Tired of one-way marketing conversations?
You’re driving traffic to your site, but static forms and delayed email replies just don’t engage today’s impatient buyers effectively.
This critical engagement gap means you’re leaving money on the table and letting potential customers slip away without ever having a real conversation.
In fact, research from Outset Business shows that 68% of consumers prefer chatbots for quick communication with businesses. This clearly proves that modern buyers expect immediate, real-time interactions.
The right software can bridge this gap, delivering measurable engagement gains by initiating helpful conversations exactly when buyer intent is highest.
In this guide, I’ll review the best conversational marketing software to help you automate engagement, qualify leads in real-time, and confidently boost your conversions.
You’ll discover tools that integrate smoothly with your current CRM and provide the clear ROI data you need to confidently justify your investment.
Let’s find your solution.
Quick Summary:
| # | Software | Rating | Best For |
|---|---|---|---|
| 1 | Drift → | Marketing managers & growth leaders | |
| 2 | Intercom → | Customer service & support teams | |
| 3 | HubSpot → | Scaling SaaS & tech SMBs | |
| 4 | LivePerson → | Scaling SaaS & tech SMBs | |
| 5 | ManyChat → | Social media marketers |
1. Drift
Struggling to convert website visitors into qualified leads?
Drift’s AI Chat agent provides real-time personalized conversations, accelerating your sales cycles and delivering more qualified pipeline faster. This means you can engage high-intent buyers instantly.
Drift’s AI allows you to improve the buying experience by de-anonymizing site visitors and providing accurate, instant answers to questions, reducing drop-off.
Here’s how to engage buyers and drive growth.
Drift helps overcome unmet buyer expectations by instantly qualifying leads and allowing buyers to book meetings or chat live with a rep, ensuring prospects remain engaged. This means you gain visibility into intent-based web traffic.
Additionally, Drift identifies high-intent buyers, collecting relevant account data like company name and location. This allows you to optimize your chat strategy by routing qualified buyers into your seller’s workflow as prioritized actions, giving sellers the context for timely communication. Plus, you can track engagement metrics and attribute success to pipeline and revenue to refine your approach.
The result is faster revenue growth and more confident sales.
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Key features:
- Live Chat: Skip forms and engage target accounts in real-time conversations, moving them through your sales funnel faster.
- ROI Reporting: Optimize your chat strategy by tracking engagement metrics and attributing success directly to pipeline and revenue.
- Fastlane: Instantly qualify high-value buyers using your tech stack data, allowing them to bypass forms and connect immediately.
Drift features, pricing, & alternatives →
Verdict: Drift excels as a top conversational marketing software by leveraging AI to solve key pain points around lead qualification and sales cycle acceleration. Its ability to de-anonymize visitors and provide immediate, personalized engagement makes it an ideal solution for marketing managers and growth leaders seeking measurable conversion impact and clear ROI.
2. Intercom
Struggling to convert more leads consistently and confidently?
You’re looking for a platform that delivers measurable engagement gains and improved lead conversion, which Intercom directly addresses.
Intercom acts as your ultimate conversational engine, ensuring your efforts lead to tangible results and stakeholder approval.
Here’s how you achieve those results.
Intercom’s Fin AI Agent integrates with your existing helpdesk to automate complex questions and resolve customer issues efficiently. This means you can significantly improve your response times and lead qualification process.
Their comprehensive Intercom Suite combines Fin with your helpdesk, providing a single, consolidated view of all customer interactions. This unified approach makes your team more efficient, freeing them to focus on high-value leads. Additionally, the ability to automate answers to complex questions ensures that potential customers receive immediate, accurate information, boosting their confidence in your brand. Plus, this automation reduces manual workload, allowing your team to scale without increased operational costs.
The result is increased lead conversion and better ROI.
Key features:
- Fin AI Agent: Automates answers to complex questions and resolves customer issues, integrating with any existing helpdesk to free up your team for higher-value tasks.
- Seamless Intercom Suite: Unifies Fin AI Agent with your current helpdesk for a single, consolidated view of customer service, enhancing agent efficiency and response times.
