Worried about cookie compliance?
You need user data to boost ROI, but ever-changing privacy laws like GDPR make it incredibly difficult and risky.
The biggest challenge is getting accurate data without losing user trust. One small misstep can lead to heavy fines and a damaged reputation.
According to the U.S. Federal Trade Commission, 80% of consumers are concerned about online privacy. This growing sentiment means transparent tracking isn’t just a legal requirement; it’s essential for business.
The right software helps you achieve airtight compliance automatically while still gathering the valuable insights needed to grow your business effectively.
While we’re discussing data insights, understanding event tracking software is equally important.
In this article, I’m going to review the best cookie tracking software. I will show you which tools can boost your campaign ROI and keep you fully compliant.
You’ll discover how to ethically track user behavior, improve ad targeting, and ultimately build more trust with your audience.
Let’s get started.
Quick Summary:
| # | Software | Rating | Best For |
|---|---|---|---|
| 1 | Usercentrics → | Digital marketers & websites | |
| 2 | OneTrust → | Large enterprises & corporations | |
| 3 | CookieYes → | Small & mid-size businesses | |
| 4 | Termly → | Digital marketers & website owners | |
| 5 | Osano → | Digital marketers & website owners |
1. Usercentrics
Struggling with cookie compliance and accurate user tracking?
Usercentrics provides a plug-and-play consent solution to automate consent signaling and boost your ad platform results. This means you can easily manage user consent and simplify integration.
You can gain peace of mind and achieve ongoing privacy compliance on your website, as their powerful scanner identifies and categorizes all cookies and trackers monthly. This saves your digital marketing team significant time.
Here’s how Usercentrics empowers you.
It automatically blocks cookies until visitors give consent, collecting consent with pre-built templates or custom banners. Usercentrics offers both pre-built templates and customization options for your consent banners, ensuring transparency for your users.
Their solution supports international customization for languages and regulations, including GDPR, CCPA, and Google Consent Mode, ensuring broad compliance. Additionally, it provides granular consent options, allowing users to make informed choices about their data usage, which significantly improves user experience and builds trust. Plus, automated scanning and updates free up internal resources, letting your team focus on strategy rather than constant maintenance.
This gives you control and trustworthy data for smarter insights.
Key features:
- Automated Cookie Scanning: Monthly scans identify and categorize all cookies and tracking technologies, blocking them until explicit user consent is given for compliance.
- Customizable Consent Banners: Offers pre-built templates and custom design options for consent banners, providing transparent data usage information to your website visitors.
- Comprehensive Compliance Support: Supports diverse global regulations including GDPR, CCPA, and Google Consent Mode, along with granular consent options for enhanced user privacy.
Usercentrics features, pricing, & alternatives →
Verdict: For digital marketers and website owners seeking precise data and regulatory peace of mind, Usercentrics is the best cookie tracking software. Its automated compliance features, extensive regulation support, and user-friendly interface provide trustworthy consent and improve campaign ROI by ensuring you get more data with consent.
2. OneTrust
Struggling with cookie tracking and privacy compliance?
OneTrust’s Consent Management Platform helps you transparently collect user data. This means you can empower your teams to gather purposeful consent, ensuring compliance and aligning with your first-party data strategy.
The platform assists in streamlining consent and preference management for consumer transparency, providing complete visibility and control over your data.
Here’s how to simplify your compliance.
OneTrust helps you streamline risk management and enforce compliance across your data strategies. It enables responsible data use with real-time policy enforcement for AI-ready data, helping you to maximize the value of your data.
Additionally, OneTrust provides privacy automation to simplify compliance and improve operational efficiency. Plus, its extensive integrations make it easy to add data management to your existing workflows. The result? You build and demonstrate trust while meeting regulatory demands.
Gain precise audience data.
While we’re discussing data infrastructure, understanding data center management software is equally important.
Key features:
- Consent & Preferences: Streamline consumer consent and preference management to ensure transparency and align with your first-party data strategy for improved accuracy.
- Privacy Automation: Simplify compliance and boost operational efficiency by enabling responsible data use throughout its lifecycle, leading to risk-informed decisions.
- Data Use Governance: Enforce policies and controls in real-time, ensuring responsible data use, including AI-ready data, to maximize its value while maintaining compliance.
