SimpleTexting started in 2010 in New York.
Their goal is to make SMS marketing easy and effective for all types of businesses.
They now operate from Miami Beach, Florida.
In this SimpleTexting review, I’m going to share what makes them stand out, especially if you want a straightforward texting platform.
They have around 81 employees as of 2025 and are led by experienced executives.
More than 17,000 businesses rely on their services.
SimpleTexting sends millions of messages every month across industries like retail, healthcare, government, and education.
Their annual revenue sits between $6.2 and $6.3 million, with about $200,000 generated per employee.
Despite being in a competitive market, SimpleTexting is still privately owned, without recent public funding or acquisitions.
They keep improving the user experience and add new integrations with other SaaS tools regularly.
What stands out is their focus on simple yet robust features combined with customer support that many users rate highly.
| SimpleTexting – Quick Overview | |
|---|---|
| What It Does | Helps businesses send marketing messages, alerts, reminders, and notifications via SMS and MMS with automation and two-way messaging. |
| Best For | • Small and medium-sized businesses • Marketing teams • Customer support/success teams • Nonprofits, educational institutions, and government agencies |
| Key Products | SMS Marketing Platform • SMS API • Zapier Integration • Click-to-Text Widget • Mobile App • Dedicated Toll-Free, Local, and Short Codes |
| Pricing | Starts at $29/month for 500 messages Up to $579/month for 25,000 messages 14-day free trial with 50 outgoing messages All plans include unlimited contacts, unlimited users, and full features |
| Standout Features | • Mass Text Messaging • Two-Way Messaging with unified inbox • Automated Campaigns & Drip Messaging • Text-for-Info Keywords • Contact Management & Segmentation • Analytics & Reporting • No charge for incoming messages • Mobile App • Compliance and security tools |
| Integrations | Zapier (5,000+ apps), Mailchimp, Salesforce, Shopify, HubSpot, Open API |
| Get Started | Start Free Trial → |
SimpleTexting Solutions
SimpleTexting offers a powerful SMS and MMS marketing platform.
It helps businesses simplify communication, boost engagement, and automate texting processes. This makes staying connected with your customers or team straightforward and efficient.
1. Flagship Product: SMS Marketing Platform
This platform lets you send marketing messages, alerts, reminders, and notifications straight to customers or staff.
You can broadcast mass texts to groups of any size or hold personal conversations with two-way messaging.
Scheduled and automated texting helps you run drip campaigns, send birthday messages, and follow up without lifting a finger.
It also supports text-for-info keywords so customers can text keywords and get instant replies. The platform includes powerful contact management where you import, segment, and tag your subscribers.
Analytics and reporting give you insights into how your campaigns are doing. Plus, compliance tools help you manage opt-in and opt-out easily.
2. Secondary Offerings
SimpleTexting gives you more than just a texting platform.
SMS API
You can connect SMS and MMS messaging directly into your existing software, CRM, or website to keep everything in one place.Zapier Integration
This connects SimpleTexting with over 5,000 apps like Mailchimp, Salesforce, Shopify, and HubSpot. It automates workflows for you, cutting down manual tasks.Click-to-Text Widget
Add a button on your website so visitors can start a text conversation instantly.Mobile App
Manage campaigns, reply to customers, and check analytics anytime, anywhere from your phone.Dedicated Numbers
Choose from toll-free, local, or short codes, depending on what fits your brand best.
Target Users
You’ll find SimpleTexting helpful if you’re a small or medium-sized business owner, part of a marketing team, or work in customer support.
It’s also great for nonprofits, schools, and government agencies.
Flexible and easy to integrate, SimpleTexting works well for everything from marketing promotions to appointment reminders and customer service alerts.
SimpleTexting Features
1. Mass Text Messaging
You can easily broadcast messages to hundreds or thousands of contacts in seconds. This feature saves you hours compared to manual outreach.
It’s perfect for promotions, urgent alerts, and mass communications.
2. Two-Way Messaging
Engage in conversations with individual customers right inside the platform’s unified inbox. You can assign conversations to team members and leave private notes.
Plus, you can save and insert templates and track conversation histories. This makes follow-ups, customer service, and lead nurturing much easier.
3. Automated Campaigns & Drip Messaging
Schedule texts for the future or set up drip campaigns that send a sequence of messages automatically over time.
For instance, you can welcome new subscribers or remind customers about abandoned carts.
4. Text-for-Info Keywords
Let customers text a keyword like “SALE” or “INFO” to instantly get a pre-set message or opt into your list.
This automates lead capture and common FAQs. It also works great for collecting subscribers both online and offline.
5. Contact Management & Segmentation
You can import unlimited contacts and organize them by tagging and segmenting based on interests, location, or engagement history.
Then send highly targeted campaigns using these custom fields for better results.
6. Analytics & Reporting
Track open rates, click-through rates, responses, and opt-out rates in real time.
These detailed analytics help you measure your roi and fine-tune future campaigns.
7. Integrations & API
Connect SimpleTexting to your CRM, e-commerce, or marketing platforms via Zapier or its open API.
