Is customer churn silently killing your revenue?
You can’t pinpoint why they leave, and your current analytics just aren’t giving you the predictive insights you need to get ahead of it.
Every customer who leaves feels like a personal failure, and it puts your revenue goals at risk every single quarter. This makes growth feel impossible.
This isn’t just your problem. A Fullview.io report reveals a 13% average churn rate for SaaS companies. That attrition quietly eats away at your hard-earned growth.
But what if you could act before they decide to leave? The right tool can give you proactive retention strategies to stop it.
In this article, I’m guiding you through the best churn prediction software for 2025. We will look at tools that offer precise models and actionable insights.
You’ll discover scalable solutions that integrate with your CRM and turn complex data into simple, clear alerts to help you save valuable customers.
Let’s protect your revenue.
Quick Summary:
| # | Software | Rating | Best For |
|---|---|---|---|
| 1 | ChurnZero → | Mid-market SaaS companies | |
| 2 | Gainsight → | Enterprise SaaS businesses | |
| 3 | Catalyst → | Growth strategists & managers | |
| 4 | Custify → | Customer success managers | |
| 5 | Paddle → | Mid-market SaaS companies |
1. ChurnZero
Struggling to predict churn and retain customers?
ChurnZero directly addresses this by centralizing customer data and automating engagement. This means you gain a complete, accurate understanding of your customers.
Here’s how ChurnZero helps you improve forecasting to more accurately predict revenue and churn risk. The result is a proactive approach to preventing customer loss.
Deeper insights drive revenue.
ChurnZero allows you to analyze customer data for improved experiences and recurring revenue, solving information overload. You can automate engagement to provide personalized content across your entire customer base, scaling efforts while maintaining relevance. This is complemented by Customer Success AI™ that provides visualized relationship dynamics and account-level relationship scores. Additionally, features like customer health scoring, customer journeys, and playbooks help you drive product adoption and grow renewals. Plus, in-app communications and surveys provide direct channels for feedback and proactive support, ultimately increasing logo retention.
You’ll truly transform your customer experience.
While we’re discussing improving revenue, understanding how marketing analytics tools can boost your ROI is equally important.
Key features:
- Customer Success AI™ provides AI agents to help customer teams focus on important work, getting ahead of changing customer health and upcoming renewals.
- Automated Engagement allows you to deliver personalized content across your customer base at scale, while also offering innovative ways to collaborate with customers.
- Comprehensive Data Centralization gathers all your customer information into a single hub, providing a complete and accurate understanding of customer behavior.
Learn more about ChurnZero features, pricing, & alternatives →
Verdict: If you’re looking to transform your customer experience and proactively combat churn, ChurnZero stands out as a best churn prediction software. Its AI-powered insights, robust automation capabilities, and proven results—like a 60% decrease in churn and 21% increase in gross revenue retention—make it an excellent choice for mid-market SaaS companies.
2. Gainsight
Struggling with customer churn and unclear ROI?
Gainsight’s CustomerOS and AI-powered insights help you tackle these challenges head-on.
This means you can predict churn and address risk, transforming how your business drives retention and growth.
You can finally unify your customer experience.
Gainsight solves this by orchestrating customer retention and growth through a single operating system. This allows you to improve user adoption with in-app engagements and meaningful product analytics, helping customers learn and connect. You can also scale onboarding and monetize customer education with Skilljar. Additionally, Atlas AI Agents are purpose-built to guide customers to outcomes with intelligence, personalization, and scale, ensuring every touchpoint feels intentional from first login to long-term loyalty. This allows your team to work from one connected system for clarity.
It’s AI that acts, not distracts.
Key features:
- CustomerOS: Provides a unified system to orchestrate customer retention and growth, streamlining operations and reducing the need for multiple tools.
- Atlas AI Agents: Delivers AI-powered intelligence to predict churn, surface upsell opportunities, and personalize customer engagement at scale.
- Product Experience: Helps improve user adoption through in-app engagements and meaningful product analytics, guiding users proactively to value.
Learn more about Gainsight features, pricing, & alternatives →
Verdict: Gainsight stands out as the best churn prediction software due to its AI-powered CustomerOS and Atlas AI Agents, offering precise predictive models and unified customer engagement. ReviewPro increased customer health by 17% and stopped churn, showing its effectiveness in delivering actionable insights for proactive retention.
3. Catalyst
Struggling with unclear churn prediction ROI and overlapping features?
You need a solution that simplifies complex data and provides clear, actionable insights.
Catalyst addresses these issues head-on by providing powerful customer growth solutions, making it easier for your team to identify and act on retention risks.
This means you can proactively guard your revenue.
