Wasted ad spend is killing your ROI.
You’re trying to find the right platform, but every option seems too complex or expensive, making it hard to maximize your campaign results.
This constant pressure to justify every dollar spent on ads can be overwhelming, especially with unclear results from your current efforts.
According to Cropink, 68% of marketers report improved ad performance through personalization. This shows that better targeting isn’t just a goal; it’s a proven strategy for success.
The right software solves this by helping you pinpoint your ideal audience, ensuring your budget is spent on clicks that actually convert.
In this guide, I’ll walk you through the best display advertising software for 2025. I’ll focus on tools that boost ROI without a massive budget.
You’ll discover platforms that offer precise targeting, reduce wasted spend, and provide clear performance data to help you make smarter decisions.
Let’s find your perfect tool.
Quick Summary:
| # | Software | Rating | Best For |
|---|---|---|---|
| 1 | Criteo → | Marketers & agencies (all sizes) | |
| 2 | StackAdapt → | Digital advertising managers | |
| 3 | PubMatic → | Growing companies & publishers | |
| 4 | Outbrain → | Budget-conscious direct response | |
| 5 | Taboola → | Marketing directors & managers |
1. Criteo
Struggling to maximize ad spend and justify ROI?
Criteo offers a powerful Commerce Media Platform with AI Engine and Predictive Bidding to optimize your campaigns. This means you can confidently reach new customers while re-engaging existing ones.
It directly addresses your need for targeting accuracy and reduced wasted ad spend by leveraging a vast commerce dataset to connect products to people effectively. This helps you achieve better results with less guesswork.
Ready to elevate your advertising?
Criteo’s platform helps you engage shoppers across their entire journey, from initial awareness to conversion. It provides solutions for customer acquisition, dynamic retargeting, and customer retention.
The AI Engine removes guesswork and optimizes campaigns, while Predictive Bidding sets the best bid for every impression, saving you money. Additionally, the Shopper Graph analyzes large-scale data to understand shoppers better, providing product-level insights.
With capabilities like Dynamic Creative Optimization+ for real-time personalization and Contextual Advertising enhanced by first-party commerce data, you can truly scale and maximize your digital asset monetization. This leads to efficient outcomes across performance and retail media with a single partner.
It’s about turning ads into commerce moments.
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Key features:
- Commerce Media Platform: This provides a connected environment for open internet advertising, enabling automated acquisition and retention strategies for marketers and agencies.
- AI Engine & Predictive Bidding: These technologies work together to remove guesswork from campaign optimization and set optimal bids, saving you money and reaching your key performance indicators efficiently.
- Shopper Graph & Dynamic Retargeting: Connecting shopper IDs and commerce data, this feature helps you scale and optimize campaigns by delivering personalized product ads to increase conversions and customer lifetime value.
Learn more about Criteo features, pricing, & alternatives →
Verdict: Criteo excels by combining a vast commerce dataset with AI-driven tools like Predictive Bidding and Dynamic Retargeting, empowering you to boost conversion rates by 80% and increase sales by 56%. This robust functionality makes it an excellent choice as the best display advertising software for maximizing your budget and achieving strong ROI.
2. StackAdapt
Maximize your display advertising budget for better ROI.
StackAdapt offers an integrated marketing platform designed to help you plan, execute, and analyze campaigns for peak performance.
This means you can leverage advanced targeting options, including 1st-party data and contextual targeting, ensuring your message reaches the right audience with precision and scale.
Here’s how StackAdapt streamlines your ad campaigns.
The platform provides full-funnel marketing solutions tailored for every industry and audience, letting you reach audiences across various devices and major programmatic channels like display, video, and connected TV. Additionally, you can orchestrate campaigns across advertising and email, enhancing your overall reach.
Plus, its AI-powered core, with over 465 billion optimizations per second, actively analyzes data and delivers top optimization insights. This capability ensures your campaigns adapt to serve the best-performing creatives for optimal results. The result is real-time visibility into performance, enabling data-driven adjustments and boosting campaign effectiveness across channels.
