Activate by New/Mode is built to help you drive social and political change.
Founded in 2016, the company is based in Washington, DC, with operations in Vancouver, BC. They focus on making civic participation easier and more effective for everyone.
I like that they cater especially to nonprofits, advocacy groups, labor organizations, and socially responsible businesses.
Their platform lets you connect with decision-makers, mobilize supporters, and amplify campaigns through multiple channels. This means you can send emails, calls, Tweets, faxes, and letters—all from one place.
They’ve helped over 150 causes mobilize 1.8 million people so far. That resulted in more than 9 million messages sent through their system.
What really stands out is their tech converts at rates 6 to 20 times higher than traditional landing pages. That kind of boost can seriously impact your campaign results.
In this Activate review, I’m going to highlight how they’ve expanded internationally and continue supporting campaigns across the US, Canada, UK, EU, and Australia.
Their tools are designed to help you boost farm profits, and they’re trusted by some of the most effective campaigners out there.
With about 11 employees and $500K in revenue recently, they’re a smaller, focused team passionate about empowering grassroots action.
| Activate (New/Mode) – Quick Overview | |
|---|---|
| What It Does | Activate by New/Mode helps you mobilize supporters and connect with decision-makers through multi-channel digital advocacy tools. |
| Best For | • Advocacy organizations and nonprofits • Labor unions and grassroots campaigns • Politicians, candidates, and PACs • Socially responsible businesses looking to influence policy |
| Key Products | Multi-Channel Advocacy Platform • Action Pages & Widgets • Broadcast SMS & Email Alerts • Advanced Targeting Database • Analytics & Reporting |
| Pricing | No free plan, but a free trial usually lasts two weeks • Starter plan around $249/month • Professional plan $499–$799/month • Custom enterprise pricing available • One-time campaign pricing occasionally offered |
| Standout Features | • Multi-Channel Action Tools (email, calls, tweets, faxes, letters) • High-Converting Action Pages with 6x to 20x higher conversion • Accurate Targeting Database of decision-makers • Automated Personalization of messages • Real-Time Analytics & Reporting • Native Broadcast and Drip SMS/Email |
| Integrations | NationBuilder, Salesforce, Action Network plus API access for custom integrations |
| Get Started | Start Free Trial → |
Activate Solutions
New/Mode’s flagship solution is its multi-channel advocacy platform called Activate.
It’s also the name used for their overall digital engagement offering.
Core Products & Solutions
1. Multi-Channel Advocacy Platform
This all-in-one tool helps you activate supporters and connect them directly with targeted decision-makers.
You can engage across multiple channels to get your message through and drive action effectively.
2. Action Pages & Widgets
These are embeddable or standalone landing pages built to convert visitors into active supporters quickly.
They let your audience send emails, make calls, tweet, fax representatives , or submit letters to editors without hassle.
3. Broadcast SMS & Email Alerts
You can send broadcast messages to your supporters to update them or push for immediate action.
This keeps your base engaged and responsive when timings matter most.
4. Advanced Targeting Database
New/Mode offers one of the most accurate, up-to-date databases for targeting government reps at all levels.
This means your messages land in the right inbox every time.
5. Analytics & Reporting
Real-time dashboards give you a clear view of engagement metrics and participant behavior.
Use this data to optimize your messages and increase your campaign’s impact over time.
Target Users
Activate works well for:
- Nonprofits and charities
- Issue advocacy groups and grassroots campaigns
- Labor unions and member organizations
- Politicians, candidates, and political action committees
- Socially responsible businesses
Integrations
Activate connects easily with popular CRM, email marketing, and analytics tools.
Some known compatible platforms include NationBuilder, Salesforce, and Action Network, as noted in community discussions.
This lets you sync supporter data and coordinate your campaigns without extra hassle.
Activate Features
1. Multi-Channel Action Tools
You can have your supporters take action through email, phone calls, Twitter, faxes, and even letters to newspaper editors. All of this happens from one campaign interface, which helps your messages get noticed by decision-makers.
This multi-pronged approach really widens your reach and boosts your campaign’s impact.
2. High-Converting Action Pages
New/Mode’s action landing pages convert 6 to 20 times better than usual petitions and forms. They’re easy to customize and mobile-friendly.
You can embed these pages directly on your website or host them with New/Mode, whichever works best for you.
3. Accurate Targeting Database
Activate features include access to one of the strongest databases for targeting government officials and decision-makers.
This means your campaign messages almost always land in the right inboxes or social feeds.
4. Automated Personalization
The platform lets you automatically personalize messages with supporter names, locations, and custom talking points.
This helps you keep your campaigns authentic and powerful, even when scaling quickly.
5. Real-Time Analytics & Reporting
You get dashboards showing who’s taking action, which channels work best, and how your campaign momentum is building.
Access to this data means you can adapt fast and improve your results on the fly.
6. Broadcast and Drip SMS/Email
You can send broadcast texts and emails directly from the platform.