Catalyst, now a Totango product, offers robust solutions to help customer success and sales teams drive positive business outcomes.
Its focus on customer growth empowers your team to not just predict churn, but to implement strategies that secure sustainable revenue growth.
Additionally, Catalyst provides extensive customer resources, including a knowledge base for support and a community platform to browse videos, ask questions, and learn from other users, all designed to ensure you get the most out of the software.
The result is more precise, proactive retention.
While we’re discussing guarding your revenue, you might also be interested in my guide on best event rental software for related business growth.
Key features:
- Customer Growth Solutions: Helps CS and sales teams drive positive business outcomes and achieve sustainable revenue growth by proactively addressing churn.
- Knowledge Base Support: Provides comprehensive support through a dedicated knowledge base, ensuring your team has the resources needed to utilize the software effectively.
- Community Platform: Offers a collaborative environment where users can access videos, ask questions, and learn from peers, fostering shared success.
Learn more about Catalyst features, pricing, & alternatives →
Verdict: For Growth Strategists and Customer Success Managers seeking the best churn prediction software, Catalyst is an excellent choice. Its robust customer growth solutions, backed by a comprehensive knowledge base and active community, empower your team to achieve positive business outcomes and sustainable revenue growth by proactively tackling churn.
4. Custify
Struggling to find the right churn prediction software?
Custify offers robust features like Customer 360 and Customer Health, crucial for identifying at-risk accounts early. This means you can proactively manage your customers and ensure their success in real-time, helping you effectively reduce churn.
This platform helps you understand your customer lifecycle, ensuring smooth onboarding and turning satisfied clients into advocates. It removes the headache of scattered information, freeing your team to focus on meaningful engagement.
Here’s how to gain actionable insights.
Custify centralizes all your customer data, eliminating the need to gather information from various systems. This drastically improves communication efficiency for your customer success team. You’ll gain predictive insights and analytics, allowing you to move beyond manual spreadsheets.
The software provides automatically created tasks and alerts, guiding your daily actions and ensuring you always know who to engage and when. Additionally, you can automate low-touch workflows, enabling your team to focus on high-value, personalized interactions. Plus, Custify integrates with your existing tools, providing a holistic view of customer engagement without requiring engineering support. The result is a more proactive and data-driven approach to customer success.
You can truly focus on what matters most.
Key features:
- Customer 360 & Health: Provides a complete view of product adoption, customer lifecycles, and health scores to quickly identify churn risks.
- Automation & Tasks: Automates workflows and generates actionable tasks, ensuring your team is always a step ahead in proactive customer management.
- Predictive Insights & Integrations: Delivers powerful dashboards and analytics with seamless integration to your existing tech stack for informed decision-making.
Learn more about Custify features, pricing, & alternatives →
Verdict: Custify stands out as a strong contender for the best churn prediction software due to its comprehensive Customer 360 view, predictive insights, and robust automation capabilities. Companies like Userpilot and ChartMogul have reported better retention and increased upsell revenue, highlighting its effectiveness in turning complex data into actionable strategies for customer success managers.
5. Paddle
Are you struggling with unrecovered failed payments?
Paddle offers ProfitWell Retain, a solution specifically designed to radically reduce churn by automatically recovering failed card payments. This means you can easily increase customer retention.
This product allows you to set it up once and it does the rest, handling the heavy lifting of dunning management for your SaaS business. The result is a smarter way to recover lost revenue.
Here’s how Paddle helps.
Paddle’s comprehensive platform includes ProfitWell Metrics, providing real-time, accessible revenue reporting for subscription companies, completely free. Additionally, its Billing solution streamlines payments, tax, and subscription management.
With Paddle, you can expect features like flexible, multi-product subscriptions and automated B2B invoicing, which is crucial for your financial operations. This eliminates sales tax headaches with full, automatic global compliance, meaning you’re always covered. Plus, the platform includes robust fraud prevention and protection, further reducing your risk.
This all-in-one payments infrastructure is designed to solve your payments, tax, and compliance needs, ensuring your revenue data is reconciled across all billing and payment methods.
While we’re discussing revenue insights, understanding how content analytics software can drive additional growth is also valuable.
Key features:
- ProfitWell Retain: Radically reduces churn and recovers failed payments automatically, increasing customer retention for your subscription business.
- ProfitWell Metrics: Provides accurate, real-time subscription analytics and revenue reporting, helping you keep a finger on your business’s pulse completely free.
- Complete Billing Solution: Handles payments, global tax and compliance, and flexible subscription management, all integrated into one system.
