Kuula
Kuula is a specialized virtual tour software that allows you to create, edit, and share high-quality 360-degree interactive walkthroughs for real estate, architecture, and business marketing purposes.
Matterport
Matterport is a spatial data platform that turns physical spaces into accurate, immersive digital twins to help you design, build, operate, and promote any property online.
Quick Comparison
| Feature | Kuula | Matterport |
|---|---|---|
| Website | kuula.co | matterport.com |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2016 | 2011 |
| Headquarters | Los Angeles, USA | Sunnyvale, USA |
Overview
Kuula
Kuula is a web-based platform designed to help you build professional virtual tours with ease. You can upload 360-degree photos and transform them into interactive experiences by adding hotspots, floor plans, and custom branding. It solves the problem of static imagery by giving your clients a realistic, immersive sense of space that they can explore from any device.
The platform is built for speed and high performance, ensuring your tours load quickly even on mobile connections. Whether you are a solo photographer or a large real estate agency, you can manage your entire portfolio of virtual tours in one place. It eliminates the need for complex coding or expensive hardware, making professional-grade 360-degree storytelling accessible to everyone.
Matterport
Matterport helps you transform any physical building or space into an accurate, immersive 3D digital twin. You can capture spaces using your smartphone, 360 cameras, or professional-grade lidar scanners to create a photorealistic virtual walkthrough. This allows you to provide remote tours, take precise measurements, and document existing conditions without needing to visit the site in person.
You can use the platform to streamline workflows across real estate, construction, and facilities management. It helps you reduce site visits, improve team collaboration on renovation projects, and increase engagement for property listings. Whether you are managing a single home or a global portfolio of retail stores, the software provides the spatial data you need to make informed decisions and showcase your spaces effectively.
Overview
Kuula Features
- Virtual Tour Editor Build interactive walkthroughs by connecting 360-degree photos with smooth transitions and customizable hotspots.
- Interactive Hotspots Add text, images, video, or audio links directly into your tours to provide viewers with more context.
- Floor Plan Integration Upload floor plans and link them to your 360-degree images so users can navigate your space geographically.
- Custom Branding Remove vendor logos and add your own company branding to create a white-label experience for your clients.
- Mobile Optimization Deliver smooth, high-resolution experiences that work perfectly on smartphones, tablets, and VR headsets.
- Privacy Controls Protect your work by setting tours to private, unlisted, or password-protected for specific client viewing.
Matterport Features
- 3D Virtual Tours. Create immersive walkthroughs that let your clients or team members explore any property remotely from their web browser.
- Measurement Mode. Take accurate measurements of walls, windows, and furniture directly within your digital twin to save time on site visits.
- Schematic Floor Plans. Generate professional 2D floor plans from your 3D scans with a single click to simplify your design process.
- Mattertag Notes. Embed text, links, and videos directly into your 3D model to highlight key features or equipment maintenance instructions.
- BIM File Export. Export your spatial data into Revit or AutoCAD files to jumpstart your architectural modeling and construction documentation.
- Guided Tours. Build automated highlight reels that lead viewers through the most important parts of your space for a curated experience.
Pricing Comparison
Kuula Pricing
- Unlimited uploads
- Basic tour editor
- Mobile friendly player
- Social media sharing
- Community support
- Everything in Basic, plus:
- White-labeling options
- Custom domain support
- Floor plan & map editor
- Password protected tours
- Priority email support
Matterport Pricing
- 1 active space
- 1 user
- Capture with iOS or Android
- Shareable links (limited)
- Measurement tools
- Mattertag notes
- Everything in Free, plus:
- Up to 5 active spaces
- Public sharing and embedding
- Basic analytics
- Support for 360 cameras
- Publish to Google Street View
Pros & Cons
Kuula
Pros
- Extremely fast loading times for high-resolution 360 images
- Very intuitive interface that requires almost no learning curve
- Excellent mobile performance across all modern smartphone browsers
- Affordable pricing compared to other enterprise virtual tour platforms
Cons
- Limited advanced animation features for transition effects
- No built-in video conferencing for live guided tours
- Basic plan lacks essential branding features for professionals
Matterport
Pros
- Unmatched visual quality and immersion for virtual tours
- Extremely easy to use with standard smartphones
- Accurate measurement tools reduce the need for site visits
- Seamless integration with major real estate listing platforms
Cons
- Monthly hosting fees apply for every active space
- Processing large models can take several hours
- Professional hardware is expensive for high-accuracy needs