Are your ad dollars disappearing without results?
You’re pouring money into campaigns but can’t tell which ones actually make your phone ring. It’s a frustrating and costly problem.
Without clear attribution, optimizing your marketing budget is impossible. You’re essentially just guessing where your most valuable inbound leads are coming from.
And you’re not alone. HubSpot reports that 62% of marketers struggle to attribute phone leads to their campaigns. This leads directly to misaligned spending and a lower ROI.
But there’s a straightforward fix. Imagine if you could pinpoint every lead’s source and know exactly which ads are working for you.
In this guide, I’m breaking down the best call tracking software available. I’ll help you find the right tool for your specific business needs and budget.
You will discover how to finally prove your marketing ROI, lower ad spend, and convert more of those valuable inbound phone leads.
Let’s dive in.
Quick Summary:
| # | Software | Rating | Best For |
|---|---|---|---|
| 1 | CallRail → | Marketing teams optimizing ad spend | |
| 2 | Invoca → | SMBs needing AI call attribution | |
| 3 | WhatConverts → | Growing SMB marketing managers | |
| 4 | CallTrackingMetrics → | SMBs needing advanced analytics | |
| 5 | Ringover → | SMBs in staffing and sales |
1. CallRail
Struggling to connect your marketing efforts to actual sales?
CallRail helps you understand precisely which campaigns drive valuable phone calls and conversions.
This means you can stop wasting ad spend on ineffective channels, gaining clear insights into what’s working.
Here’s how to boost your ROI.
CallRail provides powerful tools to track every phone call, text, form, and chat, attributing them to specific marketing campaigns. This allows you to optimize ad spend and get more high-quality leads.
You can instantly see which keywords, ads, and campaigns are generating the most valuable conversations, helping you refine your strategies for better results. Additionally, CallRail automatically routes leads, qualifies calls with AI, and transcribes conversations, ensuring no lead is missed and your team is always prepared. This comprehensive approach transforms how you manage and analyze customer interactions, from initial contact to conversion, making your marketing more efficient.
Optimize your ad spend effortlessly.
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Key features:
- Comprehensive Lead Tracking: Understand the full customer journey by tracking calls, texts, forms, and chats, attributing each interaction to the exact marketing source.
- AI-Powered Conversation Intelligence: Leverage AI to qualify leads automatically, summarize calls, identify keywords, and uncover actionable insights from every conversation.
- Seamless Integration & Automation: Connect CallRail with your CRM, advertising platforms, and marketing tools to automate lead routing and streamline workflows.
CallRail features, pricing, & alternatives →
Verdict: CallRail stands out as a strong contender for the best call tracking software, especially for those focused on optimizing ad spend and gaining deep insights into customer conversations. Its AI-driven analytics and comprehensive tracking capabilities help you attribute leads accurately, allowing you to fine-tune your marketing strategies for higher conversions.
2. Invoca
Are you converting enough leads from your ad spend? Invoca tackles this by connecting your online marketing efforts directly to the revenue they drive.
This means you can optimize every touchpoint in the buyer journey using their best-in-class AI, improving your conversions and return on ad spend (ROAS).
Imagine knowing the true, verifiable number of sales calls your marketing campaigns generate, leading to a 100% increase in revenue from ad campaigns.
Here’s how Invoca helps.
Invoca’s AI-powered call tracking and conversation intelligence platform uncovers valuable insights from your phone calls. You can automate contact center quality management and significantly improve agent performance.
It also enables you to answer and convert more calls at every location, whether you’re a single business or managing multiple franchises. Invoca’s Signal AI helps you understand the value of every call from your search and digital advertising, automating amazing optimizations based on that data.
This powerful combination of call tracking, AI, and interaction management can lead to higher contact center close rates, increased appointments booked, and more marketing-driven leads, ensuring you get maximum value from your marketing stack.
Drive marketing and sales performance.
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Key features:
- AI-Powered Call Tracking: Connects online marketing to offline revenue, optimizing ad spend and improving conversions from search and digital advertising.
- Conversation Intelligence: Automates contact center quality management, provides agent coaching tools, and delivers insights to improve call handling and conversion rates.
- First-Party Data Activation: Integrates with your existing platforms via dozens of no-code and low-code integrations to get more value from your customer data.
Invoca features, pricing, & alternatives →
Verdict: Invoca stands out as the best call tracking software for SMBs needing granular call attribution and AI-powered insights. It supports the full buyer journey, allowing you to optimize your ad spend and streamline lead routing, with reported success like a 110% higher contact center close rate and a 45% increase in marketing-driven leads.