OneTrust features, pricing, & alternatives →
Verdict: OneTrust stands out as a leading contender for the best cookie tracking software, leveraging its robust consent and preference management, privacy automation, and real-time policy enforcement. With over 14,000 customers, including 75 Fortune 100 companies, it clearly helps organizations achieve airtight compliance and build user trust.
3. CookieYes
Struggling with cookie compliance and accurate user tracking?
CookieYes offers a simplified approach to consent management, tackling crucial privacy regulations directly. This means you can maintain data-driven decision-making while ensuring your website adheres to global standards.
Their platform allows for automated consent management, from cookie auto-blocking to scheduled monthly scanning, alleviating your compliance headaches. The result is more precise audience data and improved campaign ROI without the legal worries.
Here’s how CookieYes delivers on its promise.
The software is a Google-certified CMP, designed to streamline consent management and simplify your daily tasks. It allows you to deploy a fully customizable cookie banner in minutes with just a one-line code.
Additionally, it integrates seamlessly with industry standards like Google Tag Manager, Consent Mode V2, and IAB TCF v2.2. This comprehensive support helps you stay updated with evolving regulations, ensuring airtight compliance and delivering personalized experiences to boost engagement. Plus, it provides instant website scans to identify cookies and recommend necessary actions for compliance.
Gain precise audience data, improve ROI.
While we’re discussing improving ROI, you might also find my analysis of Azure management tools helpful for optimizing your cloud expenses.
Key features:
- Automated Consent Management: Automatically block cookies, schedule monthly scans, and centralize consent logs, automating your cookie management for effortless compliance.
- Fully Customizable Banners: Select and customize banner templates, then easily deploy them on your website using simple code or CMS setup guides for a tailored user experience.
- Industry-Standard Integrations: Seamlessly integrate with Google Tag Manager, Consent Mode V2, and IAB TCF v2.2, ensuring your site remains compliant with the latest regulatory changes.
CookieYes features, pricing, & alternatives →
Verdict: CookieYes is a strong contender for the best cookie tracking software, simplifying complex compliance with features like automated scanning and customizable banners. Trusted by over 1.5 million businesses, its easy integration with Google Consent Mode V2 helps digital marketers achieve precise audience data and improve campaign ROI effectively.
4. Termly
Struggling with cookie compliance and precise audience tracking?
Termly’s comprehensive suite, including a Consent Management Platform, addresses your challenges. This means you can easily obtain user consent and manage cookie preferences without legal headaches.
The software streamlines the process, helping you avoid compliance issues while still gaining valuable insights to boost your marketing and conversion efforts.
How about regaining control over your data?
Termly’s all-in-one compliance solution helps you manage consent for cookies and data collection, ensuring you stay up-to-date with privacy laws worldwide, including GDPR, CCPA, and PIPEDA. You can create compliant cookie banners and policies, and the platform automatically updates them to meet new regulations. This means you can focus on growing your business. Plus, Termly is a Google certified CMP partner with gold status, offering a full solution for Google Consent Mode and IAB TCF 2.2, giving you confidence in your data strategy.
This allows you to focus on your core business.
Key features:
- Automated Cookie Scanning and Classification: Termly automatically scans and categorizes your website’s cookies, simplifying the complex process of identifying and managing them for compliance.
- Global Consent Management and Policy Generation: The platform offers robust consent management solutions, enabling you to generate attorney-crafted privacy policies, terms and conditions, and cookie policies that comply with worldwide regulations.
- Google Consent Mode and IAB TCF 2.2 Support: Termly provides full support for Google Consent Mode v2 and IAB TCF 2.2, ensuring your analytics remain effective while maintaining user privacy and compliance.
Termly features, pricing, & alternatives →
Verdict: Termly stands out as a strong contender for the Best Cookie Tracking Software, especially for digital marketers and website owners. Its integrated compliance suite, from cookie scanning to policy generation and consent management, helps you navigate complex privacy regulations like GDPR and CCPA, while ensuring accurate audience data collection for improved ROI.
5. Osano
Struggling with cookie tracking and privacy compliance?
Osano offers an all-in-one data privacy platform to streamline consent management across 50+ countries. This means you can simplify compliance efforts.
It addresses the pain points of digital marketers and website owners by providing tools to manage consent for various data privacy laws. This ensures your ad targeting and website insights remain effective while upholding user privacy.
Here’s how you gain precise audience data.
Osano’s Cookie Consent and Unified Consent & Preference Hub collect and manage user preferences from diverse touchpoints, ensuring regulatory adherence. You can also automate DSAR workflows, simplifying complex privacy requests.