Reach your audience with precision.
Key features:
- Advanced Audience Targeting: Utilize 1st-party data, intelligent audience, contextual, and location-based targeting for precise reach and scalable campaign execution across diverse audiences.
- Multi-Channel Execution: Launch campaigns across all major programmatic channels including native, display, video, connected TV, audio, in-game, and digital out-of-home, maximizing audience touchpoints.
- AI-Powered Optimization: Benefit from an AI engine that performs over 465 billion optimizations per second, analyzing data to deliver top insights and adapt campaigns for superior creative performance.
Learn more about StackAdapt features, pricing, & alternatives →
Verdict: StackAdapt empowers digital advertising managers to achieve superior targeting and ROI with its AI-powered platform. Its ability to leverage advanced audience and contextual targeting across multiple channels makes it a strong contender for the best display advertising software, ensuring campaigns convert effectively.
3. PubMatic
Struggling to maximize your display ad ROI?
PubMatic offers an integrated, omnichannel platform designed to deliver better business outcomes for your campaigns.
This allows you to gain end-to-end control over your programmatic monetization, helping you maximize yield with crucial insights.
You need to connect with your target consumer efficiently.
PubMatic’s platform helps you get closer to your target consumer, prioritizing efficiency and transparency. This means you can proactively manage your media supply chain, ensuring every ad dollar works harder for you.
The solution enables better budget allocation and audience segmentation, leading to improved campaign performance. Plus, for commerce media, it simplifies complexities by combining core monetization and customer acquisition in a flexible way. You’ll see enhanced targeting, reduced wasted ad spend, and seamless integration with your existing marketing stack.
The result is actionable insights for data-driven adjustments.
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Key features:
- Omnichannel Platform: Provides integrated solutions for publishers, buyers, and commerce media, ensuring a holistic approach to your digital advertising efforts across various channels.
- Enhanced Control and Transparency: Offers end-to-end control over programmatic monetization and a transparent media supply chain, maximizing yield and campaign ROI for your business.
- Targeting and Monetization: Helps you get closer to your target consumer and simplify the retail and commerce marketplace through robust monetization and customer acquisition capabilities.
Learn more about PubMatic features, pricing, & alternatives →
Verdict: PubMatic’s integrated platform and focus on transparency make it a strong contender for the best display advertising software. With features like enhanced control and proven results like Zmaticoo’s 270% revenue growth, it effectively addresses budget constraints and ROI demands for growing companies.
4. Outbrain
Struggling with display ad ROI on a tight budget?
Outbrain helps you maximize return with enhanced reach and advanced targeting. This means your campaigns achieve superior outcomes, converting more effectively.
You can drive exceptional performance and reach your ambitious goals. Here’s how to achieve consistent results.
Want to see exceptional campaign performance?
Outbrain provides tools and expertise to deliver elevated outcomes, from branding to overall performance. This enables you to drive performance marketing on the Open Internet with greater scale.
Their unique reach, deep contextual insights, and predictive AI technology help you achieve impressive results like +35% time spent and -90% CPA versus social platforms. Additionally, features like real-time analytics and seamless integration into your existing stack allow for continuous optimization and strategic adjustments based on actual data, ensuring your budget is spent wisely and effectively. The result is consistently optimized campaigns.
This commitment to your success makes all the difference.
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Key features:
- Maximize ROI with advanced tools for superior performance, including enhanced unique reach, deep contextual insights, advanced targeting, and predictive AI technology to achieve ambitious goals.
- Proven performance strategies for affiliates and search buyers, offering nearly two decades of defining performance standards and driving exceptional outcomes on the Open Internet.
- Customer-centric support and flexibility with data-driven results and seamless integration, providing transparent reports, optimization tools, and a global team for ongoing success.
Learn more about Outbrain features, pricing, & alternatives →
Verdict: Outbrain is an indispensable partner for digital advertising managers, providing advanced targeting, contextual insights, and predictive AI technology. This enables you to maximize ROI with tools that reduce CPA by 90% versus social, making it an excellent choice as the best display advertising software for budget-conscious campaigns focused on direct response.