This makes it easy to mobilize supporters, create urgency, or send updates without needing extra tools.
7. Integrations & API Access
While the full list isn’t public, reviews say New/Mode connects smoothly with popular CRMs, email services, and campaign management tools.
If you want deeper customization, you can use the platform’s API.
8. Security & Privacy
New/Mode follows industry-standard security and GDPR compliance. Its systems get regular updates to keep supporter data safe.
On top of that, Activate stands out with real-time access to decision-maker contacts and combines multiple ways for supporters to engage in a single action.
The platform is cloud-based and designed responsively for mobile devices, so your supporters can act anytime, anywhere.
Activate Pricing Plans
Activate pricing tends to vary depending on your needs and the complexity of your campaign. You won’t find exact prices on the official website, but third-party sources give a solid picture of what to expect.
There is no free plan, but you can take advantage of a free trial that usually lasts about two weeks. This helps you get a feel for the platform without committing right away.
You’ll notice pricing options range from starter plans ideal for smaller organizations to enterprise solutions designed for large coalitions. If you’re running a quick campaign, you might also be able to negotiate a one-time fixed price.
| Plan | Price & Features |
|---|---|
| Starter Plan | ~$249 per month • Core advocacy tools • Basic reporting • Limited number of actions per month |
| Professional/Standard Plan | $499–$799 per month • Advanced analytics • Higher action limits • More customization • Access to detailed targeting databases |
| Enterprise & Custom Pricing | Custom pricing – contact sales • Priority support • Unlimited actions • Advanced integrations • Bespoke onboarding |
Pricing usually depends on your region and campaign complexity. You can often get a discount if you choose annual billing instead of monthly.
If you want a quick demo or have questions, account reps are pretty responsive and can walk you through how Activate works.
If you’d like to try it out, click here to learn more about Activate pricing →
Activate Alternatives
If you’re exploring advocacy platforms, you’ve probably heard of some solid options out there.
Each one comes with its own set of strengths depending on what you need.
Here’s a quick look at some of the top Activate alternatives.
| Competitor | Their Strengths | Activate Advantage |
|---|---|---|
| Phone2Action (Now part of Capitol Canary) | Full advocacy suite, robust reporting, legislative alerts | More affordable with quicker setup and stronger action conversion rates for grassroots campaigns |
| Action Network | Open-source, strong integrations, free plan available | Offers better multi-channel campaign tools and international targeting data despite higher pricing |
| Salsa Labs | Integrated CRM and advocacy functions, event management tools | Faster to deploy and easier to use for campaign-driven activism, less focused on fundraising |
| NationBuilder | CRM-focused with strong websites and organizing tools | Specializes more in grassroots mobilization and API integrations beyond just CRM features |
| EveryAction | Full nonprofit CRM with rich analytics and fundraising features | More affordable and better for multi-channel grassroots campaigns, even though less CRM-heavy |
Activate alternatives vary quite a bit in focus and pricing.
New/Mode (Activate) shines with its multi-channel action tools and how easy it is to get started.
While it might not dive as deep into fundraising features or CRM as others, it nails grassroots mobilization and offers unique targeting and international campaign benefits.
The pricing sits in the middle—cheaper than major full-service suites but higher than free, open-source tools like Action Network.
If your focus is campaign-driven advocacy with strong action conversion, Activate might be a solid fit.
Who Should Use Activate
1. Advocacy organizations, nonprofits, labor unions, and grassroots movements
Activate by New/Mode works well if you want to get communities involved and influence policy directly.
If your goal is to get supporters to send messages, make calls, or post on social media in real time to decision-makers, this tool is built for you.
2. Teams focused on multi-channel advocacy campaigns
It’s great for campaigns that aim to reach government officials through various channels at once.
You’ll also find it useful if you need to quickly launch action pages that convert well and engage supporters.
3. Organizations running coordinated campaigns across multiple regions
Activate supports groups working across the US, Canada, EU, UK, or Australia.
This geographic flexibility helps when you want to coordinate actions smoothly across borders.
4. Teams eager for detailed analytics tied to supporter actions
If you want to dig into data that connects directly to what your supporters do on your platform, this tool delivers.
You can track engagement and measure impact more precisely.
If your main focus is donor management, high-volume email marketing, or fundraising, then you might want to look at full-stack CRMs like Salsa Labs or EveryAction instead.
These platforms specialize more in those areas and could fit your needs better.
Bottom Line
Activate by New/Mode helps advocacy groups mobilize supporters easily.
Its tools work across multiple channels and include strong targeting features.
The interface is straightforward and user-friendly.
This sets Activate apart from basic petition tools and complex CRM systems. You get powerful advocacy features without extra clutter.
The monthly cost is higher than simple tools, so keep that in mind.
It focuses on advocacy, not donor or event management.
If your campaign values grassroots action and community power, Activate is worth considering. It offers international reach and solid analytics without forcing you to manage fundraising.
I hope this Activate review has helped you see if it fits your needs.
