Finding your marketing channels disconnected?
When your partner data is scattered everywhere, it creates unnecessary friction and slows your team down. You’re left trying to connect all the dots.
The biggest issue is that it damages partner relationships and makes it impossible to measure campaign performance accurately across your network.
An Ascend2 report reveals that just 23% of marketers describe their strategy as truly successful. This highlights a massive gap between channel marketing effort and tangible results.
But the right system fixes this by centralizing all your data and streamlining partner communication, eliminating the chaos for good.
In this article, I’m going to guide you through my top picks. I’ll show you the best channel marketing system to help you finally achieve this.
You’ll discover solutions designed to unify your partner channels, automate repetitive tasks, and provide the real-time performance insights you’ve been missing.
Let’s get started.
Quick Summary:
| # | Software | Rating | Best For |
|---|---|---|---|
| 1 | Allbound → | Mid-sized to enterprise companies | |
| 2 | PartnerStack → | B2B SaaS businesses | |
| 3 | Zift Solutions → | Marketing directors & channel managers | |
| 4 | Kiflo → | Mid-sized to enterprise companies | |
| 5 | Ansira → | Distributed partner networks |
1. Allbound
Struggling to unify your disjointed partner channels?
Allbound’s Partner Relationship Management (PRM) platform streamlines partner management, drives engagement, and improves ease of doing business. This means you can centralize partner data and automate repetitive tasks.
With Allbound, you get a modular platform that adapts to your unique needs, allowing you to configure complex program rules with ease.
This solution helps you scale faster.
Allbound offers a comprehensive suite of features that simplify every step of your partner journey, from onboarding to performance tracking. Their robust Partner Portal simplifies interactions, while modules like Deal Registration and Lead Distribution help your partners develop opportunities and progress deals more efficiently. This leads to faster partner activation and quicker deal closures.
You can easily automate partner leveling and tiering, ensuring partners understand program requirements and their current attainment. Additionally, their Channel Incentive Programs, including rebates and spiffs, motivate partners and drive revenue growth. You can also leverage robust Partner Performance Dashboards for real-time insights, allowing you to make smarter, data-driven decisions and optimize partner lifetime value.
It’s about empowering your partnerships.
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Key features:
- Partner Relationship Management: Streamlines partner management and engagement, making it easier for partners to conduct business with your organization.
- Channel Sales & Marketing Programs: Provides essential tools like deal registration, lead distribution, and MDF management to help partners generate pipeline and amplify reach.
- Performance Management & Reporting: Offers partner leveling, journey automation, business planning, and performance dashboards for data-driven decision-making.
Allbound features, pricing, & alternatives →
Verdict: Allbound is arguably the best Channel Marketing System for mid-sized to enterprise companies, offering a modular PRM and channel automation platform. Its comprehensive features, from Partner Portals to Channel Data Management and CRM integrations, help centralize data, automate operations, and provide real-time insights to scale your partner revenue with clarity and control.
2. PartnerStack
Do you struggle with fragmented channel data and partner friction?
PartnerStack offers a unified platform to manage every aspect of your partner ecosystem, from recruitment to payouts.
This means you can easily attract and empower high-quality partners, helping you scale your B2B SaaS business faster.
You need a centralized system for seamless partner management.
PartnerStack solves this by providing a single platform to power your entire partner ecosystem. You can recruit great-fit partners, activate them with top-tier resources, and track every lead they source.
Additionally, the system automates commissions, eliminating manual calculations with a single monthly invoice for all your partners. You can also optimize your program performance with detailed reports and insights. This comprehensive approach helps you diversify your ecosystem by running multiple programs like affiliate, co-sell, and influencer partnerships side-by-side.
Achieve your revenue goals through efficient partnerships.
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Key features:
- Partner recruitment & activation: Attract high-quality B2B SaaS partners and empower them with custom onboarding journeys, training, and essential resources for your product.
- Automated tracking & commissions: Monitor every partner-sourced lead and incentivize performance with automated payouts, simplifying complex payment calculations into one monthly invoice.
- Performance optimization & insights: Access detailed reports and analytics to understand traffic flow, conversion rates, and partner ROI, enabling data-driven program improvements.
PartnerStack features, pricing, & alternatives →
Verdict: PartnerStack is a strong contender for the best channel marketing system, especially if you aim to unify disparate partner channels, automate tasks, and gain real-time performance insights. With a network of over 115,000 active partners, it simplifies ecosystem management, ensuring 33% faster payback compared to the average PRM.
3. Zift Solutions
Struggling with fragmented channel data and partner friction?
Zift Solutions’ ZiftONE platform centralizes your partner ecosystem, offering a unified approach to channel management.