- Automated Customer Resolution: Provides immediate and accurate information to potential leads, ensuring rapid qualification and a smoother transition through your sales funnel.
Intercom features, pricing, & alternatives →
Verdict: If your goal is to find the best conversational marketing software that boosts lead conversion through advanced AI and a unified customer view, Intercom offers a robust solution. Its Fin AI Agent and Intercom Suite are designed to provide faster response times and more efficient lead handling, demonstrating clear ROI for your marketing efforts.
3. HubSpot
Tired of disconnected marketing efforts?
HubSpot unifies your marketing, sales, and service on one AI-powered platform, addressing your need for seamless automation and integrations. This allows you to convert visitors into contacts and nurture them effectively.
This means you can easily create campaigns with automation and AI, resolving your pain points around unclear value differentiation and information overload.
It’s time to unify your efforts.
HubSpot’s Customer Platform solves this by providing an all-in-one solution that connects your entire front office. You can generate leads, automate marketing, and streamline your sales process, ensuring measurable engagement gains.
This means you can leverage Marketing Hub for AI-powered lead generation and automation, and Sales Hub to build pipelines and close deals, addressing challenges with lead conversion and efficient automation. Additionally, the Service Hub helps scale customer support, driving retention.
The platform also includes AI-powered Breeze Agents, digital workers that extend your team by automating tasks like sales prospecting, accelerating content creation, and resolving customer queries 24/7. This integrated approach ensures your teams have a unified customer view, making it easier to demonstrate marketing ROI.
Find your true conversion impact.
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Key features:
- AI-powered Customer Platform: Unifies marketing, sales, and service software on a single AI-driven platform for comprehensive customer engagement and streamlined operations.
- Integrated Hubs (Marketing, Sales, Service, Content, Operations, Commerce): Provides specialized tools within a unified environment, enabling lead generation, sales pipeline management, customer support, and content creation.
- Breeze AI Agents: Extends your team’s capabilities with AI-powered specialists for scaling customer support, automating sales prospecting, and accelerating content creation.
HubSpot features, pricing, & alternatives →
Verdict: HubSpot stands out as a strong contender for the best conversational marketing software, especially for scaling SaaS companies and tech-forward SMBs seeking unified analytics and seamless automation. Its AI-powered platform helps customers acquire 129% more leads and close 36% more deals after just one year, addressing key pain points around conversion impact and ROI.
4. LivePerson
Struggling to justify your marketing software investments?
LivePerson’s Conversational AI platform can help, identifying customer intent to deliver personalized digital experiences.
This means you can unify digital experiences, elevate every interaction, and prove ROI, fast. This platform is designed to minimize time to value.
Here’s your solution to real conversion impact.
LivePerson unifies your digital experiences by connecting channels, systems, and data, elevating every interaction for measurable impact. You can automate routine tasks and even scale your agents up to 3x capacity.
Additionally, this platform boosts CSAT by 20 points, all without requiring you to overhaul your existing tech stack. You can also bring your own LLM and skip the rip-and-replace process. LivePerson’s open, future-ready platform integrates with existing contact center systems, ensuring your business stays adaptable. Plus, it offers enterprise-grade security, handling over a billion conversations monthly.
The result is transformation your teams and customers will feel from day one.
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Key features:
- Conversational AI platform: Unifies digital experiences, connecting channels, systems, and data to deliver AI-powered customer and agent interactions, elevating every touchpoint.
- AI Chatbot Toolset: Automates routine tasks and scales agent capacity by up to 3x, boosting customer satisfaction by 20 points without needing to overhaul your current tech stack.
- Conversational Intelligence & Insights: Unlocks valuable conversational data across voice and messaging channels, providing deep insights to achieve maximum ROI throughout the customer journey.
