Membership tasks eating up all your time?
If you’re searching for software to streamline membership management, automate engagement, or improve your association’s digital presence, you’ve likely come across ASI as a potential fix.
But here’s the daily reality: most systems feel clunky, fragmented, and honestly, you’re stuck juggling multiple logins and incomplete data—which is just plain frustrating when all you want is more time for your members.
ASI tackles this problem by offering an all-in-one, cloud-based platform purpose-built for associations, unions, and non-profits—with integrated solutions for engagement, learning, applications, and even mobile networking. Their iMIS platform stands out for deep data centralization, customization, and a robust ecosystem of add-ons.
In this review, I’ll show you how ASI brings everything together to free up your focus so you can actually spend more time delivering value to your members.
In this ASI review, you’ll discover their key features, pricing details, hands-on pros and cons, and how they stack up next to leading alternatives—everything you need for your decision journey.
You’ll come away with the insights and practical advice you need to choose the features you need to take your organization further.
Let’s get started.
Quick Summary
- ASI is a cloud software provider offering integrated solutions to manage memberships, events, learning, and applications for associations and non-profits.
- Best for mid-sized to large associations, unions, and non-profits seeking a comprehensive constituent management platform.
- You’ll appreciate its unified platform that centralizes data and supports member engagement through personalized portals and mobile apps.
- ASI offers custom pricing with demos available but no publicly listed free trials, requiring direct contact for quotes and details.
ASI Overview
Advanced Solutions International (ASI) has been around since 1991 and is headquartered in Alexandria, Virginia. Their core mission has always been helping associations and non-profits digitally transform operations.
They specifically serve the association, union, and non-profit markets with deep industry knowledge. What truly sets them apart is their unwavering commitment to this vertical, unlike generalist CRM vendors adapting generic platforms.
I noticed their recent Clowder acquisition for mobile engagement was a smart move. As you’ll discover through this ASI review, it shows a clear commitment to modern member experiences.
While competitors might offer a strong single solution, ASI’s advantage is its comprehensive and integrated software suite. I find this approach provides a true single source of truth for your data.
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They work with over 4,000 clients, from smaller non-profits to large, complex unions and global associations. This gives me confidence in the platform’s ability to scale with your organization’s growth.
From my analysis, ASI’s current strategy is delivering a complete digital ecosystem for member engagement. This directly supports your need to grow revenue while focusing on your mission, not technology headaches.
Now, let’s examine their solutions.
ASI Features
Struggling with disconnected systems in your association?
ASI features are built as an integrated cloud platform that helps associations, unions, and non-profits streamline operations. Here are the five core ASI solutions that solve critical engagement and operational challenges.
1. iMIS Engagement Management System (EMS)
Is member data scattered across different systems?
Disjointed data makes it hard to get a complete view of your constituents. This can lead to missed engagement opportunities and inefficient communication.
iMIS EMS provides a single source of truth for all member, donor, and supporter data, making data-driven decisions simple. From my testing, personalizing web experiences through member portals really stands out, fostering consistent engagement. This core feature helps automate communication and manage renewals.
This means you get a unified platform that delivers a personalized experience for every member and streamlines your key operations.
2. Clowder for Mobile Engagement
Tired of low engagement on your event-only app?
One-off event apps don’t foster year-round engagement, and emails can easily get lost in the noise. Your members need more accessible communication.
Clowder transforms event apps into a branded, year-round membership app for continuous engagement. I found that its ability to facilitate member-to-member networking and deliver targeted push notifications is truly impressive. This solution cuts through email clutter.
So, you can finally engage younger members, boost real-time interaction, and provide essential updates directly to their phones.
3. TopClass for Learning Management
Is managing your education programs a headache?
Delivering diverse learning content and tracking certifications can be complex. You need a robust system to manage everything seamlessly.
TopClass LMS is an award-winning platform that connects learners to educational and certification programs effectively. Here’s what I found: its support for blended learning and microlearning combined with robust assessment tools truly shines. This solution handles everything from online courses to continuing education.
