Arternal Review: Overview, Features, Pricing & Alternatives in 2025

Juggling gallery operations eats up your day.

If you’re considering Arternal, you’re likely tired of chasing scattered emails, lost sales data, and awkward collector follow-ups.

Let’s be honest — dealing with disorganized client info means deals fall through and you miss out on revenue you could win.

Arternal attacks these headaches with a unified, art-focused CRM, communication hub, and smart inventory management—all built to keep your deals moving and your relationships strong. Features like Smart Mail, mobile sales tools, and payment options like BNPL stand out for real-world daily use.

In this review, I’ll break down how Arternal keeps your gallery work efficient and organized so you can finally spend time deepening relationships instead of firefighting admin chaos.

In this Arternal review, you’ll get a practical tour—features, pricing, who it’s best for, where it excels, and how it stacks against other tools—so you can confidently vet it for your team.

You’ll leave with a clear sense of the features you need to make a smart decision and avoid future workflow regrets.

Let’s dig in.

Arternal Overview

Arternal has been around since 2015, based in New York City. I find their mission is refreshingly specific: building a platform to streamline unique art world business operations.

They primarily serve commercial art galleries, dealers, and advisory firms that are often stuck using generic, disconnected tools. What sets them apart is their intense focus on art sales workflows, not just basic inventory management.

I thought their recent partnership with Affirm to offer “buy now, pay later” financing was a very practical move. Through this Arternal review, you’ll see how that simplifies closing deals.

Unlike competitors that feel like complex databases or repurposed CRMs, Arternal was clearly built to unify communications and drive revenue. This focused approach makes their platform feel far more intuitive for sales-oriented gallery teams.

They work with a spectrum of modern art galleries and private advisors who require a single, reliable system to manage the entire client and sales lifecycle from start to finish.

From my analysis, their entire strategy centers on centralizing every single client interaction—from emails to WhatsApp—into one cohesive record. This directly supports nurturing high-value collector relationships with truly personalized, data-backed insights.

Now let’s examine their capabilities.

Arternal Features

Struggling to manage your art business efficiently?

Arternal features offer an integrated suite of tools specifically for the art market, aiming to centralize operations and enhance sales efficiency. Here are the five main Arternal features that can transform your gallery operations.

1. Smart Mail (Unified Communication)

Are your client conversations scattered everywhere?

Jumping between emails, WhatsApp, and calls to track client interactions is incredibly frustrating. This fragmentation can lead to missed opportunities and a poor client experience.

Smart Mail integrates all your communication channels into one unified inbox, meaning you get a complete conversation history in one place. What I really appreciate is how you can easily pull up client preferences and maintain personalized relationships without switching apps. This feature even supports mass email marketing with personalization.

This means you can streamline your client outreach and ensure every interaction builds stronger, more personalized relationships.

2. CRM (Client Relationship Management)

Wish you had a deeper understanding of your collectors?

Without a dedicated art-focused CRM, tracking client interactions and sales pipelines becomes a guessing game. This can make tailoring offers and identifying top buyers nearly impossible.

Arternal’s CRM is designed to track every interaction, manage your sales pipeline, and strengthen relationships. You can use custom fields to capture unique collector preferences, giving you a truly comprehensive understanding of each client. From my testing, this really helps identify your top buyers.

So you can effectively nurture key relationships, track total spend, and tailor your approach to significantly boost sales and revenue.

3. Inventory Management

Is your artwork inventory a disorganized mess?

Managing artwork status, consignments, and collector interests across different spreadsheets is a common headache. This can lead to errors and difficulty in marketing available pieces.

Arternal centralizes all your artwork tracking, supporting smooth migration from existing databases and integrating with marketing tools. What I found impressive is the ability to upload documents, videos, and create installation views, supporting multiple currencies. This feature is powerful for registrars yet intuitive for gallery staff.

This means you gain complete control over your valuable inventory, ensuring accurate records and seamless integration with your sales efforts.

4. Online Viewing Rooms (OVRs)

Need a better way to showcase art remotely?

Standard email attachments or basic PDFs don’t capture the magic of an artwork, making it hard to engage collectors remotely. This often leaves potential sales on the table.

Arternal enables you to create personalized, branded virtual spaces to showcase artworks, turning interest into potential sales. What I found really valuable is the integrated tracking, which shows you who viewed the art and for how long, providing actionable insights. These OVRs are easily shareable via Smart Mail.

This allows you to enhance client engagement significantly, providing an immersive experience that converts remote interest into real sales.

5. Invoicing & Payments (Arternal Pay)

Is your invoicing process slowing down sales?