This means you can say goodbye to mismanaged data and confusing, outdated partner portals, enabling greater efficiency for your whole organization.
Here’s how ZiftONE helps you succeed.
ZiftONE simplifies the entire flow from marketing and lead generation to sales, improving the partner experience. It helps you manage all your marketing materials in one place, allowing you to create partner communications without coding.
Additionally, ZiftONE offers a built-in learning management system to bridge knowledge gaps and equip partners to sell effectively. This comprehensive platform also provides rich in-platform analytics and reporting, giving you consistent oversight of your funnel from top to bottom.
You’ll gain accurate insights into your program’s pipeline, enabling smarter business decisions, and you can grow your program without worrying about paying more for your portal.
Speaking of marketing, you might find my analysis of best AI marketing tools helpful for boosting campaign performance.
Happier partners happen here.
Key features:
- Personalized Partner Portal: Tailors the partner experience to each unique partner, enhancing enablement and driving ROI through customized content and interactions.
- Unified Channel Marketing: Centralizes all marketing materials and enables partner communications without coding, streamlining campaign creation and management for greater efficiency.
- Robust Channel Sales and Learning: Provides accurate pipeline insights through reporting and includes a built-in learning management system to bridge partner knowledge gaps for improved sales performance.
Zift Solutions features, pricing, & alternatives →
Verdict: Zift Solutions stands out as the best channel marketing system, offering a comprehensive platform that simplifies partner management, marketing, and sales. With reported results like a 47% increase in partner engagement and a 21% increase in channel sales productivity, it directly addresses common pain points for marketing directors and channel managers.
4. Kiflo
Are your partner programs delivering the impact you expect?
You might be struggling with scattered data, manual processes, and difficulty tracking partner contributions. Kiflo centralizes your entire partner lifecycle, simplifying complex tasks.
This means you can ditch the spreadsheets for good and keep your CRM in sync, eliminating common pain points like lost leads or un-attributed deals.
It’s time to gain full visibility.
Kiflo provides transparency from lead capture to closed-won, ensuring both you and your partners always have an accurate view of progress. Here’s how it works: you can speed up partner applications and approvals, turning onboarding into a scalable, repeatable process tailored for different tiers. Additionally, you can automate partner rewards and payouts with customized commission structures, while also empowering partners through a centralized portal for content and deal visibility. This allows you to manage more partners and track all partner-influenced revenue without manual effort.
The result is scalable, structured partner programs that empower your team and partners.
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Key features:
- Centralized partner management: Manage your entire partner lifecycle, from recruiting and onboarding to tracking leads, deals, and payouts, all within one transparent platform.
- CRM and payment integrations: Enjoy full native two-way integration with popular CRMs like HubSpot and Salesforce, plus Stripe for automated commission calculations.
- Automated payouts & insights: Customize and automate partner rewards, provide full visibility into earnings, and easily share performance reports with stakeholders.
Kiflo features, pricing, & alternatives →
Verdict: Kiflo stands out as a strong contender for the best channel marketing system, especially for mid-sized to enterprise companies ready to scale their partner programs. It helps unify disjointed channels, automate repetitive tasks like onboarding and payouts, and provides real-time performance insights, doubling indirect sales revenue for some users.
5. Ansira
Struggling to centralize partner data and reduce friction?
Ansira provides a powerful platform designed to synchronize your entire partner ecosystem. This means you can easily enable partners to create brand-compliant campaigns.
Their four powerful modules—Create, Incent, Attract, and Connect—ensure your partners can find and create brand-compliant campaigns easily.
This platform brings brand-to-local growth right to your fingertips.
Ansira helps you unlock your brand’s full potential by harmonizing your distributed partner network. You can enable your partners to find and create on-brand campaigns through features like intelligent templates, digital asset management, and local microsites. Additionally, you can motivate partners with robust channel and sales incentives, including global payments and instant funding. This empowers your partners with the right tools and tactics to captivate consumers using media and campaign management, social media engagement, and reputation management. Plus, you can engage consumers with one-to-one targeting via direct mail, email, and SMS.
You can truly drive conversions.
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Key features:
- Ansira Create: Enables partners to develop on-brand campaigns with intelligent templates, design and production, and digital asset management for consistent messaging.
- Ansira Incent: Motivates partners with comprehensive channel and sales incentives, including global payments and advanced claims for effective program participation.
- Ansira Attract & Connect: Provides tools for media and campaign management, social media engagement, and personalized consumer targeting through email and SMS.