LivePerson features, pricing, & alternatives →
Verdict: LivePerson is the best conversational marketing software for scaling SaaS companies and tech-forward SMBs seeking measurable engagement gains. Its unified conversational analytics and AI-powered platform deliver rapid ROI, with some brands realizing customer results in days, driving a 30% reduction in operating costs and a 10x conversion rate compared to traditional digital methods.
5. ManyChat
Struggling with inconsistent lead engagement and conversion?
ManyChat provides powerful automations for Instagram, WhatsApp, TikTok, and Messenger to sell more and grow your audience.
This means you can transform casual interactions into profitable conversations that identify high-intent leads.
Here’s how to scale up your best conversations.
ManyChat solves common challenges by automating replies, organizing conversations, and ensuring 24/7 sales activity. You can instantly respond to comments, DMs, and Story mentions.
Its visual Flow Builder helps you create personalized greetings and sales funnels, making every interaction a conversion opportunity. Additionally, ManyChat AI offers a smarter way to automate chats, while requiring no coding knowledge.
It’s also an official Meta Business Partner and works as a partner with TikTok, ensuring your social accounts remain secure. This streamlines your entire operation, allowing you to answer FAQs and convert followers immediately 24/7/365.
Truly, your inbox will be transformed.
Key features:
- Omni-channel automation: Automate interactions across Instagram, WhatsApp, TikTok, and Messenger to engage your audience and drive sales.
- Lead nurturing and sales funnels: Identify high-intent leads, nurture relationships, and close sales through rapid, authentic, automated conversations using the visual Flow Builder.
- Audience growth and diversification: Grow your followers, collect emails and SMS numbers, and diversify revenue streams with smart replies and automated DMs.
ManyChat features, pricing, & alternatives →
Verdict: ManyChat is undeniably a best conversational marketing software, simplifying lead generation, nurturing, and sales. It effectively solves the pain points of marketing managers by offering robust automations that drive measurable engagement and conversion gains, ensuring consistent ROI for your leadership.
6. Tidio
Struggling to convert website visitors into paying customers?
Tidio offers an AI-powered customer service platform, live chat, and automation to engage leads. This means you can easily scale your support and sales efforts.
Their Lyro AI Agent automates conversations across chat, email, and social, even in 12 languages, resolving up to 67% of customer requests instantly. You’ll free up your team for more complex tasks.
So, how can you truly boost conversions?
Tidio empowers you to automate common requests while still handling complex tasks, ensuring outstanding customer care. You can use their intuitive Flows to provide self-service options, capturing leads and driving conversions through automated conversations. Additionally, Tidio’s help desk tools allow agents to manage tickets and route queries, ensuring smooth handoffs from AI to human support when needed. Plus, detailed analytics help you track Lyro AI’s performance, allowing you to optimize workflows, improve productivity, and ultimately drive customer loyalty by identifying user trends and making data-driven decisions for your team.
This helps you deliver personalized service at scale.
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Key features:
- Lyro AI Agent: Automates up to 67% of customer inquiries across chat, email, and social media in 12 languages, freeing your team for high-impact work.
- Integrated Help Desk: Streamlines support by allowing agents to handle tickets, track conversations, and resolve issues faster from one user-friendly dashboard.
- Automated Flows and Live Chat: Enables self-service, captures leads, and converts visitors into paying customers through personalized automated conversations and instant live support.
Tidio features, pricing, & alternatives →
Verdict: Tidio is an excellent choice for the best conversational marketing software, trusted by over 300,000 businesses. Its Lyro AI automates 90% of conversations for some users, and has delivered a 25% increase in qualified leads for others, demonstrating clear ROI for scaling SaaS companies and tech-forward SMBs seeking measurable engagement gains and improved lead conversion.
7. Qualified
Struggling to convert website visitors into qualified leads?
Qualified’s Piper AI SDR Agent automates your entire inbound motion, engaging buyers in real time on your website. This means you can confidently convert more leads without manual effort.
Piper profiles every website visitor, surfacing crucial information about their account, intent, and deal history, enabling highly personalized engagement at scale.
This is the future of pipeline generation.
