Virtuagym Review: Overview, Features, Pricing & Alternatives in 2025

Managing your fitness business shouldn’t feel this overwhelming.

If you’re researching Virtuagym, you’re probably spending too much time juggling bookings, memberships, and client coaching across clunky systems or spreadsheets.

I get it—tasks slip through the cracks and you end up losing revenue or missing out on client engagement because you’re fighting daily fires.

Virtuagym approaches this differently by offering a true all-in-one toolkit: streamlined membership management, automated billing, exercise planning, nutrition tracking, branded apps, and built-in community—built for small and mid-sized gyms that want everything in one place without hassle.

In this review, I’ll break down how Virtuagym can actually simplify your daily management so you free up time and deliver a better experience.

Throughout this Virtuagym review, I’ll cover core features, pricing, ease of use, my analysis from hands-on testing, and honest comparisons to top alternatives—so you can make a smarter decision.

You’ll walk away with clarity on the features you need to finally fix your workflow headaches.

Let’s dive into the analysis.

Virtuagym Overview

Virtuagym started as a consumer app in 2008. Now based in Amsterdam, they pivoted to a B2B model in 2013 to serve fitness businesses directly.

They target small to mid-sized gyms, studios, and personal trainers needing more than just booking software. What I find compelling is their all-in-one coaching and management platform, helping you avoid patching multiple disconnected apps together.

Recent developments, like their AI-powered coach, show a clear focus on client outcomes. I’ll explore its practical impact for your business through this Virtuagym review.

Unlike competitors that focus heavily on business administration, Virtuagym stands out with its integrated workout and nutrition coaching tools. This approach feels like it was designed by actual fitness professionals, not just software engineers.

They work with over 9,000 health clubs and 45,000 trainers globally. This impressive scale gives me confidence in their ability to support your business as you grow from solo to multi-location.

From my analysis, their strategy is all about empowering your business to build a complete digital experience. It skillfully merges operational efficiency with the client-facing tools needed for genuine engagement and retention.

Let’s examine their core capabilities.

Virtuagym Features

Struggling to manage your fitness business effectively?

Virtuagym features provide an all-in-one platform for fitness businesses, simplifying everything from client coaching to billing. Here are the five main Virtuagym features that streamline operations and enhance client engagement.

1. Membership Management and Billing

Tired of complex billing and member tracking?

Manual membership processes and payment collections often lead to administrative headaches and errors. This can really slow down your business.

Virtuagym offers robust tools for automated billing, invoicing, and payment processing, which can significantly reduce your workload. I found the recurring billing setup particularly intuitive, eliminating the need for cumbersome manual forms. This feature helps ensure a clear overview of all your financial operations.

This means you can easily manage client memberships, keeping your finances organized and freeing up your time for coaching.

2. Workout Plan Creator and Coaching

Creating personalized workout plans taking too much time?

Designing individual training programs from scratch can be a huge time sink for trainers. This limits the number of clients you can effectively serve.

Virtuagym’s workout plan creator uses a library of over 4,000 3D animated exercises, making program design incredibly efficient. From my testing, the drag-and-drop interface helps save significant time per client. This feature also allows remote progress monitoring and includes an AI Coach for personalized guidance.

What you get is the ability to create and manage tailored workout plans much faster, ensuring clients stay motivated and achieve their fitness goals.

3. Nutrition Coaching App

Having trouble keeping clients accountable with their diet?

Without proper tools, monitoring client nutrition and caloric intake can be difficult. This makes it challenging to provide holistic health guidance.

The integrated nutrition coaching app helps personal trainers track clients’ dietary habits, allowing for personalized advice. What I love about this is how the “Food app” simplifies diet tracking for both trainers and clients. This feature ensures clients receive comprehensive support to stay on track with their weight goals.

So you can provide integrated fitness and nutrition guidance, helping your clients achieve better overall health outcomes more consistently.

4. Scheduling and Booking

Dealing with double bookings or chaotic class schedules?

Manual scheduling can lead to booking errors, frustrated clients, and inefficient use of your facility. This often wastes valuable time and resources.

Virtuagym offers a user-friendly booking system for both group classes and one-on-one appointments. I found the virtual calendar clearly laid out, allowing easy management of staff availability and client reservations. This feature prevents double-bookings and ensures smooth operations.

This means you can streamline your scheduling, providing a hassle-free booking experience for your members and optimizing your facility’s utilization.

5. Branded Mobile App and Community Features

Struggling to build a strong, engaged client community?

Without a central hub, clients might feel disconnected from your business and each other. This can hinder client retention and engagement.

