Struggling to connect with your customers?
You’re trying to build loyalty, but your customer interactions are scattered across different channels, making it impossible to see the full picture.
This leads to missed opportunities to build relationships and boost retention. You’re losing valuable customers you should be keeping for the long run.
It’s a common challenge. According to Cognitivemarketresearch.com, 72% of businesses struggle with fragmented customer interactions. This disconnect wastes resources and hurts your bottom line.
But the right platform can fix this. It helps by unifying all your customer touchpoints into one place for a complete view.
In this guide, I’ll cut through the noise and show you the best customer engagement software to help you boost retention rates in 2025.
You’ll discover solutions that provide actionable analytics, support multi-channel campaigns, and integrate smoothly with your existing CRM system.
Let’s dive right in.
Quick Summary:
| # | Software | Rating | Best For |
|---|---|---|---|
| 1 | Business Insider → | Marketing managers, diverse sectors | |
| 2 | Bloomreach → | Mid-sized ecommerce businesses | |
| 3 | Salesforce → | Large enterprises, multichannel | |
| 4 | Userpilot → | SaaS product teams | |
| 5 | Pendo → | Software product teams |
1. Business Insider
Are you struggling with information overload and decision paralysis?
Business Insider offers curated content across diverse industries like business, tech, and markets. This means you can cut through the noise and get relevant insights.
It helps you evaluate critical trends impacting your customer engagement strategies. This helps your marketing team make informed decisions faster.
Here’s how.
Business Insider provides in-depth analysis on various sectors, helping you understand broader market shifts.
This includes insights on AI, enterprise, and innovation, which are crucial for developing cutting-edge customer engagement tools. You can stay ahead of evolving customer expectations and technological advancements, ensuring your campaigns remain relevant.
Additionally, the platform covers topics like advertising, media, and reviews, offering a holistic view of how different channels influence customer behavior. This capability supports multi-channel campaign planning and helps you identify opportunities for improved retention and data-driven decision-making.
The result? Better customer retention.
Key features:
- Diverse Industry Coverage: Gain insights into business, tech, markets, and more, providing a comprehensive understanding of factors influencing customer engagement.
- Curated Content & Analysis: Access deep dives and expert opinions across various sectors like AI and enterprise, supporting data-driven strategy development for your marketing efforts.
- Market Trend Monitoring: Stay informed on economic shifts, innovation, and consumer behavior, enabling you to refine multi-channel campaigns and enhance customer retention.
Learn more about Business Insider features, pricing, & alternatives →
Verdict: Business Insider provides valuable insights and analysis crucial for any Marketing Manager seeking the best customer engagement software. Its broad coverage helps you understand market dynamics and customer behavior, enabling targeted campaign delivery and improved retention rates without adding implementation complexities.
2. Bloomreach
Struggling to personalize every customer interaction?
Bloomreach offers AI-powered marketing automation to personalize interactions across channels like email and SMS.
This means you can transform generic campaigns into highly engaging experiences that resonate with your target audience. The result? Increased loyalty.
Here’s how.
Bloomreach uses AI-powered marketing to personalize interactions across 13+ channels, from email and SMS to web and mobile app. This capability is designed to build customer loyalty and significantly reduce your manual marketing workload. You can also deploy Autonomous Search and Merchandising that understands shopper intent and gets smarter with each interaction, helping your customers find exactly what they need.
Additionally, their Conversational Shopping Agent provides real-time proactive help and recommendations, much like an expert sales associate, leading to higher conversion rates and revenue per visit. Plus, with integrations, you can seamlessly connect and move data between your existing CRM and other systems without disruption.
Boost your retention rates and personalize every interaction.
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Key features:
- Autonomous Marketing: Utilizes AI to personalize marketing across over 13 channels, automating campaigns and building customer loyalty to save your team time.
- Autonomous Search: AI-native commerce search and merchandising understand shopper intent, boosting revenue per visitor by helping customers find products faster.
- Conversational Shopping: AI-driven shopping conversations provide real-time recommendations, scaling your sales associate’s impact and increasing conversion rates.
Learn more about Bloomreach features, pricing, & alternatives →
Verdict: Bloomreach stands out as a strong contender for best customer engagement software by integrating AI across marketing, search, and conversational commerce. Its ability to personalize interactions across numerous channels, demonstrated by increasing revenue per search user by 59.73% for N Brown, streamlines workflows and enhances customer loyalty for your business.
3. Salesforce
Struggling to personalize customer engagement across channels?
You can streamline your approach using Salesforce’s comprehensive platform, which integrates sales, service, and marketing tools.
Salesforce helps you centralize customer data, unify support channels, and use AI to personalize every moment of engagement across the customer lifecycle. This means you can overcome decision paralysis and focus on what truly drives retention.
Here’s how you can achieve your goals.
Salesforce offers a unified platform that pulls together all your customer data, no matter its source. This means you can act on insights with trusted AI and automation, gaining a real-time view of your business with custom dashboards. You can also manage customer support cases faster across every channel, ensuring prompt and consistent responses. Additionally, you can easily build, personalize, and optimize campaigns and customer journeys, enhancing your overall marketing efforts. Plus, the platform supports autonomous AI agents that work alongside your human workforce, providing 24/7 support. The result is a system that grows with your evolving customer expectations.
