Magic
Magic is a developer SDK that lets you integrate passwordless authentication into your applications using magic links, social logins, and secure Web3 wallets without managing complex infrastructure.
Original
Original is an all-in-one brand protection and authentication platform that uses non-clonable digital tags to verify product authenticity and engage customers through secure mobile experiences.
Quick Comparison
| Feature | Magic | Original |
|---|---|---|
| Website | magic.link | original.com |
| Pricing Model | Freemium | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2018 | 2021 |
| Headquarters | San Francisco, USA | New York, USA |
Overview
Magic
Magic provides a seamless way for you to onboard users without the friction of traditional passwords. By using the SDK, you can implement secure authentication methods like email magic links, SMS, and social logins (Google, Apple, GitHub) with just a few lines of code. It handles the heavy lifting of security and identity management so you can focus on building your core product features.
Beyond standard logins, you can use Magic to create non-custodial Web3 wallets for your users instantly. This allows you to bridge the gap between traditional web apps and decentralized technologies effortlessly. Whether you are a solo developer or part of a large enterprise, the platform scales to support millions of users while maintaining high security standards and a smooth user experience.
Original
Original provides you with a sophisticated anti-counterfeiting and brand protection system that bridges the gap between physical products and digital security. By using non-clonable, encrypted digital tags, you can ensure that every item in your inventory is authentic and protected from duplication. This technology allows you to track your products throughout the entire supply chain, giving you full visibility from the manufacturing floor to the end consumer's hands.
You can also transform your physical products into digital touchpoints to build deeper relationships with your customers. When a buyer scans your product, they instantly verify its origin while you gain access to valuable first-party data and engagement opportunities. The platform is designed for brands in luxury goods, pharmaceuticals, and high-end retail who need to eliminate fraud while enhancing the post-purchase experience.
Overview
Magic Features
- Passwordless Magic Links Send secure, one-time login links to your users' email addresses so they can sign in without remembering passwords.
- Social Logins Enable one-click registration using Google, Apple, GitHub, and other popular social providers to speed up your onboarding process.
- Web3 Wallet Creation Generate secure, non-custodial blockchain wallets for your users automatically upon login to enable decentralized app features.
- Customizable UI Match the login interface to your brand's look and feel using pre-built widgets or fully custom components.
- Multi-Factor Authentication Add an extra layer of security to your application with built-in support for secondary verification methods.
- Enterprise SSO Connect your application to corporate identity providers like Okta or Azure AD to support large-scale business clients.
Original Features
- Non-Clonable Digital Tags. Secure your physical products with encrypted, tamper-proof tags that cannot be copied or forged by counterfeiters.
- Instant Mobile Verification. Allow your customers to verify product authenticity instantly using their smartphone camera without downloading a separate app.
- Supply Chain Tracking. Monitor your products in real-time as they move through the supply chain to identify gray market activity.
- First-Party Data Collection. Capture valuable customer insights and ownership data directly when users scan and register their authentic products.
- Digital Product Passports. Create a digital twin for every item to store warranty info, certificates of authenticity, and sustainable sourcing data.
- Automated Fraud Alerts. Receive immediate notifications when suspicious scanning activity or potential counterfeit attempts are detected in specific geographic locations.
Pricing Comparison
Magic Pricing
- Up to 1,000 monthly active users
- Passwordless email login
- Standard social logins
- Base Web3 wallet features
- Community support access
- Everything in Free, plus:
- Higher monthly active user limits
- Advanced security features
- Custom branding options
- Priority technical support
- SLA guarantees
Original Pricing
Pros & Cons
Magic
Pros
- Extremely fast implementation with well-documented SDKs
- Significantly reduces user drop-off during registration
- Simplifies Web3 onboarding for non-technical users
- Reliable infrastructure with high uptime for logins
Cons
- Pricing can scale quickly with high user volume
- Limited customization on the lowest pricing tiers
- Dependency on third-party email delivery for links
Original
Pros
- Non-clonable technology offers higher security than standard QR codes
- No app download required for customer verification process
- Provides detailed geographic data on where products are scanned
- Seamlessly integrates digital marketing with physical product security
Cons
- Requires physical integration of tags during the manufacturing process
- Custom pricing makes it difficult to estimate initial costs
- Higher barrier to entry for very small businesses