Incognia
Incognia is a location-based identity platform providing invisible multi-factor authentication and fraud prevention for mobile applications to secure user accounts and digital transactions without friction.
Smarty
Smarty provides enterprise-grade address validation and geocoding solutions to help you verify, clean, and enrich location data for improved delivery accuracy and customer insights.
Quick Comparison
| Feature | Incognia | Smarty |
|---|---|---|
| Website | incognia.com | smarty.com |
| Pricing Model | Custom | Freemium |
| Starting Price | Custom Pricing | Free |
| FREE Trial | ✘ No free trial | ✓ 0 days free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2020 | 2011 |
| Headquarters | Palo Alto, USA | Provo, USA |
Overview
Incognia
Incognia provides a location-first approach to identity verification and fraud prevention for mobile apps. By mapping the unique behavior of a device's location, you can distinguish between legitimate users and fraudsters without requiring manual input. This allows you to verify identities silently in the background, ensuring that your users enjoy a smooth experience while staying protected from account takeovers and fake account creations.
You can use the platform to secure high-risk moments like logins, payments, and sensitive data changes. It works by creating a private 'location fingerprint' for each user, which is significantly harder to spoof than traditional GPS data. This helps you reduce reliance on clunky SMS codes or passwords, lowering your friction while increasing your overall security posture across the entire user journey.
Smarty
Smarty helps you eliminate the headaches of bad address data by providing lightning-fast verification and geocoding services. You can validate international and US addresses against official postal databases in real-time, ensuring your shipments reach the right doorstep every time. The platform handles everything from single address lookups to massive bulk processing for enterprise-level datasets.
You can integrate these tools directly into your checkout pages to prevent typos or use them to append precise latitude and longitude coordinates to your records. Whether you are a developer building a custom app or a business owner cleaning up a mailing list, the platform provides the accuracy you need to reduce return-to-sender costs and improve your logistics mapping.
Overview
Incognia Features
- Location Fingerprinting Create a unique identity for every user based on their precise location behavior to detect spoofing and GPS manipulation.
- Invisible MFA Authenticate your users silently in the background without requiring SMS codes, passwords, or manual biometric scans.
- Account Takeover Protection Detect when a login attempt comes from an unrecognized location or suspicious device to prevent unauthorized account access.
- New Account Fraud Detection Identify professional fraudsters and bot farms during registration by spotting suspicious location patterns and device integrity issues.
- Trusted Device Intelligence Recognize your returning customers instantly by verifying their device and location history to reduce unnecessary security friction.
- Address Verification Verify a user's home address automatically using real-time location data instead of relying on easily forged utility bills.
Smarty Features
- US Address Verification. Check your US addresses against USPS and private data sources to ensure they are valid and deliverable.
- International Validation. Verify addresses in over 240 countries and territories to expand your global reach with total confidence.
- Hyper-Precise Geocoding. Convert addresses into exact GPS coordinates with rooftop-level accuracy for better mapping and spatial analysis.
- Address Autocomplete. Suggest accurate addresses to your users in real-time as they type to prevent errors at the source.
- Bulk Address Processing. Upload large CSV files to clean and standardize thousands of records at once without manual entry.
- US Rooftop Geocoding. Get the most precise location data available by pinpointing the actual roof of a building.
Pricing Comparison
Incognia Pricing
Smarty Pricing
- 250 US lookups per month
- Cloud-based API access
- Standard US geocoding
- Single-user access
- Community support
- Everything in Free, plus:
- 5,000 lookups per month
- Unlimited technical support
- Address Autocomplete access
- Rooftop geocoding available
- Bulk processing tools
Pros & Cons
Incognia
Pros
- Reduces user friction by eliminating manual authentication steps
- Highly resistant to GPS spoofing and proxy tools
- Easy to integrate via lightweight mobile SDKs
- Privacy-focused design masks sensitive user identity data
- Significantly lowers costs associated with SMS OTPs
Cons
- Requires users to grant location permissions to work
- Limited effectiveness for web-only applications without SDKs
- No public pricing makes initial budgeting difficult
Smarty
Pros
- Extremely fast API response times for real-time apps
- Highly accurate rooftop-level geocoding data
- Easy-to-implement documentation for software developers
- Excellent customer support and technical assistance
Cons
- International address credits can be expensive
- Steep pricing jump for high-volume enterprise needs
- Interface can feel technical for non-developers