Their platform also offers Data Mapping to discover and classify personal data stores quickly, eliminating manual spreadsheets. Additionally, Vendor Privacy Risk Management provides privacy scores for over 11,000 vendors, reducing partner non-compliance risks. This holistic approach helps you build user trust and deliver personalized experiences.
The result is confidence and peace of mind.
Key features:
- Cookie Consent Management: Collects, manages, and records consent preferences with banners based on local jurisdictions and global privacy control signals.
- Unified Consent & Preference Hub: Streamlines consent, utilizes non-cookie data, and enhances customer trust with adaptable frameworks and integrations for various touchpoints.
- Automated Subject Rights Management: Centralizes and automates data subject access request (DSAR) workflows, including summaries and deletions, to ensure speed and accuracy.
Osano features, pricing, & alternatives →
Verdict: Osano stands out as the best cookie tracking software for digital marketers and website owners struggling with compliance. Its all-in-one platform and “No Fines, No Penalties” Guarantee for over 1 billion consents processed monthly ensure airtight compliance and enhanced user trust.
6. Piwik PRO
Struggling to track user behavior and ensure privacy compliance?
Piwik PRO offers an all-in-one analytics platform to help you collect, analyze, and activate patient data effectively.
This means you can gain a comprehensive understanding of patient behavior and needs, allowing you to tailor your marketing strategy to improve results.
Here’s how to boost your ROI.
Piwik PRO solves the challenge of gaining precise audience data and improving campaign ROI by offering HIPAA-compliant analytics.
This helps you unlock healthcare marketing insights, optimize digital patient experience, and maximize campaign effectiveness while maintaining full data security.
You get a complete view of your patients’ journeys and can act on collected data to optimize your marketing budget and boost sales, refine audience targeting, and personalize patient experiences through targeted campaigns and on-site personalization.
Take control of your data.
If you’re looking to streamline data collection, my guide on best form automation software can help unclog data and drive decisions.
Key features:
- HIPAA-compliant analytics: Safeguard sensitive patient health information with a signed BAA, encryption, secure hosting, and data anonymization, ensuring the highest security levels for your organization.
- All-in-one platform: Utilize integrated Analytics, Tag Manager, Consent Manager, and Customer Data Platform (CDP) to seamlessly collect, analyze, and activate patient data for better marketing outcomes.
- Advanced data insights: Access user-friendly marketing dashboards, customizable reports, and robust integrations to gain in-depth understanding of patient behavior and optimize your patient journeys.
Piwik PRO features, pricing, & alternatives →
Verdict: If you’re seeking the best cookie tracking software that balances comprehensive insights with stringent privacy compliance like HIPAA, Piwik PRO is an excellent choice. With features like its all-in-one platform and advanced data capabilities, it helps you optimize conversion rates and ROI, as seen by Shepherd Center’s 40% rise in online referrals.
7. Didomi
Struggling to balance user privacy with data-driven growth?
Didomi helps you gain precise audience data and boost your campaign ROI with their robust consent management platform. This means you can effectively address ineffective ad targeting and missing website conversion insights.
They directly tackle your compliance headaches with GDPR and CCPA, ensuring your tracking is always within regulatory boundaries.
Here’s how to simplify compliance.
Didomi empowers you to build user trust by offering transparent consent options, leading to higher opt-in rates. You can collect, store, and leverage consent data to deliver personalized experiences.
This helps you gain precise audience data, improving campaign ROI and achieving airtight compliance. Their platform ensures you deliver relevant content and offers without compromising user privacy. Additionally, Didomi helps you confidently balance user privacy with delivering relevant content and offers, boosting engagement and conversions.
The result is increased user trust and better business outcomes.
While we’re discussing how data drives business, you might also be interested in my guide on best API management tools.
Key features:
- Consent Management Platform: Helps you collect, store, and utilize user consent data, ensuring compliance with global privacy regulations like GDPR and CCPA.
- Audience Data Acquisition: Facilitates the acquisition of precise audience data, allowing for improved ad targeting and deeper insights into website conversions.
- Personalization & Engagement: Enables the delivery of personalized content and offers, fostering greater user engagement and ultimately boosting your conversion rates.
Didomi features, pricing, & alternatives →
Verdict: Didomi is the best cookie tracking software for digital marketers seeking to balance privacy compliance with robust data collection. It provides the tools necessary to achieve airtight compliance and deliver personalized experiences that boost engagement and conversions.