Virtuagym allows you to create a custom-branded mobile app that serves as a central hub for clients. Here’s what I found: the white-label app fosters strong client engagement through community boards, challenges, and rewards. This feature helps create a vibrant digital community around your fitness business.

The result is a stronger, more connected client base through your own branded app, leading to increased loyalty and word-of-mouth referrals.

You’ll appreciate how these Virtuagym features work together to create a holistic platform for managing your fitness business. It’s truly designed to empower fitness professionals and grow their ventures.

Virtuagym Pricing

Worried about hidden software costs?

Virtuagym pricing operates on a custom quote model, meaning you’ll need to contact sales directly to get detailed cost information tailored to your business needs.

1. Pricing Model & Cost Factors

Understanding Virtuagym’s approach.

Virtuagym’s pricing is not publicly disclosed, reflecting a custom, subscription-based model. Your final cost is tailored to specific factors like your number of clients/members and the specific features or modules you need. What I found regarding pricing is that it scales with your business size and chosen functionalities.

From my cost analysis, this means your monthly costs will be specifically aligned with your unique operational requirements.

2. Value Assessment & ROI

Is this pricing worth it?

While direct comparisons are tricky due to custom pricing, Virtuagym aims to offer a comprehensive, all-in-one solution that reduces the need for multiple disparate tools. From my cost analysis, the value proposition is in simplifying operations, which can lead to significant time and resource savings. This means strong ROI through streamlined processes and enhanced client engagement, potentially outperforming manual systems.

The result is your budget gets better visibility into the comprehensive tools you receive for the tailored cost.

3. Budget Planning & Implementation

Consider total cost of ownership.

Beyond the core subscription, your budget planning should account for the full scope of features you need, as costs “add up quickly” with additional functionalities or higher client counts. What stood out about their pricing is how it prevents paying for unused features by tailoring the package. Budget-wise, engaging with their sales team early helps you understand the total cost before committing.

So for your business situation, you can expect pricing to be fully customized, allowing for precise budget allocation.

My Take: Virtuagym’s custom pricing is ideal for fitness businesses seeking a tailored, comprehensive solution, ensuring you only pay for the specific features and scale your operation truly requires.

The overall Virtuagym pricing reflects a customized solution for your specific fitness business needs.

Virtuagym Reviews

What do real customers actually think?

Analyzing Virtuagym reviews reveals a generally positive sentiment, highlighting key strengths and areas where users desire improvements, providing insights into real-world experiences.

1. Overall User Satisfaction

Users seem quite pleased with Virtuagym.

From my review analysis, Virtuagym consistently earns high ratings, averaging 4.4 out of 5 on G2 and even higher on app stores. What I found in user feedback is that customers are very satisfied with its comprehensive nature as an all-in-one fitness business solution.

This indicates you can expect a highly functional and well-regarded platform.

2. Common Praise Points

The all-in-one solution is a consistent winner.

Users frequently praise its comprehensive suite of tools, from membership management to workout creation. From the reviews I analyzed, the user-friendly and custom-branded mobile apps are particularly well-received, fostering strong client engagement and community building.

This means you can efficiently manage your business and connect with clients seamlessly.

3. Frequent Complaints

Interface and third-party integrations can be frustrating.

While comprehensive, some Virtuagym reviews mention the interface can feel less polished or dated, requiring a learning curve. What stands out in customer feedback is how limited third-party app integrations like MyFitnessPal can hinder a fully unified experience for some users.

These issues are generally manageable, but you should be aware of potential visual and integration limitations.

Overall, Virtuagym reviews demonstrate high user satisfaction with minor interface and integration caveats, particularly for SMBs.

Best Virtuagym Alternatives

Which Virtuagym alternative makes sense for you?

The best Virtuagym alternatives include several strong options, each better suited for different fitness business situations, specific feature priorities, and budget considerations.

1. Mindbody

Running a boutique studio focused on scheduling?

Mindbody excels when your primary need is comprehensive business management for a boutique fitness or wellness studio, with a strong emphasis on streamlined class scheduling and payment processing. From my competitive analysis, Mindbody offers robust operational tools for studios, though it lacks some of Virtuagym’s deeper coaching features.

Choose Mindbody if your priority is a go-to solution for administrative tasks, scheduling, payments, and marketing automation.

2. Glofox

Prioritizing a highly intuitive user experience?

Glofox shines if you need a user-friendly dashboard for managing your gym or studio, especially with a strong branded mobile app for member bookings. What I found comparing options is that Glofox simplifies bookings and payments for members, but Virtuagym provides more extensive workout planning and nutrition tools.

Consider this alternative when an intuitive dashboard and a powerful branded member app are your top requirements.

3. TeamUp

Seeking exceptional customer support and transparent pricing?

