Juggling IT support and business calls gets messy fast.
If you’re managing separate tools for phones, video meetings and remote IT help, you know how quickly things can get out of hand.
And here’s the kicker—you’re losing precious time switching between apps and fixing issues instead of actually getting your work done every day.
GoTo’s all-in-one platform aims to fix that by pulling together phones, video conferencing, chat, and real IT support in a way that’s actually easy for you and your team to use. I’ve dug into every product, from the intuitive Dial Plan Editor in GoTo Connect to camera-sharing in GoTo Resolve, to see how these features work together and whether the integration really saves time and headaches.
In this review, you’ll see how GoTo helps you reclaim your productivity and if it truly reduces daily software stress for small and mid-sized businesses.
In this GoTo review, I’ll take you through features, usability, real pricing, and direct alternatives—everything you need to make the right call.
You’ll come away with insights on the features you need to evaluate GoTo confidently and avoid buyer’s remorse.
Let’s dive in.
Quick Summary
- GoTo is an integrated platform that combines business phone, video meetings, chat, and IT support tools for SMBs.
- Best for small to mid-sized companies seeking a single vendor for communications and remote IT management.
- You’ll appreciate its visual call flow editor and GoTo Resolve’s no-install remote support and free tier for IT teams.
- GoTo offers transparent pricing with plans starting at $27/user/month for communications and a free tier for IT support.
GoTo Overview
GoTo has been around since 2022, based in Boston, Massachusetts, evolving from its original form as LogMeIn (founded in 2003). Their mission is clear: simplify IT management and business communications for small and mid-sized businesses with an integrated platform.
What sets them apart is how they focus on SMBs and mid-market organizations that want a unified solution for phone systems, meetings, and remote IT support. This combined approach means you don’t have to juggle multiple vendors for communication and support tools.
Recently, the GoTo Resolve launch and ongoing AI-driven updates show a clear direction in improving IT management and collaboration – you’ll often see this highlighted in any thorough GoTo review. The acquisition and integration of join.me technology have also strengthened their video meeting capabilities.
- 🎯 Bonus Resource: Speaking of enhancing meetings, my guide on best video analytics software can help boost your audience insights.
Unlike broad UCaaS providers, GoTo positions itself around a blend of unified communication and IT support. This focus creates a more coherent experience for SMB users who value simplicity over sprawling features. You’ll notice they aim to reduce tool sprawl while maintaining strong telephony and video quality.
They work with a range of organizations, mainly SMBs and mid-market firms, many of whom appreciate having support and communication under one roof without enterprise complexity.
Currently, GoTo is targeting deeper platform integration and AI enhancements – aligning closely with market needs for efficiency and streamlined IT operations.
Now let’s examine their capabilities.
GoTo Features
Integrated communications and IT support can still feel fragmented?
GoTo solutions bring together unified communications, video conferencing, IT management, and customer support tools in one platform. These are the five core GoTo solutions that tackle typical business communication and support headaches effectively.
1. GoTo Connect (UCaaS)
Juggling multiple apps for calls and chats is exhausting.
Separating phone, video, and chat tools often causes confusion and lost time during urgent conversations.
GoTo Connect combines cloud-based VoIP with video meetings and persistent chat in one app. From my testing, its visual Dial Plan Editor makes call routing simple without IT help, streamlining your communication workflows. This feature helps you quickly set up call flows exactly how your business needs.
This means your team spends less time switching apps and more time staying connected effortlessly.
2. GoTo Meeting
Video calls that drop or lag kill productivity.
Unreliable conferencing can ruin client presentations or team discussions, adding frustration and missed opportunities.
GoTo Meeting offers HD video calling with screen sharing, recording, and AI-powered meeting transcripts. Here’s what I found: its Smart Meeting Assistant captures action items automatically during sessions, so you don’t miss critical details. Security features like meeting locks also keep conversations private.
You get professional-quality, dependable video meetings that help your team stay focused and aligned.
3. GoTo Resolve (IT Management & Support)
IT teams waste hours on complex remote troubleshooting.
Running multiple support tools means slower ticket resolution and frustrated users waiting for fixes.