Qualified introduces Piper, an AI SDR agent that intelligently greets visitors and answers questions, guiding them to take action. This agent handles hundreds of thousands of conversations simultaneously, ensuring no lead is missed.
Piper also sends fast, personalized email follow-ups to every inbound lead and quickly schedules sales meetings with dedicated reps, eliminating scheduling headaches. Additionally, Piper surfaces content perfectly suited for each visitor, leveraging deep understanding of their intent to serve personalized marketing offers and accelerate conversion goals. You can even collaborate with Piper directly in Slack.
Ready to see how it works for your business?
Key features:
- Piper Conversations: Engage buyers in real-time on your website, intelligently greeting visitors, answering questions, and guiding them to take action toward conversion goals.
- Personalized Follow-up & Meetings: Automatically sends fast, personalized email follow-ups to inbound leads and instantly schedules sales meetings with dedicated sales representatives.
- Visitor Profiling & Content Delivery: Profiles every website visitor to surface critical intent and deal history, then delivers perfectly suited content and personalized marketing offers.
Qualified features, pricing, & alternatives →
Verdict: If you need the best conversational marketing software to scale pipeline generation and increase efficiency, Qualified is an excellent choice. It’s trusted by leading marketing teams like Asana, who eliminated missed opportunities and increased pipeline by 22%, and Demandbase, who doubled pipeline and saved $80K in SDR headcount costs.
8. Gorgias
Struggling to convert leads and justify marketing spend?
Gorgias centralizes all your customer conversations, offering a unified customer view to boost engagement and conversions.
This means you can streamline interactions across email, social media, live chat, voice, and SMS, creating personalized experiences that drive sales and growth.
It’s time to convert more leads confidently.
Gorgias solves common marketing challenges by unifying customer support and sales through conversational AI. This platform is specifically built for ecommerce, integrating seamlessly with Shopify, BigCommerce, and Magento. You can automate 60% of support inquiries and increase conversions 2.5x with tailored recommendations, freeing your team to focus on complex tasks.
Additionally, Gorgias brings all your customer conversations and data together, leveraging over 100 app integrations from its App Store, including Klaviyo and Yotpo. This comprehensive approach helps you proactively interact with shoppers in real-time, reducing bounce rates by 37% and increasing conversions with personalized shopping assistance.
The result is measurable engagement gains, improved lead conversion, and efficient automation for your marketing and growth initiatives.
Key features:
- Centralized 1:1 Interactions: Gather email, social media, live chat, voice, and SMS conversations into one helpdesk for a unified customer view.
- Conversational AI for Sales & Support: Automate up to 60% of inquiries, provide tailored product recommendations, and increase conversion rates by 2.5x.
- Deep E-commerce Integrations: Seamlessly connect with Shopify, BigCommerce, Magento, and 100+ other e-commerce tools for comprehensive data synchronization.
Gorgias features, pricing, & alternatives →
Verdict: If you’re seeking the best conversational marketing software to enhance lead conversion and customer engagement, Gorgias offers powerful AI automation and deep e-commerce integrations. It allows your team to automate 60% of support inquiries and potentially increase conversions by 2.5x, providing a clear ROI for your investment.
Conclusion
Ready to stop losing valuable leads?
Choosing the right platform is overwhelming. You face a sea of complex options, leaving your team uncertain about which tool truly justifies its high cost.
According to Odin AI, implementing conversational tools improves customer engagement by enabling real-time, personalized lead qualification. This is your competitive advantage, helping you stand out in a crowded market.
Here is my top recommendation.
After reviewing all contenders, Drift clearly stands out. Its powerful AI is specifically built to turn your anonymous website visitors into qualified pipeline automatically.
If you’re enhancing your marketing tech stack, my guide on best email marketing software offers valuable insights for growing your reach.
Its ability to de-anonymize visitors and instantly engage high-intent buyers is a true game-changer. It’s the best conversational marketing software for delivering measurable ROI.
I highly recommend you book a free demo of Drift to see firsthand how its AI accelerates your entire sales cycle.
You’ll build qualified pipeline faster.
