Lob
Lob is an automated direct mail platform that enables you to send personalized physical mail, verify addresses, and track delivery with the same ease as sending digital emails.
Loqate
Loqate is a global address verification and geocoding software that helps you capture, verify, and enrich location data in real-time to ensure accurate deliveries and improve customer checkout experiences.
Quick Comparison
| Feature | Lob | Loqate |
|---|---|---|
| Website | lob.com | loqate.com |
| Pricing Model | Freemium | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✘ No free trial | ✓ 0 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2013 | 2011 |
| Headquarters | San Francisco, USA | Redwood City, USA |
Overview
Lob
Lob transforms how you handle physical mail by bringing the speed and automation of digital tools to the offline world. You can automate the entire lifecycle of direct mail—from creation and printing to mailing and tracking—using a single platform. This eliminates manual coordination with print shops and mail houses, allowing you to trigger personalized postcards, letters, and checks directly from your existing CRM or tech stack.
You can also ensure your data is accurate with built-in address verification that cleanses and formats global addresses in real-time. Whether you are a developer looking for robust APIs or a marketer needing a dashboard to launch retention campaigns, Lob helps you scale your physical outreach while maintaining full visibility into delivery status and campaign performance.
Loqate
Loqate provides a comprehensive suite of location intelligence tools designed to help you maintain a clean and accurate customer database. By integrating their global address verification API into your checkout or registration forms, you can suggest valid addresses to users as they type. This reduces keystrokes by up to 80% and eliminates the risk of failed deliveries caused by incorrect data entry.
You can also use the platform to geocode addresses, turning physical locations into precise latitude and longitude coordinates for better logistics planning. Whether you are a small e-commerce shop or a global enterprise, the software scales to support over 250 countries and territories. It helps you reduce operational costs associated with returned mail while providing a smoother, faster experience for your customers during the signup process.
Overview
Lob Features
- Direct Mail API Connect your existing software to automate the sending of personalized letters, postcards, and checks with simple code.
- Address Verification Verify and standardize US and international addresses instantly to reduce return-to-sender mail and save on postage costs.
- Campaign Analytics Track your mail pieces in real-time with per-piece tracking so you know exactly when your customers receive them.
- HTML Templating Create dynamic mail designs using HTML and CSS to personalize every piece of mail for your specific recipients.
- Automated Checks Send secure, compliant checks to vendors or customers automatically without ever touching a printer or an envelope.
- Global Delivery Reach customers in over 190 countries using a distributed print network that ensures fast and reliable local delivery.
Loqate Features
- Predictive Address Capture. Speed up your checkout process by suggesting accurate, verified addresses to your customers as they start typing.
- Global Address Verification. Verify and format addresses for over 250 countries against official postal databases like USPS, Royal Mail, and Canada Post.
- Email Validation. Check if an email address is active and reachable in real-time to protect your sender reputation and marketing reach.
- Phone Verification. Confirm that phone numbers are valid and identify their line type to improve your SMS and voice communication success.
- Geocoding and Mapping. Convert physical addresses into precise geographic coordinates to power your delivery routing and location-based analytics.
- Batch Data Cleansing. Upload your existing customer lists to automatically identify and fix outdated, incomplete, or incorrectly formatted address records.
Pricing Comparison
Lob Pricing
- Access to all APIs
- Test environment
- Up to 300 address verifications
- Standard delivery speeds
- Community support access
- Everything in Developer, plus:
- Pay-as-you-go per piece
- Unlimited address verifications
- Access to HTML templates
- Standard tracking and analytics
- Email support
Loqate Pricing
Pros & Cons
Lob
Pros
- Automates tedious manual printing and mailing tasks
- Excellent API documentation makes integration very straightforward
- Real-time tracking provides digital-level visibility for mail
- Address verification significantly reduces wasted postage costs
Cons
- Monthly platform fees can be high for small teams
- HTML template rendering can sometimes be finicky
- Customer support response times vary on lower tiers
Loqate
Pros
- Extensive global coverage across 250+ countries
- Easy API integration with detailed documentation
- Significantly reduces checkout friction for customers
- High accuracy levels for international postal formats
Cons
- Pricing can be higher than local competitors
- Credit-based system requires careful usage monitoring
- Technical setup may require developer resources