5. Taboola
Struggling to maximize your display ad budget’s ROI?
Taboola offers specialized performance advertising technology delivering measurable outcomes. This means you can scale your efforts beyond traditional search and social channels.
You’ll gain access to diverse inventory and all placement types, allowing you to reach wider audiences. This helps you drive conversions and actionable outcomes.
Here’s how to ensure your ads convert.
Taboola’s specialized Performance AI is designed to drive conversions and actions, moving your business forward. You can use any creative to meet your objectives, far beyond native ads.
This unique AI, powered by 17 years of exclusive publisher data, delivers highly-targeted, scalable ads, which means you can maximize your ROI and accelerate your growth. Taboola also provides powerful, user-friendly tools with high transparency and control for seamless campaign management and optimization, so you can manage your campaigns intuitively and effectively. You can also leverage first-party audience targeting solutions, combining scale, privacy-focused tech, and AI to connect with the right audiences.
Master your digital marketing.
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Key features:
- Performance Advertising Technology: Drive measurable outcomes and grow your business with specialized AI designed for conversion and action stages, ensuring your ads deliver impactful results.
- Diverse Inventory and Creative Flexibility: Access a wide range of placement types and utilize any creative asset to meet your advertising objectives, allowing for broad reach and tailored campaigns.
- Intuitive Campaign Management: Benefit from powerful, user-friendly tools offering high transparency and control, making campaign management and optimization straightforward and effective.
Learn more about Taboola features, pricing, & alternatives →
Verdict: Taboola empowers digital advertising managers and marketing directors to overcome budget constraints and targeting challenges. With its specialized Performance AI and first-party data, it enhances targeting precision and reduces wasted ad spend. This makes Taboola an excellent choice for the best display advertising software, ensuring improved campaign performance and actionable insights.
6. Quantcast
Struggling with complex display advertising choices?
Quantcast offers a high-performance advertising platform designed to help you maximize results by optimizing for better outcomes. This means you can finally make sense of overwhelming choices.
Their AI-powered omnichannel Demand Side Platform (DSP) constantly works to present you with a complete, usable picture of real-time audience patterns. This helps you overcome information overload from conflicting reviews.
Here’s how to simplify your advertising.
Quantcast’s platform gives you the space to think bigger by interpreting audience data to predict patterns and control advertising outcomes. This is incredibly helpful when you’re under pressure to justify ad spend ROI.
You can expect to see significant improvements, like a 44% increase in customer conversions compared to traditional DSPs. This platform also helps your campaigns run 2X faster than traditional DSPs, delivering actionable insights.
Their entire platform is founded on absorbing insights from audience behavior, making your audience your most powerful advantage and enabling data-driven adjustments. The result is honed confidence across every campaign.
Maximize impact, never waste a shot.
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Key features:
- AI-Powered DSP: Delivers real-time audience patterns to help you predict behavior and control campaign outcomes, ensuring better budget allocation and targeting precision.
- Audience Behavior Insights: Absorbs deep insights from audience behavior to predict patterns, analyze metrics, and effectively control advertising outcomes, enhancing conversion rates.
- Performance Optimization: Maximizes advertising impact and effectiveness, achieving a reported 44% increase in customer conversions and running 2X faster than traditional DSPs.
Learn more about Quantcast features, pricing, & alternatives →
Verdict: Quantcast simplifies complex display advertising by providing an AI-powered DSP that processes real-time audience patterns 2X faster than competitors. This capability, combined with a 44% boost in customer conversions, makes it an ideal best display advertising software for enhancing targeting precision and maximizing your budget.
7. Celtra
Struggling with creative volume for your ad campaigns?
Celtra’s AI-powered creative execution allows you to quickly generate and serve omnichannel, pixel-perfect creatives at any scale. This means you can handle thousands of creatives without the extra manual work, directly addressing your need for efficiency.
