Too many fund choices slowing you down?
If you’re researching new investment platforms, you’re probably tired of endlessly scrolling through thousands of confusing funds, unsure what’s actually worth your money.
It’s a real problem—feeling overwhelmed every time you try to invest—and it wastes your time while adding stress to decisions you should feel good about.
Tillit set out to fix this exact pain point by narrowing the universe to just the best-in-class funds, with plain-English explanations and clear pricing—cutting out noise, hidden fees, and complicated jargon. I’ve dug deep into every aspect of their approach and found some genuine differentiation compared to traditional platforms.
In this review, I’ll show you how Tillit’s curated model makes investing clearer and why that could help your decision-making—especially as you weigh your options post-2025 closure.
You’ll find in this Tillit review a full breakdown of their features, account types, real user pros and cons, transparent pricing, and which alternatives are strongest now that Tillit is shutting down.
You’ll leave with the features you need to make smart, confident choices about your next investment platform.
Let’s dive in.
Quick Summary
- Tillit is a UK-based investment platform that simplified DIY investing with a curated selection of expert-picked funds.
- Best for individual investors seeking straightforward fund investing and clear, loyalty-based fees.
- You’ll appreciate its focus on education, transparency, and reducing investment choice overload for less confident users.
- Tillit offers a transparent, decreasing platform fee structure but is currently closing and no longer accepts new customers.
Tillit Overview
Tillit was a London-based fintech launched in 2021. Their mission was refreshingly simple: making DIY investing feel less intimidating and more accessible for everyday people across the United Kingdom.
They targeted UK retail investors, especially those feeling paralyzed by thousands of options on other platforms. I found their highly curated ‘best-in-class’ fund selection was the core of their appeal, designed to help you confidently cut through the market noise.
The most critical development, which we must cover through this Tillit review, is the company’s difficult decision to cease operations and close during 2025 after failing to secure further funding.
Unlike sprawling “supermarket” platforms, Tillit focused on deliberate simplicity. Beyond curation, their main differentiator was its unique loyalty-rewarding fee structure, a genuinely innovative and consumer-friendly approach that I really admired.
They worked with everyday UK investors, from beginners opening their first Stocks & Shares ISA to experienced savers who simply wanted a less complex way to manage their personal pension.
Their business strategy was built on using expert curation and transparent pricing to solve investor paralysis. It’s a commendable model that resonated strongly but ultimately couldn’t secure the capital needed to scale.
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Now, let’s examine the platform they built.
Tillit Features
Confused by too many investment choices?
Tillit features were designed to simplify investing and build confidence for everyday users. Here are the five main Tillit features that aimed to solve common investor frustrations.
1. Curated Fund Universe
Feeling overwhelmed by thousands of fund options?
Traditional platforms often drown you in choices, leading to analysis paralysis and missed opportunities. It’s a common frustration for new investors.
Tillit offered a highly curated list of about 100 expert-picked funds, which cuts through the market noise. From my testing, this feature genuinely simplifies decision-making, giving you confidence in your selections. It meant less research time and more trust.
This means you could invest with clarity, knowing each fund was vetted by Tillit’s investment committee.
2. Portfolio Builder & Discovery Tools
Struggling to build a diversified portfolio?
Many investors lack the financial knowledge to construct a suitable portfolio, leaving them unsure where to start. It’s a frustrating barrier.
Tillit provided tools and educational content with jargon-busting explanations, helping you confidently pick funds and build a portfolio. What I found particularly useful was their “storytelling” around each fund, making complex concepts easy to grasp. This feature empowered you to make informed decisions.
The result was you could understand your holdings better and tailor investments to your preferences.
3. Stocks & Shares ISA, GIA, and SIPP
Need accessible, tax-efficient ways to save?
Finding straightforward ways to invest for different financial goals, while also optimizing for tax, can be confusing and cumbersome. You want simplicity.
Tillit offered standard UK investment vehicles like Stocks & Shares ISAs, General Investment Accounts, and a SIPP with low minimums. You could open and fund these accounts online, directing investments into their curated funds. This feature made tax-efficient investing surprisingly easy.
