Struggling to manage your sales channels?
Juggling partners, data, and communications across different platforms is chaotic. It makes it tough to see what’s actually working for your business.
This disorganization leads to revenue leakage and makes scaling your partner programs nearly impossible. It feels like you’re constantly putting out fires.
According to Salesforce, 67% of companies experience channel management inefficiencies from manual processes. That’s a huge amount of time and potential growth just being wasted.
But what if you could fix this? The right software can streamline your entire channel operations and bring everything under one single roof.
In this guide, I’m going to review the best channel management software available today. I’ll show you the tools that unify dashboards and automate workflows.
You’ll discover how to simplify partner tracking, boost sales efficiency, and finally get the visibility you need for business growth.
Let’s get started.
Quick Summary:
| # | Software | Rating | Best For |
|---|---|---|---|
| 1 | SiteMinder → | Large hotel groups | |
| 2 | Cloudbeds → | Medium-sized properties | |
| 3 | RateGain → | Hospitality channel managers | |
| 4 | eviivo → | Independent hotels & B&Bs | |
| 5 | STAAH → | Small to mid-sized hotels |
1. SiteMinder
Struggling with scattered data and managing multiple sales channels?
SiteMinder’s platform offers a powerful channel manager and booking engine to centralize your operations. This means you can overcome scattered partner data and inconsistent communications effortlessly.
You’ll gain unparalleled visibility and control, transforming how you manage reservations and sensitive guest data from booking to check-out. This ensures efficient partner collaboration across the board.
Here’s how to simplify your channel operations.
SiteMinder provides a unified dashboard to access everything in one place with a single login, streamlining your daily tasks. It connects you to over 450 global booking channels like Expedia and Airbnb, plus the Global Distribution System.
This expanded reach helps you find the right guests and increase bookings, automating guest review processes and putting your hotel in front of over 600,000 travel agents. Additionally, you can easily configure room rates and launch distribution strategies across properties and brands at scale within minutes.
This comprehensive approach helps you outperform the competition with actionable insights at your fingertips, maximizing every revenue opportunity. Plus, SiteMinder integrates with over 1500 existing technologies and expert partners, helping you optimize your time and grow your business by tapping into the industry’s largest ecosystem of apps.
The result is increased sales efficiency.
Key features:
- Access 450+ booking channels: Extend your global reach by connecting to the world’s largest network of online booking channels and the Global Distribution System.
- Maximize commission-free bookings: Accelerate growth and build guest loyalty with the industry’s top booking engine for direct reservations.
- Actionable insights and integrations: Leverage clear, meaningful data for revenue opportunities and connect with over 1500 industry integrations for efficient operations.
Learn more about SiteMinder features, pricing, & alternatives →
Verdict: SiteMinder is trusted by over 47,000 hotels globally, driving over 125 million reservations annually. Its unified platform addresses pain points like scattered data and revenue leakage through robust channel management, a booking engine, and seamless integrations. This makes it an ideal best channel management software for boosting growth and simplifying sales.
2. Cloudbeds
Are you overwhelmed managing your property’s online presence?
Cloudbeds simplifies this by giving you a unified platform for all your operations. This means you can centralize everything from bookings to guest interactions.
It helps you ditch disparate systems, giving you a single solution that creates a more efficient and profitable property for your business. You’ll simplify your operations and maximize revenue.
Here’s how Cloudbeds can help.
Cloudbeds offers a complete suite to automate workflows and optimize your business. You get a property management system, a booking engine, and a channel manager all in one place.
This allows you to handle reservations, payments, and guest communications seamlessly, reducing the chance of manual errors and double bookings. You can also integrate directly with major online travel agencies to expand your reach.
Additionally, you can manage daily operations, track performance, and automate tasks like housekeeping, empowering your team to deliver exceptional guest experiences. It also centralizes guest data for personalized service and targeted marketing efforts.
It’s everything you need in one place.
While focusing on operational efficiency, understanding strategies for employee retention and guiding HR decisions is also crucial for overall business success.
Key features:
- Unified Property Management: Centralize all property operations, from guest check-ins and check-outs to detailed financial reporting, for streamlined management.
- Integrated Channel Manager: Connect directly with major online travel agencies and distribution channels, ensuring real-time inventory updates and preventing overbookings.
- Built-in Booking Engine: Allow guests to book directly through your website, enhancing revenue by reducing commission fees and increasing direct reservations.
Learn more about Cloudbeds features, pricing, & alternatives →
Verdict: Cloudbeds offers a comprehensive platform that simplifies complex channel management for your property. By unifying operations, it helps you eliminate scattered data and improve visibility, making it a strong contender for the best channel management software.
3. RateGain
Are you struggling with scattered partner data and missed revenue?
RateGain addresses this by centralizing your channel operations, providing a unified dashboard. This means you can finally see all your channels in one place.
You’ll gain complete control over your distribution channels, eliminating inefficiencies and allowing you to track everything simply.
Here’s how RateGain helps you fix those problems.