Learn more about Paddle features, pricing, & alternatives →
Verdict: For mid-market SaaS companies seeking the best churn prediction software, Paddle stands out by offering automated dunning management through Retain, complemented by real-time subscription analytics from ProfitWell Metrics. Its integrated billing, tax, and fraud protection capabilities recovered over $100,000+ for HubX in 72 days, demonstrating tangible ROI for proactive retention strategies.
6. Mixpanel
Is revenue loss from churn keeping you up?
Mixpanel helps you measure and optimize your products, engaging and retaining more users, and multiplying your customer base with product analytics.
It lets you quickly understand [customer behavior and product usage] to uncover patterns leading to churn. This empowers your teams to act proactively.
Stop guessing your next move.
Mixpanel’s analytics platform is built to help you get answers fast, making decisions easier and showing the direct impact of your investments. You can access intuitive dashboards to analyze product data and customer journeys, all without needing SQL or an analytics background. Additionally, Session Replay lets you literally watch user journeys, linking qualitative and quantitative data to understand real impact on marketing, support, and billing. This integrated approach unifies all key metrics across your teams.
The result? You can transform raw data into actionable insights for growth.
While Mixpanel excels at making product data actionable, understanding how [embedded analytics software] can further simplify data access for your users is also crucial.
Key features:
- Product Analytics: Helps you measure and optimize products to engage and retain users, providing insights to predict and prevent churn.
- Session Replay: Allows you to watch user journeys and unify qualitative with quantitative data to understand the true impact on your revenue.
- Integrated Data: Connects all your trusted business and product data, breaking down silos and empowering teams with self-serve insights to identify churn risks.
Learn more about Mixpanel features, pricing, & alternatives →
Verdict: Mixpanel’s focus on product analytics, integrated data, and session replay capabilities makes it a strong contender for the Best Churn Prediction Software. Its ability to unify data and empower teams with self-serve insights helps convert complex data into actionable strategies for retaining your customers.
7. Amplitude
Are you struggling to understand your customer’s journey? Amplitude delivers precise product analytics to help you understand every user click and conversion, moving beyond simple page views. This means you can easily identify what works and what causes users to churn.
This allows your team to turn every user click, tap, and conversion into instant answers.
Want to stop guessing and start growing?
Amplitude helps you analyze, test, and make smarter decisions to build experiences that move the needle. With their AI Agents, you get experts who analyze metrics, deliver insights, and enable intelligent action. Additionally, features like Session Replay let you visualize user behavior to fix issues before they cost conversions, transforming “what” into “why.” You can also guide users with timely, helpful guidance and gather feedback through surveys to understand what users think in the moment. Plus, their Activation feature helps you personalize experiences, ensuring users keep coming back for more. The result is better user retention and increased product adoption for your B2B SaaS.
Key features:
- Product and Marketing Analytics provide a full understanding of the user journey, allowing you to zero in on effective campaigns and identify why users bounce.
- Feature and Web Experimentation enables A/B testing and controlled rollouts, ensuring you ship personalized product experiences and drive conversions with confidence.
- Data Governance and Integrations help you connect all tools in your stack for clean, accurate, and trustworthy data, eliminating second-guessing your numbers.
Learn more about Amplitude features, pricing, & alternatives →
Verdict: Amplitude stands out as the best churn prediction software for mid-market SaaS companies, offering robust product analytics and AI-driven insights. Its ability to personalize user experiences and integrate seamlessly with existing tools makes it a powerful solution for proactive retention strategies, helping you turn behavior into business outcomes.
8. CleverTap
Is churn eroding your SaaS revenue?
CleverTap offers robust Customer Data & Analytics to ingest, analyze, and segment customer data. This means you can pinpoint at-risk users quickly.
This capability empowers you to understand customer behavior and potential churn indicators by analyzing data from every source. The result? Proactive retention.
Let’s dive into how.
CleverTap helps you unlock limitless customer lifetime value by creating personalized experiences to retain your most valuable customers.
Its Clever.AI capabilities provide insightful, empathetic, and prescriptive intelligence, helping you make smarter, faster decisions for customer engagement. Additionally, Campaign Orchestration allows you to effortlessly build omnichannel customer experiences across push notifications, email, and in-app messaging.
This comprehensive approach unifies people, processes, and technology, making it easier to deliver a truly personalized customer journey that drives loyalty and advocacy. With features like Experimentation & Optimization, you can continuously test and refine your retention strategies.
Keep your best customers forever.
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Key features:
- Customer Data & Analytics: Ingest, analyze, and segment customer data from every source, enabling deep insights into user behavior for churn prediction.
- Clever.AI Intelligence: Provides insightful, empathetic, and prescriptive intelligence to empower your business to make smarter, faster retention decisions.
