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Covetrus Review: Overview, Features, Pricing & Alternatives in 2025

Juggling patient records getting overwhelming?

If you’re researching veterinary software, it’s probably because practice management and client communication have become sticking points for your clinic’s workflow.

And let’s be real—scrambling to compile information for every appointment just steals hours you could spend caring for pets or growing your practice.

That’s exactly where Covetrus steps in, offering a connected platform that aims to fix those daily bottlenecks with cloud-based features, fast prescription processing, integrated communications, and automated workflows—all built around actual veterinary practice needs.

In this review, I’ll show you how Covetrus helps streamline daily operations so you can simplify work for your staff and focus on delivering better animal care.

You’ll find out in this Covetrus review how each feature, from Pulse to vRxPro and client tools, works in practice, what pricing really looks like, and which alternatives might also make sense for you.

You’ll walk away with the features you need to make a confident, well-informed decision for your practice.

Let’s dive into the details.

Quick Summary

  • Covetrus is an integrated veterinary platform providing practice management, prescription, and client engagement solutions to streamline workflows.
  • Best for veterinary practices seeking a connected platform to improve clinical and financial outcomes across operations.
  • You’ll appreciate its unified approach combining software, supply chain, and communication tools to save time and boost productivity.
  • Covetrus offers custom pricing with no free trial, requiring direct contact to get tailored quotes and demos.

Covetrus Overview

Covetrus is a global animal-health technology company, formed in 2019 and based in Portland, Maine. I find their mission is refreshingly direct: helping veterinary practices improve both patient care and their financial health.

What really sets them apart is their focus on the entire veterinary practice ecosystem, not just a single piece of software. They cater to everyone from small clinics to large hospitals, positioning themselves as a true growth partner.

Their recent advancements with the all-in-one Covetrus Platform show a clear commitment to a unified user experience. I’ll explore how this impacts daily workflows for your team through this Covetrus review.

Unlike pure-play software rivals like ezyVet, Covetrus’s key differentiator is its deeply integrated supply chain and pharmacy. This unified approach feels like it was built by people who genuinely understand the complexities of running a modern practice.

They work with thousands of veterinary customers globally, a testament to their credibility. Many have relied on their trusted AVImark and ImproMed systems for years, proving their deep market penetration and long-term reliability.

  • 🎯 Bonus Resource: Speaking of managing various practice types, you might find my guide on best medical spa software helpful for streamlining operations.

Their current strategy centers on creating a single, connected cloud experience for your entire team. This directly addresses the market-wide demand for less administrative burden and more time for what matters most—animal care.

Now let’s examine their capabilities.

Covetrus Features

Overwhelmed by veterinary practice complexities?

Covetrus offers a powerful suite of integrated solutions designed to streamline every aspect of veterinary practice management. These are the five core Covetrus solutions that empower veterinary professionals to deliver exceptional care and run their businesses effectively.

1. Covetrus Pulse® (Veterinary Operating System – vOS)

Tired of juggling multiple disconnected systems?

Managing patient records, prescriptions, and payments across various platforms can be a time-consuming hassle. This often leads to fragmented workflows and wasted time.

Covetrus Pulse serves as your all-in-one cloud-based vOS, integrating crucial functions into a single hub. From my testing, this central platform significantly reduces manual data entry and unifies your operations. This solution truly streamlines your daily tasks, from scheduling to diagnostics.

This means you could save valuable time, as much as 30 minutes a day, freeing your staff to focus more on patient care.

2. AVImark®

Struggling with outdated or manual administrative tasks?

Inefficient appointment scheduling, invoicing, and medical record keeping can bog down your practice. This often leads to administrative headaches and reduced productivity.

AVImark is an on-premise practice management software that automates critical financial and administrative functions. Here’s what I found: its comprehensive tools for inventory, accounting, and medical history make it a reliable, all-in-one solution for daily operations. It simplifies creating consistent notes and tracking all patient activity.

The result is a more organized practice, where you can easily manage everything from patient prescriptions to detailed financial reports.

3. ImproMed®

Need better insights into your practice’s performance?

Lack of real-time data and comprehensive reports can make it hard to track animal wellness, staff efficiency, and revenue. This can hinder strategic decision-making.