Manually generating invoices and chasing payments can be a time-consuming administrative burden. This often delays cash flow and detracts from focusing on art sales.

Arternal Pay offers tools for generating professional invoices instantly, tracking outstanding payments, and automating reminders. This is where Arternal shines, as it has partnered with Affirm to offer “buy now, pay later” (BNPL) options directly within the platform. It also integrates with QuickBooks for comprehensive financial management.

This means you can streamline transactions, offer flexible payment solutions to buyers, and ensure consistent cash flow for your gallery.

You’ll appreciate how these Arternal features work together as a truly integrated operating system rather than a collection of separate, disconnected tools.

Arternal Pricing

What will Arternal pricing actually cost you?

Arternal pricing isn’t publicly listed, following a custom quote model that tailors costs to your specific needs within their Prodigy, Principal, and Expert tiers.

1. Pricing Model & Cost Factors

Understanding their cost structure.

Arternal’s pricing operates on a custom quote model based on three main tiers: Prodigy, Principal, and Expert. Your final cost depends on inventory volume (pieces/artists), Smart Mail send limits, and advanced features like custom permissions or dedicated account managers.

This means your budget is customized to your gallery’s size and operational demands rather than fitting into rigid, one-size-fits-all plans.

2. Value Assessment & ROI

Is Arternal worth the investment?

Arternal streamlines operations, from CRM to inventory, helping you focus on sales and relationships. For art businesses, this translates to better efficiency and potential revenue growth by centralizing scattered data and automating tasks. What I found regarding pricing is it aims to deliver specific value for art-world unique workflows.

From my cost analysis, your return on investment comes from reduced administrative burden and improved client engagement over time.

3. Budget Planning & Implementation

Consider all aspects of your spend.

While the core Arternal pricing is custom, be mindful of additional costs like Arternal Pay transaction fees (e.g., 0.8% + $25 flat fee). For the Principal and Expert tiers, you get dedicated support, which helps with implementation. Total cost of ownership includes ongoing subscription fees and any payment processing costs.

So for your business, planning involves not just the subscription but also transaction costs and ensuring you leverage provided support for setup.

My Take: Arternal’s custom pricing aligns well with the diverse needs of the art market, offering tiered features that scale from small galleries to multi-national operations without overpaying for unused capabilities.

The overall Arternal pricing reflects customized value for the specialized art industry.

Arternal Reviews

What do real customers actually think?

This customer reviews section analyzes real user feedback and experiences with Arternal, providing balanced insights to help you understand what actual customers think about the software.

1. Overall User Satisfaction

Users seem highly satisfied overall.

From my review analysis, Arternal reviews show a clear pattern of highly positive sentiment, largely due to its specialized focus on the art market. What I found in user feedback is how its tailored features resonate deeply with users, making it feel purpose-built rather than generic.

This suggests you can expect a solution that truly understands your industry needs.

2. Common Praise Points

The unified system is a consistent winner.

Users consistently praise Arternal for consolidating disparate tools into one integrated platform, eliminating fragmented workflows. From customer feedback, the centralized communication and inventory management are frequently highlighted, streamlining operations and boosting efficiency for art professionals.

This means you can expect a much smoother, more organized daily workflow.

3. Frequent Complaints

Minor interface issues occasionally appear.

While overwhelmingly positive, some Arternal reviews mention occasional desires for filtering tool updates. What stands out in user feedback is how these suggestions are generally minor usability tweaks rather than fundamental flaws, indicating a robust core product.

These seem to be small points for improvement rather than major roadblocks for users.

The overall Arternal reviews reflect strong user satisfaction with practical industry focus, showing its value to art professionals.

Best Arternal Alternatives

Too many art management options to choose?

The best Arternal alternatives include several strong options, each better suited for different business situations, gallery sizes, and specific operational priorities.

1. Artwork Archive

Seeking a more artist- or collector-centric solution?

Artwork Archive excels for individual artists, smaller galleries, or collectors prioritizing straightforward inventory and contact management with transparent pricing. From my competitive analysis, Artwork Archive offers a more affordable, simplified approach, though it lacks Arternal’s deep sales CRM capabilities.

Choose this alternative if you need clear, lower pricing and primarily focus on collection organization over deep sales optimization.

2. Artlogic

Are you a large, established international gallery?

Artlogic provides a broad suite of tools, often catering to larger galleries with extensive exhibition planning and complex administrative processes. What I found comparing options is that Artlogic supports extensive exhibition and administrative needs for established institutions, while Arternal focuses more on revenue-driven sales.

Consider this alternative when your gallery requires comprehensive features for international exhibitions and intricate collection management.