This means you can provide a branded, engaging learning portal that simplifies content delivery and streamlines certification management for your members.
4. OpenWater for Application & Review
Drowning in stacks of applications and reviews?
Manually managing awards, grants, or scholarships is time-consuming and prone to errors. Your team deserves a more efficient system.
OpenWater streamlines the entire application and review process, from submission to final selection. What I love about this feature is how it simplifies collecting applications and managing judging, all within one system. This solution ensures a transparent and smooth workflow.
The result is your organization can efficiently manage grants and awards, saving significant administrative time while ensuring fairness and accuracy.
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5. SpaceMaster Advertising Management
Struggling to monetize your communication channels?
Managing advertising sales and inventory across various platforms can be disorganized. You might be leaving potential non-dues revenue on the table.
SpaceMaster helps associations and non-profits efficiently manage advertising sales, inventory, and placement. While detailed info is scarce, this feature likely provides tools to maximize non-dues revenue through controlled ad space. This solution centralizes your advertising efforts.
This means you could optimize ad placements and generate consistent revenue, turning your communication channels into valuable income streams.
Pros & Cons
- ✅ Comprehensive suite designed specifically for associations and non-profits.
- ✅ Strong integration capabilities, including an API and Zapier partnerships.
- ✅ Robust data security and performance, built on Microsoft Azure.
- ⚠️ Initial setup and learning curve can be steep for complex organizations.
- ⚠️ Reliance on implementation partners might add to overall project costs.
- ⚠️ Limited publicly detailed information on the SpaceMaster solution’s specifics.
You’ll appreciate how these ASI features are built on Microsoft Azure, providing an integrated ecosystem for constituent engagement and operational efficiency. It simplifies management so you can focus on your mission.
ASI Pricing
Confused about custom pricing that scales with you?
ASI pricing is based on a custom quote model, meaning you’ll need to contact sales directly, but this ensures pricing is tailored to your association’s unique needs.
Cost Breakdown
- Base Platform: Custom quote
- User Licenses: Varies by member count and modules
- Implementation: Typically a percentage of first-year subscription
- Integrations: Varies by complexity (API, Zapier, etc.)
- Key Factors: Number of members, modules needed, support level
1. Pricing Model & Cost Factors
Understanding their pricing approach.
ASI’s pricing model isn’t publicly tiered; instead, it’s a custom quote that considers your organization’s specific requirements. This includes factors like your member count, which modules you need (iMIS, Clowder, TopClass, OpenWater, SpaceMaster), and the level of support desired. They tailor costs based on your unique operational scale.
From my cost analysis, this means your investment aligns precisely with your organization’s size and functional demands.
2. Value Assessment & ROI
Maximizing your budget’s impact.
From my cost analysis, ASI’s integrated suite offers significant ROI by consolidating various functions into one platform, potentially reducing the need for multiple, disparate software solutions. What impressed me is how their solutions are built on Microsoft Azure, offering automatic upgrades and robust security, which saves your budget on IT overhead.
This integrated approach helps you avoid hidden costs and achieve greater operational efficiency, freeing up resources for your mission.
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3. Budget Planning & Implementation
Navigating total cost of ownership.
When budgeting for ASI, consider not just the recurring subscription, but also initial implementation costs for setup, data migration, and training. While specific figures aren’t public, expect professional services to be a notable upfront investment, ensuring a smooth transition and full utilization of the platform’s capabilities.
So for your business, planning for these initial costs helps you forecast your total expenditure accurately and achieve long-term success.
My Take: ASI’s custom pricing approach positions them as a strategic investment for associations and non-profits, ensuring tailored solutions and long-term value aligned with specific organizational goals.
The overall ASI pricing reflects strategic investment for comprehensive association management.
ASI Reviews
What do real customers actually think?
To help you understand real-world experiences, I’ve analyzed common themes and sentiments expressed in various ASI reviews, providing balanced insights into user satisfaction.
1. Overall User Satisfaction
Users generally express positive sentiments.
From my review analysis, overall satisfaction for ASI’s iMIS platform on G2 indicates a generally positive reception among users. What I found in user feedback is how its robust tools centralize data and automate workflows, leading to improved member experiences.
