Losing sales at the checkout page?
Choosing the right payment options is tough. High transaction fees and complex integrations can make or break your decision and your budget.
The worst part is selecting a misaligned solution that frustrates customers and hurts your conversion rates, instead of helping them grow.
However, offering flexible payments is proven to work. A report from Grand View Research found BNPL can lead to increased average order values. This shows customers spend more when given flexibility.
The key is finding a tool that fits your business without causing integration headaches. This guide helps you select the right BNPL confidently.
If you’re also evaluating other financial tools for your business, my article on [best wholesale billing software] explores ways to maximize cash flow.
In this article, I’ll review the best buy now pay later tools for growing e-commerce stores. I’ll break down their features, fees, and integration capabilities.
You’ll learn how to evaluate vendors, avoid hidden costs, and ultimately boost your customer conversion rates and your sales.
Let’s get started.
Quick Summary:
| # | Software | Rating | Best For |
|---|---|---|---|
| 1 | Klarna → | Growing e-commerce businesses | |
| 2 | Afterpay → | E-commerce businesses boosting sales | |
| 3 | Affirm → | Growing e-commerce businesses | |
| 4 | PayPal → | Businesses needing simple payments | |
| 5 | Sezzle → | E-commerce businesses improving conversions |
1. Klarna
Struggling to boost your e-commerce sales conversions?
Klarna offers a seamless checkout experience designed to overcome cart abandonment and enhance customer satisfaction. This means you can provide flexible payment options without integrating complex systems.
When your customers face budget constraints, Klarna lets them pay later, eliminating upfront costs, which removes a major hurdle for completing purchases. The result? Increased customer trust and higher sales.
Here’s how Klarna helps your business.
Klarna simplifies payment processing by handling all credit and fraud risks, freeing you from financial complexities. This allows you to focus on growing your business while Klarna manages the payment side.
Your customers can choose how they want to pay, whether it’s through installments or paying in full at a later date, giving them the flexibility they desire. This adaptability improves customer loyalty and encourages repeat business. Additionally, Klarna provides detailed merchant analytics, enabling you to track the impact of flexible payment options on your sales and customer lifetime value, ensuring you make data-driven decisions for sustained growth.
Enhance your customer checkout experience today.
Key features:
- Seamless checkout options: Klarna offers flexible payment plans at checkout, allowing your customers to pay in installments or later, enhancing their purchasing power and reducing cart abandonment.
- Risk-free transactions: Klarna assumes all credit and fraud risks, safeguarding your business from financial liabilities and ensuring secure, worry-free transactions.
- Global market reach: With operations in multiple countries and currencies, Klarna supports your expansion into new international markets, providing localized payment solutions for global customers.
Klarna features, pricing, & alternatives →
Verdict: If you are an IT or procurement decision-maker at a growing e-commerce business seeking the best Buy Now Pay Later tools, Klarna offers robust features like flexible payment options and risk management that directly address your pain points and help you achieve higher conversion rates.
2. Afterpay
Struggling with payment complexity and balancing integration needs?
You might find Afterpay’s adaptable checkout and transparent structure a strong fit, easing your integration and cost concerns.
This means you can focus on boosting sales, not payment system headaches, as Afterpay handles the complexities.
Here’s how Afterpay offers a compelling solution.
Afterpay empowers your e-commerce business by providing dynamic installment plans, directly addressing budget constraints and customer conversion. Your customers benefit from increased purchasing power, allowing them to buy what they want, when they want it, and pay over time without traditional credit. This flexibility reduces cart abandonment and strengthens buyer trust.
Additionally, Afterpay provides real-time payment tracking and robust merchant analytics, helping you quantify the impact of BNPL on sales and customer lifetime value. These insights are crucial for justifying ROI and optimizing cash flow, giving you the data needed to make informed decisions and reduce reliance on traditional credit infrastructure.
Unlock new sales potential easily.
If you’re also looking into business operations, my article on best barcode software covers essential tools.
