ON24 Review: Overview, Features, Pricing & Alternatives in 2025

Tired of webinars that just don’t engage?

If you’re evaluating new webinar and virtual event software, you probably need a platform that can actually reach and hold your audience’s attention—plus deliver real insights for your marketing and sales teams.

But let’s be honest: most tools just waste your time collecting useless engagement data that never helps you drive real revenue or results.

That’s why ON24 stands out with its focus on actionable audience engagement, first-party data capture, and robust analytics, helping you create digital experiences that actually move the needle for your pipeline and lead generation.

In this review, I’ll break down how ON24 can finally give you valuable insights from every digital interaction and simplify your virtual events workflow.

You’ll see in this ON24 review how its webinar, event, and content features stack up, what makes the analytics stronger, its pricing, and some top alternatives—so you’re confident in your decision.

You’ll get the features you need to drive event ROI, not just host another webinar that fades into the background.

Let’s dive into the analysis.

ON24 Overview

Based in San Francisco, ON24 has been a key player in digital experiences since all the way back in 1998. Their mission helps B2B teams like yours transform engagement into revenue.

What I find truly defines them is their unwavering focus on enterprise marketers. They don’t try to be another Zoom for simple meetings; they specialize in creating fully branded, data-rich digital experiences designed specifically for complex B2B demand generation.

I’ve noticed their recent platform updates consistently enhance their intelligence layer. You will see this priority on first-party data capture reflected as we walk through the product in this ON24 review.

Unlike competitors focused purely on hosting, ON24’s real advantage is its deep analytics and engagement intelligence. You get the distinct feeling it was built by marketing professionals who actually need to prove ROI.

They work with large B2B organizations, especially within technology, finance, and professional services. These are global companies running sophisticated webinar programs at scale to generate qualified leads and educate their customers more effectively.

From my experience, their entire strategy is about converting every single audience interaction into truly actionable business intelligence. This directly supports your critical need to connect marketing activities to tangible sales pipeline and revenue growth.

Now let’s examine their capabilities.

ON24 Features

Struggling to make your digital events actually engaging?

ON24 features deliver a complete solution for creating interactive webinars and virtual events. Here are the five main ON24 features that can transform your digital engagement strategy.

1. ON24 Webinars

Tired of static webinars that bore your audience?

Many platforms offer basic webinar hosting, but often lack the interactive elements needed to keep viewers hooked. This leads to low engagement and poor data capture.

ON24 Webinars provides a dynamic environment with polls, Q&A, and interactive widgets that turn passive viewers into active participants. From my testing, the simu-live option is a game-changer for consistent delivery without live stress. This feature helps you capture audience attention effectively.

This means you can consistently deliver engaging content that actually generates more qualified leads and better attendee data.

2. ON24 Virtual Events

Scaling up from webinars to a full virtual conference?

Managing larger virtual events can quickly become a logistical nightmare, especially when you need robust branding and attendee pathways. This complexity often limits your event’s potential.

ON24 Virtual Events offers comprehensive tools for professional event management, allowing for multiple tracks and deep branding. What I love about this approach is how it supports larger audiences and complex agendas with relative ease. This solution helps you build immersive virtual experiences.

So, you can host grand-scale events with confidence, providing a seamless and professional experience for thousands of attendees.

3. ON24 Content Hubs

Is your valuable on-demand content scattered everywhere?

After live events, finding and consuming relevant content can be a hassle for your audience, leading to missed opportunities for continued engagement. This disconnect wastes marketing efforts.

ON24 Content Hubs centralize all your on-demand resources, making it easy for users to find and binge-watch. Here’s the thing – curating engaging post-event experiences drastically extends your content’s shelf life. This feature ensures your evergreen content is easily accessible.

This means you can keep prospects engaged long after the live event, nurturing leads and driving ongoing interest in your offerings.

4. ON24 Engagement Hub

Are you missing out on critical first-party audience data?

Generic interaction tools often fail to capture the deep insights needed to understand audience intent and personalize follow-up. This leaves you guessing about what resonates.

The ON24 Engagement Hub is designed for maximizing interaction, with features like live answer notifications and clear CTAs. What you get instead is rich first-party data captured from every interaction, something I found incredibly valuable for targeting. This feature helps you understand your audience better.

So, you can leverage direct audience signals to refine your marketing strategies and personalize outreach for higher conversion rates.

5. ON24 Intelligence (Analytics & Reporting)

Can you truly measure your digital event ROI?

Without comprehensive analytics, it’s hard to justify marketing spend or optimize future campaigns effectively. This often leaves marketers without clear attribution.