ImproMed offers advanced reporting and real-time analytics to optimize your practice’s operations, enabling a paper-light environment. This is where Covetrus shines, providing over 250 business and practice reports and a functional electronic whiteboard. This feature helps assign tasks and automate information flow to invoices and records.

So you can make data-driven decisions that enhance staff efficiency, improve patient outcomes, and boost your practice’s revenue significantly.

4. Covetrus vRxPro™

Is prescription management slowing down your team?

Manual prescription processes can be time-consuming, prone to errors, and reduce staff efficiency. This takes away precious time from patient interactions.

Covetrus vRxPro streamlines the entire prescription workflow, from creation to approval, with a vast catalog of over 10,000 products. What I love about this feature is how it reduces script approval times to under a minute, speeding up processing significantly. This online solution enhances convenience for both staff and pet owners.

This means your veterinary team can process prescriptions much faster, allowing more time for direct patient care and improved overall animal wellness.

5. Client Engagement Tools (e.g., Covetrus Comms, Rapport™)

Losing touch with pet parents between visits?

Inconsistent or manual client communications can lead to missed appointments and weaker client relationships. This often impacts repeat business and client loyalty.

Covetrus’s client engagement tools, like Rapport, provide automated, omnichannel messaging via email, text, and video. From my experience, these tools create a continuous communication loop that fosters stronger client relationships. This feature ensures automated reminders, educational content, and online scheduling.

You can stay in constant communication with pet owners, reducing no-shows and driving higher client loyalty for your practice.

Pros & Cons

  • ✅ Integrated solutions streamline clinic operations and patient management efficiently.
  • ✅ Comprehensive features for invoicing, medical records, and inventory are available.
  • ✅ Robust reporting and analytics tools provide valuable business insights.
  • ⚠️ Some users report a learning curve and less intuitive interfaces for certain products.
  • ⚠️ Interface issues like repeated logins and re-entering information can be frustrating.
  • ⚠️ Customization options may be limited compared to some competing platforms.

These Covetrus features are designed to integrate seamlessly, providing a connected and comprehensive ecosystem for modern veterinary practices. You’ll find that this cohesion truly boosts overall efficiency.

Covetrus Pricing

Wondering what you’ll truly pay?

Covetrus pricing is based on a custom quote model, meaning you’ll need to contact their sales team to get specific cost information tailored to your practice.

Cost Breakdown

  • Base Platform: Custom quote (Contact sales)
  • User Licenses: Not publicly specified; likely volume-based
  • Implementation: Not publicly specified; typically involves professional services
  • Integrations: Varies by complexity; part of overall platform cost
  • Key Factors: Practice size, chosen modules (Pulse, AVImark, Impromed), user count, specific feature needs (e.g., telemedicine)

1. Pricing Model & Cost Factors

Their pricing approach is tailored.

Covetrus operates on a custom quote model, meaning you won’t find published pricing tiers or fixed monthly rates. What I found regarding pricing is that it’s customized based on your practice’s size and the specific software solutions you choose, such as Pulse, AVImark, or Impromed. This approach factors in elements like user count and desired feature sets.

Budget-wise, this means your costs will reflect your specific operational needs rather than a one-size-fits-all package.

  • 🎯 Bonus Resource: While we’re discussing operational needs, my analysis of janitorial management tools can help streamline facility operations.

2. Value Assessment & ROI

Is this an investment worth it?

While specific costs aren’t public, Covetrus emphasizes integration and efficiency, which can lead to significant ROI by streamlining workflows and reducing administrative time. From my cost analysis, this means your practice can potentially boost productivity and client loyalty, offsetting the software investment by allowing you to see more patients.

The result is your budget gets better visibility into the value derived from enhanced operational performance.

3. Budget Planning & Implementation

Consider all potential expenses.

Beyond the initial quote for the core software, remember to factor in potential costs for implementation services, data migration, and ongoing support. What I observed is that while a perpetual license might apply for AVImark, ongoing subscription costs are likely for cloud-based solutions like Pulse, impacting your long-term budget.

So for your business, you can expect to allocate budget not just for the software, but also for smooth integration and setup.

My Take: Covetrus pricing strategy is designed for customization, making it suitable for veterinary practices seeking solutions perfectly aligned with their unique operational scale and specific clinical needs.

