Supermetrics
Supermetrics is a data integration platform that automatically moves your marketing data from over 150 platforms into your preferred reporting, visualization, and storage tools for streamlined analysis.
Vidalytics
Vidalytics is a specialized video hosting and analytics platform designed to help marketers and e-commerce businesses convert more viewers into customers through high-speed playback and deep data insights.
Quick Comparison
| Feature | Supermetrics | Vidalytics |
|---|---|---|
| Website | supermetrics.com | vidalytics.com |
| Pricing Model | Subscription | Subscription |
| Starting Price | $29/month | $25/month |
| FREE Trial | ✓ 14 days free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2013 | 2016 |
| Headquarters | Helsinki, Finland | New York, USA |
Overview
Supermetrics
Supermetrics helps you eliminate the manual grunt work of moving marketing data into your reporting tools. Instead of downloading CSV files from Facebook, Google Ads, and LinkedIn, you can automate the entire process. You can pull data directly into Google Sheets, Excel, Looker Studio, or data warehouses like BigQuery and Snowflake without writing a single line of code.
The platform is designed for marketing agencies and in-house teams who need to consolidate data from multiple sources for cross-channel reporting. By centralizing your metrics, you can build comprehensive dashboards that update automatically, allowing you to spend your time analyzing performance rather than managing spreadsheets. It supports over 150 data sources, ensuring you have a complete view of your marketing funnel.
Vidalytics
Vidalytics is a video platform built specifically for marketers who need their videos to drive actual sales. Unlike generic hosting services, it focuses on performance metrics that matter for conversions, such as where viewers drop off and which segments lead to purchases. You can host your sales letters, product demos, and marketing content on a global infrastructure designed for speed and reliability.
You can take control of your video player’s behavior with features like smart autoplay, exit-intent triggers, and resume-play functionality. It helps you identify exactly which parts of your video are making money and which parts are losing your audience. Whether you are running a small Shopify store or a high-volume direct response funnel, you can use these insights to refine your scripts and boost your return on ad spend.
Overview
Supermetrics Features
- Automated Data Extraction Schedule automatic data refreshes so your reports and dashboards are always up to date without any manual intervention.
- Multi-Channel Reporting Combine metrics from different platforms like Facebook Ads and Google Ads into a single view for easy cross-channel comparison.
- No-Code Interface Build complex data queries and move information between platforms using a simple sidebar interface—no SQL or coding required.
- Custom Metric Mapping Standardize naming conventions across different platforms to ensure your data remains consistent and easy to read in every report.
- Historical Data Access Pull years of historical performance data from your marketing accounts to identify long-term trends and seasonal patterns.
- Data Warehouse Uploads Streamline your data pipeline by sending marketing metrics directly to BigQuery, Snowflake, or Azure for advanced enterprise analytics.
Vidalytics Features
- Smart Autoplay. Start your videos automatically with muted audio to bypass browser restrictions and grab your viewer's attention immediately.
- Conversion Tracking. Tag your viewers based on how much they watched so you can trigger specific marketing actions or follow-up emails.
- Video Heatmaps. See exactly where your audience skips, rewatches, or drops off to identify which parts of your script need improvement.
- Resume Play. Allow your returning visitors to pick up exactly where they left off, ensuring they don't miss your most important messaging.
- Exit-Intent Popups. Trigger specific messages or offers when a user tries to leave the page while your video is still playing.
- Global CDN. Deliver your high-definition video content through a lightning-fast global network to ensure smooth playback for every international viewer.
Pricing Comparison
Supermetrics Pricing
- 10 data sources
- 1 user included
- Weekly automated refreshes
- Standard support
- Google Sheets destination
- Everything in Essential, plus:
- 25+ data sources
- Daily automated refreshes
- Historical data access
- Email support
Vidalytics Pricing
- Up to 10 videos
- Global CDN hosting
- Basic video analytics
- Customizable video player
- Mobile responsive playback
- Everything in Starter, plus:
- Unlimited video hosting
- Advanced conversion tracking
- Video heatmaps
- Smart autoplay features
- CRM integrations
Pros & Cons
Supermetrics
Pros
- Saves hours of manual data collection every week
- Connects to a massive library of marketing sources
- Integrates directly into familiar tools like Google Sheets
- Automated refreshes ensure reports are always current
Cons
- Pricing can become expensive as you add sources
- Occasional authentication errors require manual re-connection
- Learning curve for complex data transformations
Vidalytics
Pros
- Superior playback speed compared to standard hosting
- Granular analytics show exactly where viewers drop
- Excellent features for bypassing browser autoplay restrictions
- Easy integration with popular page builders and CRMs
Cons
- Higher price point than basic hosting services
- Interface can feel overwhelming for total beginners
- Analytics data may take time to populate fully