Ansira features, pricing, & alternatives →
Verdict: Ansira stands out as a strong contender for the best channel marketing system, offering a comprehensive platform that centralizes data and reduces partner friction for over 500 brands. Their modules for content creation, incentives, attraction, and consumer engagement directly address the common pain points of unifying partner channels and automating repetitive tasks, ensuring campaign consistency and data-driven insights.
6. StructuredWeb
Is partner friction slowing your channel growth?
StructuredWeb’s AI-powered platform helps enterprise tech companies automate multi-touch campaigns and personalize content across regions. This means you can simplify channel marketing from end to end.
Their system enables seamless vendor-partner collaboration for measurable growth. You can automate multi-channel campaign execution and personalize content at scale. The result is engaging partners of all sizes in every region.
Ready to streamline your channel marketing?
StructuredWeb helps you energize partner demand generation with simple setup for faster time to market and integrated, always-on campaigns. You can use their co-brandable, editable templates and multi-format content syndication. This platform provides intuitive dashboards for fast actionable insights.
Additionally, you get robust lead and opportunity management, including lead distribution, scoring, and nurturing. Plus, the platform supports over 130 translations, making content personalized for each partner’s unique needs across any language. The result is empowering partners to reach and win more customers.
Grow your channel revenue effortlessly.
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Key features:
- AI-Powered Automation: Automates multi-touch campaigns and personalizes content with AssistantAI and ChannelGPT, reducing manual effort and enabling scalable channel growth.
- Comprehensive Partner Engagement: Provides a personalized portal, custom communications, and on-demand training to strengthen partner relationships and drive active collaboration.
- Robust Analytics & Lead Management: Offers real-time analytics, custom reports, lead tracking, and deal registration for data-driven decisions and maximized revenue.
StructuredWeb features, pricing, & alternatives →
Verdict: StructuredWeb stands out as a leading channel marketing system due to its AI-driven capabilities, enabling personalized content at scale and automating the entire marketing communication lifecycle. It simplifies vendor-partner collaboration, reduces program friction, and offers robust analytics, making it an excellent choice for enterprises looking to unify disjoined partner channels and optimize partner lifetime value.
7. Karrot
Is your channel marketing feeling fragmented and inefficient?
You might be struggling with a lack of centralized data, making it tough to get a clear picture of your partner performance. This means you’re likely wasting valuable time and resources.
When partners struggle to find the right materials, or when your systems don’t talk to each other, you lose control and it becomes nearly impossible to unify your channels effectively.
Here’s how you can fix it.
Karrot streamlines your entire channel marketing process, from content distribution to lead management. You’ll unify disjoined partner channels and automate those repetitive tasks that bog down your team.
This platform helps you manage content, leads, and assets in one place, so you can distribute what your partners need, when they need it. You’ll gain real-time performance insights, enabling data-driven decisions that enhance campaign consistency and reduce partner friction.
Additionally, Karrot supports multi-language needs, which is crucial if you have a diverse global partner network, and it integrates with your existing CRM/ERP systems. The result is better visibility into your partner activities and a significant reduction in administrative burden, leading to optimized partner lifetime value.
Get organized, get results.
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Key features:
- Centralized Asset Management: Store and distribute all your sales and marketing materials, including training, battle cards, and presentations, in a single, accessible location for all partners.
- Automated Lead Distribution: Efficiently route leads to the most appropriate partners based on predefined rules, ensuring quick follow-up and improved conversion rates for your channel.
- Performance Analytics & Reporting: Track partner engagement, campaign effectiveness, and revenue generation with comprehensive dashboards, enabling data-driven decisions and performance forecasting.
Karrot features, pricing, & alternatives →
Verdict: If you’re looking for the best channel marketing system to centralize your data and reduce partner friction, Karrot offers a compelling solution. Its focus on unified content management, automated lead distribution, and comprehensive analytics empowers you to optimize partner performance, drive consistent campaigns, and respond proactively to market shifts.
Conclusion
Channel marketing shouldn’t be so hard.
When your partner data is scattered and communication is a mess, it creates friction that kills growth. You end up managing chaos.
An Ascend2 report found that 86% of marketers agree multichannel marketing’s effectiveness is increasing. This proves a great strategy pays off, yet so many companies struggle to execute it properly.
Here is what I would recommend.
From everything I’ve reviewed, Allbound stands out. It directly solves the problem by centralizing your data and streamlining partner communication.
Its modular platform helps you scale faster and gives you the real-time insights you’ve been missing. Choosing the best channel marketing system like this one truly empowers your partnerships.
For additional insights on unifying information and accelerating support, my analysis of best knowledge base software provides valuable perspectives.
I suggest you book a free demo of Allbound and see how it can bring clarity to your program.
You’ll finally achieve real partner alignment.