The overall Covetrus pricing reflects customized value tailored to your veterinary practice requirements.

Covetrus Reviews

What do real customers actually think?

This customer reviews section analyzes real user feedback and experiences with Covetrus, specifically focusing on Covetrus reviews to provide balanced insights into what customers truly think.

1. Overall User Satisfaction

User sentiment is generally positive.

From my review analysis, Covetrus user feedback shows a generally high level of satisfaction, particularly for its comprehensive solutions. What I found in user feedback is how users often find the software becomes indispensable once familiar, streamlining daily operations effectively for their practices.

This indicates that initial learning curves often give way to significant operational benefits.

2. Common Praise Points

Users consistently praise comprehensive functionality.

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Customers frequently highlight AVImark’s all-in-one capabilities for practice management, from inventory to medical history. Review-wise, what stands out is how Pulse combines everything, saving significant time daily, which allows practices to manage more patients and maintain schedules.

This means you can expect robust tools that streamline your practice’s core operations efficiently.

3. Frequent Complaints

Common user frustrations include complexity and interface quirks.

A recurring complaint in Covetrus reviews points to Pulse’s less intuitive interface compared to competitors like ezyVet, noting frequent login prompts. What stood out in customer feedback is how the need for repeated re-entry of information for minor actions often leads to user frustration and time loss.

These issues are generally workflow-related, not deal-breakers, but require adaptation.

What Customers Say

  • Positive: “The user-friendly technology makes everyone’s life easier. Pulse is the backbone of our business.” (Sierra Miller, Canyons Veterinary Clinic)
  • Constructive: “Pulse has been a very dry pill to swallow [compared to ezyVet].”
  • Bottom Line: “We decided to switch to AVImark because of the features…many more features to it than our previous program.”

The overall Covetrus reviews reflect strong functionality with some interface challenges, particularly with Pulse’s workflow.

Best Covetrus Alternatives

Struggling with the right veterinary software choice?

The best Covetrus alternatives include several strong options, each better suited for different practice sizes, operational preferences, and specific business needs.

1. IDEXX Cornerstone Practice Management

Prefer a robust, on-premise system?

Cornerstone is often favored by larger, more established practices that prefer a highly mature, server-based solution. From my competitive analysis, Cornerstone offers extensive features for traditional practices already integrated into the IDEXX ecosystem for diagnostics and other services, though it’s not cloud-native like Pulse.

Choose Cornerstone if your practice values a long-standing, comprehensive on-premise system with deep IDEXX integration.

2. ezyVet (by IDEXX)

Need a modern, highly customizable cloud solution?

  • 🎯 Bonus Resource: While we’re discussing software options, you might find my analysis of microfinance banking software helpful for financial insights.

ezyVet is popular for its intuitive, cloud-native interface and deep customization options, ideal for new or growing practices. What I found comparing options is that ezyVet excels in ease of setup and administration, offering a more modern user experience than Covetrus’s broader platform focus.

Consider this alternative if you prioritize an intuitive, cloud-native solution with extensive customization capabilities and a modern UX.

3. Hippo Manager

Seeking a straightforward, efficiency-focused cloud system?

Hippo Manager offers a cloud-hosted solution emphasizing efficiency and real-time data access, appealing to practices prioritizing simplicity. Alternative-wise, Hippo Manager focuses on efficient, real-time data access, which can be more straightforward than the wider ecosystem of Covetrus.

Choose Hippo Manager if your priority is a direct, cloud-based system emphasizing real-time data and efficiency for your practice.

Quick Decision Guide

  • Choose Covetrus: Holistic practice improvement with integrated software and supply chain
  • Choose IDEXX Cornerstone: Established, on-premise system for larger, integrated practices
  • Choose ezyVet: Modern, intuitive cloud-native software with high customizability
  • Choose Hippo Manager: Straightforward cloud system focused on real-time data

The best Covetrus alternatives depend on your practice’s size, cloud preference, and integration priorities.

Covetrus Setup

Ready for your Covetrus setup?

This section provides practical guidance on what it takes to successfully deploy Covetrus, helping you set realistic expectations for your practice’s implementation journey.

1. Setup Complexity & Timeline

Expect a significant, but manageable, transition.