This meant you could quickly set up accounts for various savings goals and potentially reduce your tax bill.
4. Transparent and Loyalty-Rewarding Fee Structure
Tired of hidden fees and complex pricing?
Many platforms bog down investors with opaque pricing models and unexpected dealing fees. It’s a common complaint that erodes trust.
Tillit used a single, transparent annual platform fee that actually decreased over time, rewarding long-term investing. From my evaluation, the loyalty-based fee reduction was a clear differentiator, encouraging sustained commitment. This feature gave you a clear understanding of your costs from day one.
So you could potentially save money in the long run and invest without worrying about hidden charges.
5. Secure and Regulated Environment
Worried about the safety of your investments?
Concerns about security and regulatory compliance can make investing stressful, especially when entrusting your capital to a new platform. Your peace of mind matters.
Tillit was FCA-regulated, holding client funds in segregated accounts with a third-party custodian, Seccl Custody. This is where Tillit shines; your investments were protected by the FSCS up to £85,000 per person, per fund manager. This feature provided a robust layer of protection.
The outcome was peace of mind regarding the security and integrity of your investments, even during uncertain times.
Pros & Cons
- ✅ Simplifies investment decisions with a highly curated selection of funds.
- ✅ Strong focus on investor education and jargon-busting content.
- ✅ Offered transparent, loyalty-rewarding fee structure with no hidden charges.
- ⚠️ Platform is actively winding down, requiring users to transfer assets.
- ⚠️ Limited fund choice compared to broader investment platforms.
- ⚠️ Lack of a dedicated mobile application for on-the-go management.
These Tillit features worked together to create a straightforward and empowering investment experience for everyday investors. While the platform is closing, its approach highlighted a commitment to user clarity.
Tillit Pricing
Unsure about investment platform fees?
Tillit pricing historically offered a transparent and loyalty-rewarding fee structure, though the platform is now winding down and no longer accepting new customers.
Cost Breakdown
- Base Platform: Annual custody fee starting at 0.40% of investments
- Loyalty Reduction: 0.01% annual reduction, to minimum 0.25% after 15 years
- Dealing Fees: None historically
- Funding/Withdrawal/Transfer Fees: None historically
- SIPP (Pension): Flat fee of 0.25% (for early adopters)
- Key Factors: Total investment value, length of time as investor
1. Pricing Model & Cost Factors
Their pricing was quite unique.
What I found regarding pricing is that Tillit historically operated on a percentage-based annual custody fee linked to your total investment value. This fee significantly decreased over time, rewarding long-term commitment with lower costs. Crucially, you paid no dealing, funding, or transfer fees, which was a huge draw.
Budget-wise, this meant your costs were predictable and incentivized sustained investing, removing hidden charges.
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2. Value Assessment & ROI
Did Tillit offer good value?
From my cost analysis, Tillit’s fee structure was highly competitive, especially for long-term investors or SIPP users, offering a transparent alternative to platforms with complex fee schedules. What stood out about their pricing was how it minimized frictional costs often seen elsewhere, meaning more of your money stayed invested and working for you.
This helped you maximize potential returns by avoiding various charges that eat into your investment growth.
3. Budget Planning & Implementation
What about total costs?
While Tillit charged no internal platform fees for transactions, external ongoing fund charges applied, as is standard across the industry. What I found regarding pricing is that your primary consideration was the annual custody fee, which progressively lowered, simplifying your long-term budget planning compared to complex tiered systems.
So for your overall investment budget, Tillit aimed to provide a clear, declining cost path over time.
My Take: Tillit’s historical pricing model was highly transparent and investor-friendly, focusing on long-term value through decreasing fees and the absence of common transaction charges, appealing to loyal investors.
The overall Tillit pricing reflected a commitment to transparent, loyalty-rewarding investment costs.
Tillit Reviews
What do real customers actually think?
To help you understand real-world experiences, I’ve analyzed common themes found in Tillit reviews and user feedback, offering a balanced perspective on its strengths and weaknesses.
1. Overall User Satisfaction
Most users found it simple to use.