3. artcloud

Do you need a tightly integrated website and e-commerce?

artcloud emphasizes seamless integration with a website builder, allowing galleries to manage their online presence and e-commerce directly from one platform. Alternative-wise, artcloud offers robust website and e-commerce integration, unlike Arternal, which prioritizes CRM and communication tools.

Choose artcloud if your primary need is a comprehensive solution that includes a strong online store and website management.

4. Veevart

Requiring Salesforce flexibility or an existing Salesforce user?

Veevart, built on the Salesforce platform, offers a highly customizable and scalable solution, advantageous for businesses already using Salesforce. From my analysis, Veevart provides Salesforce-backed scalability and customization, which can be more complex than Arternal’s purpose-built interface for the art world.

Choose Veevart if you need the flexibility of a Salesforce-based solution or want a specialized art extension for your existing Salesforce.

Ultimately, the best Arternal alternatives depend on your gallery’s specific needs and operational focus, not just feature lists.

Arternal Setup

Considering Arternal for your business?

Arternal’s implementation focuses on streamlined data migration and intuitive design, aiming for a smoother deployment experience compared to many complex business systems.

1. Setup Complexity & Timeline

Expect a manageable setup, not an arduous one.

Arternal implementation typically involves data migration from existing inventory, custom field setup, and role-based access control configuration. From my implementation analysis, the process is designed to be streamlined due to robust data migration support, often easing transitions significantly.

You’ll need to plan for data preparation and customization decisions to ensure the system aligns with your specific operational needs.

2. Technical Requirements & Integration

Minimal technical hurdles for most businesses.

Your technical requirements are light, as Arternal is a cloud-based platform accessible via standard web browsers and mobile devices. What I found about deployment is that integrations with tools like QuickBooks are relatively straightforward, requiring proper configuration of settings within those external applications.

Plan for enabling necessary settings in your integrated tools, but avoid anticipating major infrastructure changes or complex server deployments.

3. Training & Change Management

User adoption is supported by intuitive design.

Staff training focuses on using Arternal’s “smooth UX” and features relevant to art professionals, reducing the learning curve compared to more generalized CRMs. From my analysis, the platform’s intuitive design minimizes resistance, making it easier for your team to quickly adapt to new workflows and processes.

Invest in dedicated training time and leverage available client success support to ensure a high adoption rate among your team members.

4. Support & Success Factors

Dedicated support enhances your implementation.

Arternal offers Client Success Account Managers or Customer Success Concierges in higher tiers, providing valuable support during onboarding and beyond. What I found about deployment is that their user-centric approach is key to success, ensuring you have guidance through configuration and user adoption phases.

Factor in leveraging this dedicated support, as it significantly aids in successful platform integration and maximizing your team’s utilization of Arternal.

The overall Arternal setup emphasizes user experience and guided onboarding, aiming for a practical and efficient transition for art businesses.

Bottom Line

Is Arternal the right choice for your art business?

This Arternal review provides a clear final assessment, designed to help you determine if this specialized art industry software aligns with your operational needs and growth ambitions.

1. Who This Works Best For

Art galleries, private dealers, and art advisory firms.

Arternal is ideal for businesses prioritizing deep client relationships and needing a unified platform for inventory, CRM, and sales in the art market. What I found about target users is that organizations focused on streamlining sales and communication will gain significant value from its specialized features and robust reporting.

You’ll find success with Arternal if you currently manage fragmented workflows and desire a centralized system tailored for art sales.

2. Overall Strengths

Unifying complex art business operations.

The software’s strength lies in its integrated CRM, Smart Mail communication, powerful inventory management, and innovative Online Viewing Rooms. From my comprehensive analysis, Arternal’s all-in-one approach eliminates scattered workflows and reduces manual effort, allowing you to focus on your core business: art.

These strengths directly empower your team to build stronger collector relationships and drive revenue more efficiently.

3. Key Limitations

Pricing transparency is a concern.

A primary drawback is the lack of publicly available detailed pricing, requiring direct engagement with the sales team to understand costs. Based on this review, the absence of upfront pricing details might deter smaller businesses or those on tight budget cycles from initial exploration without commitment.

I’d say these limitations are important considerations, especially if your decision process demands immediate price comparisons and budget clarity.

4. Final Recommendation

Arternal earns a strong recommendation.

You should choose this software if your art gallery, dealership, or advisory firm seeks a purpose-built solution to enhance client relationships and streamline operations. From my analysis, your business will thrive with Arternal’s integrated ecosystem if relationships are central to your sales strategy.

My confidence level is high for art professionals aiming to consolidate, automate, and grow their sales through a specialized platform.

This Arternal review demonstrates strong value for art market professionals looking to centralize operations and enhance client engagement for increased sales.