TeamUp is a strong contender if responsive customer support, transparent pricing, and seamless payment processing are top priorities for your fitness business. From my analysis, TeamUp offers superior support and easy payment processing, and its free trial provides a valuable “try before you buy” option compared to Virtuagym.

Choose TeamUp when customer service quality and clear, upfront pricing matter most for your gym or studio.

4. WellnessLiving

Need robust marketing automation and loyalty programs?

WellnessLiving is known for its comprehensive business management tools, including advanced reporting, rewards, and strong marketing automations to drive client engagement. Alternative-wise, WellnessLiving excels in client retention features, though Virtuagym offers more specific fitness management tools like detailed workout software.

Opt for WellnessLiving if robust marketing, loyalty programs, and transparent pricing are key for client engagement and retention.

The best Virtuagym alternatives depend on your specific business size and operational focus, rather than just general feature sets.

Virtuagym Setup

Considering Virtuagym’s setup for your fitness business?

This Virtuagym review section analyzes what it truly takes to deploy and adopt their platform, setting realistic expectations for time, resources, and potential challenges.

1. Setup Complexity & Timeline

Is Virtuagym setup easy or overwhelming?

The setup process is generally straightforward, with a rapid learning curve for program design, often allowing self-sufficiency within days. What I found about deployment is that initial onboarding might feel overwhelming for non-tech-savvy users, but customer support helps bridge this gap.

You’ll want to plan for initial data entry and customization, but expect a relatively quick transition to productivity.

2. Technical Requirements & Integration

What about your existing tech infrastructure?

Virtuagym is cloud-based, accessible via web and mobile apps (iOS/Android), integrating with access control, payment services, and wearables like Fitbit. From my implementation analysis, integration with existing payment software may need attention, as some users desire more flexibility.

Prepare for basic IT readiness and ensure compatibility with your current hardware and software for seamless integration.

3. Training & Change Management

How quickly will your team adapt?

The learning curve is rapid, with program design time significantly reduced after adoption, though comprehensive training resources are available. From my analysis, successful change management hinges on proactive user engagement, leveraging the platform’s community and communication tools to drive adoption.

Invest in dedicated training and encourage early user champions to smooth the transition and maximize the platform’s benefits.

4. Support & Success Factors

How well will Virtuagym support your rollout?

Virtuagym offers robust customer support via email, phone, live chat, and a ticketing system, with account managers genuinely invested in your success. What I found about deployment is that their proactive support significantly mitigates initial setup challenges, helping you navigate any complexities efficiently.

Plan to leverage their support channels and dedicated account managers to ensure a smooth implementation and maximize long-term success.

Overall, the Virtuagym setup is designed for efficiency, and its success hinges on leveraging vendor support and preparing your team.

Bottom Line

Is Virtuagym the right fitness software for you?

This Virtuagym review provides a comprehensive assessment to help you understand if this all-in-one platform aligns with your fitness business needs and growth aspirations.

1. Who This Works Best For

Fitness businesses needing an all-in-one solution.

Virtuagym is ideal for gym owners, personal trainers, and studios, from SMBs to larger chains, seeking integrated management, coaching, and engagement tools. What I found about target users is that businesses valuing a branded mobile app for client retention and community building will thrive with this platform.

You’ll find success if you’re aiming to digitize operations, reduce admin tasks, and enhance client engagement through a unified system.

2. Overall Strengths

Integrated approach to management and engagement.

The software excels in combining robust business management with extensive client coaching, custom branding, and strong community features for retention. From my comprehensive analysis, its all-in-one nature simplifies operations significantly, centralizing membership, scheduling, billing, and personalized workout creation.

These strengths allow you to streamline your business, improve client satisfaction, and create a powerful digital extension of your brand.

3. Key Limitations

Non-transparent pricing and interface polish concerns.

While comprehensive, Virtuagym’s non-public pricing requires direct inquiry, and some users find the interface less modern compared to competitors. Based on this review, the “jack of all trades” aspect means some features might not be as specialized as dedicated single-purpose tools, and integrations are somewhat limited.

Consider these limitations as trade-offs for its extensive all-in-one capabilities, rather than absolute deal-breakers for its target audience.

4. Final Recommendation

Virtuagym is a strong recommendation for growth-focused fitness businesses.

You should choose this software if you need a comprehensive, long-term solution to automate operations, boost client engagement, and scale your coaching services. From my analysis, your business will benefit most from its holistic features if you prioritize a unified platform over multiple specialized tools.

My confidence level is high for fitness businesses ready to leverage an integrated solution for managing and growing their client base.

This Virtuagym review provides strong guidance for scaling fitness businesses, highlighting its comprehensive value while acknowledging key considerations for your decision.