The platform streamlines creative and media workflows, bridging the gap between strategy and execution, which helps ensure your teams are always on the same page.
Here’s how to maximize impact.
Celtra empowers you to make data-driven creative decisions. You can optimize your creative outputs based on performance learnings, ensuring every ad dollar counts.
Their creative automation transforms innovative concepts into dynamic, data-driven experiences, which scales your creativity and allows you to craft, test, and optimize content efficiently. This means you can enhance ad personalization by crafting video content utilizing product information from your catalogs and defined by user behavior data, a significant advantage in today’s video-centric environment.
Additionally, Celtra enables automated content creation across diverse languages and regions, all while maintaining a premium visual appeal for your videos. You will also see variations in real-time, making it easier to show assets to your team, collect feedback, and ensure campaign ads are consistent.
The result? Unlocking digital advertising’s full potential.
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Key features:
- AI-powered creative execution: Automates the generation and serving of omnichannel, pixel-perfect creatives at scale, reducing manual effort for your team.
- Actionable insights for optimization: Provides data-driven insights to help you make informed creative decisions and improve performance based on campaign learnings.
- Streamlined team workflows: Connects creative strategy with media execution, keeping your marketing, media, and creative teams aligned and collaborative.
Learn more about Celtra features, pricing, & alternatives →
Verdict: Celtra stands out as the best display advertising software for scaling creative output and optimizing performance, with its AI-powered automation and actionable insights. With 450+ enterprise customers creating over 17 million ads annually, it’s a reliable choice for maximizing results on your budget.
8. SmartyAds
Struggling to maximize your display ad budget and reach?
SmartyAds offers a KPI-driven Demand-Side Platform (DSP) that helps you launch and manage omnichannel campaigns across mobile, display, native, and video ad formats. This means you can centralize your efforts and achieve quality user acquisition and re-engagement.
You can streamline your processes, allowing you to prioritize how, where, and whom to trade with, helping you quickly achieve your desired advertising goals. The result? Improved campaign performance and actionable insights.
Here’s how SmartyAds helps you achieve your goals.
SmartyAds’ full-stack programmatic advertising solutions help you maximize purchasing strengths with cross-channel traffic and memorable ad formats, all within a transparent advertising ecosystem.
They ensure media-buying efficiency through intelligent bid optimization and AI/ML-based algorithms that analyze real-time data to maximize your ROI and dynamically adjust bids based on your campaign goals. This delivers better impressions at lower costs. You can access creative builder tools, diverse formats like CTV and DOOH, and an intuitive dashboard, enabling data-driven adjustments and clear ROI through improved conversion rates.
This platform helps you enhance targeting precision and reduce wasted ad spend, making it a strong contender for the best display advertising software.
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Key features:
- Omnichannel Programmatic Buying: Launch and manage campaigns across mobile, display, native, and video formats to achieve quality user acquisition and re-engagement efficiently.
- AI-Powered Bid Optimization: Leverage intelligent AI and ML algorithms to analyze real-time data, maximize your ROI, and dynamically adjust bids for better impressions at lower costs.
- Transparent Advertising Ecosystem: Benefit from a full-stack ad platform with direct publisher access and meticulous supply verification, ensuring high-quality traffic and clear reporting.
Learn more about SmartyAds features, pricing, & alternatives →
Verdict: SmartyAds stands out with its full-stack programmatic platform, combining a powerful DSP and SSP for transparent, high-quality traffic. Its AI-powered bid optimization, diverse ad formats (including DOOH and CTV), and intuitive dashboard make it an excellent choice for those seeking the best display advertising software to maximize results and justify ad spend.
9. PropellerAds
Struggling to maximize ad spend with limited time?
PropellerAds focuses on delivering high-quality traffic and robust ad performance, helping you convert more effectively.
This platform helps you overcome information overload by simplifying campaign management, ensuring you reach precise audiences without wasted effort.
Ready to transform your advertising results?
PropellerAds tackles the problem of balancing budget and scale by offering a multisource advertising platform with over 1 billion monthly audience reach. This means you can launch campaigns in minutes and stay in control, minimizing the time typically spent on complex setups.