ON24 Intelligence provides a robust dashboard with deep insights into audience demographics, engagement, and content performance. From my testing, the granular reporting on pipeline influenced really stands out for proving business impact. This feature helps you connect engagement to revenue.

This means you get actionable data to optimize your digital strategy, proving the true business value of your webinars and virtual events.

You’ll actually appreciate how these ON24 features work together to create a cohesive engagement platform for your entire digital content strategy.

ON24 Pricing

Struggling to find clear pricing information?

ON24 pricing follows a custom quote model, which means you’ll need to contact sales but also get pricing tailored to your specific needs. This approach impacts your budget planning significantly.

1. Pricing Model & Cost Factors

Understanding their pricing approach.

ON24 doesn’t publish fixed tiers; instead, your final cost depends on the specific ON24 products, features, and add-ons you select. From my cost analysis, pricing varies significantly based on your exact needs and audience size. Factors like the number of webinars, virtual events, or content hubs you require will drive your quote.

Budget-wise, this means your costs are directly tied to the specific solutions you implement for your business.

2. Value Assessment & ROI

Is this platform worth the investment?

While ON24 can be a pricier option compared to some alternatives, its robust analytics and engagement tools offer significant ROI by helping you capture valuable first-party data. This means improved lead qualification and revenue attribution for your marketing and sales efforts, making it a powerful platform.

From my cost analysis, the result is your budget gets better visibility into campaign performance and tangible business outcomes.

3. Budget Planning & Implementation

Consider all potential expenses.

Since ON24 offers a custom pricing model, it’s crucial to thoroughly outline your exact requirements when requesting a quote to understand the total cost of ownership. While specific implementation costs aren’t published, integrations via REST APIs may add complexity or require developer resources, which impact your overall budget.

For your business, expect to engage in detailed discussions with sales to ensure the quote covers all your intended usage.

My Take: ON24’s custom pricing model targets larger businesses needing comprehensive, data-driven engagement solutions, where the value of advanced analytics justifies the premium cost.

The overall ON24 pricing reflects a customized investment in advanced engagement and data capture.

ON24 Reviews

What do real customers actually think?

To help you understand what real users experience, I’ve analyzed numerous ON24 reviews from various platforms. This section breaks down common themes, user satisfaction levels, and what customers truly think about the software.

1. Overall User Satisfaction

Most users are happy here.

From my review analysis, ON24 maintains a strong positive sentiment across the board, with many users praising its reliability and rich feature set. What impressed me about the user feedback is how specific customers get about both strengths and weaknesses, indicating a high level of engagement with the platform.

This suggests you’ll find a platform that generally meets high expectations.

2. Common Praise Points

Users consistently love the customization.

Review-wise, users frequently highlight ON24’s extensive customization options for branding and event setup, along with robust analytics. What stood out in customer feedback was how users consistently appreciate the detailed reporting capabilities for audience engagement and lead generation.

This means you can expect powerful insights to optimize your marketing efforts.

3. Frequent Complaints

Some users mention clunky interfaces.

From my review analysis, common complaints include occasional reliability issues and a learning curve for new users. What stands out in feedback is how some users find the UI can feel clunky or that certain interactive features have limitations, like Q&A upvoting.

These issues are generally considered minor and often manageable with experience or workarounds.

Overall, ON24 reviews reveal a powerful platform with highly satisfied users despite minor usability gripes, focusing on its marketing-specific strengths.

Best ON24 Alternatives

Struggling to pick the right webinar platform?

The best ON24 alternatives include several strong options, each better suited for different business situations and priorities regarding scale, budget, and desired features.

1. Zoom Webinars

Prioritizing ease of use and budget flexibility?

Zoom Webinars offers high-quality audio/video and is renowned for its user-friendly interface, ideal for smaller meetings and quick sessions. From my competitive analysis, Zoom provides superior mobile check-in capabilities, making it a more straightforward communication tool, though it lacks ON24’s deep analytics.

Choose Zoom for its simplicity and cost flexibility, especially if you’re hosting smaller-scale, less complex interactions.

2. GoTo Webinar

Need reliable large-scale webinars with robust reporting?

GoTo Webinar excels in ease of setup, delivery, and robust audience segmentation for targeted emails. What I found comparing options is that GoTo Webinar offers more actionable insights through its advanced reporting, and it’s built for large-scale events up to 3,000 participants.

Consider this alternative when hosting large, critical webinars and needing extensive, actionable reporting features.

3. BigMarker

Seeking highly customizable and interactive events?

