Lunio Review: Overview, Features, Pricing & Alternatives in 2025

Are bots draining your ad budget?

If you’re running paid campaigns, figuring out which ad clicks are real and which are junk is a constant battle.

That’s honestly exhausting, because you’re wasting money on traffic that never converts—and your results just don’t reflect your real spend.

Lunio zeroes in on this problem with AI-driven, real-time detection that identifies invalid traffic and automatically blocks it across all your paid ad channels—without extra manual work or privacy headaches.

In this review, I’ll show you how Lunio actually delivers cleaner campaigns and helps your ad spend go where it counts most.

You’ll get a full breakdown: in this Lunio review, I’ll walk you through each feature, pricing, setup process, key integrations, and which alternatives are actually worth considering for your situation.

You’ll walk away knowing exactly the features you need to cut waste and boost your campaign performance—for real.

Let’s dive into the analysis.

Lunio Overview

Lunio’s core mission is helping performance marketers eliminate invalid traffic to maximize their ad spend results. Based out of Manchester, UK, they’ve been tackling this specific problem for advertisers since 2018.

They’re specifically built for performance marketers and digital agencies who need to protect significant ad spend. What I like is their focus on actionable marketing insights derived from the traffic data, not just simply blocking bots.

Their recent $15 million funding round signals a serious ambition for global expansion, particularly into the US. You’ll see their growth trajectory reflected through this Lunio review.

Unlike competitors that lean into broad cybersecurity, Lunio was built by marketers. I find this gives them a unique edge in providing insights to improve campaign performance, not just sending you complex technical reports.

You’ll find them working with a mix of large, recognizable corporations like Hugo Boss and M&S, alongside digital advertising agencies that manage significant client budgets.

From my analysis, their strategy clearly prioritizes multi-channel protection and strict privacy compliance. I think their cookieless, privacy-first approach is particularly smart, aligning with what you need to navigate today’s regulations.

Now, let’s examine their capabilities.

Lunio Features

Is your ad spend vanishing into thin air?

Lunio features are built to protect your paid media from invalid traffic, ensuring your budget reaches real customers. Here are the five main Lunio features that combat ad fraud.

1. AI-Powered Invalid Traffic Detection

Bots ruining your ad campaigns?

Wasting ad budget on fake clicks and bot traffic can severely impact your ROI. This frustrates anyone trying to get real results.

Lunio’s AI uses machine learning to detect invalid traffic by analyzing click patterns in real-time, going beyond simple IP blocking. From my testing, this feature is incredibly effective at spotting sophisticated bots that mimic human behavior. It ensures your ad spend targets genuine engagement.

This means you can finally trust that your advertising budget is reaching actual potential customers, not just automated scripts.

2. Multi-Channel Protection

Managing fraud across different ad platforms a headache?

Trying to track and block fraudulent activity on each ad channel separately wastes time and leaves gaps. This often leads to fragmented protection.

Lunio offers unified protection across paid search, social, and display ads, including Google Performance Max. What I love about this approach is how it provides comprehensive coverage across your entire digital ad strategy. It integrates smoothly, protecting your diverse ad investments.

The result is you get a single solution protecting all your paid media, streamlining your fraud prevention efforts across the board.

3. Automated IP Blocking and Exclusion

Tired of manually blocking suspicious IPs?

Constantly monitoring and blocking fraudulent IPs takes up valuable time that you could spend on strategy. This manual effort is simply not scalable.

Once detected, Lunio automatically blocks suspicious IPs and creates exclusion audiences, freeing you from manual intervention. From my testing, this automated feature truly shines by continuously learning and adapting to new fraud methods. It ensures consistent, proactive protection.

So you can refocus your team’s energy on campaign optimization, knowing your ad spend is automatically protected 24/7.

4. Actionable Ad Click Analytics and Reporting

Can’t tell if your ad spend is effective?

Without clear insights into traffic quality, it’s hard to make informed decisions about your ad budget. This can lead to inefficient campaign spending.

Lunio provides detailed analytics and customizable reports, showing traffic quality by channel, keyword, and location. Here’s what I found: the ability to identify “spammy keywords and placements” is incredibly powerful for optimizing campaigns. It offers transparent data for better decision-making.

This means you gain the clarity needed to optimize your ad spend, making data-driven adjustments that boost campaign performance.

5. Privacy Compliance

Worried about data privacy regulations?

Navigating complex privacy laws like GDPR and CCPA while trying to prevent ad fraud can be a huge challenge. Non-compliance is a serious risk.

Lunio is a cookieless, privacy-first solution that uses encrypted click data and is fully GDPR and CCPA compliant. This is where Lunio gets it right; it effectively identifies fraud while respecting user privacy. You can rest assured your ad fraud prevention efforts are ethical and legal.