Covetrus implementation, especially for comprehensive solutions like Pulse or Impromed, involves a learning curve and configuration. What I found about deployment is that the timeline varies significantly by your practice’s size and complexity of existing workflows, so plan accordingly.

You’ll need to allocate dedicated time for system configuration and data migration, preparing your team for the shift.

2. Technical Requirements & Integration

Prepare your IT infrastructure for the change.

Whether cloud-based Pulse or on-premise AVImark, you’ll need to assess your existing hardware and internet capabilities. From my implementation analysis, integrations with third-party systems are crucial for a connected ecosystem, requiring careful compatibility checks with your current tools.

Your IT team will need to ensure network readiness and plan for compatibility with lab systems, payment processors, and communication tools.

3. Training & Change Management

Successful adoption relies on thorough preparation.

While Covetrus aims for user-friendly technology, a new system demands dedicated training and a proactive approach to change management. From my analysis, addressing potential workflow adjustments early prevents frustration, especially for those accustomed to different systems.

Invest in the provided training options and establish internal champions to guide your team through the learning curve and ensure smooth adoption.

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4. Support & Success Factors

Reliable support is a key differentiator.

Covetrus generally provides positive support, with responsive and helpful customer service noted for Pulse and AVImark call centers. What I found about deployment is that consistent vendor support during implementation is vital for addressing unexpected challenges and maintaining momentum.

Leverage Covetrus’s included training and advisory support, ensuring your team utilizes these resources to maximize implementation success.

Implementation Checklist

  • Timeline: Weeks to months depending on module complexity
  • Team Size: Practice manager, IT lead, and departmental users
  • Budget: Training hours, potential hardware upgrades
  • Technical: Internet stability, third-party system integrations
  • Success Factor: Dedicated internal project lead for coordination

Overall, the Covetrus setup requires realistic expectations and proactive planning for a smooth transition, but the investment can significantly empower your practice.

Bottom Line

Should your veterinary practice choose Covetrus?

My Covetrus review offers a comprehensive assessment, helping you understand its fit for your practice, weighing its strengths against its limitations to guide your decision.

1. Who This Works Best For

Veterinary practices seeking an integrated, end-to-end platform.

Covetrus is ideal for startups, SMEs, and corporate practices desiring a single vendor for practice management, supply chain, and client engagement tools. From my user analysis, practices prioritizing a unified “veterinary operating system” will find the most success here.

You’ll particularly thrive with Covetrus if you aim to centralize operations and streamline workflows across diverse practice sizes.

2. Overall Strengths

Holistic approach simplifies complex veterinary operations.

  • 🎯 Bonus Resource: Speaking of streamlining operations, my guide on best order entry software can further help cut manual errors and scale fast.

The software excels through its comprehensive suite combining practice management (Pulse, AVImark), supply chain, and client engagement solutions. From my comprehensive analysis, its all-in-one nature and responsive customer support stand out, simplifying daily tasks for your team.

These strengths translate directly into enhanced productivity, improved client loyalty, and better financial outcomes for your practice.

3. Key Limitations

User experience could be more intuitive and customizable.

Some users report Covetrus Pulse can be less intuitive and require frequent logins, making information less accessible than competitors. Based on this review, the interface often demands re-entering information repeatedly, which can be frustrating during busy periods.

I find these limitations manageable if you prioritize comprehensive features over a hyper-modern, highly customizable user interface and are willing to adapt.

4. Final Recommendation

Covetrus earns a strong recommendation for integrated needs.

You should choose Covetrus if your practice values a comprehensive, integrated solution for managing diverse operational needs from a single vendor. From my analysis, it works best for practices aiming for enhanced productivity and better patient care through a connected platform.

My confidence level is high for practices seeking a unified platform, but consider a demo for user interface comfort.

Bottom Line

  • Verdict: Recommended for comprehensive, integrated veterinary practice management
  • Best For: Veterinary practices seeking a unified platform for all operations
  • Business Size: Startups, SMEs, and larger corporate veterinary practices
  • Biggest Strength: All-in-one integrated platform for practice, supply, and client
  • Main Concern: User interface can be less intuitive and require frequent logins
  • Next Step: Request a demo to evaluate specific module fit and UI comfort

This Covetrus review demonstrates strong value for the right practice profile, while also highlighting important user experience considerations before you make a decision.

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