BigMarker stands out for its strong branding features, interactive video experiences, and built-in gamification for engaging audiences. Alternative-wise, BigMarker offers more options for audience experience, making it user-friendly for sales and marketing teams focused on highly branded events.

For your specific needs, choose BigMarker if interactive and branded events for marketing purposes are your top priority.

4. Livestorm

Is intuitive interface and real-time engagement key?

Livestorm provides an intuitive user interface with extensive customizable emails and embeddable widgets for your website. What I found comparing options is that Livestorm has higher ratings for real-time chat and question upvotes, fostering enhanced attendee engagement compared to ON24.

Choose Livestorm when ease of use, extensive email customization, and superior real-time attendee engagement tools are paramount.

The best ON24 alternatives depend on your specific business goals and audience engagement needs rather than just feature lists.

ON24 Setup

What does ON24 implementation really involve?

Understanding ON24’s deployment approach is key to setting realistic expectations. This ON24 review section analyzes what it takes to get started, ensuring you’re prepared for the journey.

1. Setup Complexity & Timeline

Is ON24 implementation a quick flip of a switch?

Setting up ON24 typically involves platform configuration and event setup, which users find intuitive. From my implementation analysis, getting acclimated to the UI is straightforward, especially for those familiar with webinar platforms, suggesting a relatively smooth ramp-up period.

You’ll need to plan for initial content migration and customization, but the process shouldn’t be overly extended.

2. Technical Requirements & Integration

How do ON24’s technical needs impact your IT?

ON24 is browser-based, eliminating software downloads, but strong integration with CRM and marketing automation platforms is crucial. What I found about deployment is that one-click integrations and comprehensive APIs make connecting to existing systems highly valuable for data capture.

Your IT team will focus on ensuring robust data flow between ON24 and your sales/marketing systems.

3. Training & Change Management

Will your team easily adopt ON24?

The platform is intuitive, and the learning curve is not steep, especially for users familiar with similar tools. From my analysis, user acclimation is often quick and natural, helping to reduce typical adoption friction and get your team productive faster.

Invest in the 45-minute virtual onboarding for management and leverage its focus on interactive experiences for your team.

4. Support & Success Factors

What kind of implementation support can you expect?

ON24’s customer support is a strong asset, with users reporting quick chat responses and helpful customer success teams. From my implementation analysis, their responsive support eases the deployment process, bringing in specialists for technical questions as needed.

You’ll want to leverage their proactive support and customer success team to navigate any complexities and ensure a smooth rollout.

Overall, ON24 setup is relatively straightforward, allowing your team to quickly transform onboarding into an interactive experience and drive engagement.

Bottom Line

Is ON24 the right solution for your digital engagement?

My ON24 review evaluates this platform as a powerful choice for B2B organizations aiming to transform digital experiences and drive revenue through sophisticated, data-rich interactions.

1. Who This Works Best For

Large B2B organizations seeking revenue-driven digital engagement. ON24 excels for mid-market and enterprise businesses, particularly marketing and sales teams, focused on leveraging webinars and virtual events for lead generation and nurturing. From my user analysis, companies prioritizing data-driven insights and brand consistency find ON24’s robust analytics and customization capabilities invaluable for their strategic initiatives. You will achieve significant ROI if your strategy involves converting digital engagement into qualified leads and measurable pipeline.

2. Overall Strengths

Unmatched analytics and customization capabilities. The software succeeds by providing deep audience behavior insights and extensive branding options, alongside robust CRM and marketing automation integrations. From my comprehensive analysis, its strong reporting capabilities drive lead qualification and accurate attribution, a major advantage for sales and marketing alignment. These strengths directly empower your business to optimize digital content for maximum impact and measurable growth outcomes.

3. Key Limitations

Significant investment and a notable learning curve. ON24’s custom pricing model makes it a substantial investment, and its powerful user interface can present a steeper learning curve for new users. Based on this review, some minor limitations in interactive engagement tools and email customization have been noted by users, requiring workaround solutions. I believe these limitations are manageable trade-offs for the comprehensive feature set, rather than deal-breakers for its target audience.

4. Final Recommendation

ON24 earns a strong recommendation for strategic digital engagement. You should choose this software if your B2B organization is serious about leveraging digital experiences for lead generation, customer engagement, and measurable business growth. From my analysis, this platform is ideal for complex, strategic digital initiatives rather than simple meeting needs or small business budgets. My confidence level is high for mid-market and enterprise organizations committed to a feature-rich, analytics-driven solution.

This ON24 review reveals strong value for enterprise-level digital engagement, offering a powerful platform for businesses serious about maximizing their online presence and engagement.