated direct mail platform that enables you to send personalized physical mail, verify addresses, and track delivery with the same ease as sending digital emails.
Quick Comparison
| Feature | EasyPost | Lob |
|---|---|---|
| Website | easypost.com | lob.com |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2013 |
| Headquarters | Lehi, USA | San Francisco, USA |
Overview
EasyPost
EasyPost provides a suite of shipping APIs that simplify the complex world of logistics for your business. Instead of building separate integrations for every carrier, you can use a single interface to buy postage, track packages, and verify addresses across more than 100 global carriers like UPS, FedEx, and USPS. This saves you significant development time and ensures your shipping process remains consistent as you scale.
You can automate your entire fulfillment workflow, from comparing real-time shipping rates to generating carbon-neutral labels. The platform is designed to handle high volumes, making it a reliable choice whether you are a growing startup or a large enterprise. By integrating these tools, you reduce shipping errors and provide your customers with accurate tracking information throughout the delivery journey.
Lob
Lob transforms how you handle physical mail by bringing the speed and automation of digital tools to the offline world. You can automate the entire lifecycle of direct mail—from creation and printing to mailing and tracking—using a single platform. This eliminates manual coordination with print shops and mail houses, allowing you to trigger personalized postcards, letters, and checks directly from your existing CRM or tech stack.
You can also ensure your data is accurate with built-in address verification that cleanses and formats global addresses in real-time. Whether you are a developer looking for robust APIs or a marketer needing a dashboard to launch retention campaigns, Lob helps you scale your physical outreach while maintaining full visibility into delivery status and campaign performance.
Overview
EasyPost Features
- Multi-Carrier API Access over 100 carriers through a single integration to compare rates and services instantly without custom coding.
- Real-Time Tracking Provide your customers with accurate delivery updates via webhooks that push status changes directly to your system.
- Address Verification Reduce failed deliveries by verifying domestic and international addresses before you print a single shipping label.
- Shipping Insurance Protect your shipments against loss or damage with a simplified claims process that pays out faster than traditional carriers.
- Carbon Neutral Shipping Offset the environmental impact of your deliveries automatically by choosing eco-friendly shipping options at checkout.
- SmartRate Selection Optimize your spend by using data-driven rules to select the cheapest or fastest shipping method for every package.
Lob Features
- Direct Mail API. Connect your existing software to automate the sending of personalized letters, postcards, and checks with simple code.
- Address Verification. Verify and standardize US and international addresses instantly to reduce return-to-sender mail and save on postage costs.
- Campaign Analytics. Track your mail pieces in real-time with per-piece tracking so you know exactly when your customers receive them.
- HTML Templating. Create dynamic mail designs using HTML and CSS to personalize every piece of mail for your specific recipients.
- Automated Checks. Send secure, compliant checks to vendors or customers automatically without ever touching a printer or an envelope.
- Global Delivery. Reach customers in over 190 countries using a distributed print network that ensures fast and reliable local delivery.
Pricing Comparison
EasyPost Pricing
- First 120,000 shipments per year
- Access to 100+ carriers
- Real-time tracking
- Address verification
- Carbon offset shipping
- Community support
- Everything in Developer, plus:
- Custom volume discounts
- Dedicated account management
- Priority technical support
- Custom implementation assistance
- Advanced reporting tools
Lob Pricing
- Access to all APIs
- Test environment
- Up to 300 address verifications
- Standard delivery speeds
- Community support access
- Everything in Developer, plus:
- Pay-as-you-go per piece
- Unlimited address verifications
- Access to HTML templates
- Standard tracking and analytics
- Email support
Pros & Cons
EasyPost
Pros
- Extensive documentation makes integration straightforward for developers
- Single API access to hundreds of global carriers
- Reliable uptime for high-volume shipping operations
- No monthly subscription fees for the entry tier
- Accurate address verification reduces costly return shipments
Cons
- Technical knowledge is required for initial setup
- Customer support response times can vary
- Insurance claims process requires specific documentation
Lob
Pros
- Automates tedious manual printing and mailing tasks
- Excellent API documentation makes integration very straightforward
- Real-time tracking provides digital-level visibility for mail
- Address verification significantly reduces wasted postage costs
Cons
- Monthly platform fees can be high for small teams
- HTML template rendering can sometimes be finicky
- Customer support response times vary on lower tiers