Apollo.io vs Reply.io Comparison: Reviews, Features, Pricing & Alternatives in 2026

Detailed side-by-side comparison to help you choose the right solution for your team

Updated May 2026 8 min read

Apollo.io

0.0 (0 reviews)

Apollo.io is an all-in-one sales intelligence and engagement platform that helps you find, contact, and close your ideal customers using a massive database of verified business contacts.

Starting at Free
Free Trial 14 days
VS

Reply.io

0.0 (0 reviews)

Reply.io is an AI-powered sales engagement platform that helps you automate multi-channel outreach across email, LinkedIn, and phone to scale your sales process and book more meetings.

Starting at Free
Free Trial 14 days

Quick Comparison

Feature Apollo.io Reply.io
Website apollo.io reply.io
Pricing Model Freemium Freemium
Starting Price Free Free
FREE Trial ✓ 14 days free trial ✓ 14 days free trial
Free Plan ✓ Has free plan ✓ Has free plan
Product Demo ✓ Request demo here ✓ Request demo here
Deployment saas mobile cloud mobile
Integrations Salesforce HubSpot Slack Gmail Outlook LinkedIn Zapier Marketo Pipedrive Copper Salesforce HubSpot Pipedrive Copper Zendesk Sell Slack Gmail Outlook Zapier Vidyard
Target Users solopreneur small-business mid-market enterprise small-business mid-market
Target Industries
Customer Count 0 0
Founded Year 2015 2014
Headquarters San Francisco, USA San Francisco, USA

Overview

A

Apollo.io

Apollo.io is a comprehensive sales intelligence and engagement platform designed to help you streamline your entire outbound sales process. You can access a database of over 275 million contacts to find your ideal prospects and use built-in engagement tools to reach out to them directly. It eliminates the need for multiple disconnected tools by combining lead sourcing, email sequencing, and task management into a single interface.

You can automate your outreach with personalized email sequences and track every interaction to see what resonates with your audience. The platform also provides AI-powered insights to help you prioritize high-value leads and improve your conversion rates. Whether you are a solo founder or part of a large enterprise sales team, you can use these tools to build a predictable pipeline and hit your revenue targets faster.

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Reply.io

Reply.io is an all-in-one sales engagement platform designed to help you automate your outreach while keeping every interaction personal. You can create multi-channel sequences that combine automated emails, LinkedIn touches, and manual tasks into a single workflow. This ensures you reach prospects where they are most active without spending hours on manual data entry or follow-ups.

The platform features a built-in B2B database with over 140 million contacts, allowing you to find and engage new leads directly within the tool. You can also use the AI sales assistant to draft personalized emails and respond to prospect inquiries automatically. It is built for sales teams, agencies, and recruiters who need to scale their outbound efforts while maintaining high deliverability and engagement rates.

Overview

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Apollo.io Features

  • B2B Contact Database Access over 275 million verified contacts and 73 million companies to build highly targeted lead lists for your outreach.
  • AI Writing Assistant Generate personalized cold emails in seconds using AI that adapts to your brand voice and prospect's specific pain points.
  • Automated Sequences Create multi-step outreach campaigns across email, phone, and LinkedIn to stay top-of-mind with your prospects automatically.
  • LinkedIn Extension Find direct phone numbers and verified email addresses while browsing LinkedIn profiles without ever leaving your browser tab.
  • Lead Scoring Use AI-driven insights to rank your leads based on their likelihood to buy so you focus on the best opportunities.
  • Built-in Dialer Make calls directly from the platform with local presence numbers and automatic call logging to keep your CRM updated.
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Reply.io Features

  • Multi-Channel Sequences. Combine automated emails, LinkedIn messages, and phone calls into a single sequence to reach prospects across multiple touchpoints.
  • Jason AI Assistant. Use the built-in AI assistant to draft personalized outreach emails and handle basic prospect responses so you can focus on closing.
  • B2B Lead Database. Access a massive database of over 140 million verified contacts to build your prospect lists without leaving the platform.
  • LinkedIn Automation. Automate your LinkedIn tasks like connection requests, messages, and profile views to expand your professional network effortlessly.
  • Email Deliverability Tools. Protect your sender reputation with built-in email warm-up and validation tools that ensure your messages land in the inbox.
  • Real-Time Analytics. Track opens, clicks, and replies in real-time so you can optimize your sequences based on what actually works.

Pricing Comparison

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Apollo.io Pricing

Free
$0
  • 10,000 email credits/month
  • 60 mobile credits/year
  • Basic sequence automation
  • LinkedIn extension
  • Gmail and Outlook integration
R

Reply.io Pricing

Free
$0
  • 1,000 data credits per month
  • AI sequence generator
  • LinkedIn Chrome extension
  • Email health check
  • Basic reporting

Pros & Cons

M

Apollo.io

Pros

  • Massive database with high contact accuracy
  • Excellent browser extension for LinkedIn prospecting
  • Combines data and engagement in one tool
  • Very generous free tier for new users

Cons

  • Occasional bugs in the sequence automation
  • Customer support response times can be slow
  • Learning curve for complex filtering options
A

Reply.io

Pros

  • Excellent multi-channel automation capabilities
  • Highly responsive and helpful customer support
  • Intuitive interface that is easy to navigate
  • Strong focus on maintaining high email deliverability

Cons

  • Steep learning curve for complex sequence setups
  • LinkedIn automation carries risks of account flagging
  • Pricing can become expensive for large teams
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