Key features:
- Flexible Payment Options: Afterpay allows customers to pay in four interest-free installments, fostering increased purchasing power and reducing cart abandonment for your business.
- Seamless Integration: Designed for easy integration with existing payment systems, Afterpay offers a frictionless checkout experience that enhances customer adoption and streamlines operations.
- Robust Analytics & Tracking: Gain valuable insights into sales performance and customer behavior through real-time payment tracking and comprehensive merchant analytics, optimizing your cash flow.
Afterpay features, pricing, & alternatives →
Verdict: Afterpay is a strong contender for the best buy now pay later tools, especially for e-commerce businesses aiming to reduce cart abandonment and increase customer conversion. Its focus on flexible, interest-free installment plans and robust merchant analytics directly addresses the pain points of budget constraints and the need for clear ROI, enhancing buyer trust and optimizing your sales.
3. Affirm
Struggling with complex payment integrations and hidden fees?
Affirm offers flexible payment plans and transparent terms, addressing your need for seamless checkout adaptability. This means you can say goodbye to integration headaches.
With Affirm, you gain the power to offer customers diverse payment options without worrying about hidden fees or compound interest, significantly boosting your conversion rates. This ensures a transparent cost structure.
Here’s how to boost your sales.
Affirm solves payment complexity by allowing your customers to buy now and pay later with flexible plans, which directly contributes to reduced cart abandonment. The platform adapts to your existing payment systems.
Customers can use Affirm at checkout online, in apps, or even in stores with the Affirm Card, making it incredibly convenient for them to complete purchases. This flexibility translates to a frictionless customer adoption experience, enhancing buyer trust. Additionally, the Affirm app provides exclusive deals like as low as 0% APR and allows customers to manage payments, offering real-time payment tracking. This capability, coupled with the ability to integrate Affirm with Apple Pay, simplifies transactions and offers your customers more ways to pay.
You can truly optimize your cash flow.
While optimizing operations, don’t overlook your team. My article on HR compliance software provides crucial insights for your business.
Key features:
- Flexible Payment Plans: Offers customers the ability to pay over time with transparent terms, improving sales conversion and customer satisfaction for your business.
- Widespread Acceptance: Integrates seamlessly at checkout, online, in-apps, and in-store via the Affirm Card, providing diverse payment avenues for your customers.
- 0% APR Options & No Hidden Fees: Attracts more customers by providing clear, interest-free payment choices and avoiding unexpected costs, building buyer trust.
Affirm features, pricing, & alternatives →
Verdict: Affirm stands out as one of the best Buy Now Pay Later tools for growing e-commerce businesses due to its flexible payment plans, transparent terms, and zero hidden fees. Its seamless integration, wide acceptance, and options for 0% APR on qualifying purchases directly address pain points around budget constraints and customer conversion, enhancing your ROI.
4. PayPal
Struggling with complex payment system integrations?
PayPal offers simplified online checkout and invoicing, addressing your need for seamless payment processing. This means you can easily accept payments online without the typical integration headaches.
You can confidently send and receive payments, knowing your financial information remains secure. This capability helps mitigate risks of integration disruptions.
Here’s how to simplify your online payment processing.
PayPal allows your customers to check out with a few clicks, making transactions easy, fast, and secure. This simplifies the buyer experience.
Additionally, PayPal helps you manage all your transactions and withdraw funds directly to your bank or M-PESA account quickly. Your sensitive financial info stays safe with data encryption and Buyer Protection. This reduces cart abandonment and strengthens buyer trust. Plus, with the ability to accept payments for goods and services, you’re empowered to optimize cash flow and reduce reliance on traditional credit infrastructure.
Spend, send, and manage transactions with ease.
To further enhance your customer interactions and build trust, consider how a content experience platform can scale your communication strategy.
Key features:
- Simplified Online Checkout: Allows your customers to pay effortlessly with their PayPal account at millions of brands, reducing cart abandonment.
- Secure Payment Processing: Your data is encrypted, providing peace of mind with Buyer Protection for eligible purchases, safeguarding financial information.