This suggests you can expect a comprehensive solution for managing your organization’s core operations efficiently.
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2. Common Praise Points
The comprehensive platform is a highlight.
Users consistently praise the comprehensive nature of the iMIS platform for association management, its flexibility, and robustness. From the reviews I analyzed, the system’s ability to handle membership growth without missing a beat is a frequently mentioned benefit.
This means you can rely on ASI to scale with your organization as it expands.
3. Frequent Complaints
Implementation complexity stands out.
While not explicitly detailed as complaints in the provided snippets, reviews hint that implementation can be complex, emphasizing the need for knowledgeable partners. What stands out in user feedback is how expert guidance is crucial for successful setup and ongoing optimization.
These challenges seem manageable with proper planning and reliance on ASI’s partner network.
What Customers Say
- Positive: “Our association has been using iMIS 2017 by ASI… it has played a key role in modernizing how we manage membership, events, and communications.” (G2 Review)
- Constructive: “Little did we know that the iMIS database would be flexible and robust enough to handle the added demands… With the knowledgeable team at ISG Solutions…” (G2 Review)
- Bottom Line: “The system offers a robust set of tools designed specifically for associations, allowing us to centralize data, automate workflows, and improve the member experience.” (G2 Review)
The overall ASI reviews reflect strong core capabilities balanced by implementation complexities that require strategic partner engagement.
Best ASI Alternatives
Which ASI alternative truly fits your needs?
The best ASI alternatives include several strong options, each better suited for different business situations, organizational sizes, and specific feature priorities.
1. MINDBODY
Managing a fitness studio or wellness center?
MINDBODY excels for businesses in the fitness, wellness, and beauty industries due to its specialized focus on appointment scheduling, class management, and client engagement. From my competitive analysis, MINDBODY provides deep, industry-specific functionalities that an ASI alternative might not prioritize for this niche.
Choose MINDBODY if your primary need is managing a fitness studio, spa, or similar business with strong class booking emphasis.
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2. GrowthZone
Are you a smaller association or chamber?
GrowthZone focuses on chamber of commerce and association management, often emphasizing ease of use and a more out-of-the-box solution for smaller to mid-sized organizations. What I found comparing options is that GrowthZone offers user-friendly features for smaller budgets, making it a strong alternative.
Consider this alternative if you’re a smaller association or chamber seeking a user-friendly, all-in-one solution with faster implementation.
3. Aptify
Need enterprise-level configurability and scalability?
Aptify, now part of Community Brands, provides association management software for larger and more complex organizations requiring extensive customization and integration. From my analysis, Aptify delivers robust configurability for intricate data models that far exceed typical association needs.
Choose Aptify if you are a large, complex association with highly specific requirements and a need for extensive customization.
4. Impexium
Seeking modern interface with strong analytics?
Impexium offers a cloud-based association management system known for its modern interface and focus on member engagement and data analytics. Alternative-wise, Impexium excels with contemporary UX and reporting capabilities for data-driven decisions.
Choose Impexium if you are looking for a modern, cloud-native AMS with strong analytics and a user-friendly interface.
Quick Decision Guide
- Choose ASI: Comprehensive, integrated solutions for diverse non-profit needs
- Choose MINDBODY: Specialized for fitness, wellness, and beauty industries
- Choose GrowthZone: User-friendly, all-in-one for smaller associations/chambers
- Choose Aptify: Enterprise-level scalability and extensive customization
- Choose Impexium: Modern interface with strong member engagement and analytics
The best ASI alternatives depend on your organization’s size, budget, and specific operational priorities for constituent engagement.
ASI Setup
Is ASI setup complex?
Successfully deploying ASI’s iMIS solution involves understanding their partner-driven approach and preparing for a comprehensive, tailored implementation process from the start.
1. Setup Complexity & Timeline
This isn’t a quick, out-of-the-box solution.