GoTo Resolve merges remote access, ticketing, and device monitoring into one tool. Its standout camera-sharing feature breaks down physical barriers by letting agents see problems remotely through user smartphones. From my experience, this really speeds up support for hardware issues.
This enables your IT team to resolve problems faster and keep employees productive without disruption.
4. GoTo Contact Center
Handling customer calls shouldn’t require guesswork.
Without proper routing and performance dashboards, support teams struggle with long wait times and uneven workloads.
GoTo Contact Center provides skills-based call routing, real-time agent monitoring, and discreet supervisor coaching. What I love here is the ability to whisper advice to agents live – perfect for ramping up new reps. It integrates tightly with GoTo Connect, keeping your support system unified.
This means better customer experience and optimized call center efficiency for your business.
5. GoTo Webinar
Big online events can be a logistical nightmare.
Managing registrations, reminders, and engagement tools manually often leads to low attendance and poor follow-up.
GoTo Webinar automates event promotion, attendee polls, and post-webinar analytics. From my testing, its detailed reporting helps you measure ROI precisely by tracking who engaged and how. It supports pre-recorded sessions too, for flawless presentations.
This gives you the power to run polished webinars that generate leads and build your brand with less hassle.
Pros & Cons
- ✅ Intuitive drag-and-drop call routing with GoTo Connect
- ✅ Reliable video meetings with AI-powered note-taking
- ✅ Remote IT support enhanced by smartphone camera sharing
- ⚠️ Customer support responsiveness can be slow at times
- ⚠️ Mobile apps sometimes lack feature parity with desktop
- ⚠️ Pricing may be less affordable for very small teams
Together, these GoTo solutions create a unified communications and IT ecosystem that truly simplifies business operations and support, delivering practical benefits across your entire organization.
GoTo Pricing
Looking for clear, upfront pricing details?
GoTo pricing offers transparent, tiered plans across its communication and IT support products, making it easier for you to understand costs and pick what fits your business needs.
Plan | Price & Features |
---|---|
Basic (GoTo Connect) | $27/user/month (billed annually) • Business phone number • Call forwarding • Meetings up to 4 participants • Basic meeting features |
Standard (GoTo Connect) | $32/user/month (billed annually) • Everything in Basic • Unlimited auto-attendants • Call recording • Meetings up to 150 participants • CRM integrations |
Premium (GoTo Connect) | $43/user/month (billed annually) • Everything in Standard • Advanced call routing • Call monitoring tools • Meetings up to 250 participants |
Free (GoTo Resolve) | Free forever • Ticketing system • Remote support for 3 agents/devices • Knowledge base access |
Standard (GoTo Resolve) | $57/agent/month (billed annually) • Unlimited managed devices • PowerShell scripting • Antivirus & patch management |
Premium (GoTo Resolve) | Custom pricing • Mobile device management • Enterprise remote execution • Active Directory integration |
1. Value Assessment
Straightforward pricing with flexible tiers.
From my cost analysis, GoTo pricing stands out because you pay per user or agent with clear annual rates, helping you avoid unexpected fees. The blend of communication and IT support plans means your budget covers both areas without juggling multiple vendors, which enhances value and reduces administrative overhead.
This means your monthly costs stay aligned with actual team size and feature needs, offering good ROI for SMBs growing their operations.
- 🎯 Bonus Resource: While we’re discussing business operations, understanding video recovery software is equally important for data integrity.
2. Trial/Demo Options
Easy ways to try before buying.
GoTo offers a free tier on its Resolve IT support platform and trial options on Connect products. What impressed me was how their free plan includes genuinely useful features for small teams, enabling you to explore core functionalities with zero upfront risk before moving into paid pricing tiers.
Budget-wise, this lets you evaluate what fits your needs and avoid paying for capabilities you may not use.
3. Plan Comparison
Choosing plans made simple.
GoTo’s tiered approach separates entry-level features from advanced options clearly. For instance, the Standard plan is the most popular for a reason—it balances cost with powerful features like large meeting capacity and CRM integration. Meanwhile, Premium suits bigger teams needing sophisticated call management, matching your pricing to actual usage.