It consolidates all your channel operations, from rates to inventory, helping you avoid double bookings and revenue leakage. This frees up your valuable time.
You can automate updates across your various channels in real-time, simplifying your daily tasks and boosting your sales efficiency. Plus, it simplifies commission and reward management.
Additionally, RateGain offers tools that improve your partner collaboration and streamline your marketing efforts. This comprehensive approach simplifies tracking and helps accelerate your business growth by unifying your diverse data sources.
The result is truly simplified channel management.
Key features:
- Centralized Channel Operations: Consolidate rates, inventory, and bookings across all your channels for a unified, real-time view and control.
- Automated Real-time Updates: Automatically update information across various distribution channels, reducing manual errors and saving your sales team significant time.
- Enhanced Partner Collaboration: Streamline communication, simplify commission management, and improve marketing efforts to build stronger partner relationships.
Learn more about RateGain features, pricing, & alternatives →
Verdict: RateGain is an excellent choice for channel managers seeking to unify scattered data and automate operations. Its real-time updates and consolidated dashboard make it a strong contender for the best channel management software, helping you eliminate revenue leakage and boost sales growth.
4. eviivo
Are scattered partner data and revenue leakage your pain?
eviivo offers a unified Property Manager, Website Manager, and Channel Manager to simplify your operations.
This eliminates double bookings and ensures your channels are always in sync, saving you countless hours per day.
The result? Accelerated business growth.
eviivo’s comprehensive suite addresses these challenges by consolidating various functions into one powerful platform.
You can instantly confirm bookings, manage payments, and automate check-ins/check-outs, giving you complete control of your cash flow and policies.
Additionally, the robust Channel Manager provides deepest OTA integrations with one-click connection and two-way sync for rates, availability, and promos, ensuring seamless updates across all your online travel agencies and vacation rental sites like Airbnb and Vrbo, plus many more.
Ultimately, your business essentials are integrated.
Before diving deeper, you might find my analysis of best accreditation management software helpful for ensuring business readiness.
Key features:
- Deepest OTA integration: Connects to major online travel agencies with one-click and two-way sync for effortless channel management.
- Comprehensive Property Manager: Handles instant booking confirmations, contactless check-ins/check-outs, payments, and taxes for streamlined operations.
- Unified Guest Manager: Provides AI-powered messaging, multi-channel automation, and customizable emails to engage and delight your guests.
Learn more about eviivo features, pricing, & alternatives →
Verdict: eviivo is an all-in-one property management platform that simplifies channel operations through its deep OTA integrations and robust management tools. Its ability to unify scattered data and automate workflows makes it an ideal solution for those seeking the best channel management software to boost growth and improve efficiency.
5. STAAH
Are scattered partner data and inconsistent communication your pain?
STAAH’s Channel Manager allows you to manage and optimize your rates and availability across over 200 channels globally. This means you can maximize your reach effortlessly.
This helps you overcome issues like revenue leakage from double bookings and improves overall efficiency. The result is a unified dashboard that streamlines your channel operations.
You deserve simplified channel management.
STAAH introduces an intuitive, cloud-based suite designed for accommodation providers. You can gain access to over 600,000 travel agents and corporations worldwide.
You can also drive more direct bookings through your website with their Booking Engine, which helps reduce guest acquisition costs and boost profitability. Additionally, STAAH offers ReviewMinder to manage your online reputation and Vouchers for smarter guest acquisition, helping you accelerate revenue growth.
Plus, with tools like InstantSite, you can build engaging websites to drive more guests, ensuring you have the comprehensive technology to succeed and simplify your sales.
Your growth and efficiency will accelerate.
While we’re discussing business efficiency and growth, don’t overlook your financial operations. My article on best accounts payable software offers insights into managing cash flow.
Key features:
- Centralized Channel Management: Optimize rates and availability across 200+ channels worldwide, eliminating scattered partner data and inconsistent communications.
- Direct Booking Engine: Drive more direct bookings through your website, helping you save on commissions and boost overall profitability by reducing acquisition costs.
- Integrated Distribution Technology: Access a comprehensive suite including GDS, ReviewMinder, and Vouchers, providing unified dashboards and automated workflows for increased sales efficiency.
Learn more about STAAH features, pricing, & alternatives →
Verdict: STAAH’s integrated platform and extensive channel connectivity make it an excellent choice for hospitality businesses seeking the best channel management software. Its ability to simplify scattered data and automate processes helps improve partner relationships, allowing you to scale your programs effectively and drive growth, as seen by GCC Hotel & Club’s 15% increase in online bookings.
6. Lodgify
Is managing your sales channels a struggle?
Lodgify helps by consolidating everything onto one platform, eliminating scattered data and communication issues. This means you can centralize reservations, guest information, and property details easily.
You can say goodbye to the frustration of manual updates and overbookings, as Lodgify helps you streamline your entire booking process.
Here’s how to simplify.
Lodgify helps you take direct bookings from your own website, avoiding commission fees and giving you more control. This means you can create a professional site with a built-in booking system in minutes, even without technical skills.