3. WhatConverts
Struggling to tie leads back to marketing efforts?
WhatConverts offers robust lead tracking that captures calls, forms, and chats, directly linking them to their original marketing sources.
This means you can easily see which campaigns drive real conversions, helping you eliminate junk leads and identify your best ROI.
Gain clarity on your marketing spend.
WhatConverts automatically organizes all your leads in one centralized place, making it simple to sort, qualify, and value them. You can instantly export these leads into your existing CRM, ensuring smooth integration and preventing workflow disruptions. This allows for quick sharing of lead data with your sales team.
Additionally, WhatConverts provides smart lead tracking reports with actionable insights. This includes custom report builders and real-time reporting, empowering you to quickly see which marketing channels and keywords deliver the most qualified leads. This visibility helps optimize ad spend and drive higher conversion rates.
Understand exactly what’s working.
Key features:
- Comprehensive Lead Tracking: Capture and attribute all leads from calls, forms, and chats directly to their specific marketing sources for clear ROI.
- Automated Lead Management: Easily search, filter, qualify, and value leads from all campaigns in one platform, streamlining your lead nurturing process.
- Actionable Marketing Intelligence: Generate custom and real-time reports to understand which marketing channels and keywords drive your most valuable leads.
WhatConverts features, pricing, & alternatives →
Verdict: For marketing managers and operations leads at growing SMBs, WhatConverts stands out as the best call tracking software. It provides granular attribution and real-time insights, helping you optimize ad spend and confidently justify your marketing investments, much like the UK agency that proved a 2,567% ROI.
4. CallTrackingMetrics
Tired of guessing which ads truly convert?
CallTrackingMetrics reveals precisely which ads generate great leads using dynamic tracking numbers. This means you gain full visibility into your marketing efforts and maximize your ad spend. You’ll stop losing sleep over unoptimized campaigns. Here’s how to know your marketing dollars are working harder.
Driving revenue faster for your business.
CallTrackingMetrics helps you turn marketing leads into closed deals by powering your sales teams. You can analyze call recordings, transcriptions and live conversations, uncovering vital customer preferences and behaviors. This offers competitive insights to nurture leads more effectively. Additionally, workflow automation speeds up your sales pipeline, reducing friction and increasing conversions with smart routing and real-time coaching. Plus, you get omnichannel tools for inbound and outbound teams. The result is a more efficient and informed sales force.
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Key features:
- AI-driven insights: Use AskAI and conversation intelligence to analyze calls, uncover customer motivations, and guide data-backed decisions.
- Omnichannel lead management: Connect calls, chats, texts, and form-fills to specific ads, leveraging workflow automation for lead and call routing.
- Customizable phone system: Access a fully customizable softphone for sales teams, enabling real-time coaching, call scoring, and automated personalized follow-ups.
CallTrackingMetrics features, pricing, & alternatives →
Verdict: CallTrackingMetrics is the best call tracking software for SMBs needing advanced analytics and lead automation, providing granular call attribution and real-time pipeline visibility. John Thornton of Black Propeller saw client conversions increase by 25-30% after integrating their call tracking.
5. Ringover
Struggling to track calls and optimize ad spend?
Ringover tackles these challenges directly with its comprehensive Conversational AI and Cloud Telephony features. This means your team gains real-time insights and multichannel communication capabilities.
You’ll get automatic transcription and summaries, identifying key subjects, and even mood analysis, which helps you understand every nuance of your customer interactions. Here’s how to gain instant, actionable insights.
Ringover delivers exceptional talent to clients every time.
It allows you to make better-fit placements rapidly, with 24/7 visibility into recruiter performance and candidate progress. This significantly reduces your team’s administrative burden.
The platform provides advanced reporting to easily identify and fix weak spots at scale, allowing you to effectively coach individual recruiters based on data. Additionally, Ringover’s App Marketplace lets you connect business tools quickly, integrating seamlessly with CRMs like Salesforce, Bullhorn, and Avionté. This ensures all your call data is synchronized and visible. The result is robust analytics for optimized processes.
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Key features:
- Conversational AI: Offers transcription, summaries, automatic subject identification, and mood analysis to provide deep insights from every call, aiding in better decision-making.
- Cloud Telephony & Multichannel Communications: Supports calls, instant messaging, emails, and social media, unifying all communication channels for comprehensive lead tracking.
- CRM/ATS Integrations: Connects with over 80 business tools including Salesforce and Bullhorn, ensuring your call data is automatically logged and accessible.
Ringover features, pricing, & alternatives →
Verdict: Ringover stands out as a best call tracking software solution for growing SMBs, particularly those in staffing, sales, and customer service. Its AI-powered insights, robust integrations, and detailed reporting help optimize ad spend and improve conversion rates by delivering actionable intelligence from every conversation.