This strategy helps you easily scale without overspending on unnecessary extras.
My Take: GoTo’s pricing offers transparency and modularity, perfect for small to mid-size businesses wanting an integrated platform covering both communications and IT needs without breaking the bank.
Overall, GoTo pricing provides clear tier options with solid value for budgets.
GoTo Reviews
Are GoTo reviews truly reliable?
From my analysis of recent user feedback across platforms like G2, Capterra, and TrustRadius, GoTo reviews reflect a comprehensive picture of user experiences, highlighting both strengths and areas to watch for in 2025.
- 🎯 Bonus Resource: Before diving deeper, you might find my analysis of best library automation software helpful.
1. Overall User Satisfaction
Users generally express positive sentiment.
Review-wise, GoTo averages around 4.4 stars, with many users reporting satisfaction due to its dependable performance. What I found in user feedback is that users consistently appreciate the platform’s stability and ease of use, which tends to balance out less favorable opinions. This blend of ratings suggests you can expect a robust solution that meets most SMB communication needs.
The main satisfaction drivers include reliable audio/video quality and an intuitive interface, but pricing concerns and support responsiveness affect some users.
2. Common Praise Points
Reliability and simplicity dominate praise.
What stood out in customer feedback was how users consistently highlight GoTo’s stable audio and video during meetings. From the reviews I analyzed, the platform’s “workhorse” reliability impresses users repeatedly, especially in less-than-ideal network conditions. Additionally, the easy-to-navigate UI makes adoption less stressful for non-technical teams, a factor mentioned widely as a benefit.
These praised features matter because they reduce interruptions and help your team smoothly transition without lengthy training.
3. Frequent Complaints
Customer support remains a frequent frustration.
From my review analysis, many users complain about slow or ineffective customer service. The common theme in negative reviews is how difficulty reaching knowledgeable agents impacts problem resolution times negatively. Some users also mention the mobile app lacks certain desktop functionalities, and a handful feel pricing is steep for smaller teams.
While these issues may not be deal-breakers for every user, they could affect your experience if timely support is critical or mobile flexibility is a priority.
What Customers Say
- Positive: “GoTo Connect has a stable platform with good voice quality and is easy to use. The drag and drop dial plan editor is the easiest I’ve ever used.” (G2)
- Constructive: “My biggest frustration is the customer service. When something goes wrong, getting a hold of someone who can actually fix the problem is a painful process.” (TrustRadius)
- Bottom Line: “The best part of GoTo Resolve is the ability to remote into a computer without the end-user needing to install anything. This has saved us hours of work.” (Capterra)
From the review patterns I observed, GoTo reviews offer a well-rounded snapshot of practical user experiences, helping you weigh benefits against common challenges.
Best GoTo Alternatives
Which GoTo alternative fits your needs best?
The market offers several best GoTo alternatives, each suited to different business sizes, budgets, and communication or IT support needs. From my competitive analysis, understanding these options helps you pick the right fit rather than just matching features.
1. Zoom
Best for video-first communication needs
Zoom stands out when your main focus is on smooth, high-quality video meetings with broad user familiarity. What I found comparing options is that Zoom shines with its seamless video conferencing experience, making it an excellent alternative if video calls dominate your workflow. However, Zoom lacks the integrated telephony and IT support that GoTo bundles in one platform.
Choose Zoom if your priority is reliable video meetings and your team already uses Zoom regularly.
2. RingCentral
Ideal for large companies needing all-in-one UCaaS
RingCentral excels as an alternative for enterprises requiring extensive integrations and advanced telephony features beyond GoTo’s simpler setup. From my competitive analysis, RingCentral delivers unmatched communication depth and analytics but comes with a steeper learning curve and cost. It’s best for organizations with complex needs and dedicated IT resources.
You should pick RingCentral if your business demands comprehensive customization and scalability over ease of use.
- 🎯 Bonus Resource: While we’re discussing communication needs, understanding how a contact tracing system helps streamline deployment is also important.