- Flexible Fund Management: Easily send payments for goods and services, and withdraw funds directly to your bank or M-PESA account for optimized cash flow.
PayPal features, pricing, & alternatives →
Verdict: PayPal stands out as one of the best Buy Now Pay Later tools, offering crucial features like simplified checkout, secure transactions with Buyer Protection, and flexible fund withdrawal options. These capabilities directly address your concerns about integration complexity and payment security.
5. Sezzle
Struggling with cart abandonment and conversion rates?
Sezzle offers your customers flexible financing, breaking purchases into 4 interest-free installments over six weeks. This means you can offer a responsible way for customers to buy now pay later, directly boosting basket sizes and conversions.
This flexibility removes the immediate financial barrier for your shoppers, helping you overcome budget constraints and conversion challenges that IT and procurement decision-makers often face.
Here’s how Sezzle empowers your e-commerce business.
Sezzle provides instant approval decisions for your customers, ensuring a frictionless checkout experience. They get an approval decision within seconds, with no impact on their credit score.
This capability not only improves customer satisfaction but also helps you reduce reliance on traditional credit infrastructure. Additionally, the Sezzle app allows customers to shop in-app or in-store, using a Virtual Card at major brands like Amazon and Target. This adaptability provides a dynamic installment plan solution, enhancing customer adoption and strengthening buyer trust.
The result is increased sales and improved cash flow for your business.
While understanding sales performance is crucial, optimizing your efforts often requires the right insights. You might find my analysis of best marketing analytics tools helpful.
Key features:
- Flexible financing: Allows customers to split purchases into four interest-free payments over six weeks, reducing immediate financial burden and increasing conversion rates for your business.
- Instant approval decisions: Provides shoppers with immediate approval without impacting their credit, simplifying the checkout process and mitigating cart abandonment for you.
- In-app and in-store shopping: Offers versatile payment options through the Sezzle app and Virtual Card, enabling seamless transactions at trending brands and boosting your customer conversion rates.
Sezzle features, pricing, & alternatives →
Verdict: Sezzle’s focus on flexible, interest-free installment plans and instant approvals positions it as one of the best buy now pay later tools for e-commerce businesses seeking to boost basket sizes and customer conversions. Its seamless integration and virtual card support make it ideal for addressing common payment system challenges.
6. Zip
Struggling to find flexible payment solutions for your customers?
Zip empowers your e-commerce business to offer flexible payment options, transforming how your customers pay.
This means you can provide a powerful payment tool for your shoppers, enhancing your sales and customer satisfaction.
Here’s a smart solution.
Zip offers Buy Now Pay Later options, allowing your customers to shop now and pay later in flexible installments.
You can seamlessly integrate these solutions into your checkout process, reducing cart abandonment and increasing conversion rates.
Additionally, by offering a broader range of payment choices, you’re [building trust and empowering your customers], leading to improved cash flow and reduced reliance on traditional credit infrastructure for your business.
While we’re discussing customer solutions, you might also be interested in my guide on [best patient engagement software].
The result is more confident buyers.
Key features:
- Flexible Payment Options: Allows your customers to spread payments over time, increasing their purchasing power and reducing the immediate financial burden.
- Seamless Checkout Integration: Designed to integrate smoothly with your existing e-commerce platform, ensuring a frictionless experience for your customers at checkout.
- Boost Sales & Conversions: Directly addresses cart abandonment by offering a flexible payment alternative, translating into higher sales volumes for your business.
Zip features, pricing, & alternatives →
Verdict: For IT and procurement decision-makers seeking the best Buy Now Pay Later tools, Zip stands out by offering flexible payment options and seamless integration. Its capabilities directly address pain points like cart abandonment and the need for transparent cost structures, helping you boost sales and customer trust.
7. Splitit
Struggling with payment complexity and balancing integration needs?
Splitit directly addresses your concerns about seamless checkout adaptability. This solution allows customers to use their existing credit cards for installments.
This means you can offer flexible payments without requiring new loans or applications, simplifying your payment infrastructure and boosting sales.