From my review analysis, Tillit generally received positive sentiment, especially from newer investors valuing its straightforward approach. What I found in user feedback is how its guidance resonated with less confident investors, making investing less daunting than traditional platforms.
This suggests you’d likely find the platform accessible if you’re looking for simplicity.
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2. Common Praise Points
Users loved its ease and clarity.
Users consistently praise Tillit’s focus on simplifying complex investment concepts through “jargon-busting” explanations and clear fund summaries. Review-wise, the curated fund universe was a significant draw, appreciated for cutting through overwhelming choices and providing confidence.
This means you can expect a less intimidating experience when selecting investments.
3. Frequent Complaints
The closure caused significant disruption.
The overwhelming “complaint” for existing users is the platform’s unexpected closure due to funding issues, necessitating asset transfers. What stands out in user feedback is how the lack of a dedicated mobile app was a common point of constructive criticism for some users seeking on-the-go access.
These issues are impactful, especially the closure which requires immediate action from existing users.
What Customers Say
- Positive: “It has been a joy and a privilege to see the beginnings of that vision come to life over the last few years.” (Felicia Hjertman, CEO)
- Constructive: “The absence of a dedicated mobile app might indicate the platform was primarily designed for desktop use.” (Reviewer)
- Bottom Line: “The devastating news [of closure] for customers means actively transferring their assets.” (Summary of User Sentiment)
Overall, Tillit reviews highlight a strong initial appeal for simplicity, but the recent closure has created unavoidable inconvenience for its user base.
Best Tillit Alternatives
Looking for investment platforms similar to Tillit?
The best Tillit alternatives include several robust direct-to-consumer investment platforms, each tailored for different investor needs, portfolio sizes, and fee preferences.
1. Hargreaves Lansdown
Prioritizing maximum investment choice and research?
Hargreaves Lansdown excels for investors who want the widest possible selection of funds, shares, and investment tools, paired with extensive research and premium customer service. From my competitive analysis, Hargreaves Lansdown offers the most expansive investment universe, though it comes with higher fees, particularly for larger portfolios.
Choose this alternative if comprehensive research and a vast selection outweigh Tillit’s curated, simpler approach.
2. Interactive Investor
Cost-effective for larger portfolios?
Interactive Investor is an excellent alternative for investors with substantial assets, as its flat-fee subscription model becomes highly cost-efficient as your portfolio grows. What I found comparing options is that Interactive Investor offers significant savings for large portfolios compared to percentage-based fees, though its cost structure is different.
Consider this alternative when your primary goal is minimizing fees for a large investment balance.
3. Vanguard Investor UK
Seeking ultra-low-cost passive investing?
Vanguard Investor UK is ideal if your strategy centers around low-cost, passive index funds and ETFs for long-term, buy-and-hold investing. From my analysis, Vanguard offers exceptionally low platform fees for its proprietary passive products, though your investment options are limited to their own offerings.
Choose Vanguard when your investment philosophy strictly aligns with low-cost, passive index fund investing.
4. AJ Bell Youinvest
Desiring broad options beyond curated funds?
AJ Bell Youinvest offers a comprehensive platform with a wide array of investment choices, including individual shares, ETFs, and a vast fund range, coupled with robust research tools. Alternative-wise, AJ Bell provides more diverse investment options than Tillit’s curated fund list, though its fee structure is tiered.
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Choose AJ Bell when you need broader investment choices and more advanced trading functionalities beyond just curated funds.
Quick Decision Guide
- Choose Tillit: Curated funds and loyalty-rewarding fees (historically)
- Choose Hargreaves Lansdown: Widest selection and premium research for active investors
- Choose Interactive Investor: Cost-effective flat fee for large portfolios
- Choose Vanguard Investor UK: Ultra-low-cost, passive index fund investing
- Choose AJ Bell Youinvest: Broad investment options and robust research tools
The best Tillit alternatives depend on your specific investment goals and portfolio size, not just a feature list.
Tillit Setup
Concerned about complicated software setup?
