Cuttly
Cuttly is a comprehensive link management platform providing custom URL shortening, branded links, detailed click analytics, and QR code generation to enhance your digital marketing and track engagement.
Supermetrics
Supermetrics is a data integration platform that automatically moves your marketing data from over 150 platforms into your preferred reporting, visualization, and storage tools for streamlined analysis.
Quick Comparison
| Feature | Cuttly | Supermetrics |
|---|---|---|
| Website | cutt.ly | supermetrics.com |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $29/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✘ No product demo | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2018 | 2013 |
| Headquarters | Zabrze, Poland | Helsinki, Finland |
Overview
Cuttly
Cuttly is a versatile link management platform designed to help you take full control of your digital links. You can transform long, cluttered URLs into short, branded links that build trust with your audience and improve click-through rates across social media, email, and SMS campaigns.
The platform provides you with real-time analytics to track every click, allowing you to see geographic data, device types, and referral sources. Beyond simple shortening, you can create custom QR codes, build mobile-friendly link-in-bio pages, and manage team access. It is an ideal solution for digital marketers, small business owners, and social media managers who need to measure the impact of their shared content without complex technical setups.
Supermetrics
Supermetrics helps you eliminate the manual grunt work of moving marketing data into your reporting tools. Instead of downloading CSV files from Facebook, Google Ads, and LinkedIn, you can automate the entire process. You can pull data directly into Google Sheets, Excel, Looker Studio, or data warehouses like BigQuery and Snowflake without writing a single line of code.
The platform is designed for marketing agencies and in-house teams who need to consolidate data from multiple sources for cross-channel reporting. By centralizing your metrics, you can build comprehensive dashboards that update automatically, allowing you to spend your time analyzing performance rather than managing spreadsheets. It supports over 150 data sources, ensuring you have a complete view of your marketing funnel.
Overview
Cuttly Features
- Branded Short Links Replace generic domains with your own custom branded domain to increase brand recognition and user trust.
- Real-Time Analytics Track every click in real-time with detailed reports on visitors' locations, devices, and referring platforms.
- Custom QR Codes Generate and customize QR codes for your links to bridge the gap between offline and online marketing.
- Link-in-Bio Pages Create a single mobile-optimized landing page to house all your important links for Instagram and TikTok bios.
- Link Expiration Set specific dates or click limits for your links to automatically expire, perfect for time-sensitive promotions.
- UTM Code Generator Add UTM parameters to your links directly within the platform to keep your Google Analytics data organized.
Supermetrics Features
- Automated Data Extraction. Schedule automatic data refreshes so your reports and dashboards are always up to date without any manual intervention.
- Multi-Channel Reporting. Combine metrics from different platforms like Facebook Ads and Google Ads into a single view for easy cross-channel comparison.
- No-Code Interface. Build complex data queries and move information between platforms using a simple sidebar interface—no SQL or coding required.
- Custom Metric Mapping. Standardize naming conventions across different platforms to ensure your data remains consistent and easy to read in every report.
- Historical Data Access. Pull years of historical performance data from your marketing accounts to identify long-term trends and seasonal patterns.
- Data Warehouse Uploads. Streamline your data pipeline by sending marketing metrics directly to BigQuery, Snowflake, or Azure for advanced enterprise analytics.
Pricing Comparison
Cuttly Pricing
- Unlimited short links
- Link history management
- Basic click analytics
- QR code generator
- Link-in-bio page
- Everything in Free, plus:
- 1 branded custom domain
- Detailed click statistics
- Redirect editing
- Link tags and notes
- Bulk link shortening
Supermetrics Pricing
- 10 data sources
- 1 user included
- Weekly automated refreshes
- Standard support
- Google Sheets destination
- Everything in Essential, plus:
- 25+ data sources
- Daily automated refreshes
- Historical data access
- Email support
Pros & Cons
Cuttly
Pros
- Generous free tier for unlimited link shortening
- Clean and intuitive user interface for beginners
- Detailed geographic and device analytics data
- Easy-to-use QR code customization options
Cons
- Branded domains require a paid subscription
- Customer support response times can vary
- Advanced features have a slight learning curve
Supermetrics
Pros
- Saves hours of manual data collection every week
- Connects to a massive library of marketing sources
- Integrates directly into familiar tools like Google Sheets
- Automated refreshes ensure reports are always current
Cons
- Pricing can become expensive as you add sources
- Occasional authentication errors require manual re-connection
- Learning curve for complex data transformations