6. Talkdesk
Struggling with fragmented customer interactions and soaring ad costs?
Talkdesk transforms your customer experience with AI-first automation, directly addressing the challenge of managing complex customer journeys.
This means you can automate every step of the CX lifecycle with AI agents, ensuring proactive resolution of issues before they even become problems.
Transform how you delight your customers.
Talkdesk solves the pain point of overwhelming call tracking options by providing seamless, AI-powered omnichannel service at scale.
You gain granular call attribution and real-time pipeline visibility through capabilities like Interaction Analytics and Business Intelligence, helping you make data-driven decisions about your ad spend.
Additionally, Talkdesk offers Multi-agent Orchestration and a rich suite of products like Autopilot and Copilot, streamlining lead routing and optimizing ad spend through keyword-level tracking, which ensures you convert more leads and reduce overall acquisition costs.
Boost conversions and reduce lead costs.
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Key features:
- Customer Experience Automation: Automate every interaction across all channels with AI agents, ensuring proactive issue resolution and a seamless customer journey.
- AI-Powered Omnichannel Engagement: Deliver consistent, personalized customer service at scale across all touchpoints, optimizing ad spend through intelligent routing.
- Advanced Customer Experience Analytics: Utilize Business Intelligence and Interaction Analytics to gain real-time pipeline visibility and actionable insights for better decision-making.
Talkdesk features, pricing, & alternatives →
Verdict: Talkdesk stands out as a powerful contender for the best call tracking software, especially for growing SMBs aiming to lower ad spend and convert leads. Its AI-first approach, robust automation, and deep analytics capabilities ensure you gain valuable insights to optimize your marketing efforts and drive higher conversion rates, turning customer interactions into real ROI.
7. Dialpad
Struggling with inconsistent call tracking and lead attribution?
You need a solution that streamlines interactions and provides real-time insights, helping you optimize ad spend effectively.
Dialpad steps in with an AI-powered communications platform that captures calls, messages, and meetings, providing instant summaries and actionable intelligence.
Ready to see how?
Dialpad elevates every customer conversation, giving you next-gen contact center features with AI agents, assistants, and coaching. This means you can easily monitor performance and gain insights from every interaction.
You’ll get real-time AI coaching for outbound sales calls, along with automations that enhance efficiency. For example, Randstad saved 10% of time with AI-powered transcriptions and 5 hours per week using integrations, proving the platform’s value in boosting your team’s productivity. Dialpad also helped Custom Ink increase calls reviewed by Sales by 4x. Additionally, it integrates seamlessly with your existing apps like Salesforce, Zendesk, and Google Workspace, preventing workflow disruptions.
This results in sharper insights and remarkable outcomes, allowing you to optimize ad spend and convert more leads.
While we’re discussing business efficiency, understanding specialized tools like best janitor software can also be valuable for different operational needs.
Key features:
- AI-powered conversation insights: Gain instant summaries and action items from calls, messages, and meetings, helping you refine your lead conversion strategies.
- Real-time AI coaching and automation: Enhance outbound sales calls with live guidance and automated tasks, driving efficiency and improving your sales team’s performance.
- Seamless CRM and marketing stack integrations: Connect with essential business tools like Salesforce and Zendesk to unify workflows and ensure smooth data flow for comprehensive call attribution.
Dialpad features, pricing, & alternatives →
Verdict: Dialpad truly stands out as the best call tracking software for SMBs looking to boost efficiency and optimize ad spend. With its robust AI capabilities, real-time insights, and seamless integrations, it transforms your customer interactions into actionable data, helping you achieve higher conversion rates and save significant time, as demonstrated by customers like Sunstate Equipment who saved 25% of time on calls and boosted overall efficiency by 35%.
Conclusion
Tired of wasting your marketing budget?
I know choosing the right tool is tough. You need clear attribution without enterprise complexity, a common hurdle for any growing business trying to scale.
Gartner reports companies see a 35% reduction in wasted ad spend with these tools. That’s a massive return on investment just from connecting your phone calls back to your specific marketing efforts.
Here is what I would recommend.
From my experience, CallRail is the top choice. It directly solves the ad spend puzzle by showing you exactly which campaigns and keywords drive valuable calls.
I love its AI-powered conversation intelligence that qualifies leads for your team automatically. It is the best call tracking software for SMBs that need to prove ROI.
I recommend you start a free trial of CallRail and see the impact on your ad campaigns firsthand.
You will finally prove your marketing spend.