- Campaign Orchestration & Personalization: Build omnichannel customer experiences and contextualize interactions in real-time, helping to re-engage at-risk users.
Learn more about CleverTap features, pricing, & alternatives →
Verdict: CleverTap stands out as a strong contender for the best churn prediction software due to its unified platform. It combines customer data analysis, AI-driven insights, and omnichannel engagement, allowing you to create personalized experiences and proactively retain customers, as demonstrated by a 60% increase in CTRs for one user using its ‘Best time’ feature.
9. Heap
Are your churn prediction models missing crucial insights?
Heap offers automatic event tracking and AI analytics to understand every user action. This means you can get to insights faster, without complex manual setup.
You gain a complete understanding of your customers’ digital journeys, allowing you to improve retention. The result is a proactive approach to keeping your valuable customers.
Here’s how Heap directly solves your churn challenges.
Its integrated platform automatically captures every user’s digital experience, providing a comprehensive dataset for analysis. This includes features like Journey Maps to visualize user flows and Sense AI for accessible analytics.
Additionally, Heap Illuminate uses data science to pinpoint unknown friction or opportunities in user behavior, automatically showing you alternate paths users take and the effort involved in their journeys. You also get session replay for full context on every user action, helping you understand why users behave as they do. This solution empowers you to deliver precise predictive models and actionable insights.
The platform provides customizable dashboards and segments for tailored insights, enabling proactive retention strategies.
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Key features:
- Automatic Data Capture: Automatically collects all user interactions, eliminating manual tagging and ensuring a complete dataset for accurate churn analysis.
- AI-Powered Insights: Leverages Sense AI and Heap Illuminate to identify hidden friction points and opportunities in user journeys, directly correlating to improved retention.
- Integrated Session Replay: Provides complete context on user actions by showing exactly why users behave in certain ways, helping you pinpoint and fix issues driving churn.
Learn more about Heap features, pricing, & alternatives →
Verdict: For Growth Strategists and Customer Success Managers seeking the best churn prediction software, Heap stands out with its automated data capture and AI-driven insights. It helps you understand customer behavior deeply, improve adoption by 20%, and increase conversions by 30%, making it ideal for proactive retention strategies.
10. HubSpot
Struggling to predict customer churn before it’s too late?
HubSpot offers an AI-powered customer platform designed to unify your marketing, sales, and customer service efforts. This means you can gain a complete view of your customers.
The Service Hub, for instance, drives retention and helps you identify opportunities to improve customer health. Additionally, the AI-powered Smart CRM unifies customer data, providing personalized experiences.
This transforms customer happiness into a competitive edge.
HubSpot’s AI-powered platform helps you activate and manage your customer data effectively. You get a unified view of your customers at every stage, allowing for proactive retention strategies. For example, the Service Hub uses AI to scale support and drive retention, helping you understand where customers might be struggling.
Furthermore, Breeze Agents extend your team’s capabilities by automating tasks like resolving customer queries 24/7 or accelerating content creation. This integrated approach helps you grow your business faster by focusing on what matters most: your customers, while also offering over 1,800 integrations to connect your existing tools.
The result is value delivered quickly.
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Key features:
- AI-powered Customer Platform: Unifies marketing, sales, and service software on one platform for a complete customer view.
- Service Hub & Smart CRM: Drives customer retention by identifying health opportunities and unifying customer data for personalized experiences.
- Breeze AI Agents: Extends your team’s capabilities to scale support, automate prospecting, and accelerate content creation.
Learn more about HubSpot features, pricing, & alternatives →
Verdict: HubSpot stands out as a strong contender for the best churn prediction software due to its AI-powered platform, which unifies customer data across marketing, sales, and service, enabling proactive retention. Customers see significant improvements, with 37% more tickets resolved after one year.
Conclusion
Is customer churn a constant headache?
Choosing the right tool is a huge challenge. You’re buried in options all claiming to have the best AI, making it hard to see a clear ROI.
But the right models make a real impact. A Fullview.io report shows they can reduce churn by 10-15% over 18 months. This directly improves revenue stability, letting you focus on growth.
Here is what I recommend.
From my review, ChurnZero is the clear winner. It solves information overload by turning complex data into actionable retention strategies that your team can actually use.
For additional insights into expanding your customer base and boosting revenue, my analysis of best referral software provides valuable perspectives.
Its Customer Success AI™ delivers real results, like a reported 60% decrease in churn. This makes it the best churn prediction software for getting ahead of risk.
I recommend you book a free demo of ChurnZero to see exactly how it can transform your retention efforts.
You will finally protect your hard-earned revenue.