Boost retention with a unified customer engagement platform.
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Key features:
- Customer data unification: Salesforce pulls together all your customer data from any source, providing a single, comprehensive view for personalized engagement and actionable insights.
- AI-powered personalization: Leverage AI to create customer segments, draft campaign briefs, and personalize marketing efforts across email, mobile, and advertising channels.
- Omnichannel service management: Unify all your support channels, allowing you to manage customer support cases faster and route them to the best agent for improved efficiency.
Learn more about Salesforce features, pricing, & alternatives →
Verdict: If you’re seeking the best customer engagement software to unify data, automate processes, and personalize interactions at scale, Salesforce’s AI-powered CRM is a robust solution. Its ability to personalize every moment of engagement across the customer lifecycle and its unified data capabilities address common pain points for marketing managers seeking improved retention.
4. Userpilot
Struggling with customer retention amidst countless software options?
Userpilot helps you drive product growth through user insights, engagement, and feedback. This means you can guide new users to value faster and contextually discover new features. You’ll understand exactly how your users are behaving.
Here’s how Userpilot offers robust features to boost retention and adoption.
You can leverage product analytics to understand user behavior across the entire product journey, generating custom reports to answer any product question. Additionally, with user feedback tools, you can capture and analyze user sentiment at scale, including contextual microsurveys. This allows you to learn how users truly feel about your product. Plus, the session replay feature lets you visualize user interactions, helping you identify bugs and fix confusing UI elements with a privacy-first approach. The result is optimized experiences for your users.
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Key features:
- User Onboarding: Guide new users through your product, helping them discover value and reducing time-to-value, while also assisting existing users in finding new features contextually.
- Product Analytics: Understand user behavior across the product journey and generate custom reports to answer critical product questions, providing data for informed decisions.
- User Feedback & Session Replay: Capture user sentiment with microsurveys and visualize user interactions to identify pain points and optimize user interface elements, enhancing overall user experience.
Learn more about Userpilot features, pricing, & alternatives →
Verdict: If you’re seeking the best customer engagement software that provides robust analytics, user feedback, and powerful onboarding capabilities, Userpilot is a strong contender. Kontentino, for instance, saw a 10% increase in user activation and improved 1-week retention, showcasing its tangible impact on product growth and user success.
5. Pendo
Struggling with customer engagement in a crowded market?
Pendo directly tackles this by offering a Software Experience Management (SXM) platform for comprehensive insights. This means you can pinpoint issues and optimize workflows, improving customer journeys without needing coding. You get to transform frustrating software experiences into delightful ones.
This directly translates into improved retention.
Pendo helps you understand what users do and how they feel within your software, from web to mobile and even AI-powered applications. This means you can track user sentiment with in-app NPS surveys, helping you turn feedback into actionable improvements. You can also visualize user behavior with Session Replay to troubleshoot and improve experiences. Additionally, Pendo’s Orchestrate feature lets you personalize and automate email and in-app guide journeys based on user behavior, leading to better feature adoption and reduced support tickets. Plus, their AI-powered Pendo Intelligence analyzes your data to suggest optimizations.
This empowers data-driven decision-making.
Key features:
- Analytics: Gain behavioral insights into user actions and preferences, helping you understand where users get stuck and what they love.
- Guides & Orchestrate: Deliver personalized, no-code in-app messages and automate multi-channel communications to boost adoption and reduce support needs.
- NPS & Listen: Measure user sentiment with in-app surveys and capture feedback to connect user needs directly to your product roadmap.
Learn more about Pendo features, pricing, & alternatives →
Verdict: Pendo is a top contender for the best customer engagement software, offering robust analytics, in-app guidance, and AI-powered insights. Its ability to unify feedback, usage data, and communication tools, proven by client successes like iRobot cutting engineering time by 75%, makes it ideal for enhancing customer retention and driving business outcomes.
6. Zendesk
Struggling with fragmented customer interactions and slow resolutions?
Zendesk provides a complete AI-powered solution for customer service that pulls together conversations from all channels. This means your marketing and customer support teams can streamline workflows and enhance customer experiences.
Your current customer profiles hold a data gold mine, but accessing it can be challenging. Zendesk allows you to get data on customer interactions no one else is collecting, turning insights into action for better service quality.
Here’s how Zendesk delivers results.
Zendesk’s AI Agents resolve customer and employee conversations across any channel, improving efficiency and productivity. It’s a fully connected team of AI and human agents built for true resolutions.
This includes Zendesk Voice, which delivers seamless resolutions in any contact center, with advanced call routing and intelligent IVR. Automated workflows allow you to achieve or exceed customer expectations in handling urgent issues.
Zendesk for employee service extends AI-powered support across every department, instantly resolving common requests and keeping employees productive. This platform offers integrations and flexibility, allowing you to scale in powerful ways and drive revenue.
Maximize your ROI with Zendesk.
While improving customer interactions, you might also consider how personalization software solutions can further enhance user experience.