What you get instead is peace of mind, knowing your ad fraud solution adheres to strict privacy standards, mitigating compliance risks.

You’ll actually appreciate how these Lunio features work together as an integrated platform protecting your entire ad ecosystem. Now, let’s explore how Lunio’s pricing stacks up.

Lunio Pricing

What will Lunio pricing actually cost your business?

Lunio pricing is based on a custom quote model, meaning you’ll need to contact their sales team directly for specific figures tailored to your unique needs and ad spend.

1. Pricing Model & Cost Factors

Understanding Lunio’s pricing.

Lunio operates on a custom, enterprise-focused pricing model, which means there are no public tiers or fixed costs. What I found regarding pricing is that it’s tailored to your specific ad spend volume and the breadth of channels you need protected. This approach ensures your costs align with your actual usage.

From my cost analysis, this means your monthly costs stay aligned with your digital advertising investment and complexity.

2. Value Assessment & ROI

Does Lunio deliver value for its cost?

Lunio targets larger corporate businesses with significant ad spends, implying a premium pricing structure that reflects its advanced AI-powered protection. Budget-wise, what stood out is how it prevents substantial ad fraud losses, offering a clear ROI by optimizing your ad budget and protecting against wasted spend.

This means your budget gets a more effective allocation, improving overall campaign performance and profitability.

3. Budget Planning & Implementation

Consider contract lengths and setup.

While exact figures aren’t public, some users note longer contract lengths, suggesting typical commitments of 12 months or more. What you’ll pay for is a comprehensive anti-fraud solution that requires careful budget planning for its total cost of ownership, including potential setup and integration efforts.

So for your business, expect to discuss detailed implementation needs with sales to understand the full financial commitment.

My Take: Lunio’s custom pricing is built for high-volume advertisers, offering a premium solution that justifies its cost by delivering significant protection and ROI against costly ad fraud.

The overall Lunio pricing reflects tailored value for high-volume ad protection.

Lunio Reviews

What do actual users say?

This customer reviews section analyzes real user feedback and experiences, providing balanced insights to help you understand what real Lunio reviews highlight.

1. Overall User Satisfaction

User sentiment is quite positive.

From my review analysis, Lunio consistently receives strong ratings, often praised for its core functionality and effectiveness. What I found in user feedback is how most customers feel they get tangible value from preventing click fraud, which significantly impacts their ad spend efficiency.

This means you can expect a high likelihood of improved budget allocation.

2. Common Praise Points

Users love the automation and ease.

What stood out in customer feedback is how users consistently highlight Lunio’s intuitive setup and automated protection. Review-wise, the platform’s simplicity and effective fraud stopping free up marketers to focus on strategic tasks rather than manual monitoring.

This suggests you’ll benefit from a hands-off, effective solution for ad fraud.

3. Frequent Complaints

Pricing transparency often frustrates.

Several Lunio reviews mention the lack of publicly available pricing as a common pain point, requiring direct engagement with sales. What’s more, some users expressed concerns about Performance Max campaign integration needing manual refresh, which can be an inconvenience for ongoing campaign management.

These issues are generally minor and don’t seem to be deal-breakers for most users.

The overall Lunio reviews indicate strong core satisfaction with minor implementation notes.

Best Lunio Alternatives

Considering other top click fraud protection tools?

The best Lunio alternatives offer strong competition, each better suited for different business sizes, advertising priorities, and budget considerations.

1. CHEQ Essentials

Need broader cybersecurity protection beyond ads?

CHEQ Essentials excels if your business requires an extensive cybersecurity platform that addresses a wider range of fraud and abuse issues, not just invalid ad traffic. From my competitive analysis, CHEQ offers a more comprehensive cybersecurity platform for enterprise-level clients, covering more attack surface than just Lunio’s ad-focused solution.

You should choose CHEQ Essentials when your priority is enterprise-level security across your entire go-to-market efforts.

2. ClickGUARD

Seeking maximum transparency and granular data insights?

ClickGUARD might be preferred if you value transparent, fixed pricing and a highly detailed, granular view of your click data and fraud detection processes. What I found comparing options is that ClickGUARD provides 360-degree transparency and granular data, avoiding what it describes as Lunio’s “black box” approach, though it focuses more on PPC.

Consider this alternative when transparent pricing and deep data visibility for PPC campaigns are your top requirements.

3. TrafficGuard

Prioritizing superior customer service and custom reporting?

You might opt for TrafficGuard if you prioritize highly responsive customer support, more flexible and user-friendly custom reporting, and advanced keyword tracking capabilities. Alternative-wise, TrafficGuard stands out for its excellent customer service, and users often report its custom reporting is more adaptable than Lunio’s.