You’ll gain access to exclusive audiences and leverage AI-powered automation to boost conversions, saving both time and budget with intelligent algorithms. Additionally, features like ML-generated creatives for Push ads, custom audiences, and interest targeting give you unique performance-boosting tools. The result is improved campaign performance metrics and actionable insights for data-driven adjustments, ensuring clear ROI.
PropellerAds helps you achieve remarkable campaign performance.
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Key features:
- Traffic Quality and Volume: PropellerAds ensures relevant users with advanced anti-fraud algorithms, offering 120,370 ad impressions per second globally across 195+ GEOs.
- Ad Performance and Automation: Utilize unique tools like custom audiences and AI-powered automation, including CPA Goal and auto-rules, to significantly reduce conversion costs and optimize budgets.
- Campaign Management and Diverse Formats: Launch campaigns quickly with intuitive management and explore high-converting ad formats like Push, Popunder, and new Telegram Mini Apps Ads.
Learn more about PropellerAds features, pricing, & alternatives →
Verdict: PropellerAds stands out as the best display advertising software for digital advertising managers and marketing directors, offering advanced targeting, automation, and diverse ad formats. Its focus on high-quality traffic and actionable analytics helps you achieve up to 40% ROI for eCommerce campaigns, driving superior campaign performance and audience retention.
10. AdCreative.ai
Struggling with display ad ROI and budget constraints?
AdCreative.ai offers AI-powered ad creative and text generation, directly tackling your need for impactful ads. This means you can create conversion-focused banners, texts, product photoshoots, and videos. You’ll unlock high-performing ad assets without extensive design skills.
I found this tool is designed to overcome information overload, enabling precise targeting and justifying ad spend. You can generate conversion-optimized assets like banners and videos in seconds.
Here’s how AdCreative.ai solves your pain points. You can generate high-converting ad assets and gain actionable insights to optimize campaigns. The platform helps you analyze competitor performance and score your creatives before spending budget. This comprehensive approach enhances targeting precision and reduces wasted ad spend. Additionally, you can automate asset production by building on-brand templates, empowering your team to generate polished creatives autonomously. This streamlines your creative process and maintains brand consistency, saving you tens of hours weekly. Plus, you can connect your ad accounts to analyze creative performance and uncover competitor strategies.
The result is data-backed decisions and higher ROI.
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Key features:
- AI-powered creative generation: Instantly create conversion-focused ad banners, product photoshoots, videos, and high-conversion ad texts and headlines, saving significant design time.
- Performance prediction & insights: Score your ad creatives before launch to predict performance, get actionable insights to improve them, and analyze competitor strategies.
- Brand consistency automation: Build custom, on-brand templates for automated asset production, ensuring your entire marketing team can generate consistent, polished creatives efficiently.
Learn more about AdCreative.ai features, pricing, & alternatives →
Verdict: AdCreative.ai helps you overcome limited time and technical expertise by delivering AI-powered asset generation and deep performance insights. With the ability to generate over a billion ad creatives for top brands, it’s a powerful option for managers seeking the best display advertising software to enhance targeting, reduce wasted spend, and achieve up to 14x better conversion rates.
Conclusion
Your ad budget needs to work harder.
Choosing the right platform is incredibly tough. You need to maximize results on a tight budget, but the options can feel overwhelming and too complex.
Cropink reports that programmatic advertising now drives 90% of digital display ad purchases. This proves automation is critical for streamlining your campaign management and achieving real efficiency.
Here’s what I recommend.
After reviewing all the tools, Criteo is my top choice. Its AI-powered platform directly tackles wasted spend by optimizing every campaign for maximum ROI.
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Its ability to boost conversion rates by 80% truly demonstrates its power. When you implement the best display advertising software like this, you’re investing in predictable, scalable results.
I strongly suggest you see it for yourself. Book a free demo of Criteo and discover how it can transform your ad strategy.
You’ll finally turn ad spend into revenue.
