Loomly
Loomly is a social media management platform that helps marketing teams and agencies streamline their content creation, scheduling, and community engagement across all major social networks.
Metricool
Metricool is an all-in-one social media management tool that helps you analyze, manage, and grow your digital presence by connecting your social profiles, ad platforms, and website in one unified dashboard.
Quick Comparison
| Feature | Loomly | Metricool |
|---|---|---|
| Website | loomly.com | metricool.com |
| Pricing Model | Subscription | Freemium |
| Starting Price | $32/month | Free |
| FREE Trial | ✓ 15 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2016 | 2016 |
| Headquarters | Los Angeles, USA | Madrid, Spain |
Overview
Loomly
Loomly is a visual social media management platform designed to help you take control of your brand's online presence. Instead of jumping between different apps, you can manage every stage of your social media strategy—from brainstorming post ideas and creating content to scheduling and analyzing performance—all within a single, intuitive dashboard.
You can collaborate with your team or clients through automated notification systems and easy approval workflows that prevent mistakes before they go live. Whether you are a solo creator or a large marketing agency, the platform scales to meet your needs with features like audience interaction tracking and detailed analytics that show you exactly what content resonates with your followers.
Metricool
Metricool is a comprehensive social media management platform designed to simplify how you track and execute your digital strategy. Instead of jumping between different apps, you can manage your Instagram, TikTok, LinkedIn, and even your Google Business Profile from a single interface. You can schedule content in advance, monitor your competitors, and generate professional reports with just a few clicks.
The platform solves the headache of fragmented data by providing real-time analytics for your website and social channels simultaneously. Whether you are a solo content creator or a large marketing agency, you can use the visual planner to organize your feed and the SmartLinks feature to drive traffic from your bio. It helps you identify the best times to post based on your actual audience engagement, ensuring your content reaches the maximum number of people.
Overview
Loomly Features
- Post Ideas Never run out of inspiration with automated post ideas based on trending topics, RSS feeds, and upcoming holidays.
- Content Library Store and organize your photos, videos, and templates in a central location for quick access during post creation.
- Visual Calendar View your entire social schedule at a glance and move posts around with simple drag-and-drop functionality.
- Approval Workflows Set up custom approval paths so your team or clients can review and greenlight posts before they publish.
- Automated Scheduling Schedule your content to go live automatically across Facebook, Instagram, LinkedIn, X, and Pinterest to save time.
- Interactions Management Respond to comments and messages directly from the platform to keep your community engaged and happy.
Metricool Features
- Visual Content Planner. Schedule your posts across multiple platforms using a drag-and-drop calendar that shows you the best times to publish.
- Unified Inbox. Manage all your direct messages and comments from one place so you never miss a conversation with your followers.
- Competitor Analysis. Monitor your competitors' growth and content performance to benchmark your own success and find new growth opportunities.
- Automated Reporting. Generate custom PDF or Excel reports for your clients or team in seconds, highlighting the metrics that matter most.
- SmartLinks. Create a customizable link-in-bio page that directs your followers to your latest products, blog posts, or external websites.
- Ad Campaign Tracking. Review the performance of your Facebook and Google Ads alongside your organic content to see your total marketing impact.
Pricing Comparison
Loomly Pricing
- Up to 2 users
- Manage 10 social accounts
- Unlimited content uploading
- Core publishing tools
- Hashatg suggestions
- Basic analytics
- Everything in Base, plus:
- Up to 6 users
- Manage 20 social accounts
- Content export functionality
- Advanced analytics
- Slack and Microsoft Teams integration
Metricool Pricing
- 1 Brand profile
- Social media scheduling
- Basic analytics
- Link in bio tool
- Best times to post
- Standard support
- Everything in Free, plus:
- Up to 10 brands
- Unlimited historical data
- Automated PDF reports
- Competitor analysis
- AI text generator
Pros & Cons
Loomly
Pros
- Intuitive interface makes onboarding new team members fast
- Post ideas feature helps overcome creative blocks easily
- Approval workflow prevents accidental or unapproved posts
- Visual calendar provides great clarity for content planning
Cons
- Mobile app has fewer features than desktop version
- Direct Instagram personal account posting has limitations
- Analytics reports could offer deeper customization options
Metricool
Pros
- Excellent free plan for individual creators
- Very intuitive and easy-to-navigate interface
- Consolidated reporting saves hours of manual work
- Accurate data on best times to post
Cons
- Mobile app has fewer features than desktop
- Limited advanced features for enterprise-level teams
- Occasional delays in data syncing for ads