Your situation calls for TrafficGuard when outstanding support and tailored reporting are more critical than Lunio’s overall ease of use for small businesses.

4. ClickPatrol

Are you a small business looking for clear, competitive pricing?

ClickPatrol could be a better fit if you are a small business looking for competitive, transparent pricing and a user-friendly interface with strong notification features. From my analysis, ClickPatrol offers competitive, transparent pricing, which is a significant advantage over Lunio’s less public pricing structure, and its multi-platform support is robust.

Choose ClickPatrol when clear pricing and a user-friendly multi-platform solution are paramount for your smaller business needs.

The best Lunio alternatives really depend on your specific business size, budget, and desired level of reporting transparency.

Lunio Setup

Worried about a straightforward software rollout?

Lunio implementation is generally considered easy and quick for most businesses, making it a notably user-friendly deployment option in the ad-tech space, as highlighted in this Lunio review.

1. Setup Complexity & Timeline

Getting Lunio operational is very straightforward.

The process primarily involves creating your account, accessing the dashboard, and then simply copying and pasting a tracking code into your Google Ads accounts. From my implementation analysis, users often report setup within minutes or hours, not days or weeks, allowing for rapid deployment and immediate click fraud protection.

You should prepare for a quick setup process, with the main task being connecting your ad platforms.

2. Technical Requirements & Integration

Technical demands are minimal for getting started.

Lunio integrates directly with major ad platforms like Google Ads, Meta, and Bing, primarily through Google API for Google Ads. What I found about deployment is that it generally works with your existing ad accounts without requiring significant changes to your IT infrastructure or complex server setups.

Plan for basic connectivity to your ad accounts, but avoid expecting major hardware or software installations.

3. Training & Change Management

User adoption is high due to its ease of use.

While the core setup is intuitive, some users noted a steeper learning curve for Lunio’s advanced analytics capabilities if you’re new to data analysis. From my analysis, the automated protection minimizes ongoing manual effort, freeing up your marketing team’s time for other tasks once set up.

Focus on onboarding your team to leverage the automated features and understand the detailed reporting insights.

4. Support & Success Factors

Vendor support significantly aids successful deployment.

Lunio offers comprehensive 24/7 customer support, including live chat, email, and phone, with praise for their responsiveness and onboarding assistance. What I found about deployment is that their proactive support team aids quick issue resolution, helping your team maximize the platform’s benefits and ensure smooth ongoing management.

Leverage their support resources for any questions, especially when refreshing campaigns, to ensure continuous fraud protection.

Overall, Lunio setup is incredibly user-friendly and quick, offering immediate value with minimal fuss once integrated with your ad platforms.

Bottom Line

Is Lunio the right choice for your ad spend?

This Lunio review synthesizes my comprehensive analysis, offering a clear recommendation based on who benefits most, its strengths, limitations, and overall value proposition.

1. Who This Works Best For

Performance marketers seeking maximum ad spend efficiency.

Lunio excels for digital advertising agencies and businesses heavily invested in online advertising, particularly those with significant Google and Meta ad spend. From my user analysis, organizations prioritizing data accuracy and lead quality will find immense value in Lunio’s ability to cleanse traffic and improve conversion rates.

You’ll succeed if your goal is to minimize wasted ad spend and ensure your budget reaches genuine customers with high conversion potential.

2. Overall Strengths

Unmatched AI-driven, multi-channel fraud protection.

The software shines in its ability to effectively identify and block fraudulent clicks across diverse platforms like Google, Meta, and display networks. From my comprehensive analysis, its automated nature saves significant marketing team time, allowing focus on strategic initiatives rather than manual fraud detection.

These strengths mean you get cleaner data, improved ROI, and a more efficient allocation of your precious advertising budget.

3. Key Limitations

Pricing transparency and Performance Max integration.

While powerful, Lunio’s non-transparent pricing requires direct sales contact, which can be a hurdle for initial evaluation. Based on this review, some users reported challenges with perfect Performance Max campaign protection or required manual updates for new campaigns.

These limitations are primarily about initial access and specific integration nuances, rather than core effectiveness, making them manageable for most users.

4. Final Recommendation

Lunio comes highly recommended for serious advertisers.

You should choose Lunio if your business has significant ad spend across multiple channels and demands robust, automated invalid traffic protection. From my analysis, its tangible ROI and time-saving automation make it a worthwhile investment for optimizing your digital advertising performance.

My confidence is high for businesses seeking to maximize their ad effectiveness and ensure their budget targets real, valuable users.

This Lunio review confirms its strong value for businesses seeking to optimize ad spend by eliminating invalid traffic, making it a compelling solution for you.