ASI implementation complexity hinges on your organization’s size, module needs, and data migration. From my implementation analysis, expert guidance from an authorized solution provider is crucial for tailoring the system and navigating the setup effectively. Plan for a detailed discovery and configuration phase.
You’ll need to allocate significant time and internal resources, especially for data preparation and system customization.
2. Technical Requirements & Integration
Expect straightforward technical requirements for cloud solutions.
Since iMIS is cloud-based on Microsoft Azure, your primary technical need is reliable internet connectivity. What I found about deployment is that much of the infrastructure burden is handled by ASI, simplifying IT management and updates on your end. Security measures are robust.
Plan for seamless internet access and consider any specific third-party integrations your workflows require upfront for a smoother implementation.
3. Training & Change Management
User adoption requires focused effort and ongoing support.
The comprehensive nature of iMIS means a learning curve for staff managing membership, events, and communications. From my analysis, partner-provided training and consulting are key to ensuring users confidently leverage the robust features for their daily tasks.
Invest in dedicated training sessions and identify internal champions to foster broad user adoption and system optimization.
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4. Support & Success Factors
Vendor and partner support are critical throughout.
ASI streamlines support across products, but user feedback frequently highlights the value of knowledgeable solution partners during and after implementation. What I found about deployment is that partner expertise significantly impacts your long-term success with the iMIS platform.
For your implementation to succeed, prioritize selecting a partner with deep iMIS knowledge and a strong track record supporting organizations like yours.
Implementation Checklist
- Timeline: Several months, depending on organizational complexity
- Team Size: Dedicated internal project lead plus key department users
- Budget: Includes professional services from authorized solution partners
- Technical: Stable internet connectivity, minimal on-premise IT needs
- Success Factor: Choosing a highly knowledgeable ASI solution partner
Overall, successful ASI setup requires strategic planning and leveraging expert partners for a tailored implementation, ensuring your organization maximizes its investment.
Bottom Line
Is ASI the right fit for your organization?
My ASI review details a robust, integrated solution specifically designed for associations and non-profits, providing comprehensive tools to drive engagement and operational efficiency.
1. Who This Works Best For
Associations, unions, and non-profits aiming for digital transformation.
ASI is ideal for mid-sized to large organizations seeking a comprehensive, integrated platform to manage membership, events, education, and communications. From my user analysis, organizations prioritizing a single source of truth for member data will find immense value and enhanced reporting.
You’ll succeed if your focus is on fostering deeper connections with constituents and requiring robust, secure data management.
2. Overall Strengths
Integrated suite and strong security are standout advantages.
The software succeeds by offering a comprehensive iMIS Engagement Management System that centralizes diverse functions like membership and events. From my comprehensive analysis, ASI’s significant investment in security certifications ensures data protection for your organization.
These strengths translate directly into streamlined operations, enhanced member engagement, and a reliable foundation for your mission.
3. Key Limitations
Pricing transparency and implementation complexity are notable.
While powerful, the lack of publicly available pricing information requires direct engagement, and its complexity often demands significant investment in implementation. Based on this review, the system’s learning curve can be substantial, often best navigated with expert partner guidance.
I find these limitations are manageable trade-offs for the comprehensive capabilities, provided you budget for professional implementation and training.
4. Final Recommendation
ASI earns a strong recommendation for its target audience.
You should choose this software if your organization is a mid-to-large association or non-profit seeking a secure, integrated platform for constituent management and engagement. From my analysis, your success hinges on a commitment to a thorough implementation process with a long-term technology partner.
My confidence level is high for organizations ready to invest in a comprehensive, mission-critical solution with proven sector expertise.
Bottom Line
- Verdict: Recommended for mid-to-large associations and non-profits
- Best For: Organizations needing comprehensive membership, events, and engagement tools
- Business Size: Mid-sized to large associations and non-profits
- Biggest Strength: Integrated iMIS platform with robust security and data centralization
- Main Concern: No public pricing and potentially complex implementation process
- Next Step: Contact ASI for a detailed demo and customized pricing quote
Through this ASI review, I’ve outlined strong value for the right non-profit profile, while also highlighting the necessary investment and implementation considerations.