3. Microsoft Teams
Perfect if you’re tied to Microsoft 365
Teams is the natural alternative when your company relies heavily on Microsoft applications, benefiting from its native integrations and bundled pricing. What I found comparing options is that Teams offers seamless collaboration within Microsoft’s ecosystem, though it falls short as a standalone telephony or remote support solution compared to GoTo.
Opt for Teams if you want a cost-effective choice tightly integrated with your existing Microsoft tools.
4. TeamViewer
For specialized, high-performance remote access
TeamViewer is the go-to alternative if your main need is advanced remote desktop control, especially for graphics-heavy or technical support tasks. From my competitive analysis, TeamViewer provides superior remote session performance but at a higher cost and without integrated IT ticketing like GoTo Resolve.
Consider TeamViewer if you focus solely on premium remote access rather than a full IT management suite.
Quick Decision Guide
- Choose GoTo: Integrated communications and IT support for SMBs
- Choose Zoom: Primarily need best-in-class video conferencing
- Choose RingCentral: Large enterprises needing full-featured telephony and integrations
- Choose Microsoft Teams: Deployed heavily in Microsoft 365 environments
- Choose TeamViewer: Require top-tier remote desktop capabilities
The best GoTo alternatives depend on your organization’s core communication and IT priorities rather than just feature lists.
Setup & Implementation
Is GoTo implementation really straightforward?
In this GoTo review, I’ll break down what you really need to know about deploying the platform and what to expect in terms of complexity. From my implementation analysis, you’ll get a realistic picture beyond just technical specs to help you prepare properly.
1. Setup Complexity & Timeline
Deployment isn’t always effortless.
GoTo implementation setup is mostly straightforward, especially for SMBs using standard features. Basic users and call forwarding typically take a few days to configure, while porting phone numbers can extend to 1–4 weeks. More complex call flows using the Dial Plan Editor require some upfront planning. Implementation-wise, the timeline hinges on your business’s specific needs and existing phone infrastructure.
You’ll want to prepare documentation on your current phone setup and allocate time for number porting if applicable.
2. Technical Requirements & Integration
Technical hurdles can surprise you.
GoTo is cloud-based, which reduces hardware demands, but your team will need stable internet and compatible devices like VoIP phones or desktops. From my implementation analysis, integration with existing phone systems is the main technical challenge, especially if you rely on legacy hardware. Implementation success depends on assessing your network readiness and confirming device compatibility early.
Make sure your IT staff reviews network bandwidth and plans for app installations across devices before starting.
3. Training & Change Management
User adoption needs your attention.
GoTo’s interface is user-friendly, so most employees pick it up fast for calls, chats, and meetings. Still, admins setting advanced features face a learning curve. What I found about deployment is that providing targeted training for admins and key users speeds up implementation and reduces frustrations. Implementation-wise, balancing quick user onboarding with thorough admin training is important.
You should schedule time for short user tutorials and assign champions to guide adoption and answer questions.
4. Support & Success Factors
Expect variable support responsiveness.
GoTo offers 24/7 support, but from my implementation analysis, response times and issue resolution depend greatly on your support tier and complexity of problems encountered during setup. For critical or complex deployments, investing in premium support or working with a GoTo partner can make a big difference. Implementation success hinges on proactive planning and having designated contacts for troubleshooting.
Plan your support strategy in advance and consider budgeting for elevated support or consulting services if needed.
- 🎯 Bonus Resource: While we’re discussing specialized software solutions, my analysis of remote patient monitoring software can provide valuable insights.
Implementation Checklist
- Timeline: 1-4 weeks including number porting and setup
- Team Size: Small IT/admin team plus end-user support
- Budget: Possible premium support or consulting services
- Technical: Stable internet, compatible VoIP devices, network review
- Success Factor: Dedicated admin training and clear adoption plan
From my implementation analysis, GoTo implementation is manageable for most SMBs but requires you to plan phone porting and train key users carefully to ensure smooth adoption.
Who’s GoTo For
Is GoTo the right fit for your business?
In this GoTo review, I analyze who benefits most from this software by looking at business profiles, team sizes, and use cases. You’ll get practical guidance on whether GoTo fits your operational needs and tech environment.
- 🎯 Bonus Resource: Speaking of managing business operations, you might find my analysis of GST reconciliation software helpful for compliance.
