Postal
Postal is an offline engagement platform that helps you automate the sending of personalized gifts, direct mail, and branded swag to drive better response rates and build stronger business relationships.
PostGrid
PostGrid is a comprehensive direct mail and address verification platform that helps you automate physical mail campaigns and validate global addresses through a developer-friendly API and dashboard.
Quick Comparison
| Feature | Postal | PostGrid |
|---|---|---|
| Website | postal.com | postgrid.com |
| Pricing Model | Subscription | Subscription |
| Starting Price | Custom Pricing | Free |
| FREE Trial | ✘ No free trial | ✓ 0 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2019 | 2020 |
| Headquarters | San Luis Obispo, USA | Toronto, Canada |
Overview
Postal
Postal is an offline engagement platform designed to help you break through the digital noise by sending physical items as easily as you send emails. You can manage your entire direct mail, corporate gifting, and branded swag strategy from a single interface. By integrating physical touchpoints into your existing sales and marketing stacks, you create memorable experiences that help book more meetings and close deals faster.
The platform provides a global marketplace where you can source everything from local treats to high-end electronics. You can automate gift-sending based on CRM triggers, track the ROI of every package sent, and manage your inventory in real-time. It is built for sales, marketing, and customer success teams at mid-market and enterprise companies who want to scale their personalized outreach without the manual logistics headache.
PostGrid
PostGrid is a powerful automation platform that helps you bridge the gap between digital workflows and physical mail. You can send letters, postcards, and checks globally without ever touching an envelope or visiting a post office. The platform handles everything from printing to delivery, allowing you to trigger mailings directly from your CRM or via their robust API.
You can also ensure your data is accurate with real-time address verification that checks against official postal databases like USPS and Canada Post. Whether you are a developer looking to integrate mail into an app or a marketer running a high-volume acquisition campaign, PostGrid simplifies the entire logistics chain. It eliminates manual errors and reduces postage costs through automated sorting and address cleansing.
Overview
Postal Features
- Global Marketplace Browse thousands of curated items including perishable goods, gift cards, and premium branded merchandise from vendors worldwide.
- Automated Direct Mail Trigger physical mailers and gifts automatically based on specific actions your prospects take within your CRM or marketing tools.
- Branded Swag Management Store your custom branded gear in Postal warehouses and ship items individually to employees or prospects whenever you need them.
- Postal Anywhere Send gifts directly from your browser, email inbox, or LinkedIn profile using a simple Chrome extension for instant outreach.
- Concierge Services Work with dedicated experts to source custom items, build unique kits, and manage complex high-volume gifting campaigns.
- ROI Reporting Track exactly how your offline spend converts into pipeline and revenue with detailed analytics and CRM attribution.
PostGrid Features
- Direct Mail API. Integrate physical mail into your existing software applications to trigger letters and postcards automatically based on user actions.
- Address Verification. Validate and standardize global addresses in real-time to ensure your mail reaches the right person and reduce return-to-sender costs.
- Smart HTML Templates. Build personalized mailers using dynamic HTML templates that automatically pull data from your CRM for highly targeted messaging.
- Global Print Delivery. Send mail to over 200 countries through a distributed network of print partners that ensures fast local delivery and lower rates.
- Real-time Tracking. Monitor your mail pieces as they move through the postal system with per-piece tracking and delivery status updates.
- Automated Check Printing. Securely print and mail checks to vendors or customers directly from your accounting software to streamline your accounts payable.
Pricing Comparison
Postal Pricing
PostGrid Pricing
- Pay-as-you-go per piece pricing
- Access to HTML template builder
- Basic address verification
- Standard email support
- API and Dashboard access
- Everything in Starter, plus:
- Volume-based discounted rates
- Advanced user management
- Priority technical support
- Custom integration assistance
- Dedicated account manager
Pros & Cons
Postal
Pros
- Extensive marketplace with high-quality local gift options
- Deep integrations with Salesforce and HubSpot workflows
- Saves hours of manual packing and shipping time
- Easy for sales reps to send gifts quickly
- Excellent tracking for delivery and gift redemption
Cons
- Platform interface can feel slow during high-volume periods
- International shipping costs and taxes can be high
- Learning curve for setting up complex automated triggers
PostGrid
Pros
- Developer-friendly API documentation makes integration simple
- Significant reduction in manual labor for mail operations
- Highly accurate address validation reduces wasted postage
- Global reach allows for easy international expansion
- Responsive customer support helps with technical setup
Cons
- Learning curve for non-technical users in the dashboard
- Pricing can be complex for very low volumes
- Limited native integrations compared to larger CRM platforms