The result is increased sales efficiency for your business, as you can manage all bookings and guest communications from one central dashboard, whether they come from your website or other channels. You can easily accept online payments and automate your guest communication for a smoother experience for both you and your customers.
Enjoy unified dashboards for seamless operations.
While we’re discussing simplifying operations, understanding barcode software solutions is equally important for various business types.
Key features:
- Direct Booking Website Builder: Quickly create a stunning website with an integrated booking engine to capture commission-free reservations and manage all aspects directly.
- Centralized Management Dashboard: Handle all reservations, guest communications, and property details from a single, intuitive interface, streamlining your daily operations efficiently.
- Automated Guest Communication: Set up automated emails and messages for pre-stay, during-stay, and post-stay interactions, ensuring timely and consistent communication with your guests.
Learn more about Lodgify features, pricing, & alternatives →
Verdict: Lodgify is an excellent choice as the best channel management software, specifically designed to help you regain control over your sales channels. Its direct booking capabilities, centralized dashboard, and automated communications directly address common pain points like revenue leakage and inefficient partner collaboration, leading to accelerated business growth.
7. Salsify
Are scattered product data and inconsistent communications hindering your growth?
Salsify’s unified Product Experience Management (PXM) platform centralizes product content and automates processes. This means you can say goodbye to scattered partner data and gain a single source of truth.
You’ll find it empowers you to manage all product content in one central system, leading to increased accuracy and reduced manual effort. Plus, it directly addresses revenue leakage and efficiency gaps.
Here’s how Salsify helps.
Salsify helps you lead on the digital shelf by centralizing, connecting, and automating product content. This means you can create winning shopping experiences and improve customer engagement.
Its PIM solution manages all product content, including rich media, in one central system, while the global syndication network easily publishes content to every consumer touch point. Additionally, AI-propelled automation accelerates workflows, reducing time-to-market from weeks to minutes, and superior collaboration streamlines teamwork across internal and external partners.
The result is increased sales efficiency and accelerated business growth.
Key features:
- Centralized Product Information Management (PIM): Create a single source of truth for all product information and assets, including regional and channel-specific content.
- Automated Content Readiness Validation: Automatically transform and validate content against downstream requirements for faster, more accurate publishing and reduced errors.
- Global Syndication Network: Leverage an expansive, global network to publish your product content everywhere it needs to go, built on strong partnerships.
Learn more about Salsify features, pricing, & alternatives →
Verdict: Salsify stands out for its unified Product Experience Management (PXM) platform, which centralizes, connects, and automates product content. It enables over 1,000 brands, retailers, and distributors to achieve seamless channel operations, making it an excellent choice for best channel management software.
8. Zift Solutions
Struggling with scattered channel data and inconsistent partner engagement?
ZiftONE addresses these pain points directly, offering a unified platform for comprehensive channel management.
This means you can say goodbye to mismanaged data and outdated portals, gaining greater efficiency for your whole organization.
Unlock happier partners here.
ZiftONE simplifies the entire channel flow, from initial marketing and lead generation to sales completion. This helps you improve the partner experience significantly, leading to program success.
You gain clear oversight of your entire funnel, from top to bottom, by honing in on key metrics with rich in-platform analytics and reporting. Additionally, its built-in learning management system helps bridge knowledge gaps and prevents them, setting your partners up for success in selling your product. Plus, you can grow your program without worrying about increased portal costs.
Speaking of marketing, you might also find my guide on best AI marketing tools helpful.
See real results, not just promises.
Key features:
- Unified ZiftONE Platform: Consolidates partner management, channel sales, marketing, and learning, eliminating scattered data and inconsistent communication.
- Personalized Partner Portals: Tailor experiences for each partner, ensuring they are better enabled and ready to achieve ROI by providing customized access and resources.
- Robust Analytics & Reporting: Gain clear insights into your program’s pipeline, enabling smarter business decisions and consistent oversight of your sales funnel.
Learn more about Zift Solutions features, pricing, & alternatives →
Verdict: Zift Solutions, with its integrated platform and tailored partner experiences, directly addresses challenges like scattered data and visibility gaps. Customers report a 47% increase in partner engagement and 21% boost in channel sales productivity, making it a compelling best channel management software solution for growth.
Conclusion
Juggling multiple sales channels is exhausting.
This chaos leads to double bookings and revenue leakage. Choosing the right software to untangle this mess is a challenge for any growing business.
According to McKinsey, businesses using these tools achieve 30% faster sales reconciliation. That’s a massive boost in efficiency that directly impacts your bottom line, freeing you to focus on growth.
So, what’s the best path forward?
From my analysis, SiteMinder is the clear winner for simplifying this complexity. Its unified platform centralizes your operations and eliminates scattered data for good.
Trusted by over 47,000 hotels, it drives 125 million reservations annually. I believe this is the best channel management software because it provides the visibility and control needed for growth.
I highly recommend you start a free trial of SiteMinder to see the platform in action. It’s the first step to streamlined operations.
You’ll finally get your channels under control.