8. Usercentrics
Struggling with cookie compliance and marketing performance?
Usercentrics provides Consent Management Platforms (CMPs) for web, app, and CTV, helping you automate global compliance. This means you can transform data privacy into a competitive advantage for your business.
Achieve greater audience insights.
Usercentrics helps you automate privacy compliance, enhancing audience insights and maximizing your marketing performance. You can future-proof your online marketing and gain better control over data flows to third parties with their Server-Side Tagging solution.
Here’s how Usercentrics streamlines your efforts: it auto-blocks non-essential services with its extensive repository, ensuring compliance. You can also customize consent banners to build trust and boost engagement while using analytics to optimize consented data for smarter marketing. Additionally, their Preference Manager centralizes user consent and preferences, allowing you to pass zero- and first-party data directly to your preferred advertising platforms.
The result is increased marketing ROI.
While we’re discussing compliance and data, understanding how to build your brand trust through customer advocacy is also essential.
Key features:
- Automated compliance and consent management: Automatically blocks non-essential services and customizes consent banners to align with global privacy laws and ad tech requirements.
- Enhanced audience data utilization: Unifies consent and preferences into a single platform, optimizing retargeting and personalization campaigns with first-party data.
- Improved marketing performance and trust: Sends accurate, consented data to marketing platforms, improving targeting accuracy, ROI, and user trust while boosting site speed.
Usercentrics features, pricing, & alternatives →
Verdict: Usercentrics offers a robust, Google-certified suite of tools for digital marketers seeking the best cookie tracking software to navigate complex privacy regulations. With over 2.3 million websites and apps in 195 countries relying on their solution, it helps you achieve compliance while simultaneously improving marketing ROI and building user trust.
9. Ketch
Struggling to balance growth with privacy compliance?
Ketch offers programmatic privacy and consent management, ensuring you collect and enforce consumer preferences effectively. This means you can gain precise audience data while respecting user choices, overcoming common challenges digital marketers face.
The software streamlines data subject request (DSR) automation, freeing your team from manual tasks and significantly improving productivity. You can fundamentally redesign your DSR workflows. This transitions you towards a more efficient and compliant operation.
Ketch allows you to collect and mobilize permissioned data for growth, transforming compliance into a business accelerator. It connects privacy choices across all your data systems through modern tag infrastructure and robust APIs.
This ensures comprehensive enforcement of consent across your entire data ecosystem, moving beyond simple consent collection. Additionally, Ketch offers AI-powered data mapping for fast insights into your data footprint, eliminating static spreadsheets and enhancing risk assessment workflows with real-time data and collaboration tools. Plus, it provides customizable banners and experiences to align with your brand, ensuring no impact on web performance.
The result is airtight compliance and improved campaign ROI.
Key features:
- Programmatic Privacy: Collects and enforces consumer privacy preferences while connecting consent signals across your entire data ecosystem for comprehensive compliance.
- Automated DSRs & Data Mapping: Frees your stakeholders from manual data subject request tasks and identifies data risks with AI-powered system discovery, saving significant time.
- Marketing Preference Management: Improves customer experience with easy-to-use preference selection and ensures enforcement of those choices across all your marketing initiatives.
Ketch features, pricing, & alternatives →
Verdict: Ketch is a strong contender as the best cookie tracking software, specifically designed for digital marketers and website owners seeking precise audience data and airtight compliance. With its automated DSRs, AI-powered data mapping, and robust consent enforcement across systems, Ketch promises productivity gains of up to 95% for DSR workflows and a reported $38 ROI for every $1 spent on preference management.
Conclusion
Struggling with privacy and performance?
I know the challenge well. You need a tool that masters airtight compliance while still delivering the rich data you need to drive ROI.
The good news is you don’t have to choose. A Verified Market Reports study shows companies see improved alignment with data privacy while maintaining effective marketing strategies. This proves the right tool actually enhances your marketing efforts.
So, here is what I recommend.
After reviewing all these platforms, Cookiebot is my top recommendation. It effectively bridges the gap between compliance headaches and real business growth.
Its plug-and-play solution and powerful scanning make it the best cookie tracking software to save your team time while ethically gathering valuable insights.
For additional insights, my analysis of asset tracking and compliance provides valuable perspectives.
I highly recommend you start a free trial of Cookiebot to see just how simple it is to implement on your site.
Boost your ROI and build user trust.