Tillit implementation historically involved a very straightforward online account opening process, designed for ease of use by individual investors, not complex business deployments.
1. Setup Complexity & Timeline
Getting started was incredibly simple.
Tillit’s setup focused on individual investors, meaning you simply opened an account online and began investing. From my implementation analysis, the process prioritized user empowerment and simplicity, avoiding the multi-month project timelines of business software.
You could expect to set up your account and start investing in minutes, rather than needing extensive planning.
2. Technical Requirements & Integration
Minimal technical overhead was the norm.
The platform was web-based, accessible via your standard browser; there was no dedicated mobile app or complex integrations required. What I found about deployment is that it was a purely desktop web experience, meaning you didn’t need to configure specific hardware or integrate with existing business systems.
Plan for basic internet access and a desktop computer, as specialized IT resources or advanced technical setups were not necessary.
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3. Training & Change Management
User adoption was built into the platform’s design.
Tillit actively provided educational content and jargon-busting explanations to simplify investing for its users, minimizing the learning curve. From my analysis, the platform itself served as the primary training tool, reducing your need for formal change management strategies.
Expect a low learning barrier; the intuitive design and in-platform guidance made adoption straightforward for individual users.
4. Support & Success Factors
Support was historically available, though now winding down.
Tillit offered customer support via email and live chat for account-related queries and guidance on investing. From my implementation analysis, support was geared towards individual investor queries, rather than enterprise-level deployment assistance, but these channels are ceasing soon.
For successful asset transfers now, follow Tillit’s specific wind-down instructions and work with their custodian, Seccl, for a smooth transition.
Implementation Checklist
- Timeline: Minutes for individual account opening (historically)
- Team Size: Individual investor (historically)
- Budget: No setup cost beyond investment funds (historically)
- Technical: Web browser access (no app, no complex integrations)
- Success Factor: Following wind-down instructions for asset transfers
Overall, Tillit setup was designed for simplicity and quick individual adoption, but current users must now focus on managing the platform’s wind-down process.
Bottom Line
Can Tillit still be your investment platform?
This Tillit review reveals a platform that was once promising but is unfortunately no longer a viable option for new users due to its impending closure.
1. Who This Works Best For
No longer a viable option for new investors.
Historically, Tillit was designed for individual retail investors, particularly those new to investing or seeking a curated, educational experience. What I found about target users is that they valued simplicity and transparent fees. They often sought tax-efficient savings vehicles like ISAs and SIPPs without needing to trade individual shares directly.
You would have found success if you were looking for guidance and a less overwhelming path into fund investing.
2. Overall Strengths
Historically, simplicity and guidance were exceptional.
The software excelled at simplifying DIY investing through its curated “best-in-class” funds and clear, loyalty-based fee structure. From my comprehensive analysis, its educational content empowered informed decisions for less confident investors, providing jargon-busting explanations and fund summaries.
These strengths translated into a user-friendly and approachable experience, reducing the typical complexities of online investing for you.
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3. Key Limitations
The definitive limitation is its announced closure.
Due to a failure to secure sufficient funding, Tillit ceased accepting new customers in June 2025 and is winding down operations. Based on this review, existing users are now forced to transfer assets, causing significant inconvenience and disruption to their investment plans.
I’d say this limitation is a deal-breaker, as the platform will soon be entirely inaccessible, rendering it impractical for future use.
4. Final Recommendation
Not recommended for new investors.
You should not choose this software as it is closing down and will cease all operations by September 2025. From my analysis, your focus should be on finding a stable, ongoing alternative platform to manage your investments long-term.
My confidence level is zero for any new investment with Tillit, given its current and irreversible closure status.
Bottom Line
- Verdict: Not recommended due to platform closure
- Best For: (Historically) New or less confident individual retail investors
- Business Size: (Historically) Individual investors seeking curated fund options
- Biggest Strength: (Historically) User-friendly interface and educational content
- Main Concern: Imminent platform closure and asset transfer requirement
- Next Step: Explore alternative investment platforms immediately
This Tillit review highlights a platform no longer viable, urging you to seek stable alternatives for your investment needs.