1. Ideal User Profile
Best for SMBs seeking streamlined IT and communications.
GoTo shines for small to mid-sized businesses that want to simplify their tech stack without a large IT department. User-wise, you’ll benefit most if you value an easy-to-use, combined platform for phone, meetings, and remote IT support. This all-in-one approach reduces vendor management complexity and suits teams prioritizing reliability and straightforward deployment.
These users succeed by consolidating multiple tools into one stable, manageable system.
2. Business Size & Scale
Designed for small to mid-size teams.
GoTo is tailored for organizations ranging roughly from 5 to 500 employees, especially those without dedicated or large IT teams. From my user analysis, companies lacking extensive IT resources find this solution accessible and scalable across growing team sizes. Larger enterprises or extremely small solo operations may find it less aligned with their needs.
Assess your fit by considering whether your team requires consolidated IT and communication tools without heavy customization.
3. Use Case Scenarios
Ideal for hybrid work and remote IT support.
Your situation calls for GoTo when supporting remote or hybrid employees, replacing legacy telecom systems, or consolidating IT helpdesk tools like remote support and ticketing. What I found about target users is that GoTo provides reliable cloud communication plus IT management that fits these workflows well.
If you rely on multiple disconnected platforms for these functions, this software could significantly streamline your operations.
4. Who Should Look Elsewhere
Not for very small teams with tight budgets.
GoTo’s per-user pricing and feature set may not suit micro-businesses or startups that only need basic communication without IT management. User-wise, organizations seeking the absolute lowest cost or highly specialized IT features might find better fits elsewhere. Also, those prioritizing rapid, expert customer support may face challenges.
Consider simpler or more specialized tools if you have minimal IT support needs or budget constraints.
Best Fit Assessment
- Perfect For: SMBs wanting integrated IT support and communications
- Business Size: 5 to 500 employees without large IT teams
- Primary Use Case: Hybrid workforce communication and remote IT support
- Budget Range: Mid-level per-user pricing with combined feature set
- Skip If: Very small teams needing lowest-cost or specialized IT tools
From this GoTo review, I conclude that the best fit is SMBs seeking unified communication and IT rather than separate, specialized solutions.
Bottom Line
Ready to simplify your business communications?
This GoTo review provides a balanced final assessment to guide your software decision, combining feature analysis, pricing insights, and user feedback for a clear recommendation you can trust.
1. Overall Strengths
Reliable communication and IT support combined.
GoTo excels as an integrated platform offering stable voice and video quality along with unified IT management tools. From my comprehensive analysis, the all-in-one unified communications and support suite stands out by reducing complexity and vendor management burdens for SMBs and mid-market teams.
These strengths ensure smooth operations and efficient workflows, crucial for businesses seeking dependable, consolidated software solutions.
- 🎯 Bonus Resource: While we’re discussing unified communications, understanding virtual board meeting software is equally important for secure collaborations.
2. Key Limitations
Customer support and mobile experience gaps.
While GoTo shines in core functionality, customer service responsiveness often falls short and mobile apps provide a less feature-rich experience compared to desktop. Based on this review, these issues could hinder fast problem resolution and flexible access.
For many users, these limitations represent manageable trade-offs, though organizations with heavy reliance on mobile or quick support may need to weigh options carefully.
3. Final Recommendation
Recommended for SMBs valuing integrated IT and communications.
You should choose GoTo when your priority is a reliable, combined platform that minimizes vendor juggling and delivers solid core performance. From my analysis, this software fits well for SMBs wanting unified solutions without highly specialized or enterprise-level demands.
Your decision should include trialing the platform to confirm fit, ensuring support and mobile features meet your specific business needs.
Bottom Line
- Verdict: Recommended for small and mid-sized businesses
- Best For: SMBs needing unified communications and IT support
- Biggest Strength: All-in-one, reliable communications and IT platform
- Main Concern: Customer support responsiveness and mobile app features
- Next Step: Start a free trial to evaluate core features and support
This GoTo review concludes with solid confidence in its SMB-focused strengths, while advising careful consideration of support and mobile needs.