Here’s how Splitit helps.
Splitit differentiates itself by leveraging shoppers’ existing credit card balances, eliminating the need for new credit checks or loans. This ensures a frictionless experience for your customers.
Your customers simply use their current Visa, Mastercard, American Express, Discover, or UnionPay credit card. This unique approach means no additional interest or fees are charged by Splitit, fostering buyer trust and potentially reducing cart abandonment for your e-commerce business. Moreover, Splitit guarantees purchases by authorizing the full amount on the customer’s credit card, then charges monthly installments, ensuring you get paid while customers enjoy flexible plans and continue earning their credit card rewards.
Ultimately, your goal is increased customer conversion.
Key features:
- Existing Credit Card Use: Allows shoppers to convert purchases into interest-free installments using their existing credit card, avoiding new loans or credit checks.
- No Additional Fees: Ensures customers are never charged additional interest or fees by Splitit, enhancing customer satisfaction and transparent pricing.
- Guaranteed Payments: Authorizes the full purchase amount on the customer’s credit card, guaranteeing future payments to the merchant while deducting monthly installments.
Splitit features, pricing, & alternatives →
Verdict: If you’re seeking a solution to optimize cash flow and reduce reliance on traditional credit, Splitit stands out as one of the best Buy Now Pay Later tools. It leverages customers’ existing credit for installments, eliminating new loans and fostering trust, crucial for e-commerce businesses focused on reducing cart abandonment and increasing sales.
8. ViaBill
Struggling with cart abandonment and payment system complexities?
ViaBill empowers your business with flexible payment options directly at checkout. This allows you to offer your customers the financial freedom they seek.
Imagine unlocking greater sales potential and customer loyalty. ViaBill handles all the credit and fraud risks for you, allowing you to focus on growing your business without worry.
Here’s how ViaBill helps.
ViaBill transforms your checkout process by enabling instant Buy Now, Pay Later capabilities. This means you can provide seamless installment plans for your customers.
You can get paid in full upfront when your customers use ViaBill, eliminating cash flow concerns. This boosts your immediate revenue while offering flexible payment terms to your shoppers.
Additionally, ViaBill integrates easily into your existing e-commerce platform, ensuring a smooth setup without complex technical hurdles. Your customers benefit from a simple, secure payment experience, leading to higher conversion rates and reduced cart abandonment for your business.
Speaking of mitigating risks, my article on best brand protection software provides further insights.
Boost your sales and customer satisfaction.
Key features:
- Instant credit decisions: Provide your customers with immediate approval for installment plans, reducing friction at checkout and improving conversion rates for your business.
- Full upfront payment: Receive the full purchase amount instantly from ViaBill, eliminating credit risk and ensuring consistent cash flow for your business operations.
- Seamless e-commerce integration: Easily add ViaBill to your existing online store, offering a hassle-free setup that enhances your customer’s payment options.
ViaBill features, pricing, & alternatives →
Verdict: ViaBill stands out as one of the best Buy Now Pay Later tools, empowering your e-commerce business to overcome checkout hurdles. Its ability to provide instant credit decisions for customers while ensuring you receive full upfront payment directly addresses key pain points for growing businesses seeking improved cash flow and higher conversion rates.
Conclusion
Tired of checkout abandonment?
I get it. Choosing the wrong payment solution leads to complex integration issues, frustrated customers, and ultimately, a significant drop in your sales.
According to J.D. Power, card-based BNPL products lead in overall customer satisfaction. This builds on existing brand trust, which is a huge advantage for your growing e-commerce store.
So what is my top choice?
After evaluating all nine solutions, I confidently recommend Klarna. It offers a seamless checkout designed to overcome cart abandonment and enhance customer trust.
What I find most powerful is that Klarna assumes all credit and fraud risk, freeing you to focus on growth. The best buy now pay later tools should empower your business, not hold it back.
I suggest you visit the Klarna website to see how its flexible payment options can directly boost your revenue.
You’ll see results much faster.