Key features:
- AI Agents & Copilot: Resolve customer and employee conversations across any channel with powerful AI and automation, ensuring every issue is handled efficiently.
- Omnichannel Support: Bring together customer conversations from all channels, including messaging, live chat, and voice, to provide a complete view and context for agents.
- Workforce Management & QA: Enhance workflows, manage your workforce, and ensure service quality with integrated tools designed to boost efficiency and maintain high standards.
Learn more about Zendesk features, pricing, & alternatives →
Verdict: Zendesk stands out as a strong contender for the best customer engagement software, empowering over 100,000 companies. Its AI-powered solutions, omnichannel capabilities, and proven 286% ROI over three years, as shown in a Forrester study, make it an ideal choice for streamlining customer and employee interactions and driving revenue.
7. Drift
Is your customer engagement strategy boosting retention?
Drift helps convert website visitors into qualified pipeline, engaging them with AI chat agents for real-time personalized conversations. This improves the buyer experience by providing instant answers and accelerating sales cycles.
You can instantly qualify leads and let buyers book meetings or chat live with a rep, allowing you to de-anonymize site visitors and understand their intent. This means you can identify high-intent buyers and deliver the right chat experience.
Here’s how to unlock faster revenue growth.
Drift’s AI Chat agent offers deeper insights for marketers and earlier engagement for sellers, enhancing efficiency across your entire revenue motion. This helps you address unmet buyer expectations by providing accurate, instant answers.
When high-intent accounts interact, the Drift Chat agent intelligently routes qualified buyers into your workflow as a prioritized action. This gives your sellers clear next steps with the necessary context for timely, personalized communication, reducing lengthy and disconnected sales cycles. Additionally, you can optimize your chat strategy by tracking engagement metrics, identifying high-converting conversations, and attributing success to pipeline and revenue.
The result is increased conversion rates and shortened sales cycles, leading to more qualified pipeline faster.
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Key features:
- Live Chat: Engage buyers in real-time conversations directly on your website, allowing them to skip forms and move through your sales funnel much faster.
- ROI Reporting: Gain insights into your chat strategy by tracking engagement metrics and attributing successful conversations to pipeline and revenue for continuous optimization.
- Fastlane: Instantly qualify high-value buyers using your existing tech stack data, enabling them to bypass traditional forms and connect with sales reps immediately.
Learn more about Drift features, pricing, & alternatives →
Verdict: Drift excels as a top Customer Engagement Software choice because its AI-powered chat agents and robust ROI reporting capabilities address critical pain points for marketing managers seeking real-time engagement and data-driven insights. It accelerates lead qualification and improves customer experience, proving essential for boosting retention and pipeline generation.
8. Intercom
Struggling to boost customer retention rates effectively?
Intercom offers an AI Customer Service company solution designed to automate complex queries and resolve issues. This means you can streamline your support operations.
The software includes Fin AI Agent, which works with any existing helpdesk to automatically answer complex questions, take actions, and resolve customer issues with ease.
This is your path to seamless customer service.
Intercom Suite, combining Fin and your helpdesk, creates one seamless customer service suite. This delivers faster response times, more efficient agents, and a single consolidated view of customer service.
You can expect to reduce response times and improve agent efficiency, providing a better experience for your customers. Additionally, this unified view helps marketing managers track engagement metrics and deliver targeted campaigns. Plus, the automated capabilities free up your team to focus on more strategic initiatives, leading to improved retention rates.
The result is truly data-driven decision-making.
While customer engagement is key, understanding how to leverage user generated content platforms can significantly boost your conversions too.
Key features:
- AI-powered issue resolution: Intercom’s Fin AI Agent automatically answers complex questions and resolves customer issues, integrating with your existing helpdesk for efficiency.
- Unified customer service suite: The Intercom Suite combines AI capabilities with your helpdesk, offering faster response times and a single consolidated view of customer service interactions.
- Enhanced agent efficiency: By automating routine queries, Intercom frees up your support agents, enabling them to handle more complex cases and become more productive.
Learn more about Intercom features, pricing, & alternatives →
Verdict: Intercom stands out as a powerful candidate for the best customer engagement software due to its AI-driven automation and unified customer service suite. Its ability to integrate with existing helpdesks and provide a single view of interactions directly addresses pain points for marketing managers seeking improved retention rates and data-driven insights.
Conclusion
Struggling to boost retention rates?
I know the feeling. Choosing the right software is overwhelming when you’re buried in feature comparisons and conflicting claims from every vendor.
But here’s what’s at stake. Nextiva found that omnichannel solutions deliver 35% higher customer retention rates. That’s a massive impact on your bottom line, turning engagement into loyalty.
So, what’s the smartest first step?
After reviewing all the tools, I recommend Insider.com. It directly addresses the information overload by providing the crucial market analysis you need to choose wisely.
Their deep dives into tech and market trends help you understand customer behavior before you even pick a tool. This insight is essential for selecting the best customer engagement software.
I recommend you visit Insider.com to see how their analysis can sharpen your strategy and give you an edge over the competition.
You’ll build a more resilient brand.