It helps you save time by reducing manual data entry and syncing your marketing tools.
8. No Charge for Incoming Messages
Unlike many competitors, SimpleTexting doesn’t charge you for incoming SMS.
This makes two-way conversations easier without adding extra costs.
9. Mobile App
Manage your campaigns and reply to messages from anywhere, anytime.
It’s especially handy if you or your team need to stay connected while on the go.
10. Security & Compliance
SimpleTexting has built-in opt-in and opt-out management, list hygiene tools, and compliance guides.
This helps you stay aligned with legal rules like TCPA and GDPR.
SimpleTexting features come with a user-friendly design.
The learning curve is minimal, and you can get started quickly.
Their support team answers questions via chat, phone, or email and is known for being helpful and knowledgeable.
SimpleTexting Pricing Plans
SimpleTexting offers tiered pricing based on how many messages you want to send each month. You get a clear idea of costs depending on your needs.
There’s a 14-day free trial where you can try all features without giving credit card info. After that, you’ll need to pick a paid plan to keep using the service.
All plans come with unlimited contacts and users, plus full access to features like analytics and integrations. Unused message credits roll over for up to 90 days.
| Plan | Price & Features |
|---|---|
| 500 messages/month | $29/month • Unlimited contacts • Unlimited users • SMS and MMS included |
| 1,000 messages/month | $49/month • Unlimited contacts • Unlimited users • SMS and MMS included |
| 2,000 messages/month | $79/month • Unlimited contacts • Unlimited users • SMS and MMS included |
| 3,000 messages/month | $99/month • Unlimited contacts • Unlimited users • SMS and MMS included |
| 7,500 messages/month | $229/month • Unlimited contacts • Unlimited users • SMS and MMS included |
| 25,000 messages/month | $579/month • Unlimited contacts • Unlimited users • SMS and MMS included |
| Enterprise Packages | Custom pricing – contact sales • Higher volume needs • Full feature access • Dedicated support |
All plans include both SMS and MMS messaging, though MMS might count as more than one credit. Incoming texts don’t add any cost. You’ll also get a dedicated toll-free number with every plan.
There are no setup fees or contracts to worry about. You can pay month-to-month, but sometimes annual payment discounts are available.
SimpleTexting pricing is in the mid-range. It’s more affordable than many enterprise-first platforms but a bit higher than very basic providers. Recently, they’ve focused on packing more features into each tier instead of adjusting prices much.
If you want to try it out, click here to learn more about SimpleTexting pricing →
SimpleTexting Alternatives
Here’s a quick look at how SimpleTexting stacks up against five key competitors.
These SimpleTexting alternatives each have their own strengths and pricing models. But what really sets SimpleTexting apart might surprise you.
It’s an easy-to-use platform with lots of integrations and unlimited users on every plan. Plus, the customer support is something you don’t find everywhere.
| Competitor | Their Strengths | SimpleTexting Advantage |
|---|---|---|
| EZ Texting | Similar core features, but lower user ratings for interface and support | Better customer support, cleaner interface |
| Textedly | Comparable automation, but fewer integration options | More integrations, unlimited users |
| Twilio | Developer-focused, highly customizable, complex setup | Easier to set up, no coding required |
| ProTexting | Focus on regulatory compliance, advanced reporting | More user-friendly, better onboarding |
| SlickText | Strong on loyalty programs and list-building tools | Broad feature set in standard plans |
SimpleTexting shines with its intuitive dashboard and high user limits.
While some competitors might be cheaper if you only send small volumes or want more developer-level control, SimpleTexting’s all-in-one approach delivers solid value for most small and midsize businesses.
Who Should Use SimpleTexting
SimpleTexting works great for small to mid-sized businesses.
It also fits nonprofits, educational institutions, and agencies that want to use SMS for marketing, alerts, reminders, or two-way customer communication. You don’t need to be a tech expert to get your team up and running since the platform is easy for users of all skill levels.
If your organization wants an affordable and easy-to-implement solution, SimpleTexting has you covered.
It comes with essential compliance and analytics tools built right in, so you don’t have to worry about those details. Plus, it offers robust automation, segmentation, and integration features that help you get more out of your SMS campaigns.
On the other hand, if you need deep API customization or run ultra-high-volume, global campaigns, something like Twilio might be a better fit.
In short, SimpleTexting shines for teams who want user-friendly SMS marketing combined with advanced features and real hands-on support.
Bottom Line
SimpleTexting shines for its ease of use.
It offers unlimited users, useful automation, and flexible integrations. This makes it a great choice for SMBs and teams that want to deploy SMS campaigns quickly and effectively.
The customer support is also very responsive.
It isn’t the cheapest provider, especially if you send very high volumes. Still, its balance of features, support, and pricing is hard to beat.
Some limitations include fewer advanced developer features compared to Twilio.
I hope this SimpleTexting review has helped you see it as a well-rounded, user-friendly SMS platform. It’s a reliable partner if you want practical power without technical headaches.
